The Origin of Dragonsteel - Intentionally Blank Ep. 149

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  • čas přidán 28. 06. 2024
  • Brandon Sanderson and special guest Emily Sanderson sit down and talk about the origins of their company "Dragonsteel" and the story of how it became what it is today.
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    CHAPTERS
    (0:00) - Livestream Persona's
    (1:10) - The Start of Dragonsteel
    (2:28) - "Why We Do This"
    (5:39) - The First Entrepreneur Step
    (8:43) - The First Employee
    (9:43) - Brandon Hires an Assistant
    (12:17) - The Company's Early Tales
    (14:54) - The Next Big Step
    (19:01) - Era 2 of Dragonsteel
    (22:41) - Growing Era 2 of Dragonsteel
    (24:56) - Future Proofing Writing Books
    (28:22) - The Challange of Early Company Growth
    (31:17) - The Big Kickstarter
    (32:40) - The Current Era of Dragonsteel
    (34:27) - That's Dragonsteel!
  • Zábava

Komentáře • 182

  • @andrewgarlach1011
    @andrewgarlach1011 Před 2 měsíci +217

    Emily: I hope we never get to the size of Google.
    Brandon: Evil little laugh
    😂😂😂

    • @gizzardgizzard3583
      @gizzardgizzard3583 Před 2 měsíci

      I don't think they will get to google size, because if they did they'd have to be completely immoral. In order to be a billionaire or run a billionaire company you have to be evil and I don't think brandon is thankfully.

  • @andrewberenson5717
    @andrewberenson5717 Před 2 měsíci +168

    Emily is the real life Navani. When Emily was describing that she likes to know the inner workings of things, I immediately thought of Navani.

    • @boogz2381
      @boogz2381 Před 2 měsíci +22

      “IDK how to do this, find somebody who does and ask lots of questions.” Navani.

    • @FirstOfTheMagi
      @FirstOfTheMagi Před 2 měsíci +16

      Absolutely agree lol Navani has to be based off of her at least subconsciously

    • @thomaslee4482
      @thomaslee4482 Před 2 měsíci +7

      He said in a recent stream she was.

  • @kristobin8451
    @kristobin8451 Před 2 měsíci +79

    "How's that Dan"- Brandon
    "Excuse me?"- Ben

  • @elisabethm9655
    @elisabethm9655 Před 2 měsíci +210

    This history lesson is fascinating. As the mom of one of your earliest employees, I’m incredibly grateful for the existence of Dragonsteel. Thank you for just doing this so well and being so open about who and what you are. You’ve not only manifested your own dreams but enabled so many others to fulfill their own creative dreams and also support a family.You might not have known ‘what’ you were doing, but your fundamental integrity and talent has fueled an incredible organization. Thank you❤ Also, you guys are just plain real …and nice, too.😊

  • @steverestless9202
    @steverestless9202 Před 2 měsíci +23

    Glitter Era Brandon looks like he is just DARING an Allomancer to attack him.

  • @thetrashman1905
    @thetrashman1905 Před 2 měsíci +21

    I know I'm late to the party, but Emily has the PERFECT voice for Navani.

  • @bibliophilecb
    @bibliophilecb Před 2 měsíci +60

    Hearing from Emily is always such a treat! She has such an engaging way of talking about things and it’s so interesting hearing her perspective.

  • @julide27
    @julide27 Před 2 měsíci +56

    Emily is just such a lovely human being! So fun to hear her side of everything. 🥳

  • @inkthinker
    @inkthinker Před 2 měsíci +21

    2008! But yep, right at the bleeding leading edge of Stormlight. 2020 was when I started doing full-time stuff. Best job ever. ;)

  • @kaysterae
    @kaysterae Před 2 měsíci +53

    Hi Emily!! Good to see you! Hope you feel better soon, Dan!!!

  • @quasibrodo923
    @quasibrodo923 Před 2 měsíci +78

    As someone who's suffered from depression in the past, I really feel for Dan. I wish him the best.

  • @DisneyBatchman
    @DisneyBatchman Před 2 měsíci +20

    Very cool to kind of 'meet' Emily in depth, and to hear some of the thought process going on. And to hear the story of how this all came together. And to see a place where both sides realize it can't/couldn't happen without the other side, too. Yes, Brandon is the visionary, and the one who creates the worlds, but Emily provides the support that allows it to happen. It's like Disney wouldn't have happened without Walt creating things ... but it also wouldn't have happened without Roy managing to provide the financing. An amazing group of people, all the way around!

  • @smartestprimate5213
    @smartestprimate5213 Před 2 měsíci +21

    Emily: I normally don't look like this.
    Brandon: *giggle*
    It's working for him.

  • @Kritigri
    @Kritigri Před 2 měsíci +27

    I really appreciate this podcast episode! It's wild to hear just how this chaotic whirlwind was tempered into Dragonsteel. Sounds like it's been SO much work.

  • @dawesome_sauce
    @dawesome_sauce Před 2 měsíci +18

    I'd love to see photos from early Dragonsteel days as a start up.

  • @MattViklund
    @MattViklund Před 2 měsíci +9

    Love this. Brando, the phantom cubical caught me. I should have been quicker... maybe if I had a wonderful eternal companion like you, I'd have found the strength to do so. Emily, you are the reason Brandon is successful. Never forget that.

  • @valeskaarnesen1295
    @valeskaarnesen1295 Před 2 měsíci +10

    I own a very small business (just me). I also sometimes look around and wonder where the grown ups are! 😂

  • @TheErkTube
    @TheErkTube Před 2 měsíci +18

    We love you Dan

  • @alexanderloeb
    @alexanderloeb Před 2 měsíci +46

    Google: Don’t be evil.
    Vin: I'm not a good or a bad person, I'm just here to kill things.

    • @ceinwenchandler4716
      @ceinwenchandler4716 Před 2 měsíci

      Oooh, that's perfect :)

    • @mlouis7
      @mlouis7 Před 2 měsíci

      No one starts off evil. Its when the bank occult gives you an option if you want bank funds anymore when you reach the occult levels. It's a business social credit bank occult system . They all use the same symbols and numbers everywhere to pledge alleigence. You must do these things to keep the bank funds .

  • @ericeilersen
    @ericeilersen Před 2 měsíci +14

    This was WONDERFUL! Emily is such a gem, and learning about the history of the company was absolutely fascinating. I don't always have time to fit in the podcasts, but this was fantastic.

  • @Avid_Reader
    @Avid_Reader Před 2 měsíci +5

    An origin story for the ages! Thank you for this. I could watch this type of video all day long.

  • @myrojyn
    @myrojyn Před 2 měsíci +9

    the genesis of the kathy x adam rivalry revealed!

  • @obviousalias132
    @obviousalias132 Před 2 měsíci +3

    Brandon’s vision after he sold his first leatherbound: UNITE THEM

  • @melissanormandeau5436
    @melissanormandeau5436 Před 2 měsíci +3

    This is my favorite so far, those two are cool to watch as a supportive team. I loved hearing about the origins of the company. You guys created something special and fans thank you for all the unique products and stories.
    Cheers from Idaho!

  • @jamesradcliffe6103
    @jamesradcliffe6103 Před 2 měsíci +2

    This is really useful. Thanks for sharing so openly.

  • @AuroraSchmidt
    @AuroraSchmidt Před 2 měsíci +2

    I loved this video so much! It’s amazing to hear how much work by Emily and other goes into everything! And how visionary the whole company is!

  • @user-hg4lw9ol4g
    @user-hg4lw9ol4g Před 2 měsíci +2

    💙Emily! It's so cool to have her on the podcast. 💙

  • @SunRayz3r
    @SunRayz3r Před měsícem +1

    Emily and Brandon are so cute together! Their blend of responsibility, communication, humor, and just interactiveness is something that I and think others aspire to.
    What an amazing pair! 😊❤

  • @jaime6400
    @jaime6400 Před 2 měsíci +3

    This was SO FASCINATING. Thank you so much for sharing!

  • @TheRealGravyTrain
    @TheRealGravyTrain Před 2 měsíci +3

    Thanks B&E$

  • @AngelaCSpears
    @AngelaCSpears Před měsícem

    Emily is just charming and both your voices are pleasant to listen to.

  • @Owlfury
    @Owlfury Před 2 měsíci +3

    This is the best episode. Love seeing you two together!

  • @bryceharriet9209
    @bryceharriet9209 Před 2 měsíci +11

    *rumbling bumblebee voice* “Ta’Veren”

  • @Thrawn90
    @Thrawn90 Před měsícem +2

    Just realized I basically live within a 10 minute drive of them and have been walking by the DragonSteel warehouse on my evening walks for the past 3 years. Never really realized just how "local" this whole operation was to me. Bought the leatherbound collection and was curious where it would be shipping from. Could literally just grab a bag and walk over to the warehouse to pick them up lol. (Won't of course, that's not how it works)

  • @cogigo
    @cogigo Před 2 měsíci +7

    That was perfect. Loved every second of it.
    Cheers to the next 5 years and beyond.

  • @palmtree3017
    @palmtree3017 Před 2 měsíci +5

    Thank you so much for sharing. It was really cool to get a behind the scenes look at how the company has grown

  • @michosadventures
    @michosadventures Před 2 měsíci +7

    This was a great podcast, I love hearing about the business side of successful people. A lot of insights and inspiration in this episode.

  • @bigappa9359
    @bigappa9359 Před 2 měsíci +5

    Anyone else think Emily would be phenomenal at doing voiceover work for some Brandon's characters?? Her voice is so crisp and confident and grounded!

    • @Jevaughn
      @Jevaughn Před 2 měsíci +1

      True! Probably not worth the time for what she's worth per hour to the company, but she could totally do a reading at a convention.

  • @porterwayman8643
    @porterwayman8643 Před 2 měsíci +21

    Week 21 of persistently asking for an intentionally blank episode on marching band!!

  • @mahalleinir_WoT
    @mahalleinir_WoT Před 2 měsíci +5

    Finally bought my warbreaker leatherbound last night! Super excited to get it.

  • @shwah.holmslice
    @shwah.holmslice Před 2 měsíci +1

    Man, that was a great episode. Loved that.

  • @susannahlewis8464
    @susannahlewis8464 Před 2 měsíci +1

    This is really fascinating to me to hear how such companies evolve. I'm an author, podcaster, and TTRPG developer, and I'm planning on forming an LLC with my team sometime soon. I've already started delegating with hiring an editor for the shows. I'm always looking for ways to make the businesses run smoother for me.

  • @dylanhalifaux
    @dylanhalifaux Před 2 měsíci +4

    You both are incredible! Thank you so much to you and your team for bringing all of us so much joy and entertainment!

  • @amysadler3038
    @amysadler3038 Před 2 měsíci +8

    I have loved watching your fandom and your business grow! I've been a fan since around 2010 and I love your brain and all the team members I've seen and interacted with on streams and other avenues over the years. Thank you all! ❤

  • @mattygstax4584
    @mattygstax4584 Před 2 měsíci +1

    I've watched all except 1 or 2 episodes. I love you all!

  • @vanessahardy2632
    @vanessahardy2632 Před 2 měsíci +1

    I found this video so encouraging. Thank you for publishing! 💜

  • @EliasMheart
    @EliasMheart Před 11 dny

    I love how over time the clothes just seem normal, until it suddenly flashes again xD

  • @ellery0909
    @ellery0909 Před 2 měsíci +1

    Great conversation, thank you

  • @samanthaa.6055
    @samanthaa.6055 Před 2 měsíci +3

    I didn't know they hired Matt Hatch. Super cool!

  • @mrbailie1
    @mrbailie1 Před 2 měsíci +1

    I enjoyed this video so much, thank you for sharing!!

  • @jaystiles7343
    @jaystiles7343 Před 2 měsíci

    The story starting at 24:56 hit me hard. This is a wonderful episode and adds so much context that I didn't know I needed.

  • @jacobmcdavid64
    @jacobmcdavid64 Před 2 měsíci +1

    Beautiful

  • @mikeshaffer4912
    @mikeshaffer4912 Před měsícem

    Wow. This was all fascinating. I saw some of it from the outside, so it's interesting to see where this all has taken you since that Borders signing in 07.

  • @brokenredflag
    @brokenredflag Před 2 měsíci +2

    Two nerd cuple make a nerd company to make lots of nerds happy❤ glad brandom remains humble. Thank you emely for your bravery and sorry we woried you or made you tierd. 😢 not everywone can do what you guys did. Keep the formula going. Dont go so big that your not able to chew properly. Love yal.😊

  • @hartefbrown1
    @hartefbrown1 Před 2 měsíci

    I don't usually sit and listen to these, ever. But this was probably the best listening sit down. Thanks, Brandon, for bringing back Robert Jordan's story. Starting reading #1 EW book in 1997 thinking I can handle this, only to find out there was another 6 to read, still thinking I can handle this. Oh, ya. another 8 to go. I read all of them 3 times over. You're the best. Thanks. :buying one of your books now. "Sunlit Man"

  • @sundaycomicssection
    @sundaycomicssection Před 2 měsíci

    Wonderful episode.

  • @Rhedak
    @Rhedak Před 2 měsíci +1

    Very interesting, thank you for this podcast

  • @A.Campbell
    @A.Campbell Před 2 měsíci +3

    Very inspiring

  • @yomanyo327
    @yomanyo327 Před 2 měsíci +12

    IMO, every popular author should do what Brandon does, the author's job is to write for as much of their "work time" as possible, all those other details should be handed over to others(preferably aspiring authors(who get paid for their work, no exploitation of the eager))

    • @tonkabeanicecream5698
      @tonkabeanicecream5698 Před 2 měsíci +1

      Most of those popular authors still don't earn that much money.

    • @yomanyo327
      @yomanyo327 Před 2 měsíci

      @@tonkabeanicecream5698 True, but Brandon didn't start with 50 people, he started with one family member who was part time. He earns as much as he does not only because of his writing, but also because of his system for marketing, merch, and everything else.

  • @nielsenja
    @nielsenja Před 2 měsíci

    love this, so incredibly charming

  • @garrettmunyer3017
    @garrettmunyer3017 Před 2 měsíci +1

    This is so interesting! It would be so cool to be part of your team over at Dragonsteel. Maybe when I retire from the military in a few year I'll apply to work in the HR department... 🤔 😅

  • @tannerprince9730
    @tannerprince9730 Před 2 měsíci +1

    This was a really cool episode

  • @DominickvdHoff
    @DominickvdHoff Před 2 měsíci +3

    cool to hear a bit about the business side and the history!

    • @DominickvdHoff
      @DominickvdHoff Před 2 měsíci

      Ever thought about animation? :D

    • @elisabethm9655
      @elisabethm9655 Před 2 měsíci

      @@DominickvdHoff - Well they already have experienced talent on board to manage a project like that🤫🤭

  • @rmsgrey
    @rmsgrey Před 2 měsíci +1

    I like to think that, somewhere at Amazon, sometime in the next decade or so, an executive's assistant will dig up this video to prove to their boss that they did this to themselves - that when they set out to teach a publisher a lesson, someone learned a lesson all right, but not the one Amazon wanted them to...

  • @titans1fan93
    @titans1fan93 Před 2 měsíci +4

    I love to get Emily on the podcast more! She absolutely great. Especially on topics Dan does not like. (Still little salty they never talk about the rest of live action one piece since Dan didn’t like it lol)

  • @henryeowens
    @henryeowens Před 2 měsíci +2

    Super interesting. Thanks for the inside scoop like this. 👍

  • @Omnicrola
    @Omnicrola Před 2 měsíci

    Dear Brandon,
    Please write a short story about the Phantom Cubicle that chases you.
    Signed,
    A Cubicle Dweller

  • @thebooklion
    @thebooklion Před 2 měsíci +11

    Why is Brandon signing Mistborn pages!? I need to know before I buy unsigned leatherbounds!

    • @dylanbeazer2506
      @dylanbeazer2506 Před 2 měsíci +5

      I believe those are pages for Bands of Mourning, the next book that will get a leatherbound treatment.

    • @watcherofwatchers
      @watcherofwatchers Před 2 měsíci +2

      I decided that I only buy signed Leatherbounds. It limits my collection, but I am okay with that! I just buy when they are available.

    • @danielbaker1190
      @danielbaker1190 Před 2 měsíci +2

      All the leatherbounds will be available signed sometime this year, as WoK and RoW where during kickstarter. You just have to be ready to buy them, because they will go quick. My guess is at Dragonsteel Convention. They may stop selling signed copies online and only make them available for special events.

    • @putomacuto
      @putomacuto Před 2 měsíci

      @@dylanbeazer2506 When he was signing those, it said "Bands of Mourning" on the page he was signing, not Mistborn

  • @gavinsmith9871
    @gavinsmith9871 Před 2 měsíci +7

    I wonder if Dragonsteel will ever publish books by other authors.

    • @tadious9415
      @tadious9415 Před 2 měsíci +3

      They've come close with collaborations. I wouldn't be surprised if they eventually got to publishing for others though I don't know if that's the plan.

    • @gavinsmith9871
      @gavinsmith9871 Před 2 měsíci

      @@tadious9415 Maybe in a few decades after Brandon passes.

    • @tadious9415
      @tadious9415 Před 2 měsíci +3

      @@gavinsmith9871 maybe. But there are a few other people within the company who have talked about writing their own books on the side. If dragonsteel would do that with anyone it would probably be one of them. Like Adam or Isaac.

    • @ericdculver
      @ericdculver Před 2 měsíci +1

      Only Brandon knows...

    • @jaclynroth1440
      @jaclynroth1440 Před 2 měsíci +1

      I volunteer as tribute 😊

  • @ama_goto
    @ama_goto Před 2 měsíci

    I could envision a movie about this sometime in the future

  • @SkyLowercut
    @SkyLowercut Před 2 měsíci

    Video thumbnail should use Emily!
    Love the history, thanks BE-Swifties

  • @hiltrud2001
    @hiltrud2001 Před 2 měsíci

    Dan get well soon ❣️

  • @danf6975
    @danf6975 Před 2 měsíci +1

    I am happy with the series as it is, and I am glad I got it in its current form, but after listening to dragon steel I believe that book would have been worthy of publishing, and I would have definitely wanted to read the series in its older form Even without all of the changes and maturation

  • @airbendnerd
    @airbendnerd Před 2 měsíci +3

    Can we get Mrs. Sanderson in on the CZcams thumbnail for this video?

  • @L1ghtweaver
    @L1ghtweaver Před 2 měsíci +4

    Dan looks a lot different today! Can't put my finger on it... new haircut?

  • @drummerguy438
    @drummerguy438 Před 2 měsíci +3

    I don't know if you'll see this, but I'm hoping you can impart some wisdom. I am an aspiring author, working on book number 4 and I just found out I have my first child on the way. When you were working around newborns, how did you manage the time to write and be a father?

  • @fiachnaodonnell7895
    @fiachnaodonnell7895 Před 2 měsíci +1

    You're both looking really healthy recently

  • @strydyrhellzrydyr1345
    @strydyrhellzrydyr1345 Před měsícem

    Tbats what we would LOVEEEE to hear... Is the stuff around when you guys started being a you guys.. lol
    Like her as a wife .. hiw did she take it.. was she confused and overly worried... Hiw did she handle it.. and then making a home together.. then kids..
    Blah blah blah..
    For some reason.. they very very much interest me as a couple... They just ssem different.. and awesome.
    And im SUREEE we could use some ADVICE about relationships.. about make and female interaction.. and etc

  • @ladyethyme
    @ladyethyme Před 2 měsíci

    Be well Dan.

  • @user-km9zn7oy4i
    @user-km9zn7oy4i Před 2 měsíci

    This 5 year plan sounds like it might be interesting - if my reading between the lines is correct

  • @detleftibax
    @detleftibax Před 2 měsíci

    What would be a great idea is to show on the video a number counter of the books you sign, so fans who purchase your signed preorders can see it when you sign their book (with the unique code)!

    • @robbybevard8034
      @robbybevard8034 Před 2 měsíci

      That seems like it would be an insane amount of extra work for the production team. Particularly since he pulls from the piles at random.

  • @phoenixtrite5068
    @phoenixtrite5068 Před 2 měsíci

    The glitter on Brandon's face makes him look like Seven of Nine

  • @Treggify
    @Treggify Před 2 měsíci

    2nd and Charles has a lot of those discounted books with the black marks!

  • @obviousalias132
    @obviousalias132 Před 2 měsíci

    The Arcanist Graphic Novels in-house!!!

  • @talemaster4431
    @talemaster4431 Před 2 měsíci

    Looks like you hit the Liberace estate sale.

  • @grahamguy4656
    @grahamguy4656 Před 2 měsíci

    Found that very interesting thanks for the history vid will you ever consider flux leather books

  • @randomdude4505
    @randomdude4505 Před 2 měsíci +1

    How long until Dragonsteel becomes a full blown publishing company?

  • @hikinginidaho
    @hikinginidaho Před 2 měsíci +1

    So did it become clear that the 631 was the announcement of the 5th secret project?

  • @francislally6066
    @francislally6066 Před 2 měsíci

    You two should talk to Hank and John green! Then own DFTBA- which does a lot of similar things to you guys

  • @egwenealvereiscool7726
    @egwenealvereiscool7726 Před 2 měsíci

    And here I thought it would be a podcast about the book lol

  • @DadBodSwagGod
    @DadBodSwagGod Před 2 měsíci +1

    I prefer B-Swift and E-Harmony

  • @zyrohnmng
    @zyrohnmng Před 2 měsíci

    Hopefully Dragonsteel can grow to devour the marketshare of Amazon

  • @Psylento
    @Psylento Před 2 měsíci

    I'm more of a dragonglass dude myself, but any kind of Obsidian will suffice i suppose

  • @alexspeedwagon3701
    @alexspeedwagon3701 Před 2 měsíci

    To this day I have absolutely no idea how to access anything writing excuses related. I’m pretty sure it’s a podcast? Maybe? The most I’ve seen of it is a single recording from some cruise ship or something and that’s it

  • @mailemarriott
    @mailemarriott Před 2 měsíci

    So when do we get Sanderland?

  • @strydyrhellzrydyr1345
    @strydyrhellzrydyr1345 Před měsícem

    Wait what... Keather bound books .. are 250 bucks..
    My god

  • @hiltrud2001
    @hiltrud2001 Před 2 měsíci

    You didn't say anything about where in all this are Matt and Taylor Hatch? I really would like to know

  • @SirKn1ght47
    @SirKn1ght47 Před 2 měsíci +2

    Is there a reason for the "631" on the back of Brandon's hand?

    • @rutgerniemeijer
      @rutgerniemeijer Před 2 měsíci +2

      This video was pre-recorded. The fifth secret project was announced in video 631, and they hinted at it showing that number quite a few times.

  • @focusrelax8838
    @focusrelax8838 Před 2 měsíci

    9:04 earned 5000 dollars only per year after he published 3elantris and warbreaker? Or was this after mistborn?

  • @emptybottleofwit
    @emptybottleofwit Před 2 měsíci

    Why the extra charges on the Backit?