Crafting Purposeful Experiences: The Power of AI-Driven Personalization

Amit Doshi, Chief Marketing Officer, Britannia Industries Ltd., and Subra Krishnan, CEO, Lemnisk, have an insightful conversation regarding personalization, brand engagement, customer experience, customer-centricity, strategic thinking, empathy, media landscape, generative AI, etc, in this exciting podcast.
00:00 Intro
01:23 a. How do you view personalization as a marketer?
b. How do you see the future of personalization in marketing and the role played by technology?
06:41 How do you select which technologies are essential for your company?
13:21 How do you navigate the evolving media landscape to engage with customers at scale?
21:28 a. What has been the key to success for Britannia on the digital marketing front?
b. How would you envision leveraging AI such as Generative AI to deepen brand engagement?
Amit Doshi: / doshiamitk
Subra Krishnan: / subramaniyan
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