NAMM 22: GPU Audio - Use Your GPU For Audio Processing & Production
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- čas přidán 25. 08. 2024
- We spoke to Jonathan from GPU Audio about their latest free plugin, the upcoming beta-suite and how they see the future of audio processing using GPUs. earlyaccess.gp...
He outlines the benefits of using GPUs for audio; with extremely low latencies, multiple channels of processing, cloud based DSP, networked collaboration and the use of AI. They’ll be having an SDK available for third parties and will be releasing a free beta suite of plugins in the coming weeks - with partnerships with both NVIDIA and AMD now official.
We hear a short demo of their free FIR Convolver, which you can get from their website here: earlyaccess.gp...
Join their Discord here: / discord
Find out more information about what they’re doing on their website: www.gpu.audio/
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This kind of feels like a "MIDI demo at winter NAMM in 1983" moment.
I was there...
Yeah, this is the future for sure!
Thanks, we feel the same too. Big things on the way!
Oh wow it does!!!
It has to be. There are some sick neural plugins coming our way if we don’t limit ourselves to real time CPU processing.
What could well be one of the most significantly disruptive tech advances to hit pro audio is showcased at NAMM from a nondescript, undecorated table with a ~$1,000 windows laptop running on integrated audio. High five! 😊 THANK YOU @sonicstate for finding and covering this young company and CONGRATULATIONS to their team for all of their hard work so far! Such a long overdue addition to the ecosystem. I'm jumping on this beta immediately!
@@GPUAUDIO Jonathan, GPU Audio, you should add this to Windows MacOS Linux just like DirectX for video gaming is…
@@GPUAUDIO are u going to add support for Dolby Atmos more and more people are doing immersive audio for music and it's here to stay czcams.com/video/qGE1hG7pcJM/video.html and
Also on your beta plugins is there support for 7.1.2 7.1.4 multi-channel Reverb delay etc.
@@GPUAUDIO You guys are an inspiration!
That's the point.
If they had a big machine with the whole thing, their marketing would actually fail. Why?
Because they want to show that it's available to anyone :)
... or maybe they had 0 money left and I'm just overthinking lmao
I had been wondering for years when this would happen. Congratulations to their team for getting it done.
/same :)
I'm surprised that it didn't happen sooner. I've wondered if hardware manufacturers make use of the GPUs in the ARM SoCs in their products.
It's nice but the type of plugin matters. Convolution reverb jells well with parallel processing. Not every effect or plugin does.
@@synthshoot1026 I suspect that other types of plugin have been held back by lack of parallel processing for example physical modelling have traditionally been slow on CPUs. I suspect that with all the NVIDIA light transport research on GPUs recently with machine learning (providing near instant ray tracing) that emulating resonant surfaces will be a lot easier on a GPU ... soon
@@GPUAUDIO Interesting!!
amazing - all daw developers need to include this in their products.
Yes, that would be great - perhaps one day they will!
Mind blown. I remember opening a DAW for the first time over 10 years ago and wondering why my GPU wasn’t being utilized. Researched it and the consensus online was that it wasn’t even possible in any way… didn’t sit right with me. So incredible that it’s been done now. Congratulations to the team responsible! The future of audio is exciting!
Thank you, we're glad to be making the future of audio!
I've always wondered the same thing -- why isn't anybody pushing this through the GPU?
@@gpuaudio_admin The fact you turned this into a company is awesome. The business side is another impressive accomplishment, even if it's still early. :)
@@TimJavins There has been attempts in the past and there (still) are some plugins available commercially that already use GPU acceleration (mainly (convolution) reverbs and some delays; Native Instruments Replica XT), the tricky thing always been with GPUs that while they're computional monsters there historically been very high transaction costs to upload/download data between RAM and VRAM(GPU Memory) causing high latency which made it impractical for realtime use such as in plugins, not sure what developments has been done in recent years that could offset this but it's definitely not like nobody thought of or attempted this before, it's quite the opposite a quite well researched subject.
Something to realize too is GPU's were very specialized in simply rendering graphics but within that 10 years they've made massive strides in implementing dedicated processing cores CUDA cores for instance. While we have had them for awhile now we didn't have that many and with that said, as new tech is released, it takes time to figure out how to utilize and optimize that usage. At this stage we can do quite a bit with them in the newer cards especially as the tech continues to mature. Just because CUDA has been around for awhile doesn't mean it was easy or efficient for the things we're finally doing now days. As with everything, there is growing pains.
I say this with a tremendous amount of love and respect, but the music tech industry is stuck WAY in the past. The things we consider "cutting edge" are things other creative industries have had for 20 years already. And many areas haven't seen any major development since the 1980s. So, when I see people genuinely trying to do something about it, I am overwhelmed with joy!
Could not say it better.
It’s because the music tech industries love to limit what they release so they can have a steady stream of money.
100%
And all these audio tech companies keep making the same mistakes again and again for the last 20 years
Applause!
In the case of GPUs, I think they just haven’t been necessary, as PC CPUs have mostly been fast enough, and hardware devices have had DSP chips. And GPUs are notoriously difficult to program, while audio processing can be hard to parallelize. That said, a claimed 40x speed boost will make entirely new things possible, which is exciting. I imagine huge modular synths where each module is running complex algorithms.
This is mindblowing technology! I have a Windows PC running a RTX 3070. If that power could be converted to audio DSP plugins, that would be awesome. Congrats!
I was able to load 100 instances of their convolution reverb on 3060 with near 0% CPU load.
@@overbe that’s insane! This is the future.
@@overbe Holy crap.
@@GPUAUDIO Congrats on the technology, really looking forward to the development and will check the Discord out for sure!
Imagine.. the Line 6 Helix 2... Powered by Nvidia. 😮😂
This is as big a deal for audio production as it was for video/image production to have access to GPUs in the first place. Very cool.
Definitely, we believe it's going to open some doors for a lot of people.
This is insanely exciting. This is probably the biggest news in digital audio production in my life. In addition to being a musician and audio engineer, I’m a software developer and beta tester for other DSP companies so I’ll be following closely and looking to get in on the Mac and M1 beta phases.
This is a humongous leap in possibilities for people who have gpus sitting around
@@GPUAUDIO is there possibility to implement your technology in daw's, i mean it would be great if daws can get this
@@geppuboy2263 It’s just a question of the plug-in producers starting to use it. If you can code in api’s like VST, you can also code in Cuda. It’s incredible noone has seen the light for 2 decades. Even a fairly cheap modern notebook with a dedicated Nvidia card have a couple thousand Cuda cores, that is zero utilized when just running 2d Windows graphics
@@mrdali67 www.nvidia.com/content/GTC/documents/1011_GTC09.pdf
Everyone has a GPU sitting around. They’re in every single PC. Cheaper ones are on the same die as the CPU and not as fast, but they operate the same way and have a lot to offer.
Quiet as kept, this may be the biggest story of namm this year. Very intriguing stuff. I would love to see how this technology would handle the notorious Lurssen Master console plugin.
We believe so. We're planning to do some really high profile collaborations, so maybe one day we can do that!
this is going to breathe a whole lot of life into live performances of electronic music, being able to have complex effects running with the sample latency down at 16 samples means drummers and other highly rhymic players can really perform without hinderance
I mean... as a drummer, I can already perform "without hindrance" in all sorts of things. The complex effects are actually just rendered, compressed, and loaded into sample that you play in real-time, or you can use electronic drums and run that through a pedalboard or similar. We don't have a channel count of 100+ with convolution reverb instances lmao but this will be extremely useful for sound design!
Absolutely! For networked live performances and jam sessions, the technology will take things to a brand new dimension!
This is absolutely INCREDIBLE that they’re at this stage. Hoping this thing keeps skyrocketing, and that selfish interests from other companies (not that there is or will be any) won’t hinder it in any way. This will affect my chosen Mac configuration in the applestore when I jump into apple silicon.
Great news! We have big plans, keep your eyes peeled for more
Yeah, I'm glad I bought all of dem sweet cores I could afford 😄
Just :O . This _little_ thing is a big improvement on any digital audio workflow. Not surprised by the technology itself, but really happy that someone has finally tried to do it. _What a time to be alive_
Just imagine two more papers down the line. Wow!
Stop stalking that cliche quote..
@@morbidmanmusic :(
hold on to your papers!!
Yes! Now is the time
Wow, I’ve signed up already! Imagine being able to use x16, x32, x64, x128, x256 Oversampling on plugins… We can start to get closer to the analog world with this technology… Good work guys!
you alerrady have aGPU convolution reberb for free made in year 2011 and abandoned becasuse it's not possible to make all what this people is saying by using thge GPU. They're mostly collecting pesonal data.
Thanks Thomas, we hope you enjoy it!
Thats an awesome take!!!!
As a Mach1 Spatial user already, I'm very excited how they will be leveraging GPU Audio SDK. I can see GPU Audio really working well in the multichannel immersive world of audio where there's just so much more DSP going on, both in terms of the maths and channel counts. The near zero latency and the parallel room processing for binaural, HRTF & headtracking could be an interesting area too I think where the closer to real-time you can experience a process, the more realism can be expected.
This is about time audio takes advantage of the massive amount of power GPU adds to computer. Congrats to Jonathan and his team for kicking the tire on this. Can’t wait to see what comes next.
Thanks, we're excited to put this power in the hands of the audio community!
After getting into architecture, visualization and studio design, I ended up with a beast of a graphics card, a Nvidia Titan XP...and those 12GB's of graphics memory will be very happy to be assigned audio duties instead of pixel generation. Thanks for this!
sheeeeeeeeeeesh
My man
You could make an entire AI orchestra :D
You are the guy's that really improved digital audio recordings. In the last ten years jazz and pop music recording gotten a lot better because of home digital audio studios not from major recording studios that still have old bad habits in using too much compression and emphasizing midrange instead of allowing bass kick drum chimes sounds to come out.
This is the next step in plugin evolution. It makes perfectly good sense. Great job guys!
That's amazing! That's the best invention in audio software yet. Can't wait to test new plugins.
So nice to hear that! We have only just got started
I want this integrated in my DAW! So whatever works on GPU will be automatically swiitched to it! Great work so far!
Hopefully we'll make it happen! Thank you
Siiick, John! Hyped for this.
Much love my brother
I remember seeing a demo of nonlinear digital audio editing at an APRS show in the late 1980s and going back to my studio and telling them ‘I have seen the future, and it works’. This gives me that same feeling. This will be a complete game-changer. Brilliant work!
Yes. Hell yes. I will 100% be joining the discord and helping out in any way I can!
A few moments ago I figured out GPU processing for audio would be a smart strategy, and i am glad they are already doing it!
Wow! I wish I was 20yrs younger. Waited a lifetime for something like this.
Wow, this will definitely push the audio industry forward for sure.
I’m excited to see where this goes.
That's great to hear. We are too!
Reaper has a CPU monitor. He should have displayed that. Looks so awesome though. Can't wait. Thank you folks for the wonderful work.🙄😎
Ah yes! Well we covered almost everything..except that !
This is should get plugins to use really high over sampling that can pretty much match analog gear. Great job GPU Audio.
Excellent work Jonathan, and thanks for the mention!
This can become the most important, most original idea for this milenium in the whole world of music production.
This is the future.
Huge work in sense of innovation! So it's time for VST4 come along with GPU support.
Thank you so much for realizing the massive potential just sitting there waiting to be accessed via the GPU.
It always seemed to be in the interest of the pc hardware manufacturers for software engineers and developers not to go down this road meaning their devices would reach a stage of redundancy much sooner, leading to more sales and higher profits of hardware - the consumer once again left 'holding the can' (or should that be 'a cupboard full of redundant laptops') due to the potential of the hardware within said pcs not being fully explored or realized.
If ever there was an industry disrupter needed to exploit such an opportunity this was one.
I for one will be downloading this software and sincerely hope it will extend the life of my laptop beyond any previous expectations. I applaud you :)👍
Incredible idea. If this is stable and if it plays nice with cpu based plugins, then it's absolutely game changing. The idea of adding in extra gpus to open slots and increasing your audio plugin processing power exponentially is powerful.
No reason why it shouldn’t do both, it’s no different to running shaders on GPUs alongside code running on the CPU. Amazed it hasn’t been done before.
This is just insane... I can't think of anything remarkly close to this in terms of innovation in the music production/instruments(virtual) business... Or anything music raleted in the last 40 years...
The best of all for me... just two weeks ago I got my RTX 3090Ti... I can't imagine how much it will be possible to handle with it's beastly capacity...
This might be also a game changer in terms of interfaces and music hardware
Thats great to hear! We're excited too
Presuming this works and intended, this will be massively revolutionary for the music industry
These chaps make my brain feel very small. Really helpful when going through the worlds worst depressions thanks to ill health. Geniuses.
@@GPUAUDIO how kind of you to ask. I've just cancelled my first holiday jn a decade going to see Nine Inch Nails because the drive is too far in my state wasting £150. Long story but I'm not in a good place. But thank you for asking mate.
Would be incredible to see huge softsynths like Pigments leveraging power like this
Pigments go hard. And padshop fasho
Definitely! We're planning to allow developers to make their own plugins, or convert them to use GPU Audio!
@@gpuaudio_admin Sounds incredible, massive potential for collaboration
Oh wow this has been on my watch later list for a few days, def glad I watched it!
Finally!!! This is a game changer for everyone. Will definitely be able to make use of the entire power our computers have!
Yes indeed, 100%!
This is going to be a game changer. All those low budget DSP situations now look a lot better :-)
Haha very kind of you to say so!
Another revolutionary idea in digital audio technology
As someone that's been running DSP systems for nearly 20 years, and still using the same system to this day, this makes so much sense.
Using your GPU as a DSP is literally genius. They're cheap, they're abundant, they're stable.
This could be the future of DAW plugins and soft synths.
So glad to have your experienced support! We belive this IS the future!
Great project. Amazing no-one has done this yet. I hope you make big bank from this. So much unlocked potential in GPUs.
Yes indeed, many thanks!
Exciting tech here. Can’t wait for that M1 support
The most amazing thing about this is how long it has taken someone to actually put their shoulder to the wheel and execute on this. But hats off to GPU Audio for actually getting the ball rolling, and hopefully the SDK allows all the major plugin houses to get with the 21st century and put more compute on the GPU where it belongs.
Thank you, we're hoping to get independent developers and the big names involved! Exciting times
Awesome! It's great to see some fresh ideas here!
This is something I've wondered about for over a decade. And it seems to be here! I presume that the API will be marketed to developers? (Answer is "yes" later in the video.) Can't wait to see how many companies get on board. That to me is more important than yet more plugins and a "new DAW". No doubt we need better DAWs, but I'm not so sure we need another!
Yep, an SDK is on the way
This is a big deal, excited for this
Cool stuff. I ran about 80 of the first public releases on the convolution plugin on my GTX 1070. Looking forward to the beta package.
This is absolutely mind blowing stuff. Kudos to these guys.
Really excited about this groundbreaking technology! Can't wait to kick the tires on this new tech!
fascinating possibilities here. a friend suggested to me years ago that this day would come. i look forward to macOS support on their new chips.
Thank you Rich! We're big fans of yours. We're in conversation with Apple and hope to support the full line by the end of the year.
Been waiting for GPU DSP capabilities for ages! So happy to see someone with the skills to make this possible
Yes!
I can see from the comments that I'm not the only one who's been saying 'why not us GPUs' fir the last ten years. They're functionally no different from dedicated hardware, and the platform is readily available. OK, I understand not everyone is using a top quality graphics card, but with the ubiquity of gaming, there's no reason why 'most' people won't have a usable system already. Top marks for these guys.
Yeah, even an entry level modern gpu would probably go pretty far.
I remember Acustica Audio Nebula having CUDA support quite a long time ago, though that was only at the top price tier for their suite. Real exciting that this is aiming to be a standard, and with licensing that sounds forward-thinking too.
Yes, this is the first full stack GPU processing technology. Definitely exciting!
Amazing, looking forward to seeing more!!
Finally!! This is awesome. Nice work GPU Audio. #ItsAboutTimeTheGPUGotUsed
Yes! Finally! I love playing with OpenGL and gpu sound in shadertoy!
I have been waiting for this to happen for many years!
Finally! it's about time a company worked on this. Why hasn't anyone done this yet? video editing software has already done this for many years, so why not DAWs and plug-ins? so much unused processing power just not being used. I'm really looking forward to this and hope that this gets supported by all manufactures and DAW developers. Well done GPU Audio, this is a real game changer for the future of music.
This is so groundbreaking... such a huge leap forward - that I wont hesitate to change software companies who support and implement this incredible innovation! Well Done!
Ah thats so great to hear! We're intent on making this accessible for producers and devleopers alike, so everyone can access the tech
Now this will be awesome. I like the idea of DSP accelerators but they're all in their own "walled garden" like UAD/Avid etc where you have to use their software. DSP acceleration for any plugins would be much better.
My main question is how efficient this is for serial processing (like inserts on one track), IIRC GPUs work better with parallel setups (single inserts on many tracks)
Wonder if they can offload UAD Spark processing to the GPU ?
This is revolutionary! CONGRATZ to GPU Audio, that is an astonishing leap forward, hope you guys get all the recognition and success you deserve for that!
Game changer! Major congrats on getting this done. This is a huge step forward.
I have been asking why this technology doesn't already exist for years now. It's about time!!! Parallel processing DSP ends the need for walled-garden DSP processing hardware. UAD and Avid and Waves are going to HATE this!!! I LOVE IT!!!
Damn, probably the most promising and exciting music tech news I've seen within the last 12 months. Really hoping this is a success and GPU audio integration becomes standard.
Ah thank you! It's been a long time in the making for sure. Still a long way to go but we're making great strides now!
omg at last!!! I'm so glad to hear that!!
It's about damn time lol. The first time I heard about GPU based audio DSP was back in 2005 and I've been waiting for it ever since.
@@GPUAUDIO If I remember correctly it was also a round trip bus latency issue back then that made the whole thing kinda moot. Anyways, good job and nice to see it's finally here!
Simply amazing. Thank you for bringing this crazy gpu power that we don’t use as musicians or sound designers in our hands… can’t wait the OS support to try it ! Super excited !
Thanks, we're excited too!
Already installed the freebie convolution reverb on my laptop; totally drooling over the prospect of having a broad range of processing available in this format!
This is actually very cool! And out of one of my favorites cities in 🇨🇭 ♥. Looking forward to the SDKs. Would love if this would eventually make it into the web as well. Would be awesome in support with the Web Audio APIs.
Keep your eyes peeled Sandroid! Exciting things are coming.
It's kind of crazy that no one had done this before
I was so angry this isn't a thing yet, I almost did it myself. Well done
I sincerely hope this tech gets all of the love and support that it richly deserves. Think of how cool it would be to leverage the power of Apple Silicon integrated GPUs. Makes products like the Mac Mini, Studio, etc make sense for more than just video editing. Best of luck!!
This is the best idea and invention to use a gpu for music production. Because gpu technology is outrageous now and becomes more powerful day by day. I hope major DAW companies consider to optimize software for this technology.
Congratulations to GPU audio! Great achievement!
Thank you Ana!
omg incredible, this will open so many new doors in sound creation..I havent felt this excited for a new piece of tech or code in years now..congrats amazing stuff
We think so too!
Would be great if Harrison Mixbus 32C would use this GPU technology as soon as it's available for 3rd party developers. Thanks for the demo, guys!
Hey Burnie, I just wanted to say that I'm a big fan of RvB and I'm really excited for this new project.
I remember writing an implementation that took shader data and made 'music' out of the data stream. It was purely noise of course but this- this is big brain stuff right here. Oooh and an SDK! Woohooo!
This is amazing and well overdue! The community needs this!
Thank you, we're excited too!
I have been waiting for this tech to come online. Exciting times.
All I can say is thank you for changing the world, lol. This is going to bring about so many awesome new tools and innovations. Jumping on the beta team TODAY!
Thank you for the kind words !
Finally, I hope all plug-in developers consider this new technology. Sometimes the cpu usage gets way too high with these newer plugins. I like this idea, hopefully Daws take advantage
I think modern CPUs are too overkill for music production, but adding GPU power to the equation, will be even more overkill.
This is so exciting!
Thank you GPU for this amazing breakthrough in music production technology. I can tell it’s a labor of love and I can’t wait to be able to try it out in my home studio!
Great to hear Hunter! Sounds like we're excited as you are
Hope Arturia are smart enough to cut a deal with these guys. V-collection and Pigments via GPU should be great. It would open up amazing possibilities for future versions.
Oh Boy, let's see what it does because I wanna' try it. WOO HOO!!!
Its REALLY cool , and amazing its havent been done before , good thinking !
I suggested this exact thing to a developer maybe 20 years ago. So cool to see it happening.
YES YES YES YES YES!!! I’ve been following these guys for a year or so now and I am so excited for what they are about to bring to the world!!
The thing we've all been needing but never could get, until now.
Cool, I recall reading about the possibilities of using GPUs for audio processing around the time TC Electronic launched the Powercore firewire, almost 20 years ago. Hope this tech delivers on that finally!
This has been tried so many times in the past 20+ years. It will be interesting to see if they have remedied the pitfalls from previous GPU audio plugin projects.
So you mean to tell me, we will have a system that will use both CPU and GPU to process everything?
That's CRAZY POWER!
Bring on the plugins and Maxed High Resolution Sessions!! Oh well Avid, so much for HDX and Carbon
I've been wondering about this for the last 15 years... Halelujah ;-) Cheers! S
Best of luck! This sounds like it’ll kick ass
This is so exciting to me. Electronic Music is my love, I started learning it back in the late 80's and am a huge fan of Jean-Michel Jarre, Vangelis etc ... having this power in my studio is very exciting - congratulations !!!
Great !! Registered immediately... Im kinda surprised that it took so long. I had the idea years ago, unfortunately with no knowledge of programming, so glade you guys made it
Haha, great news - thank you!