What Has Changed Him?
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- čas přidán 27. 03. 2024
- In this episode of TEXTORY The Podcast we're looking at horrible 1930s magazine ads directed towards women. Maybe the reason your husband is cold recently is because your teeth has lost it's shine, or your blond has washed out?
You can watch the video version on Spotify for now! Sorry I'm still working it out: open.spotify.com/episode/4KAX...
Sources:
The Smart Set, February 1930
The American Magazine, May 1936
Hi! I am in my sixties and wore sanitary pads you referenced from one of the ads. The pad had long tails on either end and attached front and back to a garter like strap. The strap was attached to a belt worn around the waist. Mine was elastic. They were awful! The pads were thick and bulky and did not stay in place very well. They were rough and did not fit well. The garter attachment was not well designed and the tails of the pad were not sturdy. Often a tail would come undone and the pad would start moving and walking would increase the distance it could travel. Also the belt was not constructed well and could break at anytime. This meant that you had safety pins with you to attach the pad to your underwear if the need arose. I’m glad those days are gone and menstrual products have improved. On another note, people started to move from rural living to urban. People who did not smell good, look good, dress well, and so on we’re looked down on as being not living a modern life in the city. WW II saw the beginning of the migration from country to city culminating in most people living in a urban setting. And etiquette was a way of measuring how civilized people were in the modern age. Also, moving to a city increased the choice of who you could marry. The change from rural to urban introduced mate selection different from past experience. In small communities you knew who everyone was and who could be a potential partner. India is in the same predicament but is changing from arranged marriage to individual choice. Enough said! K
I loved them. The adhesive ones always flipped on me . I actually loved menopause. I'm 72.
When I was young teen, those pads were no longer available in the shops, but if you had to go to the school nurse's office in middle school, those old ones with the loops were the only ones they had, so I've used them. The new cellulose stick-on ones were less bulky, but I found those old ones so much less irritating for my sensitive skin, so in adulthood I started trying to reinvent them! It took me a few experimental attempts before I figured out how to make my own non-disposable cotton pads (nobody was selling any at the time), and that's what I've been using in all the decades since. I still use the same ones I made in my twenties, though they are getting very worn out by now.
That long-ass letter exchange advertising a cookbook was CRAZY! I guess infomercials would be the modern-day equivalent, being a longer format commercial intended to give more information about the product, but it's weird to imagine an infomercial that is actually like a 15 minute short film about a woman whose marriage is in shambles and who is on the brink of depression until all of her problems are cured by Cathy Mitchell's Dump Cakes.
Also, I laughed out loud at the description of "There's a picture of a lady. She looks very elegant. Written above her is 'WHAT A FOOL SHE IS.'"
"Pink toothbrush" equal bleeding gums - so not a good thing. Ipana massively over-used this phrase in their 1930s. ads
To be fair, bleeding gums ARE a bad news for mouth hygiene and they can be the first sign in gum recession, tooth abscesses, and similar issues. So was it a fair warning that something is up in there? Yes. Does the product actually solve the issue? Dubious.
They weren't wrong
i thought it was some operation sea spray red/pink mold
Dental assistant here: about to comment the same thing. I never heard the phrase before but I just assumed. Now I know!
However hard foods aren’t going to help her 😂
She needs to floss, brush her gums gently and have a dentist check for periodontal disease 😬
I was curious to see what the deal was with Tiffany Tissue Builder, so I Googled it. Looks like there was a complaint filed with the FTC in 1932, ultimately ordering Tiffany Laboratories to cease and desist advertising and selling this product, and to stop presenting themselves as a laboratory, which they were not lol. So, no idea how many customers complained and got their money back, but the FTC did hit them eventually!
Most people are too lazy to return things and there is the placebo effect which explains why these guaranteed or money back products STILL are sold.
My grandma was a teen in the 30s and was preoccupied with dental hygiene as long as I knew her. She was awfully disappointed when she lost a molar in her later years
"A Famous Scientist Says"
ah, yes, sounds like a very real and trustworthy source.
Not the Lysol !!!!!!
Yes, Lysol. In the early 1940's, my mother douched with a weak solution of Lysol in warm water. Scary!! She apparently thought it worked for contraception as well as general hygiene.
Hello Karolina. I just watched Crash Course on tuberculosis and been traumatized by their allegations that Corsets were inflicted on women to inflict on them symptoms of consumption in the pursuit of TB beauty standards. I swear the fight against the "Evil Corset" myth is never over.
Goodness, I expected better from Crash Course 😢
Especially from John Green! Yes TB is awful and needs to be treated (and access to that treatment universally available) but that’s got no connection to the corset
I thought he'd indicated that particular style corset was intended to give the physical appearance of the consumptive form, not the symptoms, but admittedly that part of the vid gave me a bit of pause and raised eyebrow as well
Don't let your facial muscles waste away, Dentyne gum for a firm musclebound jaw line!
30s version of mewing lol
Meme mom falling for the fake ads is so funny 😭😭😭
karolina, I see you're working your ass off! it's appreciated.
What I'm wondering is if ppl back them would have know that Cynthia and that other lady were made up, like the way you'll see a woman on TV going 'this laundry detergent changed my life' and in the back of your head know that she's an actress
Same as today. You know it's fake, but hope springs eternal
Well I’d imagine both circumstances are true. Many people absolutely knew this was a fake scenario but some others might’ve been taken in by a woman like themselves needing help, ya know?
I'm not really a fan of podcasts, but this is my favourite thing ever. I like learning abt history of how people lived, what the thought, what did they use, not so much politics related history that we learn at schools, with exceptions of course. Im very gratefull u are making 'Textory' ❤❤❤
It's a weird combo of depressing and comforting to see where we were at almost 100 years ago with certain body shapes being fashionable. I mean it's always been a thing, but it's easy to see the pipeline from padding out corsets to modern day body angst and the "quick fixes" promised in the skincare clinic or wherever (i say this with no shade, i have done a couple things myself when I was feelin it)
It must have been horrible to have used Lysol like that.
It wasn't only Lysol. I'm 72 and most feminine products made you smell great but hurt and dried your membranes like a desert sand storm. 😢
If you listen to CZcams ads or read ads online, they really aren’t that different today. Especially ads about weight loss. The wording on a lot of these is not even that different.
Also, sending for a booklet or pamphlet full of more ads or whatever for more info was definitely a thing way up into the 80s and 90s for ads on tv.
I think pink toothbrush means bleeding gums.
Also from eating too much sauces and chilli peppers.
This video appeard right when I was going to eat
Same! Have a nice meal ❤
I might just start adding "A famous scientist says..." to the start of everything I say from now on.
POUR THE TEA MAW MAW
I hope this never goes away. ♡
Hi, havent finished fhe podcast yet but I wanted to ask the comments familiar with these historic ads if they gets these same vibes from all the lumi and some of the native ads?
And Wild too
And Wild too
I am amused by how big of a problem deodorant, bras, and makeup are for people. Why so many commercials? Did I miss something! K
The way these sound exactly like every scammy online course advertisement out there
Actually not a lot has changed. Use our product or be a failure as a human.
This has been a joy to listen to while i work 😌
Love your videos Karolina, my fav gworly💙💙
Hi Karolina! I was wondering if you could put like a veeeery general descprition of an episode in its title? Something like "What has changed him? And other 1930s ads". Because the podcast is soooo brilliant and funny but i found myself confused as to what the episode will be about when it just pops out on my feed so maybe that super short description would make more people listen to it? Not a marketing expert here, just sharing my thoughts :))
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I'm not sure what's going on with this one but it didn't have sound for me - I reloaded a few times and now the sound is working but it's just the usual still image and not a video!
Edit - watched the video on Spotify 😎
This is a Pocast … there is no ‘video’
@@debiapostolyes, but she had mention the video at the begining, so i was confused as well. Still a great episode though
The video was there then it wasn't. Idk
I was confused as well, there are podcasts which provide additional videos, I would have loved to see the ads!
I just want to say I love Textory! My new favorite podcast!
This was a fun episode! 👌
Seashell complextion sounds like a TikTok trend 🐚
I think pink toothbrush is gingivitis
Wesołych Świąt Wielkanocnych! Happy Easter!
Now that I've watched I wanted to add that I love Mum deodorant 😂 I tried so many that didn't work or left white marks but I've stuck with this one for like 20 years now. I live in fear of them discontinuing it for being old fashioned.
I'm gonna try putting it on my hands if I've been cutting onion or garlic and see what happens 😂 definitely won't be putting it on pads though...
7:03 when I remember the big booty craze a few years back it feels we have not come far the last 100 years. This sounds so much like a fitness influencer 😅
And now we go back to the slimmer boyish silhouette… 🤦♀️
Love this. It is so funny.
These ads would count as ragebate lmao
I watch most CZcams ads so the creator gets a few cents. I don't see a great difference with them.
So interesting! I use Mum deodorant having no idea it had such a long history, but I had some feeling it was trustworthy because my mum used it 😂
I think they were onto something with the dentistry stuff - some studies now reckon that wisdom teeth not fitting in our mouths anymore is because of soft grains introduced 10k years ago don't exercise our jaws enough! Don't think we can evolve that quick tho 😅
First, my heartfelt condolences to you all in Poland on the 84th anniversary of the Russians commencing the Katyn Forest massacre. It was the loss of many of the best and the brightest in an act of contemptable cowardice.
Observations Your cooking ad seems to me to hint at an actual Correspondence Course. They were most common in the first half of the twentieth century, even for a company selling, what amounts to, a cookbook. It’s a lot cheaper to print a ten chapter cookbook, in ten installments, with carboard covers versus a bound book. Also, since they are paying for “lessons” you could charge the customer more, with them essentially buying a cookbook in installments. Let’s say you have a cookbook with 10 chapters. Now you can charge $3.50 for the book, with ten chapters, or you can sell it, by chapter, as a course lesson for $0.39 each lesson/chapter (plus shipping and handling). This way, you don't have the large overhead you would have with complete cookbooks sitting and waiting in a warehouse, to be distributed to bookstores. Also, you save money on the binding. Every so often you print out the chapters that you need and send them out by mail.
Pink toothbrush was indeed a symptom of gum disease, residual bleeding would mix with toothpaste pinken the toothbrush. For many people in the US, in the 1st half of the 20th century, dental care was usually reserved for significant problems like cavities, root canals and that sort of thing. A whole lot of people, even in the United States, just did not have the money to go to the dentist for preventive dental maintenance. I only got my teeth cleaned once, (if you can call it that) by a dental technician who came by our grammar school when I was in the 6th grade. The next time I had a teeth cleaning, was 15 years later, when I was working for Sears & Roebuck, and had a dental plan in my health insurance.
Kotex, apparently did work in the 30’s, as the company is still in business in the US, today, and still specializing in Feminine Sanitary products.
With deepest respects, Dentyne is pronounced Denteen. There is absolutely no rhyme or reason for it, it just is. I had an Austrian Mother, and have a Peruvian wife, and I have spent my entire life trying to explain, and, generally apologizing for, the dreadful English language. So, before you even ask, I will tell you what I would/will tell them. English is capricious and irrational - it is as close as a language can come to being schizophrenic. So, oftentimes, as a speaker of English as a second language, you are going to get ambushed by words which do not have any sensible pronunciation guidance. Just look at all the happy ways you have of pronouncing ough. (Blame Shakespeare! He gets all sorts of praise, he ought to shoulder some of the blame.)
Your assessment of the early 20th century high pressure sales tactics in ads targeting women, is, of course correct. But, in all fairness, the same techniques were used on men, as well. Just as an example, there is the Charles Atlas’s body building ads which were decidedly demeaning. “Don’t Be Half a Man!” or “The insult that made a Man out of Mac!”. Then there was Post Bran Flakes asking solicitously of ladies, “Is he still the man you married?” Then there is the big male bugaboo, Baldness! A woman, averting her eyes from her hopelessly bald man, while she says to herself, “he was young just a moment ago!”, followed by the screaming headline, “Don't let this happen to you!” Of course, your salvation lies in KREML hair cream which removes dandruff and checks falling hair. But, obviously, the dire economic situation in the US in the 1930’s made the advertisers far more aggressive, and it took a long time for ad agencies to step away from the hard sell, even incrementally.
Your hope was correct about people not generally falling for these things in the 1930’s. Most people were on the lookout for slick salesmen offering swindles, updated from the old-fashioned, turn of the century swindles of gold painted watches, or shares in the Brooklyn Bridge. Radio comedies of the '30's and 40's were replete with amusing tales of woe brought about by slick salesmen, and ridiculous mail order ads. After all, America’s largest city was founded in a land swindle, as the Dutch colonials paid $23 in beads and trade items, to Indians who had no claim to the Island of Manhattan.
I actually laughed at the bride's letter.
It said there be video but there isn't for me?
yeah, I messed up the upload, you can watch the video version on Spotify!
@@KarolinaZebrowskax oh I wish I knew this before watching, could u perhaps put this information in a pinned comment please?
Seashell complexion? Not for 🙋🏿
I feel like classism is at play in the difference between the "feminine hygiene" adds and the perfume add. The perfume, I would guess, was a more expensive product marketed to women of higher means, while the hygiene products were marketed for a more working to middle class woman. My hypothesis is thus that working and middle class women had much more anxiety about being generally "dirty" - that is in conditions associated with someone who actually works - and the ads marketed toward them were trying to tap into that anxiety.
Something connected to this that I was also thinking about was why women were worried specifically about the smell of their sweat. Often, there is this assumption that all societal pressures on women are motivated by the male heterosexual gaze, in other words appealing to men. Here's the thing though: like really nasty B.O. or just legitimately unhygienic smells aside, women's natural scent can be like kind of attractive to men, and the reverse can be true for women, I'm told. From a purely sexual perspective, this makes a lot of sense; humans are animals, and animals use scent to attract mates. However, much like I (a man) don't tend to find other men's sweat to be appealing, most women probably don't find the women's locker room to smell all that great either. This is of course not taking into account how non-heterosexuality may affect people's tastes in human odor, because the point is looking at social tendencies at large. Anyway, this is all to say that the pressure to not smell is definitely defined more by class based anxiety - not wanting to be perceived as low class by your peers, of either gender but maybe especially other women - rather than every social pressure put on women being motivated by their need to appeal to men in patriarchal society.
Patriarchy and the male gaze are of course real things, but just like with issues of fashion they are definitely not end all be all of the discussion. Maybe the reason the popular narrative these days doesn't seem to get this is that we don't have quite the same kind of classism in America anymore, so people just can't fathom that dynamic.
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Pepsodent do be my first choice even in our lord's year 2024
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Are all the ads in English or are you translating some?
Hello hello, here to stop people from saying first
Sadly, you seem to have been one minute late 😆
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Art Deco is pronounced DECK-oh (stress on first syllable) & the final T in Tarot (TARE-oh) is silent. :)
First! 🎉
Here first please pin
I’m not even a feminist & I’m insulted by the Lysol ads. Lysol is amazing for getting out stains though!
Since those are American adds, you should really pronounce "herbs" and "herbal" without the H. We treat it like the French word that it originally was, while Brits, where H-deletion became associated with low class speech, over-corrected to add the ancient H back in. Of course it doesn't actually matter, you can use the British way, but I just though that it would be funny to point out how that doesn't match the American ads.
Btw, "art déco," although it is a French word, is usually pronounced like "art DECKo" in English, not "art deCO" like it would be in French. Using the French pronunciation probably just makes you sound more elegant though. Normally I'd say using French pronunciation makes you sound pretensions, but that's not really an issue when you actually have a foreign accent, so I wouldn't worry about it. Just letting you know.
One more word I noticed was "reconcile." I think at one point in time that "re" in that word was pronounced "ree" like other re- words, but these days it's actually said like "RECKoncile," as in the "short" E-sound in "wreck," not the "long" E sound sound in "reek." It's pretty understandable that you would make the educated guess that it's pronounced like other re- words, but nope it's a weird exception. Thanks English. Again, not really a worrisome mistake, but just letting you know.
Women's Institute, weirdly progressive en.wikipedia.org/wiki/Women%27s_Institute Campaigning for equal pay for women in the 40s, state funded decent housing in the 1910s, AIDS and HIV information (working with the Terrence Higgins Trust) in the 1980s - long before it was fashionable. The WI (or the Rural) as its called in my part of rural Scotland) gets the name of being old fashioned, fuddy duddy and trivial (lots of attention to cooking, baking, sewing, crafts) but has done a deal more radical political activism than many more trendy institutions. The ads were hilarious though!
Yeah I did a double take, like the Women's Rights group that occasionally does presentations for the teacher's union? I guess organizations contain multitudes, it does involve cooking so a cookbook isn't that strange but still kind of skummy proto-native advertizing. Though it might not be, the ad is American and the WI is strictly Commonwealth according to the wiki page, granted it started in Canada so it going to the States isn't that strange.