Why is Apple Moving So Slow with Final Cut Pro?
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- čas přidán 23. 05. 2024
- The new announcement on the new iPad M4 led to the announcement of new features for the Final Cut Pro for iPad and some for the desktop version. It looks like apple is putting more effort on the mobile version.
Is it a change of strategy because they can compete on the desktop level? Are they looking to serve the everyday consumers and content creators more and leave the battle for targeting the "Pros"?
I'm just sharing my thoughts on how Apple has stopped innovating, at least from the final cut pro desktop version user perspespective
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There’s no excuse for the most valuable company in the world to NOT be competitive anymore. Even CapCut has been much more innovative lately. I guess with the video AI tools that Adobe is releasing later this year, it’s game over to FCPX.
Trillion-dollar company. No excuse. Let's wait and see
Thought provoking but depressing for FCP fans. I had switched over from Windows to Mac for FCP alone, hoping to benefit from a dynamic video editing ecosystem. I hope I will not be forced to switch back to windows.
Don't feel too bad yet 🤓. FCP is actually really good but it just depends on what you are using it for. Pro editors are still using it along with the premiere and DR for big projects.
If you are a Mac user, it's still the fastest and lightest editing software. I'm just processing my thoughts on the latest announcement.
FCP still competitive and reliable. I agree, when compared with its competitor, the FCP's update pace is the worst in its product category. But Premiere is far from stability and speed. Even davinci resolve is not reliable at all. Obviously, I want features that are basic today as auto-captions, text based editing, and many others. Yes, I'm jealous with DaVinci resolve and even Capcut. But I still believe in Apple's way of doing things!
Absolutely! FCP is still my preferred NLE as well because of stability and speed. But sometimes I’m just wondering where they’re going with this. The new updates are cool but not major.
I really like your channel... Let's keep patience with this channel...everyone needs you...
Appreciate the support! Don't worry I'm just sharing my thoughts. I'm anxious to see what apple will do in the next couple of years.
Bro all true but let's be honest, we don't know much about apple decisions, if they decide to invest in FCP desktop too, with a monthly base with all AI features there's no other faster and smoother softwares out there for mac users. I personally use Davinci and capcut but I dream the grand return of FCP with AI integrated and finally be able to edit a project without ton of crashes
I really hope so too bro! FCP has been the most reliable to me. I would still stick with it but I just wish they try a little harder haha
Does anyone actually use Final Cut Pro anymore? Like it's quick but so it Resolve, and FCPX is not an industry standard anywhere unlike Resolve, Premiere and Avid. Not to mention Resolve is now available on iPad, Mac and Windows
FCP has a good number of users but I agree with you that most major media studios are asking for premiere pro editors mostly, some DR, and some still use Avid. There are good movies edited in FCP though but it looks like the gap is getting bigger.
What's being overlooked is where the iPad is going (relatively speaking it's not a top-selling product compared to the iPhone). Eventually, the iPad will be a laptop replacement. Using the M4 chip is a key signal. You can already see that with the improvements to its ancillary keyboard and pencil (the new mouse) the move of the front-facing camera to the horizontal position and the port now USB4/Thunderbolt and its use of SSDs. The display is now better than all but the most expensive desktop displays.
In the future, you may see a 15" iPad in which FCP becomes a leading portable editor. As they work out heat management they'll integrate M Pro or Max chips.
Keep in mind Apple had no reason for FCP to enter the iPad market with Resolve and LimaFusion, CapCut, and even Adobe Rush already there. Why invest any money to be dead last?
FCP will be a leading motivator for iPad sales in the future. It may take two or three years, but you'll see why they're more aggressive in that market than in the desktop market.
All valid points. Putting the M4 chip in something that thin was gutsy and they're probably going to push it in the next couple of years. I'm just thinking, it's not worth the price in its current version but I'm probably biased. To be honest, 15" display and the camera app might help, but at the same time, it would compete with the macbook pro. So all of this for portability?
@@HNeatR I think they may well be heading to replace the MBP in the future. Consider the few who wish there were a touchscreen MBP. With iPad they have a keyboard, trackpad, pencil, and touchscreen. The keyboard can be detached for those who want to focus on pencil and touchscreen. The iPad can go from a flat surface to an upright computer monitor (and one reason why they moved the camera). They have issues of heat dispersion to get to implement a Max chip. They've dealt with single-port connectivity with Thunderbolt. You'll need to add a dock though for more complex work.
Consider how many video editors, for example, use an MBP with an outboard large desktop monitor for video editing rather than get a Mac Mini or Mac Studio (and look at how the iMac itself is falling behind). To get the iPad to the professional portable desktop level they're going to have to revamp FCP and I believe there's no other reason they entered that market given the competition already there.
Of course, the disturbing news is this will also ease everyone into the subscription model for FCP. Perhaps this is Apple's "new" way of transitioning without getting the entire FCP world angry at them as they did in 2011. This is easing people into the new FCP. It's currently being developed contemporaneously with the "old" desktop FCP.
Eventually, you'll want the 15" iPad M Max chip for both desktop and portable use with the choice between a trackpad, pencil, or touchscreen (no mouse).
BTW consider how Apple now has Final Cut Camera as the iPhone develops more professional features. (hint: Apple KNOWS they're going to be competing with Blackmagic and Resolve in this area and that's what they're gearing up for). So Apple is really thinking about an ecosystem progression here.
Interestingly, the issue you raise (Why is Apple moving so slow with FCP) could very will have been brought up when the original FCP 6 (released in 2007) was upgraded to FCP7 with only a few changes in 2009 and nothing else until being dropped in 2011. That was 4 years of not much development.
So we may well just be starting an equivalent 4 year transition but this time gradually to prevent backlash.
@@seecraig I see your point and you’re making a lot of sense. Thanks for elaborating.
I think this might be their way of making the transition to a new model easier to digest.
I still believe something big/new is coming.
Time of transition is never easy though.
Thanks again for your insight on this.
Very good video and analysis. FCFX is unfortunately done.
Thanks bro,
I'm not quite ready to say it's done yet but it sure has been frustrating to see how the others are progressing compared to FCP.
Maybe its time to start joining the Exodus towards Davinci or Adobe. Apple doesn't really care if we leave also. Like you said, doesn't make them much money. They might start a subscription based model for extra features 🤷🏻♂️
Bro,
I've been thinking about it haha. I'm actually just processing my thoughts in these videos. I'm more tempted to go with Davinci though than going back with Premiere but at the end of the day these are just tools and as long as I can still create I wouldn't mind.
@@HNeatR I agree bro! Having said that, a nailer is a better tool than a hammer. So hopefully FCP steps it up.
When will it release?
I don't think they have a release date yet.
Agreed, Apple is pissing me off. I almost wish Apple had kept quiet until it was ready to release but this tells me 10.8 and its iPad version and camera app are still not ready for release. I would pay a subscription fee if they would give us new features every couple months.
I feel like the announcement was just to appease us users that they are working on something. I would pay for a subscription too if it's justified. If they can somehow lead in a generative voice-based editing, I would pay for that
@@HNeatR Agreed. Also, I appreciate you and the information you provide to us. Quickly you are becoming one of my favorite channels. :) Thank you.
@@PatrickMastersProductions appreciate the support man
Unless you’re making your own content, there is literally no demand for FCP skills where I am. With my projects dried up, I’m seriously thinking of switching to Da Vinci Resolve or Adobe in the downtime I have. Disappointed with where FCP is going on desktop.
I feel you bro! companies are asking for Premiere and DR editors. FCP is what I prefer though and it feels like they are targeting solo content creators more than videographers.
Keep expanding your options bro.
iPad Pro version is lacking updates, despite the monthly, year subscription.
I've heard about that too. Not enough updates to justify the subscription, although these next couple of years might change that.
I wanna try editing on the app just to see.
Would love some AI features in final cut for my m1 MacBook
I know right? that's what I'm using on the road.
Time for you to switch to Davinci Resolve. You’ll reach a bigger audience and you footage looks amazing, so move over.
I've been thinking about it brother. I've used to color grade some of my bigger projects but I'm still editing faster on FCP so we'll see.
@@HNeatR I've been moving to Davinci from Final Cut, starting by using Davinci to colour stringouts and then complete the cuts and edits in Final cut for now, due to speed, Hope to find downtime later to learn hot keys next on davinci for timeline and cutting.
@@johnmscotland sounds like a smooth transition to me
Because he likes talking it in the clacker
very insightful
Apple is making significant mistakes. Their software development has stagnated, and the current offerings are uninspired and dull. Users need intelligent software that aids their work, not just increasingly faster processors. Apple fails to grasp this concept. Moreover, the company needs a new CEO who isn't a yes-man.
Valid points.
That said, do you think the faster processors are just the foundation of better performance and AI features in the future? just a thought
@@HNeatR We already had fast GPUs, and Resolve was using those to deliver these types of features before M1 and Snapdragon Elite X existed on the market. Yes, they are a foundation, but even as a foundation they are only an evolution of what we have had before. We all recognize that faster CPUs and GPUs are a benefit, but it doesn't matter if FCP becomes the iPadOS of video editors - where the hardware is amazing, but the actual production platform hasn't quite kept pace with the pace of hardware innovation.
This is what Blackmagic is getting right with Resolve Studio. It actually does push the envelop and delivers far more aggressive and agile innovations into the video editing market.
Even in Music Production... Logic Pro 11 came with Stem Splitting and some Session Players, but they still haven't figured out how to make ARA2 work on Apple Silicon Native (Audio Units). Apple's priorities are weird, and they are not even approaching Pro-Centric.
Film Editors who think Apple is going to turn FCP into something that can stand toe-to-toe with Resolve Studio, Premiere Pro or esp. Avid Media Composer need a reality check.
The same way music producers who think they will turn Logic Pro into Cubase Pro or Pro Tools need a reality check.
And Logic Pro is in a better state, since the lower end of the market is filled with amateur beat makers who won't notice many of the disparities that exist - not in Logic Pro's favor.
So short sighted. 🤦🏼
My optometrist said the same thing 🤓
This is an extraordinarily misguided video. Building control of up to four iPhones into the iPad is a big deal. It’s why Dave Lee (Dave2D) says in his M4 iPad review that he’s going to try using this to replace his current system consisting of a Mac Studio and four regular cameras. It looks like it will also be possible to use desktop Final Cut to do this, but the advantage of using a single iPad is blatantly obvious. I suggest that you also watch CineD’s video from a demonstration in London.
Thanks for the suggestion. I just watched Dave's video and yes I'm also curious to see how the live multicam feature works but it's still an app and from what I saw the feature is for iPhones and iPads only. So it's great for a content creator who is ok with using the small camera sensors on the iPhone and the iPad. But maybe that's the target audience.
Btw, I'm not trying to misguide anyone, just sharing my opinion. I respect yours and I think it's valid.
@@HNeatR No, I think that it’s going to be possible to control the cameras from both Final Cut desktop and Final Cut iPad. If you don’t know what’s going on with the iPhone, I suggest you watch the Apple film Little Garlic and recent videos on the Strada channel. In your place, I’d delete your video. You are just ill-informed, and you're displaying it in public.
@@roryonabike5863 I saw little garlic. Great short. There’s also a disclaimer in that video, like all shot on iPhone videos, that additional hardware and software were used to shoot and edit the video.
I think you’re right, you might be able to control it from the desktop version too but it’s to control iPhones and iPad cameras not all cameras.
It might be just the start though so I’m hopeful.
Let me know if you have any info that I might have missed and I’ll be willing to check it out.
@@HNeatR Of course there was. You don’t make a film like that with just an iPhone and Final Cut. For one thing, Blackmagic Camera app for iPhone was used in places because it supports Tilta’s follow focus. They also used standard grip equipment.
There are two behind the scenes videos. For one, the crew was given full access to the set. Made by a crew from London, it shows in detail how the film was made. It’s in Mandarin, but with excellent English subtitles. How about you do some basic research before you express opinions on something that you know nothing about.
Meanwhile, this has nothing to do with the completely baseless claims that you make in your video :)
@@roryonabike5863 Which specific claims are baseless in this video? You’re speaking broadly here but what are the specifics you have an issue with?