The Rise Of Ferrari
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- čas přidán 9. 06. 2020
- In May 2020, Italian supercar maker Ferrari soared to a $30 billion market value, beating the top three major U.S. automakers. Compared to GM, Ford, and Fiat-Chrysler, Ferrari is a small carmaker known for limiting production and only makes about 10,000 units per year. But the auto industry is poised for some tremendous changes that raise questions about the long-term future of even high-end exotics
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The Rise Of Ferrari - Auta a dopravní prostředky
Ferrari 'stumbled in F1' they were created just for F1. Selling cars was done to fund their F1 entry..
But recently they have been stumbling, they have way more budget than any other team, yet they haven’t won a drivers championship since 2007, and constructors since 2008
@@whatsappdripcar3104 that is not entirely correct. While they do have one of the biggest budgets in the class, they're evenly matched by Mercedes and Red Bull Racing. Different sources will show you that the three spend around 400 million a year. It is true, though, that they haven't wond a world championship since the last decade and this creates a lot of pressure on the team but this happens to every team that stays in F1 for too long, like McLaren and Williams.
Mr. Charizard Just and only due to a certain Lewis Hamilton and Adrian Newey (I would also drop Toto Wolff in there) which are living motorsport legends and Ferrari never managed to sign (specially Newey, he writes it in his book). But they’ll retire some day, while Ferrari will continue winning.... hopefully.
Ferrari fan
Interesting fact Enzo actually wanted to compete in sportscars Championships but someone (Can't remember the name) convinced him to enter F1
CNBC were accidentally correct on a technicality
@@RichardsRockin mercedes and redbull are way better than ferrari, this year just goes to prove that same point, they've been making a slow car which has dropped them from the top2, this year's testing is major proof of that
Without Ferrari, we would never have Lamborghini. Or the NSX. Or the Ford GT.
And Ferrari has been beat every time. 😂 They lose in F1 and on the street.
If it wasn´t Alfa Romeo, we would never have Ferrari :)
@Ramses Stafford Pontiac didn't steal the that. First of all, GTO is a abbreviation for Gran Turismo Omologato, and while John DeLorean was inspired by the 250 GTO, it actually stood for Grand Tempest Option
@@newedgemustang7103 haters incoming lol
Didn’t they invent the supercar
I can’t afford to watch this video
underrated.
The only things I can afford in that video and it's red, is that RED Coka Cola
I love how Leclerc looks like he is actually a model
I can’t afford to watch this video
yes
“Enzo Ferrari will go down as the greatest car manufacturer of all time.” - Lee Iacocca
This reporter is so happy he can again make car videos instead of coronavirus ones.
Haha :D
😂 after watching the first few cnbc car videos, I thought that this is a car dedicated channel of cnbc 🥲.
Later realized that cnbc is interested in cars than in real news 🤧
Thank God Ford didn't buy Ferrari in 1964.
They never really had a real possibility to buy Ferrari. Enzo brought them in to run up their price tag to Fiat.
Yeah. Because that incident gave us the Ford GT
Tsar Bomba that’s not the reason. I think they purchased at a discount to what ford would have paid. Identity is more important.
@@aussiematt1497 Enzo did want complete control over the racing side of Ferrari but Ford was used for leverage against Fiat. Idk the numbers but Fiat in the end did not pay as much as Ford would of but they also only bought 50% of the company compared to what Ford would of purchased. In the end Fiat paid more for less than what ford proposed.
@Ali ACE But u couldn't own these cars even if you wanted to... You had to be on Ferrari's most important customer list to be able to buy these. The Ford GT on the other hand could be bought by anyone
but still cant hire a good strategist for F1 team.
Best comment.
You mean spinning is not a good trick? DAMN YOU ANAKIN!
True... sadly. They have such talented drivers
Right. LOL
🅱️inotto seal of disapproval
Electrification and shared mobility will only benefit those that need it most i.e. Those that cannot afford a Ferrari anyways. It will ALWAYS remain a dream for many young boys to own the Ferrari that many have on their wall. If anything, they'll become even more valuable as they will represent fully, what performance motoring once was.
I just need about 350 more stimulus checks and I’ll be able to own a Ferrari.
you can just go to dealer and get one... long waiting list but alot of time there are cancelation and you can just get the car that order last years.. save you like a year..
Or buy a cheap one on ebay
Finance it bro
180 months.... just 15 years simple easy
Maintenance lol 😝
Go read a book call richdad poor dad
I can not understand people who are style-tuning their Ferrari... I mean every Ferrari which is coming through the factory hall is PERFECT, it's is art ! Why do you change something so intense on this car.
There will always be a market for super luxury sports cars , no matter that everybody has gone electric, the feel of having a big powerful engine and the noise it produces is enough to rich and enthusiast people to buy those cars. Also, the luxury of the Italian car brands and the beautiful designs are something that you may never have in an electric car with vegan interior, it's like saying that luxury restaurants and resorts may have troubles in future because of the Airbnb platforms but we all know they will stay.
The thing with Ferrari is that they have "trained" their clients. To be given the opportunity to buy an exclusive car, like the 488 Pista, you must first have boughten an "average" Ferrari. Ferrari is good at keeping the demand higher than the cars that they will make, and good at selling "average" cars because the only way you can get an ultra exclusive Ferrari is by owning another Ferrari. Ferrari creates a demand for their average cars by creating an exclusive car.
And even still, it won't guarantee they'll let you buy one of their most exclusive cars.
spot on
The guy at 7:20 looks incredibly uncomfortable!
He looks like someone has his nuts in a vice off camera.
Maybe he isn't wearing pants!
'"Stumbled into F1" They were born from F1
In 2016 I had the pleasure to visit Ferrari Museum in Maranello and my God it's been 4 years but i still miss that. No car can come closer to a Ferrari
Never been in a Tesla have you? Surpasses Ferrari in every way.
@@davidbeppler3032 u r seriously comparing Tesla with a Ferrari 😑
@@SumairKhan007 True, there is no comparison. The Farrari is not even in the same class. But if they spend a few billion on designs maybe someday they could compete with a 2012 Model S?
@@davidbeppler3032 stop trolling 😂
David Beppler Are you serious? 😂
I was lucky enough to Drive a 488 coupe. Wonderful machines, that experience will stay with me forever.
Wow, I drove a 458.... V8 normally aspirated
I own a 458; I don't dare driving it any more; its value as collectors item increases so fast
BenelliMr
Maybe that floats your boat but I personally think buying a car and not driving for resale value is like marrying a woman and not sleeping with your wife to keep her tight for the next guy.
Personally if I had a car or car collection, I would want to use them because that’s what they were for. But each to their own, it’s your choice and I respect it.
1:57 "famous pony emblem" come on man that's wrong its a Stallion🐎
Exactly
Its a Prancing Horse
I thought the same, although in Italy, the Prancing Horse emblem is actually known as Il Cavallino, which correctly translates as.... pony! 🐎
He's American. It looks like a horse on a car hence it's a "pony".
It's the Prancing Horse.
Appreciate the history, Ferrari isn’t just a brand, it’s a family! We are ferrari!
Can you afford one?
r/woosshh
no one cares bundy, what a dumb name
We are the flash
Ted Bundy if you go to Maranello, you don’t see the workers there rolling up in Ferrari’s, they have regular cars. In fact, all of italy supports Ferrari just like all of Dallas supports the Cowboys. Just look anywhere in Italy when Ferrari won the last Italian Grand Prix
yet you don't even have a ferrari lmao what a loser
10k cars is not much if you consider the increasing demand from South-East Asia.
Its part of the business model. They control production limit. Same with Rolex. By only producing a certain number each year - the value of each is dramatically increased.
@Ramses Stafford Its 1 model of business that will always exist - but it has plenty of potential to go wrong also - ie if youre brand no longer has the mystical market draw to it. Plenty of luxury brands that have gone under just like that...over priced yet no one wants it anymore- the bubble popped! Its a delicate balance!
@Ramses Stafford but nike/jordan brand also control who gets the product
@Ramses Stafford they retroing a lot of pe's now especially lebrons
Lol Ferrari closed the past year with the record of +1billion euros just selling cars. Lamborghini did + 450k euro and McLaren even less. Just saying
Ferrari doesn't seem to care about its volume customers anymore. There are too many models that have been released in the past years. Shareholder value before customer satisfaction. Edit: 3:54 that's not a 166 Inter, that's a 166 Spider Corsa...
CNBC: Ferarri only made 10,000 cars worldwide, Gm sells millions of cars
Bruh do you know how much a ferarri is.
Still the revenue of GM will be much higher as the factor between the car prices isn‘t 100.
Bruh, do the math, GM and Ford have much higher revenue and profits
If you don't get it thats alright, im trying to say is that ferrari doesn't get that much revenue because they only sell a few cars why because we cant afford a goddamn ferrari, that is what im trying to say we cant afford a ferrari
@@champstation143 the profit matrix of both companies per company is much higher
@@angiejeffrey3508 well, to be fair even though GM makes more in contrast, the gap between them is a lot closer than you think. At 15:15 it states its margins are 24% as opposed to the 5% in GM which is 5x the margins. Not only that, since Ferrari's on average are worth more than 10x+ an average GM's price, that 24% margin is much, much larger than it seems due to how Ferrari's pricing scale.
LONG STORY SHORT: A 24% Margin on a 2 Million dollar car is about $450,000 in profit, while a 5% margin on a 35,000 dollar GM car is about $1750. Selling 1 Ferrari = Selling 270 GM Cars. Math sure is wonderful!
Thank you for posting🙏
One of the worst analysis I saw in my whole life.
yep... a complete fluff piece with no substance
lmao facts
Thank you!!
Totally appalling.
This analysis is disappointing
If you have driven a Ferrari, you will understand that this is a priceless car!
they feel great but... build quality are alway a issue.. this is a car that burn itself down for many reason....
@@campkira people who are able to drive Ferrari don't care about reliability. Name me any car with 500+ hp and 8000-9000rpm redline that won't go something wrong.
@@ristekostadinov2820 You must of never worked on a Ferrari. You ever change timing belts on a testarossa yes timing Belts. Cheap build quality lamborghini has been using chains since the 70s. Plastic parts are cheaper then VW plastic. Plenty of 500 hp cars that don't require insane maintenance or warranty is voided. Ferrari's are just hype machines and haven't done anything that special but the name that's attached to it.
@@newedgemustang7103 you certainly havent worked at ferrari
@@newedgemustang7103 dual clutch or the paddle shift was made by Ferrari... Just to tell you one thing they have done
I love Ferrari. It's one of my life goals to buy a Ferrari sometime in the distant future. There's no other like Ferrari.
Make sure you at least try a Honda before you die....they are wayyy more fun cars...
@@remarkableputter6622 poor people
That depends on what you mean by saying "there's no other"
Nemanja P Jeremy Clarckson says how it is and you will understand the first time you get to drive a ferrari. It’s the next level, the feeling is totally different then any other sports/hyper car
A Miata is better than a Ferrari
A fantastic way of concluding the video (explainning the competitive advantage of the company) !!!
Stumbled?! Lol. This video is for newbs. They have 16 championships. 🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆🏆
Sarcasm
Havent won anything in 12 years with the fastest car....yes they've stumbled
@Pangolin Steak & Bat Gravy of course others have been won by MASERATI and ALFA ROMEO italian brands (and i'm French) but we 've to be honest ; race cars competition means FERRARI.
Stumbled is apt word considering how long they haven't been able to win a championship.
@Pangolin Steak & Bat Gravy when they don't win they end second basically always lol
The saddest part about this car is we cannot afford it lol...
Do you know which is the cheapest car you can afford?
a Ford
I used to cant afford a Ferrari and I thought why not I invest Ferrari shares and one day I'll earn enough from the shares to be able to afford a Ferrari. So i bought it when it's around $50 and now my dream came true. So don't give up that dream.
i can just don't.... feel like own pos... same feeling with mr lamborghini.... it can be build better but they don't care...so why should i buy their car...
well that's capitalism for you 😉 commies might distribute a Ferrari per capita. when pigs fly
Ferraris are like art works. They hold or increase in value over time. Unlike Lamborghini or mclarens. This was a good cover. Ferrari just need to win F1 races to boost its sales and racing interest by fans or to gain more fans
Mike DC no. Pagani’s are artwork.
F1 budgets are insanely huge as opposed to any other form of auto racing. Hard to recoup those losses.
Not all cars the most “common” will not increase but limited unites like LaFerari, Enzo, F40, F50 those are going up in value with time
@@megadragon886 I own an FF and f12. Had a 458 then traded it. Won't go into my lambo McLaren veyron and other cars we own. But Ferrari is the best over the years our family has had them
Mike DC I said that they value doesn’t increase I didn’t ask that
The Ferrari brand owes part of its unique reputation with another, globally acclaimed, highly successful brand which you totally forgot to mention in your video. That brand is so valuable that it is literally a synonym of “quality”, “good taste” and “beauty”. Ferrari knows very well how much it owes to this brand and still today it names all its products after it. That brand is ITALY, you might have heard of it before.
Porsche and ferrari warmest names in car industry
Porsche to drive; Ferrari to collect
BenelliMr
That’s subjective. I’ve seen many people say the driving experience of Ferrari is amazing, and some cars need a real driver to drive them, such as the F12tdf.
marcum exe haha no
Just hope VW does not buy them out like all the others...
Lol Ferrari is not Lamborghini. They can make enough money to even leave Fiat and run alone. And Fiat won't ever sell it. Lamborghini didn't have any big company behind them when VW bought it.
@@agem1989 You're both wrong. Ferrari, though technically not owned by Fiat anymore, it's owned by Fiat through John Elkann who is both Chairman of Ferrari and CEO of Fiat. VW can't and won't buy it, not only because they would never join, but also because they're still owned by FCA
VW owns Porsche, Bentley, and Bugatti among others. VW has a great reputation right now.
@@travis3810 others= Lamborghini
It would be a shame for VW to make them more reliable, like they've done other brands. Is Fiat known for their reliability?
Ferrari should retain their naturally aspirated V12 engine
They probably won't because of the fines they would get from the carbon emission quota in Europe
v12 not cheap to produce and eu law force compant to be more green
@@shimeih2287 yup, Ferrari has to go with the times, lots of smaller engines get better and better, of course because of Research and Developement. I don't really see a problem with a V8 or even V6 in a Ferrari in the future.
They should do a hydrogen v12
@@LegendNinja41 The small engines are still less powerfull then big ones.
Powerfull small engines are also literal *thousands of times less reliable then big powerfull engines*
It's just reality, small engines are and will always be worse,l.
There is no replacment for displacment and anyone educated in enginering knows this
Also Ferrari already has V8 cars they have had them for decades
Pony emblem? Are you serious!?
This is hurting my italian heart
I'll tell you this, I love my Ferrari 360 Modena. Iconic style, sound, and above all driving experience. There is nothing else like it, highly recommend owning one!
How sticky are your buttons?
@@EMFAudio The only sticky surfaces in my 2000 360 are glove box button and center console cig lighter cover, all of the high touch stuff is normal, which is great, I'm pretty sure a previous owner did a full button service on the car along the way, so my example is actually really good overall. I think I'm going to refinish my 2 sticky areas, but honestly neither have really been an issue or in my mind at all using the car, because all the high touch stuff is normal. My car has also been a total joy to own from a reliability, quality perspective, which after searching for 5+ years and choosing this one, it seems I did in fact pin down a good example (which is the trick with 360), most examples are a no-go for me, I passed on 20 or more cars I'd say.
somewhere in Switzerland one german is crying
I think that German is quite happy though!
Wait For 2021
That's a joke for few
@@monxx15 Maybe
Toyota (TM) $182.36B Market Cap
Ford (F) 27.566B
General Motors (GM) $41.644B
Fiat Chrysler (FCAU) $20.178B
Tesla (TSLA) $187.122B
Ferrari (RACE) $43.309B
LOL tesla is so overvalued
@@schenkenberg13 alot of those company no long care about quality of their product..
@@schenkenberg13 right.. damn nearly 200 billion for Tesla, the hype is real lol.
schenkenberg13 if you look at it as a car company yes. If you view TSLA as a battery company not so much,
@@Jab_Reel Panasonic manufactures their batteries so i wouldn't call tesla a battery company.
enzo always my fav 🔥🔥🔥
anyone know the name/color code of the green car at 9:54? It's gorgeous!
Ferrari is the most seductive brand in the world..I would love to own it!!
Dude who doesn't? I would like a LaFerrari
Ferrari Roma is a beautiful car to look at! I would love to own a Roma or GTC4Lusso.
Winning another F1 title will put the stock through the roof.
Absolutley!
That's why they got Leclerc and Sainz
At this moment even a podium finish would do😂
I thought this video would be about their marketing arms. And glad it was about this as well.
No issue. Thanks.
Those rollercoasters are sick . Recommend it for adrenaline junkies.
One is even the world's fastest, rode it; Really for Adrenaline Junkies 🔥🔥🔥🔥
@@bhavyabhargava3700 I know , 220kmph one. But even more exciting was the 4 row coaster
@@yashamin5848 True 🤘
this brand is a "watch this" kind of car in what it makes. every moment is a watch this moment haha
@@Video-Games-Are-Fun right
How many times has Ferrari won the Le Mans 24 hour race, since 1965? How many times has Porsche and Audi respecively won that race? Ferrari ranks third.
Finally back on top, let’s go!
The issue today however, is that with cars like the cayman/boxster, lotus emira and the c8 corvette proving that you no longer have to sell your house soul and children to afford a car that not only excites you, but visually excites those around you,
People may not aspire as much towards super expensive luxury cars anymore when they can get 95% of that same experience at a price point that doesn’t challenge their other normal living expenses.
As a car enthusiast I like Ferraris but they're snob attitude has outlasted their performance lead. When Ferrari was king of the hill and no one could touch them sure, I get why the company is like that but today their cars get outperformed by mclaren and arent as flashy as a lambo. So the people who still buy ferraris are just holding onto the past when Ferrari was king or people who just buy it for the name.
You mean they buy it for the Ferrari badge?
Agreed, my first ever dream car at age 3 was the enzo. Nowadays, ferrari can’t keep keep. Everyone else is either quicker, cheaper or better quality. The snob attitude got too much for me.
@@farhanshameel7810 I guess that's why they're successful. Selling 10000 cars a year to people who're willing to wait two years means they're not going anywhere
Lamborghini is friendlier
Mercedes AMG is probably overall the best supercar
Porsche is well, porsche etc
But I guess they are all too mainstream (case in point Huracan and GTR with CZcamsrs)
Outperformed is dependant on many things, such as the model. The MP4-12C beats the 458 Italia on track, but looking at the successors, the 488 GTB beats the 650S on track. And the 488 Pista completely smokes the 675LT on track.
Ferrari also make the best engines, they’ve consecutively won a Best Engine of the Year award yearly since 2011. Their cars are engineered very well.
And I agree with Ferrari being picky over who can buy their cars. Before I didn’t understand it at all. But now I do. There’s many car flippers around nowadays. That’s why even Ford had contracts of keeping the GT for a certain amount of time and I think Porsche did something similar. Plus brand reputation is very important. And Ferrari are just smart on a business scale, by creating demand for their base cars by making their exclusive cars exclusive to certain people because you need to have a certain amount of base versions you have the exclusive ones.
Project R Well the the 675 LT wasn’t a competitor to the 488 Pista. Take a McLaren 765 LT or even the 720S and it would demolish the Pista on track and on a straight. Even a Porsche GT2 RS beats a Pista easily. Ferrari aren’t competition to companies like Lamborghini, Porsche, or McLaren anymore. Why do you think they never revealed the lap time of the LaFerrari when they went against the McLaren P1 and Porsche 918 Spyder? They knew they got beat by the competition. They were just afraid to show it in order to keep the fake status they believe they possess.
guy at 7:20 looks constipated
Darnit Productions 😂😂😂
He is trying to hold in a loud smelly fart.
Out of the whole luxury informative vip scenes, that's the one part that comes to your mind? :o
So nice!!
Bro i am a SF fan since 2004, if i have enough money to buy a Ferrari in 2040 i will definitely buy it.
When Deadmau5 has a Nyancat Ferrari 😂
Ferrari's is the most desired car brand ever. It's not just about the car. It's the feeling, the exclusivity, the contained power the luxury and the desire. Everyone wants a Ferrari
the beauty
1:47 Not complaining but why is Ferrari F1 Driver, Charles Leclerc, displayed here?
TP isn't essential my guy :D
5:04 Enzo Ferrari Son is Called “PIERO” not “Pietro”
true
THe other one is dino....
American pronunciation
@@arnoldmbuthia2687 it doesn't matter if it's american or not Piero does not have a t in it...
I also want to see "The fall of CNBC" 😂
Need more compression on the audio
Love your videos! please also make one on Lamborghini
I hate when you here so called experts say that luxury automotive goods like Ferrari, Lamborghini and more will die out. There will always be a place in the automotive industry for theses luxury cars. There is something about owning a luxury vehicle people just cannot escape.
are you a so called expert ?
Yet.....They still haven’t won an F1 driver’s championship in recent years 😂
New regulations are almpst here so.. This is probably their best chance
2.16 Can someone pls tell me what car is it
Sf90
purosangue is referred to exclusive horses
the english guy comes across like hes just an average guy with some cursory knowledge of the car industry who bluffed his way into cnbc
I loved Ferrari as a teenager. I remember trying to make a Testerrossa out of balsam to race. I still like Ferrari but now IMO Koenigsegg is the king.
balsam? whts that
@@daprince001x5
Wood
Perfect timing during a pandemic
verry good
Ferrari isn’t particularly known for their excellent quality.
Look at the brand new Ferrari Roma interior, I’ll be amazed, old ferraris used to be austere, now it’s all different story
Then buy a 458, reliable and fast
You're talking about Alfa Romeo and Maserati
Actually is very reliable and very nice details for the supercar industry.
the difference between quality and "luxury". Part of luxury is a car that needs constant maintenance.
up to speed did it better @donuts
More power babbyy
Yeah, that's true. The channel has gotten stale imo after going through all the popular cars. I just stopped watching, it was fun in the beginning.
@@cerisem7727 huh?? Have you checked their recent work? It's pretty good.
@@shimeih2287 it's been a while, maybe a year or two now. But was mostly in it for Up To Speed and the how does (insert automotive term) works, and the random history on certain things (for example, "Why did they get rid of pop up headlights?").
It feels they lost direction on where to go after all the popular cars and how certain common parts work were explained. It focused on niche cars (don't mind), test driving cars from dealer lots, and don't know what else they started before I stopped watching.
I don't even remember what it was that made me stop watching. I just moved on to different stuff, watching Doug Demuro, ChrisFix, and Engineering Explained videos. It was good 3-4 years ago, but I might check again.
@@cerisem7727 it's been that long?? You need to check them out again, I didn't even know about them a few years ago but they're one of the best auto channels
Stil using my ferrari portofino, it fun to drive until now ...
SF90 and F40 is lovely. ❤
You can thanks pininfarina for designing those
The famous pony emblem? Does he mean the prancing horse? He might as well have said the famous startled donkey emblem
my ;little pony from saturday morning cartoons
if he were intelligent and competent, he would have a real job :(
If Ford bought Ferrari, then it would be named Fordari
Fordari F150 Lightning Spider
@@SuperGeronimo999 HA!
Ferrari GT40
imagine that
Ferd
Nice vid
5:00 Enzo Ferrari's son name is Piero not Pietro!
The Greatest Brand on earth. All hail Ferrari...
Forza Ferrari ❤️❤️🔥💪🏾
Anybody know how CNBC makes these premium-ish videos when they only have one ad within the video and their videos only get about 200 thousand views?
Ferrari: Fastest since 1929. Legendary team. Legendary brand. Legendary cars.
If you are making a video about them, you better wait for them to give you what you want before uploading said video
Every time the narrator starts a new sentence, his voice startles me.
Just bought an F8 tributo
has Charles Leclerc for clothing shot haha
Enzo Ferrari, great man, great values, big balls.
Great values??
Enzo was a talented dirtbag
"The famous pony emblem" that would be a Mustang, the Ferrari is a Prancing Horse there's a big difference.
something WILD
Chrome dome so hard almost crashed the whippopotomus
-Tsun Zu
Some of ya'll research is incorrect, especially the Laferrari!
They are definitely going to screw this up selling coffee mugs and key chains
Not when the keychains are $100 and coffee mugs are $80
Companies like Ferrari & Supreme have figured it out. Limit production, create hype, less work, more money. lol. Thanks for the video, CNBC.
BEST CAR I EVER HAD 1967 CHEVY IMPALA 283 JUST A GREAT CAR
Just bought a brand new Ferrari for a 360 month loan, you can say I’m successful at life
Great buy!
AM MEDIA NY yes with 150% interest, it was a killer deal
Ferrari has 3 Legends in our hearts, Enzo Ferrari, Pininfarina and Michael Schumacher.
Was scrolling fast: tought it was the c8!
the 458 is so pretty
Drive: Ryan Gosling
If I can afford anything with the Ferrari logo on it, then they are doing it wrong. They won't be able to maintain that 24% margin on the cars if exclusiveness of the brand is diminished. The logo needs to be reserved to those that can afford it. A short term cash grab could turn Ferrari into just another mediocre Mercedes type of brand. As middle class person I don't care to own a Ferrari mug, watch, or laptop. I want the car!!! Keep the Ferrari experience exclusive, and give the people the wins on the race track.
@Robert. Well, I understand your feelings and what you said are your options. But millions of people, especially race fans, around would beg to differ. They love the brand, they love the race team, they attend races or follow them on TV, and would would love come come away with part of history. Usually in the form of Ferrari merchandise. So, it's okay if Ferrari can do mugs, baseball caps, key chains and clothing. It's the only way the legions of Ferrari F1 fans can get their hands on something related to the team
Can you talk about the pharmaceuticals in Puerto Rico?
what?
Is this the Cantillon effect?