Adam L. Penenberg: “My Life As... “ (Excerpt: Behind the Story of Shattered Glass)

Adam L. Penenberg is a journalism professor and assistant director of the Business and Economic Program at New York University. A contributing writer to Fast Company, he has also written for Inc., Forbes, The New York Times, Slate, Wired, Economist, Playboy and Mother Jones.
His first book, Spooked: Espionage in Corporate America (Perseus Books, 2000), was excerpted in the Sunday New York Times Magazine .
. His second, Tragic Indifference: One Man's Battle With the Auto Industry Over the Dangers of SUVs (HarperBusiness, 2003
His latest book is Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves (Hyperion, 2009) has been excerpted in Fast Company and TechCrunch in the U.S. and in Wired magazine in the UK.
A journalism professor at New York University, Penenberg is the assistant director of the Business & Economic Program, heads the department's ethics committee-he wrote the department's journalism handbook for students, which received unanimous faculty approval and the ethics pledge, which all students must sign-and teaches multimedia, magazine writing, and hard news and investigative reporting. In addition to the Today Show, he has appeared on CNN's "American Morning" and "Money Line," ABC World News and News Now, FoxNews, MSNBC, CNBC, and NPR and been quoted about media and technology in national newspapers and magazines.
He is the creator of an app that estimates what you are worth to Facebook.
“My Life As” is the Stony Brook University School of Journalism major lecture series, in which top journalists describe how they discovered their passion and answer questions from students. Since 2007 more than 100 journalists have travelled to Stony Brook for the event.
News Literacy Course Themes: Provisional Truth, Evaluate Sources, Open the Freezer, Truth & Verification, Reporting Methods