How To Implement Purpose

I'd like to share with you a couple of the key ideas from the book that you can implement right away. One of the things people are saying they love about this book is how it's filled with practical ideas from companies large and small all over the world, ideas that you can implement right away in your team or organization to activate purpose. Two examples of that are having every leader and every frontline person identify their own personal purpose. We
show you how companies have done that and how you can do it in your company or team with great effect. The second thing is to constantly create line-of-sight to purpose where your employees and your customers can't help but see and believe your story of good from bringing in customers to talk about the difference
that your team has made for them to write at the point of purchase showing your customers in real authentic ways why buying from you is a great idea. So we filled the book with lots of practical ideas you can use right away.