Story Telling In Business - Pixar Story Teller Mathew Luhn at CIMC
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- čas přidán 29. 05. 2017
- "Sharing personal and professional moments of where you've had success or people who have used your product or use your company have had a positive experience. When you share that, you impact people, you make it memorable and you make it personal."
Watch keynote speaker Matthew Luhn at the CIMC event hosted by Marwick Internet Marketing.
13:12 don’t sell products, sell an experience
14:12 memories, information that stick are wrapped around an emotional experience
15:25 stories increase your odds of communicating your information
16:00 stories must be carefully crafted towards a purpose
16:50 what makes a great story is the push and pull of emotions
17:50 the speed of the push and pull of emotions and how drastic it is correlated with the intensity of the experience
20:00 whoever’s telling the impactful story about themselves gets the audiences connection
20:22 we believe them and get influenced by them
21:46 an anecdote, a story, can change someone’s worldview
22:27 hooks are unusual, unexpected or have some sort of action or conflict brewing, you must hook in first 8 secs
23:47 you have to make a promise of something valuable and interesting to audience to cement the hook
23:47 the story conflict must be something potentially life saving or at that level of importance
23:55 people want to see a transformation happen
24:30 people wanna know that there’s an oh-shit factor to the conflict, that they’re gonna learn some primary important knowledge
25:22 change catches our attention
26:00 your story needs to speak to and connect with the experiences, struggles and emotional challenges of your audience
26:50 we connect with Ratatouille bc we can relate to someone who wants to do something but is told it’s impossible for him
28:10 know your audiences passions, struggles, weaknesses, lifestyles, interests, etc. You have to know then to connect with them and serve them.
28:45 creating a story with heart means it’s a lived experience or close to one
30:50 deliver your authentic message through your story, but don’t shove it down anyones throat
33:33 you’re selling a feeling, you’re selling a story. You need to make people feel something.
35:30 you know a story works, when you get teary-eyed and you get goose bumps
35:45 people aren’t gonna remember what you said or did, they’re gonna remember how you made them feel
THANKS
Thanks
Thanks for this, really helpful
shot out to you!
@@AntGray13 you're welcome homie
Wow this video was 10/10. I love how he talks about storytelling through a story ! He also gives great tips and the actual principles behind storytelling. This is by far one of the best videos out there.
Things to remember
Be able to go up and down
Anecdote that changes purpose
Hook that captivates
Change that catches attention
Make sure to connect to the right audience
Characters people can relate with
Create a story with à heart
Everystory created is personal
Speak from your heart
Thank you!
Hands down the best storytelling talk I've ever heard/ seen! (and I've looked at pleeeeenty). Thank you Mathew Luhn.
Really is isn't it!
@@MarwickMarketingCA Yup!
@@MarwickMarketingCA can we get a link to a better one
I am glad the algorithm suggested this video for me. It was great.
I really enjoyed watching this video. I learned about the hook. Thank you for sharing your knowledge 🤗
It's mindblowing that a great story can... make information 22 TIMES more MEMORABLE than a fact alone 🤩
You know when you really enjoyed something when is 2 am in the morning and you write a comment thanking for sharing a video you have just watched. Thank you.
Also if anyone here remembers a bugs life? That movie from my childhood when I first watched it I remember watching it on repeat for few consecutive days ❤
Good grief this is BRILLIANT!
This is the best presentation there is on storytelling. I think this video ought to have millions of views.
Thank you! The best speech about storytelling I’ve ever watched so far!))
And ratatouille!! It was the rat who sparked in me the love of cooking, and not my mom!! 😅
That was brilliant
May be the most underrated video on youtube
I believe myself to be an intelligent person but at 58 years old, I may finally be where you were at the time of this video. Thank you.
Wow this was awesome. Thank you Matthew!!
I hate when commercials make me teary!!!
This was amazing! Exactly thet type of video I was looking for. Perfect person to give this talk. Pixar has definitely mastered storytelling at its finest. They know how to tap into your emotions. That's what I love most about their films. The story and psychology are seamless.
You guys are heroes! Big up for this beautiful moment of knowledge!
I needed this today. Thank you Maverick and Matthew. I will use this to guide my organization.
This is above and beyond my expectations. I love this presentation 😻
I’m can’t wait to share this with my students
This was the best 36 minutes i invested into a video :')
this is beyond amazing that I finally made a youtube folder named Best Video Ever and save this video into it. it only has one video and it's this
Hands down, this was a great video with some eye opening information.
Stories are the best way to teach and learn facts and values.
This was awesome!!
Skip the first 12 mins. The rest is excellent and has given me some great ideas.
This is actually amazing
Best video I have ever seen on storytelling!
This is so awesome. Thank you so much for this great input.
Powerful, impactful and easy to understand. Just excellent!!!
- the most effective story telling lessons told in a great story!!
I love this video. Thank u so much
Very valuable video. Took almost 30 points lists without even realizing.
Excellent talk!
Please post more like this. This is great.
wow! The hole business pitch lesson in one video. I can say this is the best video on the nternet that I ever seen about how stories are impacting peoples lives. I recomend this single great AMZAING video to every business people, students and people those who are passionaite about sales and marketing. Thank you so much for this wonderful masterpiece business lesson Mathew. You will live longer!
Loved this presentation!👏🏻
So glad I found this talk! I saw it in person and this talk really improved my ability to sell myself and tell effective stories!
That's awesome Kat, CIMC was so much fund that year!
Same with me
Sell yourself? Marketing is one of the black arts. "He who learns black science should himself be black."
Wow! What an amazing video! Chuck full of great lessons delivered simply. Going to watch this many, many more times.
I really learned a lot!
Thank you!
So inspiring ❤
Wow what an amazing video. I learned so much in this 20 minutes
I'm surprised this has less than 1M views for a great content
This is amazing
Excellent way of deriving the metrics from scratch . Very well presented.
Awesome!
What I learn =
problem and solution > problem > solution
sad > happy > sad > happy
will give out chemical in body.
Conflict and action will give us attention.
people like transformation.
like hero on a journey.
create story with heart.
create something relatable.
(Need common base)
have a common base with the audiences.
(we need all emotion)
Don't be clever.
Be honest and vulnerabe.
Mission statement don't say to the clients.
but we want them to feel.
People not gonna remember what you say, not what you did.
but how you feel (mostly)
beggining middle and end.
Is because the world work like that.
Morning, Afternoon and Night
that why we like act 1 & 2 & 3.
so when share story :
have a problem = solution = Success
Beggining > Middle > End
Great video 😊
❤❤❤💯💯💯🚀🚀🚀🙏🙏🙏🙏🙏just love this!!
Thank you very much mathew luhn sir..😊👌
Most welcome!
excellent! I dream to be a pixar storyteller. Regards from Venezuela
Great speech
It’s not what you do, it’s how you make them feel!
And you are not only selling your products to customers in the store.
You are also selling your company to your employees, and future employees…
Just a personal note 📝😎
33:46 a story makes you feel something, you are selling a feeling
I really appreciate you telling us this. I am fixing to launch a brand name. And I know from selling on eBay story telling grabs attention. I sold many things on ebay when I created a story behind my sales. Now I am trying to do a simular thing with a story and animation characters. To push my designer name.
Thanks you gave me a lot more substance for my ideas.
That was really good
Worth watching!
Ha.. happy to hear that my dad wasn’t the only one doing the movie / adventure day
32:02 every story needs a set up build pay off
Begining: problem -> explain the problem that you set out to solve.
Middle: solution describe how you solved it
End: success get excited about the success you produced
thanks for the info ... i will never be a slave willingly
17:00 Rollercoster of emotions that Is the key yo a story. 18:40. Anecdotes and hooks 21:00 unusual, create a conflict or unexpected 22:10 transformación 23:32
Well entertaining in a few years
Incredible speech, only time ive taken lots of notes at a CZcams video😅
I❤Pixar and the first one 😅
I cannot find the mercedes benz commercial anywhere. Does someone have the link?
I have a curiosity. Who among you here got a great value from this video like me?
great speach
More information I havent been out in years
14:19 Cuando puedas relacionar tus datos o estadísticas alrededor decuna historia la gente lo va a recordar
Honesty. Effect our chemical senses and effect emotions...
❤️
Interesting fact.
Steve jobs worked on toy story
Did this guy gave the background voice for the rat in Ratatouille?
💘
29:02 stories need to have a heart.. personal story..
It depends on the artist
You know what else makes a great story? Brevity.
It took him 15 minutes to get to the point.
I will grant that it is a very good point.
But still...
Hey heard something awakening 13:00!
28:23 know your Audiance
31:34 you dont want to tell your mission statement ever. You want the customer or invester to feel the mission statement
👍🏼👍🏼👍🏼👍🏼
13:17 inicia lo mejor
What makes a good movie is a good story
After finish You only remember 5%
dammm can somebody breakdown how the hell mercedes managed to do that 😂😂
Great presentation but so many slides went unseen
11 minutes in and we’ve got story… but we don’t have any telling yet much less business.
W video
learn storytelling from the PROS
Excellent presentation. However, the comment about the IRS and its typeface can't be correct and how when businesses use it, it pisses readers off, can't be true. I checked, and the IRS uses one of the most common fonts available today, Arial. Granted, Aria is a boring font, but mainly because it is overused. I doubt very much that such a common fint as Arial pisses everyone off.
I'm a designer. I would love to be able to feed it a picture of some object and tell it to find me something similar in shape, color, and characteristics that is available for purchase and for it to spit out a link. Even if I could just ask it to find something based on my needs, without a picture, that would be awesome. I hope that's coming. With this launch, I feel like it could be a possibility.
24:12 people want to go through someone elses transformation weather it be becoming richer, faster, perservering when they didnt thinks so
30:41 dont be clever be vulnerable and honest
*Anakin right?
traducción
Peace upon us all around the world,
Humen have different perspective aspects on life.
Lifestandard are similar with vareity of challenges.
Individual freelancers are behavioural trustee patterns.
Practical creations self distribution of differation.
Group on mindsets of isolating self into health and safety.
Pathways into workframe, of staying away from failing into mistakes.
Building business is a powerpank matter.
Hourly wages is great frameworks of helping people.
Gaining cashback is anybody happiness, spending it with pride.
Using phone is time consuming on beneficial items.
Writing these comments are also a waste of time, working in the house while listening is fine.
Wowww…chemicals. Up and low.
Trouble