Making Money From Marketing Is Easier Than You Think

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  • čas přidán 30. 05. 2023
  • Want to SCALE your business? Go here: acquisition.com
    Want to START a business? Go here: skool.com/games
    If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
    How I got here…
    21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
    23 yrs old: Left my fancy consulting job to start a business (a gym).
    24 yrs old: Opened 5 gym locations.
    26 yrs old: Closed down 6th gym. Lost everything.
    26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
    26 yrs old: In desperation, started licensing model as a hail mary. It worked.
    27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
    28 yrs old: Started Prestige Labs. $20M the first year.
    29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
    31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
    31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
    31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
    32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
    34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
    Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
    To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
    You either get an epic outcome or an epic story. Both mean you win.
    Keep crushing. May your desires be greater than your obstacles.
    Never quit,
    Alex
    FULL DISCLOSURE
    I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

Komentáře • 35

  • @dope_exe634
    @dope_exe634 Před rokem +35

    ALEX NEVER DELETE ANY OF YOUR VIDEOS! I DON'T WANT ANY PIECE OF INFORMATION THAT YOU GIVE OUT TO THE WORLD TO VANISH. TY SO MUCH FOR EVERYTHING. I SHOULD NOT BE ABLE TO GET THIS INFO FOR FREE

    • @ollyvrc
      @ollyvrc Před rokem +2

      Why don't you download them

    • @dope_exe634
      @dope_exe634 Před rokem +2

      @@ollyvrc yeah fs I'm thinking about getting a hdd and store all of his vids

  • @T.A.S.O.
    @T.A.S.O. Před 5 měsíci +1

    I want to learn how to market, More Specifically. Copy, advertising/running ad campaigns for businesses. What are some of the first steps to acquire these skills and what courses should i go through?

  • @iphoneEd
    @iphoneEd Před rokem +2

    Doing marketing now! Hyped!

  • @FarmerWim
    @FarmerWim Před rokem +3

    Or do something that matters and INVENT something!!

  • @maximeguillotin
    @maximeguillotin Před rokem +7

    What dyou think is the average sales volume you need to be really good at it?

  • @CanaryKin
    @CanaryKin Před 11 měsíci +1

    Man, now that’s a hairy dude

  • @RuanID
    @RuanID Před rokem +1

    great content boss

  • @BishopGSD
    @BishopGSD Před rokem +3

    did u just say u can learn how to sell shit in a couple weeks? lol most people quit in 10 days

  • @rahulisgreat4911
    @rahulisgreat4911 Před rokem

    😮

  • @Stockfootagefree1
    @Stockfootagefree1 Před rokem +7

    AI = time saver

  • @tomjung1067
    @tomjung1067 Před rokem +3

    Money is perversion.

    • @Raspil
      @Raspil Před rokem +3

      Money is just a tool

    • @tomjung1067
      @tomjung1067 Před rokem

      @@Raspil a tool loaded with sin like a second hand weapon.
      Its a nice theory in its ideal use but nowdays money is not even money any more, just bad trickery.
      I dont think you can enter paradise like places with (too much of) this stuff on you.

    • @Raspil
      @Raspil Před rokem +2

      @@tomjung1067 there's no virtue in these thoughts you have. The more money you have, the more people you can help.

    • @tomjung1067
      @tomjung1067 Před rokem +1

      @@Raspil if people really like you, you dont need stuff like money to get everything a rich person trys to buy.
      I meet enough really rich influencial people travelling and always they wish to have something i have. Its them coming to me for advice not the other way around.
      The dream of each rich is to be beautiful, young, innocent and happy without money just with his loved ones in paradise and eternity. Show me one rich who would not immediately exchange all his money for that. I see it in their eyes all the time. Nobody hates money more than rich people. They just get blackmailed to go on making money by all the bloodsuckers they have.
      Poor people wishing to be rich and ready to do almost anything to get there, are way worse to handle for me.

    • @Raspil
      @Raspil Před rokem

      @@tomjung1067 that's not what I'm talking about.

  • @icevast
    @icevast Před rokem +4

    Amazing content, this is way better that some paid courses

  • @mariannek8326
    @mariannek8326 Před 4 měsíci

    I’ve tried listening to him, but his lack of grooming grosses me out.

  • @dingdong8629
    @dingdong8629 Před rokem +3

    Well… how do you learn sales then?

    • @JayPrada
      @JayPrada Před rokem +5

      it's just mostly practice

    • @carloscortes1577
      @carloscortes1577 Před rokem +9

      1-Find a job where volume is king. Lots of cold calling, emailing, etc.
      2-Practice until you figure it out.
      3-If you want to get better buy a course or two.

    • @erno6155
      @erno6155 Před rokem +1

      Find a good course and get a mentor.
      And then stick with it.

    • @BishopGSD
      @BishopGSD Před rokem +3

      study.. these guys saying just practice are forgetting the best lumber jacks sharpen their axe every day before chopping at trees

    • @fazebugatti988
      @fazebugatti988 Před 11 měsíci

      this doesn’t seem to be what my math teacher told me

  • @theearlymorningmoneyman4352

    What do you mean "you can learn how to sell shit in a few weeks "?

    • @chidike9424
      @chidike9424 Před rokem +1

      Sales skills

    • @BishopGSD
      @BishopGSD Před rokem +1

      I can get a white belt in a couple weeks at the local dojo too😂

    • @MissiFull
      @MissiFull Před 11 měsíci

      ? you can sell shit in one day

    • @chidike9424
      @chidike9424 Před 11 měsíci

      @@MissiFull being able to sell high ticket items to people is a skill. You don’t think it’s true then try selling an item worth 30,000 to someone, you see how hard it is

  • @finanzferdinand9874
    @finanzferdinand9874 Před 5 měsíci +1

    This guy says alot and its all nothing really.