Taking The Long View, with Vacheron Constantin and Brunello Cucinelli | MR PORTER Partnership
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- čas přidán 24. 06. 2021
- How many menswear entrepreneurs also see it as their duty to restore and preserve centuries-old architecture, to re-cast our relationship with our history and our surroundings, and quote with authority the likes of Marcus Aurelius, Confucius and Xenophon as they do it? It's fair to say Mr Brunello Cucinelli is overwhelmingly interested in taking the long view. So it's really no surprise that for several years now, he has been loyal to Vacheron Constantin, Switzerland's longest continuously active watch brand.
We went to Solomeo, the 13th-century Umbrian hamlet that Brunello Cucinelli calls home, to hear from the man himself in conversation with his son-in-law and co-CEO, Mr Riccardo Stefanelli. The two muse on their shared appreciation of Vacheron Constantin watches, and as you might expect, expand to talk about our relationship with time, design and beauty - not to mention the dignity of the human spirit.
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As Hadrian once said: „Have multiple easy to digest quotations at hand, because at some point you will use all of them in a Mr. Porter interview!“
This is honestly one of the most beautiful videos I've ever seen. So glad to have finally found Brunello Cucinelli himself impose the wisdom of others.
This feels like a missed Opportunity. Such great Brands, Ideas and People drowned in overly scripted and unnatural Dialogue.
I would have loved to see more elaboration on the part of 2:22 where he talks about the awareness gained regarding how products are made and what impact they have. It would have been the perfect opportunity to talk about his philosophy regarding the Brunello Cucinelli Brand and their Products.
With Vacheron Constantin you know that you are getting a top of the line Heirloom Piece that is top of the Hierarchy the Brand established itself in. The same in a way could perhaps be said about Brunello Cucinelli.
As someone who grew up and spent most of their early life in a Village I can very much relate to what he is saying at 2:59 but once again I would have loved to see more elaboration instead of a quote. In a Village we all work together as a Community to preserve what we have and help it stand the test of time. Even though it might be insignificant in the Grand Scheme of things, we can find appreciation in the little details. Much like we can find in a Vacheron Constantin Timepiece.
Instead of falling Victim to short lived fashion trends that demolish not only our Wallet but also the Environment we settle for the Classic Essentials. If taken great care of, those pieces will last a lifetime and beyond. That is what makes Vacheron Constantin so Valuable.
I may very well have misinterpreted this video and its intention but to me this did feel incomplete.
Believe me this is how Brunello talks every day 🤣
I think the video is chop up for time purposes. However, I think they actually stand out there for like an hour and actually spoke. Everything you see on the media does not show the full coverage.
If you are buying anything from either maker the concept of demolishing a wallet is completely foreign.
I think Brunello spoke with extraordinary beauty
I would love to be this fluent in Italian, beautiful language 👌
2 of most favourite beautiful men. Passion,design,creativity,spirituality, elegance and style beyond words. ⚘
I will be skipping my chamomile tea 🍵 tonight.
An italian who is not stylish is not an Italian he belongs to a another country.
Elegance, style is in Italian blood
I totally agree. I use to work with Italians here in the US and each seemed to have an inborn sense of style.
I think it's a question of environment, more than DNA. I mean, look at native Italians (I'm born and bred in Rome) and compare us with, let's say, Italian-Americans, Italian-Australians and so on... who would ever tell that we share (mostly) the same blood? Completely different style, mindset, attitude...
I remember pretty well the first times I've seen movies like "The Godfather", "The Goodfellas" etc. and how shocked I was to hear those people being called "Italians". I thought: "How can these people look at us in such way?? What kind of Italian would ever dress like that, have such a bizarre hair or being in love with a sport I can't even know its rules like baseball? And, above all, what kind of Italian would ever be proud to be associated with the Mafia as many Italian-American seem to be?? Don't they know that here, being called a "mafioso" is one of the worst insult an Italian can imagine? We're the people who invented Ferrari, Lamborghini, Maserati, Pagani, Alfa Romeo, Lancia, Ducati, Vespa, MV Agusta, Moto Guzzi... a country made of 20 very different regions not just the Sicilians with their Mafia". I was really disturbed.
That's why I think the essence of all these differences lies in the environment: I mean, since we're born we're completely sorrounded by almost 3.000 years of arts, history, culture, architecture in every direction. Even the most minuscule, insignificant Italian town has, at least, a magnificient church/cathedral/basilca with its fair share of sublime art:
"Italy is home to the greatest number of UNESCO World Heritage Sites (55) to date, and according to one estimate the country is home to half the world's great art treasures. Overall, the nation has an estimated 100,000 monuments of any sort (churches, cathedrals, archaeological sites, houses and statues)."
I don't want to be rude with foreign people with an Italian background and I'm pretty sure they're good and honest people who deserve all my respect but, honestly, I feel they're as stranger as a German can be, to my eyes.
(Ouch! Sorry, only now I realized I have written a poem 😂)
These watches are all class. Like these two gentlemen.
I see the Mr Porter team is working hard. Amazing work
This is an ad for me. Sold!
Love the brand and the authentic Italian care for quality.
Illuminating conversation. I like his brands, his & Vancheron
Dear Mr Porter,
You are winning in life.
Regards
A customer.
Beautiful video!!
Wow thanks a lot for this. I go at 25km from Solomeo since I'm kid (Passignano Sul Trasimeno) and never went there. I will be there in 1 month and for sure will go and visit this beautiful place, and hopefully will be able to see Brunello Cucinelli's work
So how was the trip? Was Solomeo really as he described? Were his workers/people happy there?
@@colinyun8730 I loved Solomeo and will go for sure again from time to time. The village is very quiet and very beautiful. You can find tables, chairs in some places in the street. He made a vaccination center for the people of the village. I went to his main shop also, very luxury. We discussed a bit with the seller and she was very happy to work here. Mr Cucinelli is super appreciated and well known. I was very pleased to pass by and told my father and brothers to go there too. Sorry for the ted talk lol
@@cadrannoirluxembourg8663 I've been watching the brand for quite awhile. I've watched him talking about humanistic capitalism, philosophy and all that stuff he talksed about in interviews sound too good to be true. And I admit I was a little skeptical about how he and his business are like in real life. I would want to have some first-hand experience from people who've really been there.
Thanks man, your review helps a lot.
Although I can’t afford the products, I really admire the work and ethics of the Cucinelli brand - however something about this video took away from the authenticity of the man. I’m sure he’s the real deal but this video did him no favours.
Cappucino ❤️
Me brunello so smooth...
Mi ricorda un po' Ruggero de Ceglie...
why so many views and so little comments?
Lost for words
I would drop every single thing in my life, quit it all just to fly there and work for him. Especially if I could live there.
I'm italian, IMHO this doesn't make a bit of sense...
chain-wanking
haha è vero, è una marchetta dal sentore "particolare" ...ti lascia un po' 'wtf' XD
secondo me è una strategia per il lascito del testimone della comunicazione del brand, fino ad ora si era sempre esposto Brunello in prima persona, magari sta introducendo con garbo il suo successore di comunicazione del brand quando decidera di lasciare
I adore but FFS it's too expensive
Okay... I love these MR PORTER watch videos but this was extremely ridiculous and cringe.