Brunello Cucinelli: A fashion for industry

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  • čas přidán 18. 05. 2019
  • In a country where thousands of little towns are being deserted, one village is thriving, mainly due to the work of one extraordinary man: designer Brunello Cucinelli. His company, which makes some of the finest and priciest clothing in the world, has raised the fortunes of Solomeo, restored the town's ancient buildings, and upheld the dignity of local workers by forging what has been called a "humanistic enterprise in the world of industry." Tracy Smith reports.
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Komentáře • 56

  • @marcirobins5144
    @marcirobins5144 Před 5 lety +83

    He is wonderful. His clothes are gorgeous. Did you notice that his employees are wearing his clothing? Beautiful.

    • @hanhb6047
      @hanhb6047 Před 26 dny

      When I traveled to Italy, I found that Italians dress very well no matter the occasion.

  • @lzrd929
    @lzrd929 Před 5 lety +44

    He's one of a kind man how wonderful.

  • @catlady5862
    @catlady5862 Před 5 lety +118

    American bosses and companies take note of how this man treats his employees and runs his company.

    • @MrSaxbb
      @MrSaxbb Před 2 lety +10

      @Alias Deus so in other words, prices of products or services should determine how companies should treat their employees? That’s how your rationale works?

    • @David-lb5py
      @David-lb5py Před rokem +7

      He treats his employees well and is still a very wealthy man

    • @garyodriscoll7988
      @garyodriscoll7988 Před rokem

      Ford, Rockefeller all paid above the norm.

    • @irishlegend5326
      @irishlegend5326 Před 11 měsíci +1

      ​@MrSaxbb you want to purchase ethically made goods, then you better be okay paying a high premium

  • @debbiecooper1677
    @debbiecooper1677 Před 5 lety +61

    Bless him.. There needs to be more bosses like him. I bet he doesn't have a big turn over . you find a place like that you wont want to quit

  • @caroldente9635
    @caroldente9635 Před 5 lety +27

    what an amazing man.

  • @nighttrain7404
    @nighttrain7404 Před 4 lety +14

    His blazers and clothing are pretty amazing

  • @HiddenWen
    @HiddenWen Před 4 měsíci +2

    Love his clothes. Very expensive? Yes. But they are elegant, and made of high-quality materials. You buy one and own it for the rest of your life.

  • @mrhudah
    @mrhudah Před 2 lety +12

    Fantastic interview. When I went into the Store in Orlando Florida I was in love. I told my
    Wife that I would take a retail position in this store because I felt like it was a great company without knowing all I learned from this interview. I’m impressed with Brunello. Bravo! And again, great interview 😎💪🏾

  • @honeybadger1810
    @honeybadger1810 Před 3 lety +6

    This man inspires me.

  • @elevensavage4911
    @elevensavage4911 Před 2 měsíci

    Why am I in tears watching this

  • @louisamendoza7249
    @louisamendoza7249 Před 2 lety +2

    His parents were blessed from heaven!!

  • @umbertotallarico3387
    @umbertotallarico3387 Před 9 měsíci +1

    The best high quality in the fashion world right now

  • @italianjourney
    @italianjourney Před 5 lety +11

    LOVE this! Have to look now where this town is located in Italy!!!

    • @folladordeprostis
      @folladordeprostis Před rokem

      Milán ???

    • @axoram
      @axoram Před rokem

      @@folladordeprostis No Solomeo it's near Perugia , center of Italy

  • @mindakahn9964
    @mindakahn9964 Před 5 lety +27

    Want a great job? Work for a European firm. Everything you heard in this story was true about my experience working for Europeans in America.

  • @jerseattle0722
    @jerseattle0722 Před 10 měsíci

    Good company I just discovered!! Customer service is amazing!!!

  • @Racedoc
    @Racedoc Před rokem +1

    As a customer myself it is (with Kiton) is the best of the best.

  • @shadowfilm7980
    @shadowfilm7980 Před rokem +2

    Have four cardigan sweaters from him. Amazing. Quality. Love his clothes. Pure quality. If you can afford it. “You get what you pay for”

  • @buray1998
    @buray1998 Před rokem +1

    A true people leader

  • @supporttech5879
    @supporttech5879 Před 8 dny

    In India we have a similar brand however, it is more accessible and is amazing. It is called Oldwoods however, there isn't any such other brand here. However, like Brunello Cucinelli, Oldwoods is also known by less people. 😢

  • @savvyguy4180
    @savvyguy4180 Před rokem

    I need one of his suits my dream one day.

  • @_DeepGroove_
    @_DeepGroove_ Před 3 lety +16

    I like his clothes and own several pieces. However it is worth asking whether his “humanistic capitalism” is not also a smart marketing strategy. Saying that you are paying your employees 20% above market and limiting work hours can help legitimate his astronomical prices. It can also provides a psychological relief to customers for whom spending $1,000 on coton sweatpants feels like an undeserved privilege.

    • @Sam-py9qq
      @Sam-py9qq Před rokem +8

      Ethical and profitable. Win-win

    • @giulianoilfilosofo7927
      @giulianoilfilosofo7927 Před rokem +3

      What would be wrong with that?It allows customers to buy a superior product while guaranteeing high working standards at the same time. Also humanist capitalism is much more than that. Read the story of Olivetti and other comparable Italian entrepreneurs.

    • @_DeepGroove_
      @_DeepGroove_ Před rokem +3

      @@giulianoilfilosofo7927 I may. What some people could find wrong is using statements about selflessness to advance a self-interested commercial agenda. But for me at least, it works: my wardrobe is now 80% made from Cucinelli items, and I am very happy with it!

    • @cutdepiefails6596
      @cutdepiefails6596 Před 10 měsíci

      It can be highlighted and used as marketing, but they are values that standed from the beginning. He got where he got because he was always a good human, and the starting loan he got was exactly because of his good hearted values, with his intellect as a secondary factor.

    • @goobles3991
      @goobles3991 Před 6 měsíci

      @@_DeepGroove_ Jesus christ, 80%? Can I work for you?

  • @Antogioanta93
    @Antogioanta93 Před 3 lety +2

    The philosopher of recommendations! From the Church to Politics

  • @stephenmthompson272
    @stephenmthompson272 Před 5 lety

    What is the name of the musical piece in the background?

  • @ronmize2862
    @ronmize2862 Před 2 lety +2

    I wish I could afford a suit like he’s wearing........It is my wish.

  • @jairobaguio8319
    @jairobaguio8319 Před 3 lety +9

    When my aunt gifted me 3 beunelio cucinelli pants i dismised it and put it back deep in my closet until i realized it was a luxury brand🤯

    • @TNMUSlC
      @TNMUSlC Před 3 lety +12

      LOLL Brunello is the end of the end. Hand-made only in Solomeo factory. I use to wear those loud Gucci, Fendi, and other mainstream stuff. Now I just buckle down Brunello, Brioni, and Thom Browne. Sometimes I pick up from another brand specifically that catch my eyes.

    • @vicentiucristian972
      @vicentiucristian972 Před 3 lety

      @@TNMUSlC What was about Thom Browne that got your atention?

    • @TNMUSlC
      @TNMUSlC Před 3 lety +4

      @@vicentiucristian972 Simplicity but a hint of detail. Not too loud. Pieces like that can compliment a loud monogram piece if needed. Also TB consistent made in Japan, Italy, and Ireland (knit item)

    • @snow2k11
      @snow2k11 Před 3 lety +1

      @@TNMUSlC TB slightly overrated, loro piana better

    • @TNMUSlC
      @TNMUSlC Před 3 lety +2

      @@snow2k11 I have both. Well, if you gonna compare. At this point, you gonna compare fabric vs against fabric. Cant technically say "Ferrari is better than Lambo." Well, which model? I'm gonna put Vicuna/cashmere coat from BC against a cashmere Loro? Vicuna outweighs the cost of any cashmere. However in terms of quality control. I still go with BC. since is only made in one factory in Solomeo and is family control. Vs against Loro Piana which is under the umbrella of LVMH. They mass produce in various of factory. In the end is really up to your preference.

  • @arashghasemi
    @arashghasemi Před 4 lety +17

    I have never bought Chinese clothing in the past 5 years... People please buy American or European made products and save the world

  • @eberett
    @eberett Před 4 lety +2

    Bravo, ma io Vitale Barberis Canonico

  • @kathrin9674
    @kathrin9674 Před 10 dny

    so by byuing one of his item you not only help an Italian city to thrive but also support ethical workplaces. So, no brainer for me. Sadly I don't like the esthetics, but maybe time will come.

  • @2pkjs1351
    @2pkjs1351 Před 18 dny

    So not all billionaires are working 7 days a week 24/7??? Cool change to see

  • @anjquilinderino6634
    @anjquilinderino6634 Před rokem +1

    Atleast his overpriced brand benefit his employees and community..

  • @sedatedturtle
    @sedatedturtle Před 5 lety +6

    where's the source of the cashmere & how well remunerated are those suppliers??
    billionaires aren't created by distributing wealth!!!

    • @TNMUSlC
      @TNMUSlC Před 3 lety +6

      This comment makes no sense. So If I needed to make a shirt. I go to the fabric store and buy buttons on top of it. So after I pay the guy, and spend time to make the shirt. Then spend money on marketing. Then sell it. Pay the shipping. Then tax takes a cut. Then I go back and pay the person from who I purchase the fabric and button from again? Homie which planet does this? I need to know

    • @_DeepGroove_
      @_DeepGroove_ Před 3 lety +3

      This is an interesting question. There is not much information on this topic, except that the cashmere mainly comes from Mongolia. On the profit comment, I can tell you from owning several Brunello Cucinelli pieces that they’re extremely expensive for the quality. The profit mainly comes from its core customers, the very wealthy, who have personal shoppers and don’t care much about the price.

  • @folladordeprostis
    @folladordeprostis Před rokem +3

    Those clothes are not made in China , Pakistan , etc ???😳 they made it in Italy?