The true cost of coffee.

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  • čas přidán 7. 07. 2024
  • Support OCC and get 20+ bonus, ad-free videos by signing up for Nebula: go.nebula.tv/occ/
    In this Our Changing Climate environmental video essay, I look at the true cost of coffee. Specifically, I look at how shade-grown coffee and sun-grown coffee are cultivated in order to understand the environmental and social consequences of consuming coffee. Worldwide, coffee is the second most popular beverage next to the water, and the large majority of it is produced in the Global South and imported into the Global North. As a result, the environmental destruction caused by sun-grown coffees pollutes and deforests producing countries in order to satiate the thirst for caffeine in Europe and North America.
    Help me make more videos like this via Patreon: bit.ly/2iz4lIV
    Twitter: / ourclimatenow
    Facebook: / occvideos
    Instagram: / occ.climate
    I use Epidemic Sound for some of my music: epidemicsound.com/creator
    For the rest of my music, I use Artlist.io. You can get 2 months free of Artlist.io with this link: artlist.io/Charlie-278823
    _______________________
    Resources:
    1. The History of Coffee (PBS): www.pbs.org/frontlineworld/sto...
    2. Coffee Market Report November 2019 (International Coffee Organization): www.ico.org/documents/cy2019-2...
    3. Bitter Brew: The Stirring Reality of Coffee (Food Empowerment Project): foodispower.org/our-food-choi...
    4. Coffee and the Shock Doctrine in Puerto Rico (Food First): foodfirst.org/coffee-and-the-...
    5. Why Shade Coffee Does Not Guarantee Biodiversity Conservation. (Tejada-Cruz et al.): www.ecologyandsociety.org/vol...
    6. Coffee Export Statistics - Where's Your Coffee From? (Coffee Statistics): www.coffee-statistics.com/exp...
    7. Mapped: The countries that drink the most coffee (The Telegraph): www.telegraph.co.uk/travel/ma...
    8. Top Coffee Producing Countries (World Atlas): www.worldatlas.com/articles/t...
    9. Coffee and Commodity Fetishism (Brock et al.): www.academia.edu/1168605/Coff...
    10. Coffee as Ecological, Social, and Physical Unequal Exchange: A Cross-National Investigation of the Java Trade (Kelly Austin): www.academia.edu/7066086/Coff...
    11. Tree Intercropping (Project Drawdown): www.drawdown.org/solutions/fo...
    12. Ecological Benefits of Shade-grown Coffee (Smithsonian): nationalzoo.si.edu/migratory-...
    13. Matchmaking for coffee? Intercropping coffee plants, macadamia trees (Phys.org): phys.org/news/2016-11-matchma...
    14. Effects of Coffee Management on Deforestation Rates and Forest Integrity (Hylander et al.): www.academia.edu/5367898/Effe...
    15. The Global Coffee Crisis: A Threat to Sustainable Development (International Coffee Organization): www.ico.org/documents/globalcr...
    16. Nestlé admits slave labour risk on Brazil coffee plantations (The Guardian): www.theguardian.com/global-de...
    17. Our coffee addiction is destroying the environment (Salon): www.salon.com/2018/10/05/our-...
    18. Inventory of U.S. Greenhouse Gas Emissions and Sinks (EPA): www.epa.gov/ghgemissions/inve...
    #Coffee #ShadeGrown #SustainableFarming

Komentáře • 405

  • @OurChangingClimate
    @OurChangingClimate  Před 4 lety +89

    What kind of coffee do you usually buy/drink?

    • @rovingwaves1199
      @rovingwaves1199 Před 4 lety +29

      NONE - saving so much waste (even with keepcups) but especially, money.

    • @Pyro-et9vs
      @Pyro-et9vs Před 4 lety +8

      Our Changing Climate i haven’t drank coffee in a few years, but i will never touch a cup of coffee even after i go to my tomb

    • @AndreaHa
      @AndreaHa Před 4 lety +7

      I used to drink a lot of coffee... switched to black tea (specifically chai) 5 yrs ago!
      I do drink 3 cups of tea per day though.

    • @Romandy13
      @Romandy13 Před 4 lety +24

      There is this coffee farm in my area and their coffee is really good. The farmers don't only grow the crop, but also distribute the coffee themselves and even have their own café chain. They have both helped our local economy and have given lots of jobs to those who needed it.
      On the plus side, I get to indulge on their iced coffee when I have the budget.

    • @Pierluigi996
      @Pierluigi996 Před 4 lety +4

      I buy only organic and fair trade coffee since I drink it every now and then... I hope I have made a good environmental decision..

  • @MarioRafaelM
    @MarioRafaelM Před 4 lety +690

    My family has grown coffee for over 150 years we have done shade grown coffee financially some years it doesn't make sense you need to diversify your production. But there's some pride in the type of coffee you grow. One funny thing about the shade grown coffee it's that the coffee takes notes from the fruits they grow close by and viceversa like an orange or tangerines will be really bitter. What people should know that you buy a Starbucks coffee for $5 but producers from that probably will get less than $0.50 and workers a fraction of that that's why you should try to make your own coffee instead of buying Starbucks or getting a Keurig or Lavazza Blue. Thanks for reading if you make it this far. English its not my native language so sorry for the grammar

    • @Helsinkisillest
      @Helsinkisillest Před 4 lety +20

      love it. where does your family come from? love to hear stories like this.

    • @brattingprincess
      @brattingprincess Před 4 lety +13

      Yes this is why I only buy directly from farms like yours or cafes who work directly with farms like yours.

    • @yuliafeshchuck7675
      @yuliafeshchuck7675 Před 4 lety +27

      Hi! English is not my mother tongue as well. But it would be great if you try to answer some of my questions.
      Do you sell your coffee by yourself or directly to coffeeshops? Or maybe it can be found in supermarkets under some brand name?
      As a final consumer in Germany, how can I recognize coffee from farms like yours? Should it be labelled as FairTrade or organic etc?

    • @firstclassstupid97
      @firstclassstupid97 Před 4 lety +18

      By far not the worst grammar I have seen. Some natives are far worse. You get your point across, which is something you cannot always say of natives, so you are doing pretty well

    • @niamhomahony7794
      @niamhomahony7794 Před 4 lety +9

      For a non native speaker your grammar is wonderful and it's really interesting to hear from someone who works with coffee full-time.

  • @meepcity48
    @meepcity48 Před 4 lety +128

    My aunt in El Salvador grows coffee in fincas (shade grown, basically), where there are other fruit trees and plants growing alongside the coffee. First, the coffee is picked, then it is slightly roasted, then the shell is pulled off by hand (a very labor intensive task, as the shell does not come off easily), then it is roasted again and put into big sacks that only sell for $2 each. I did not believe her at first when she told me that was how much they paid, but considering how cheap a cup of coffee is about anywhere, it was quite infuriating to know that she and many other coffee farmers are not given enough to sustain themselves.

    • @leoperez6737
      @leoperez6737 Před 4 lety +9

      Meep City Al most the same happens to most of the produce. My uncle has orange fields he just sells a big box of oranges for about 0.05 US dollars. And once I’ve met a guy who inherited an advocado farm. He says he rathers to give them away, because he is frustrated about how little he can makes for a kilo of advocados, which is also about 0.05

    • @woodlymarcello2706
      @woodlymarcello2706 Před 4 lety +3

      C grade coffee is at .90 per pound. Consumers need to find local coffee roasters who publish transparency reports that tell buyers what they pay for green coffee. Love coffees from El Salvador. Try Aida B. Finca Kilimanjaro or some of the Bourbon varieties.

    • @loganamnosiss
      @loganamnosiss Před 4 lety +1

      $2/lb FOB isn’t a terrible price. Especially;considering it would be exported in a lot approx 40k pounds. By the time it reaches the roaster, that coffee incurred additional shipping, customs, and finance charges and would end up being ~$3.10/lb to the roaster. The roaster would then roast the coffee and have a ~15% weight loss, which is accounted for in the final per pound roasted cost along with any packaging they use.

  • @mroverkill2
    @mroverkill2 Před 4 lety +408

    Can you please make a video about tea too

    • @ScarecrOmega
      @ScarecrOmega Před 4 lety +8

      Was about to ask the same. Stay away from Chinese tea.

    • @Deathington.
      @Deathington. Před 4 lety +8

      he should have talked about what the most efficent source of caffeine is in this video

    • @gewreid5946
      @gewreid5946 Před 4 lety +2

      A video about tea would be great.
      I wonder if there would be any alternatives like shade grown coffee.

    • @rickali5407
      @rickali5407 Před 4 lety +1

      @@boqoll Taylor's of Harrogate ftw

    • @KLK01
      @KLK01 Před 4 lety +1

      @@ScarecrOmega Everything that's chinese.

  • @AlluX97
    @AlluX97 Před 4 lety +239

    next video idea: The true cost of alcohol?

    • @crazydragy4233
      @crazydragy4233 Před 4 lety +10

      Allu R thatd be really awesome! Im quite aware of the impact it ahs on people but ive never heard anything about it in this discussion.

    • @luc6284
      @luc6284 Před 3 lety +3

      Good one

    • @machematix
      @machematix Před 3 lety +6

      I'm scared.

    • @GhostOfAMachine
      @GhostOfAMachine Před 2 lety +2

      I get my locally produced moonshine here in WV for pretty good deal

    • @infidelheretic923
      @infidelheretic923 Před 2 lety +1

      Quite high.
      Takes a great deal of grain to make it.
      Plus the cost of shipping and alcohol related illnesses and accidents. We even tried banning it once. Though that didn’t end well

  • @sd8313
    @sd8313 Před 4 lety +198

    Video about chocolate please

    • @enigma4526
      @enigma4526 Před 4 lety +1

      This needs more likes.

    • @hannahvincent7119
      @hannahvincent7119 Před 4 lety +1

      PLEASE

    • @ChicagoTurtle1
      @ChicagoTurtle1 Před 4 lety +5

      S D. Coffee and Chocolate are suppose to be lost in the climate crisis. All of our foods will see a reduction in variety. It’s going to be more and more basic and simple - if we keep our course.

    • @crazydragy4233
      @crazydragy4233 Před 4 lety +1

      ChicagoTurtle1 I don’t think they have to be out completely but reduced by like 90%.
      Its not a necessity, and bring a bunch of health issues with over use which is rampant. It should have a proper price tag for the luxury items they are and i think its okay to consume a few times a year during celebrations n stuff but not multiple times a day.

    • @ChicagoTurtle1
      @ChicagoTurtle1 Před 4 lety +1

      Crazy Dragy.
      Ya probably. If that, then we will start to see things become rarities. Rare and highly sought after. Like trouffles.

  • @sarapocorn
    @sarapocorn Před 4 lety +131

    My cognitive dissonance is not happy.

    • @lalbiakzualachhakchhuak9958
      @lalbiakzualachhakchhuak9958 Před 4 lety

      Fun, isn't it?

    • @puddingball
      @puddingball Před 4 lety +9

      I saw the video pop up and I thought "damn, I will have to face this". It took me until today to watch it.
      Guess it's time to start looking into better produced coffee now. Thanks, OCC :(:

    • @ChicagoTurtle1
      @ChicagoTurtle1 Před 4 lety

      Sara K. But Robusta is used for ____________.

    • @fetterkeks2796
      @fetterkeks2796 Před 2 lety

      @@puddingball Same, I've seen this one pop up in my recommendations so many times and just never had the guts to watch it. I'm glad i did though, as from now on I'll try to both lower my consumption and in exchange buy fairly produced coffee :)

  • @Pyro-et9vs
    @Pyro-et9vs Před 4 lety +331

    My parents will be furious if i show them this video...
    Which is why i’m going to show them

    • @hannahvincent7119
      @hannahvincent7119 Před 4 lety +5

      James uber How?

    • @jackshen5093
      @jackshen5093 Před 4 lety +8

      James uber how so? Or u just don’t like the dirty facts about ur cheap morning coffee that u like so much?

    • @theasherroseman
      @theasherroseman Před 3 lety +1

      @Gik76 by all calculation and scientific evidence we should be in cooling rn

    • @DangNguyen-jw9fl
      @DangNguyen-jw9fl Před 3 lety

      @@theasherroseman So earth is cooling but ice is melting? Sound not right at all

    • @shirubaseishin3065
      @shirubaseishin3065 Před 3 lety

      @@DangNguyen-jw9fl No earth SHOULD be cooling according to trends in climate. But it isn't because of us humans. Our impact switched the earth from a cooling trend toward a warming trend.

  • @JessieRainbowEyes
    @JessieRainbowEyes Před 4 lety +67

    Long time viewer here! The amount of research that goes into these videos is insane, it’s like a mini essay in video form! Keep it up!

  • @arielaguilera96
    @arielaguilera96 Před 4 lety +64

    I love your videos even though they make me depressed af lol and I don't think one can be exhausted of hearing your voice hahaha

  • @syk5166
    @syk5166 Před 3 lety +5

    This needs to be broadcasted on national television in every single coffee consuming country in the world!!

  • @franekwojciechowicz3167
    @franekwojciechowicz3167 Před 4 lety +21

    I'm never exhausted of hearing your voice, you're great! This should be shown in every cafe.

  • @chesseski7271
    @chesseski7271 Před 4 lety +31

    * Mutes audio while watching *
    Wow, coffee is awesome

  • @masara455
    @masara455 Před 4 lety +14

    As an active coffee consumer, your video shed light on a very important topic that we try to avoid. There needs to be a demand for change if we wanna continue at this rate of consumption!

    • @marissachilders7550
      @marissachilders7550 Před 4 lety +2

      If you like coffee, look for coffee at local shops and specialty coffee shops, they typically try to instill practices that are better both for farmers and for the crop. When they are based in relationship they usually treat the plants better and the people working on the farms. The specialty stores usually can tell you directly what farm it comes from and have probably met the farmers.

    • @UltimateAlgorithm
      @UltimateAlgorithm Před 4 lety +4

      The rate of consumption is the primary force that drive the modern farming. Old ways of farming can not meet the modern demand. So it is either reduce the demand or increase production. If for some instance these modern techniques stoped but the demand stays the same, the price will skyrocket. Coffee will become luxury items.

  • @user-sn6jv5dv9s
    @user-sn6jv5dv9s Před 4 lety +22

    “If you’re exhausted of hearing my voice”
    Bold of you to assume that I wouldn’t listen to a 1-hour podcast narrated by you. Stop that self-deprecating attitude, OCC

    • @machematix
      @machematix Před 3 lety +3

      9hour podcast. On a loudspeaker loop outside the government offices.

  • @class_that
    @class_that Před 4 lety +54

    What about climate change and its effects on coffee production? I've read somewhere that by 2050 coffee on daily basis will be available only for a limited group of people (because of its price).

    • @Dubadubadu123
      @Dubadubadu123 Před 4 lety +9

      I heard by 2050 we are all dead anyway... Never trust any date which lays so far in the future

    • @hedgehog3180
      @hedgehog3180 Před 4 lety +7

      I believe that it is true that climate change is shrinking the regions where coffee can be grown.

    • @Czarwenn
      @Czarwenn Před 4 lety

      Wait wtf ?? Whyy😭

    • @class_that
      @class_that Před 4 lety

      @James uber I dont know the answer, that's why I asked 😉

    • @class_that
      @class_that Před 4 lety

      @James uber i wouldnt agree with it. I mean the climate has always been changing, but since industrial revolution the process has been faster due to all the ghg emissions. And I didnt mean to blame the coffee industry on that, if that's what you understood from my comment. Just wanted to start a discussion about the impacts of climate change on coffee production

  • @Sunmedallion_
    @Sunmedallion_ Před 4 lety +9

    buy from coffee roasters who are publicly open about transparency in their supply chain - this often means they are committed to paying the farmer a living wage either through fair trade certification or a direct partnership with the farm. It doesn't solve the entire issue but it ensures financial support to small farmers rather than the industrialized coffee industry which is driving the C-price so low farmers can't get by.

  • @DukeSloth
    @DukeSloth Před 4 lety +24

    Quit coffee years ago to get rid of my caffeine dependence. After having watched the video, I'm glad I did. Though it would be interesting to try out shade-grown coffee to taste the difference.

    • @mrcrapsalot6043
      @mrcrapsalot6043 Před 4 lety +2

      Shade grown coffee is often "_sweeter_" and has a more developed and complex acidity.

    • @marissachilders7550
      @marissachilders7550 Před 4 lety +5

      It depends on the coffee, but typically shade grown can range anywhere from nutty and chocolatey to fruity and sweet. It depends on the region and altitude it grows in as well! Most specialty coffee shops should have this type of coffee available as it is more of a craft and the roasteries attached to the shops will know where the beans come from and will probably know the family of the farmers who produce the green coffee beans.
      Buy locally. They usually have discounts placed as well if you bring your own cup in. A lot of the mission of the specialty coffee industry is to be kinder to the coffee farmers and provide a fair trade economy where everyone in the system is given a fair wage and better quality product that is more craft than industry. It might be a bit more expensive but the pay off is greater if coffee is something that people enjoy.

  • @amy_smith
    @amy_smith Před 4 lety +37

    Loved this video! So informative! Could you do a video on the cost of chocolate?

    • @wordsandtricks
      @wordsandtricks Před 4 lety +3

      You might like Rotten on Netflix. They did an episode on cocoa farmers & their struggles.

  • @MelancholyCrypto
    @MelancholyCrypto Před 4 lety

    I've been following this channel since it had 3k subscribers, only a few months ago! It's crazy how fast this channel has blown up!

  • @calebhoo4193
    @calebhoo4193 Před 4 lety +2

    I just bought my first bag of single origin, more ethically priced/grown coffee and came back to this video. I’m aware it’s a social privilege to afford what this product is, and merely consuming isn’t a solution to a problem. As good as the coffee is, the knowledge you share is more important. Thank you for making this video.

  • @kevincgrabb
    @kevincgrabb Před 4 lety +48

    Shade grown? Corporate farms got that shade thrown.

  • @camilascherdien5280
    @camilascherdien5280 Před 3 lety +3

    Your channel is amazing! Thanks for the great content and such important work that you are doing. I’m from Brazil and I want to congratulate you for emphasizing the responsibility of North countries in changing their consumption habits and pressing the government to change policies.

  • @Lydia00001
    @Lydia00001 Před 4 lety

    Definitely not tired of hearing your voice. Really look forward to each video

  • @bluesword7878
    @bluesword7878 Před 4 lety +1

    I'm not tired of your voice, it's just so soothing that I get sleepy

  • @typicalsnapshot
    @typicalsnapshot Před 4 lety

    Super relevant topics and really amazing looking editing. Thanks!

  • @GLAXxan
    @GLAXxan Před 4 lety +14

    Please do one on McDonalds/fast food in general!

  • @gcason2
    @gcason2 Před 4 lety

    Another great, eye-opening video. This guy brings a much needed prophetic voice to the public. Keep it up.

  • @LeahandLevi
    @LeahandLevi Před 4 lety +1

    Great video man! Loved the breakdown!

  • @ImAdrianU
    @ImAdrianU Před 4 lety

    Amazing, I had no idea at all. Thanks for the sources of information!! You truly are changing the world.

  • @djssdns
    @djssdns Před 4 lety +1

    Well researched and beautifully edited! I love the craftsmanship of this video

  • @KingJoBo
    @KingJoBo Před 4 lety

    This channel is wonderful - keep up the good job

  • @marevoievod
    @marevoievod Před 2 lety +1

    What a great video! Thank you for this! As an avid coffee drinker for more than a decade, I can honestly say that this video helps me become a more empowered consumer. Thanks, Charlie!

  • @ElenaChiaradia
    @ElenaChiaradia Před 4 lety

    I love your animations! Keep doing this please!

  • @wictorhugo3244
    @wictorhugo3244 Před 4 lety

    Your videos are amazing! Great work!!

  • @Gweny
    @Gweny Před 4 lety

    damn. the animations are so smooth every time !

  • @drqazlop
    @drqazlop Před 4 lety +4

    You're a steward/saint/gem! Thanks for these videos. Could you consider doing a video on the true cost of a grass lawn and the benefits of rewilding spaces, please!

  • @epochstories
    @epochstories Před 4 lety +4

    I absolutely love your videos! And I completely agree with your conclusions. We just got so used to buy everything so cheap without questioning the true cost of things. However, it seems that it's slowly happening a cultural shifting where we are more and more aware of our own purchases.

  • @emmeliehallin7306
    @emmeliehallin7306 Před 3 lety

    Wow, you made a student very happy when you listed your resources!

  • @TommiNummelin
    @TommiNummelin Před 4 lety

    New to this channel. Was caught by surprise when you came to the very god damn right conclusion in the end.
    Might have to check another video then...

  • @Helsinkisillest
    @Helsinkisillest Před 4 lety +13

    "if more farmers adopt tree intercropping systems like those used on coffee plantations, they could potentially sequester 17.2 gigatons of CO2 over the next thirty years."
    So I'm a carbon management student and I love this channel - but constructively criticising - what does "more farmers" mean? that needs to be made precise as does this mean 1 farmer doing shadegrown? or 100,000 coffee farmers utilising shadegrown?
    Keep up the good work! Love the videos and are great inspiration for my work.

    • @gewreid5946
      @gewreid5946 Před 4 lety

      Good old agroforestry. There's a lot of potential carbon sequestration to be found there, not just with coffee.
      Definitely something worth looking into/researching.

    • @KeeperOfKeys22
      @KeeperOfKeys22 Před 4 lety +1

      Hay can I get your perspective on an idea?
      Would a food forest/permaculture in people's front and back yards be able to work like mini carbon sinks and possibly help offset the rainfall loss that the shrinkage of the Amazon is going to create?

    • @sebastianpersch2215
      @sebastianpersch2215 Před 4 lety +3

      I don’t think the study he refers to is using number of farmers as basis to derive the 17.2 giga tonnes number. It’s more a comparison of how much area could potentially be converted to agroforestry systems from agroindustrial systems.
      But the more important question here is not about how much area could be turned into agroforestry, but how this is done and if this would benefit the famers (and especially about the willingness of big agroindustrial companies to adopt the traditional system).
      I basically comes down to the consumer to demand environmental and socially sustainable coffee and their willingness to pay for it...
      Sorry for the rand though...

    • @Helsinkisillest
      @Helsinkisillest Před 4 lety +2

      @@KeeperOfKeys22 There are many types of carbon sinks - we can use wet peatlands for instance to sequester carbon dioxide or forestry to do the same.
      Mini-scale carbon sinks would be a wonderful idea, if rolled out on a mass scale. From my understanding, you can't offset rainfall loss by rolling out mini-scale carbon sinks like you suggested because climate is incredibly complex and the climate envelop (what we call conditions - including temperature and rainfall variations) would be largely very different in the US than it is in the Amazon rainforest.
      However, I believe small-scale permaculture plantations like you suggested are excellent ways to get people to think more locally about their climate and produce mutual benefit for the people in your community and the planet as a whole. This would make the supply-chain for food a whole lot greener as transportation, treatment of food through chemicals can be controlled to the way you like it. Plus, permaculture is incredibly relevant as it creates ecosystems of mutual benefit for the plants and can also increase biodiversity in ways that monoculture doesn't even stand a chance.
      These are just my two cents, many thanks for your question!
      P.S. my lecturer is creating a carbon sink in the Scotland by planting around about 50,000 trees on his farm. Absolutely fantastic initative by one man - he's a true inspiration. His name is Dave Reay if you want a quick google :)

  • @zumabbar
    @zumabbar Před 3 lety

    doing my part to boost the recommendation algorithm!

  • @nootherlikemyownskin3818
    @nootherlikemyownskin3818 Před 4 lety +1

    Can you make episode on?
    1. Tea 🍵 Green Tea / Black Tea
    2. USA Government Organic Food, Should I buy?
    Why not?
    How can I make better decisions?
    3. Organic Items alternative options
    Foods, hygiene, make up
    4. Vegan Items alternative options
    Foods, hygiene, make up
    5. USA Spanish Language
    Should I teach my child?
    How can I learn accessible?
    Who speak this?
    6. USA Mandarin Chinese Language
    Should I teach my child?
    How can I learn accessible?
    Who speak this?
    7. USA Japanese Language
    Should I teach my child?
    How can I learn accessible?
    Who speak this?

  • @frbo9002
    @frbo9002 Před 4 lety

    What I really love about this channel is that you are not afraid of cirtisizing the capitalist system and its effect on ecology and climate! Really good and informative video, I had no idea about the difference of sun-gown and shade-grown and will defnitely look for the latter now!

  • @ruffey1748
    @ruffey1748 Před 3 lety

    'The majority world' - I love this term. It is not only factually true, but it flips the perspective of how we understand 'who matters'. Yes, the Global North is rich in money and military might, but the natural resources that power it, are from literally where most of humanity resides.

  • @0III0
    @0III0 Před 4 lety

    great video once again! always love the content!

  • @elliottsumers6202
    @elliottsumers6202 Před 4 lety +1

    Terrific Video! Heading out to find shade grown!

    • @marissachilders7550
      @marissachilders7550 Před 4 lety

      Go look at your local shops! Make sure there is a roastery attached!!! Specialty coffee is the way to go

  • @gewreid5946
    @gewreid5946 Před 4 lety

    This video is fascinating and not just in regards to coffee.
    It shows with an example how our understanding of progress as linear is flawed.
    Industrialisation in this case didn't just straightup make everything better in every way for everyone.
    It's a matter of prioritization and tradeoffs.
    It focused on things people cared for at the time and neglected other factors people werent aware of/didnt care about as much.

  • @pyroclone123
    @pyroclone123 Před 4 lety

    Nice video, I really liked it, keep it up!

  • @eshwar421
    @eshwar421 Před 3 lety +2

    My family has been growing coffee for over 3 generations under shade conditions. Infact India is one of the only countries where majority of coffee growers are still growing under shade of forest trees.

  • @dogfight156
    @dogfight156 Před 4 lety

    thank you again. you are awesome!

  • @hudson8865
    @hudson8865 Před 3 lety

    Thank you

  • @vietthien9582
    @vietthien9582 Před 3 lety

    Thank you !

  • @mollywithak1697
    @mollywithak1697 Před 4 lety +15

    Buy Fair Trade Certified coffee. Make sure you know where it’s coming from

  • @colegerlovich2795
    @colegerlovich2795 Před 4 lety

    Keep up the good fight

  • @fargoflagrant7796
    @fargoflagrant7796 Před 4 lety +7

    i wonder how yerba mate compares...

  • @tomim451
    @tomim451 Před 11 měsíci

    Agroforestry farming, known as Talun huma, has been practiced for centuries in Indonesia, typical South East Asian cultivation method, not just for coffee but also for other crops. When coffee was introduced to Indonesia by the colonial Dutch in 1696, following a pattern seen in other colonial regions within the coffee belt coffee became a mass-produced, globally traded commodity, largely orchestrated by European colonial powers.
    European companies established themselves in coffee-producing countries, importing slaves from Africa to work on plantations in the Caribbean, Asia, and the Americas. During this period, the main beneficiaries of coffee sales were the European colonial powers and companies. However, the farmers in coffee-producing regions, like Indonesia, did not receive fair benefits and were even burdened with taxes. Eduard Douwes Dekker described this historical injustice in his famous book "Max Havelaar," also known as "Multatuli."
    Despite this dark history, coffee has become the second most consumed beverage globally, which is truly remarkable. A video on this topic could hold impactful meaning for coffee consumers worldwide, encouraging awareness and appreciation for the complex history behind this beloved beverage and the impact that it would bear from climate change and continuously increasing market demand.

  • @victorolivertabell1342

    Great informative video. I agree that the welfare of the environment and the farmers should be prioritized above all else, and I actually believe that this scenario will happen in the near future given all the awareness videos like yours provide.
    My only concern as a fellow coffee lover -- once industrialized coffee growing methods are controlled, this would reduce the coffee supply globally thus increasing bean costs per pound/gram; ultimately increasing the effective price of our cup of joe :(

  • @a.randomjack6661
    @a.randomjack6661 Před 4 lety

    For having quit smoking (twice) and having stopped coffee, I don't know which habit was hardest to kick, but both were tough.

  • @jurrien88
    @jurrien88 Před 4 lety +5

    Thank you for this video! So the question now is: how can I know if the coffee in drinking is shade or sun grown?

  • @zen123w
    @zen123w Před 4 lety +9

    Great video. A point I would like to add that was not covered in the video was the emissions from transportation. Coffee is shipped all over the world, to every super market and cafe. If people really cared about the environment they would drink less coffee overall. The same is true for bananas. On a personal note I think people need to take more personal responsibility and do less 'finger point' at other countries and corporations; the only behavior you can change is your own.

    • @puddingball
      @puddingball Před 4 lety

      I simultaneously agree and disagree with you about our own responsibility.
      I disagree with it because while you and I think dearly about our planet, most big coorporations and governments do not in the slightest. People with lots of money and power came to be into that position because of the highly destructive methods that got us into that mess. They have the power and means to make an end to this and our individual impact on this is relatively small. Also, with every consumption that we make as a consumer there is at least one link in chain of production that is highly destructive for the workers or the environment. Completely ethical consumption is close to impossible without producing your means of living by entirely yourself. And even when you're doing that you are removing yourself from society, effectively minimizing the impact that you can have on the world. And that's a situation where we as individuals would act perfectly. I myself know that I'm doing plenty of things that could make change, even though I'm trying my hardest. When I'm thirsty and forgot my water bottle, I will sometimes buy plastic water bottles. When I want to go on vacation, I could either go with the more environmentally friendly train, but a rental car is literally 30% of the cost (and I don't make a lot of money). And I am one of the people in my circle who cares the most about the environment. Still individual people are imperfect.
      But I also agree with you, because we as individuals can decide to swim against the stream we're currently in. Because others will realise that there is a better way for the planet when seeing us, it will be easier to follow in our footsteps. The more people swim against the stream, the more we can pressure the people currently in power to better their ways. We can vote for people who care for the environment, stop giving our money (and power) to the wrong people and influence others to do the same. It's not about absolving ourselves for the bad things we are doing now, it's about influencing ohers and changing the current of the stream. It's also exactly about taking away the arguments that big coorperations use. Oil companies like Shell make commercials where they say "how can you yourself make a change and drive less?" while they are the ones making trillions of dollars from fossil fuels. If we can say "we already drive minimally, so stop drilling for oil and invest all of your money in renewable energy" they will have to obey (if we put the right people in governments).
      So I think our individual choices do certainly matter, but more in the way of a single vote for a better society and a future world. Eventually people with real power should have to make the big changes.

  • @eleoptera
    @eleoptera Před 4 lety

    Nice video. I would have liked more information om the water use, especially compared to tea.

  • @ElodieMelodie
    @ElodieMelodie Před 4 lety +1

    I would love to see a video about "Fairphone" from you! :)

  • @Zipthelips
    @Zipthelips Před 4 lety

    That was really interesting. Would you like to do a documentary on Nespresso? It would be really nice to be able to see if they, as they say, reuse de plastic capsules and which kinf of coffee they offer (do they offer shade grown coffee??) Thank you :)

  • @STEPH0USA
    @STEPH0USA Před 3 lety

    You should do a podcast excellent program !

  • @LogicGated
    @LogicGated Před 3 lety

    A video on tea would be great!

  • @Audiovisualidades
    @Audiovisualidades Před 4 lety

    For all the aforesaid reasons people should prefer Colombian coffee, which is grown traditionally with great agroforestry practices and benefits small to mid-scale farmers. Juan Valdez is an option, but there are many more, offering cheaper and better grain. +1: Robusta coffee is very bitter, but not aromatic; Arabica (the one we grow) is quite the opposite, sweet to fruity taste and an incredible aroma. Unfortunately, large-scale investors have bought harvests in advance to speculate with the prices and keep paying producers the minimum possible, regardless of positive changes in value. I know it is a mixed blessing but farmers still feel that once again, a rich gringo is getting the lion's share of the deal.

  • @GetNgBy
    @GetNgBy Před 4 lety

    Could you do a video on the fires going on in NSW, Australia?

  • @b1-battledroid669
    @b1-battledroid669 Před 3 lety

    Right before this started I got an ad for coffee...

  • @superj8502
    @superj8502 Před rokem

    You should do this for other products too like tobacco or alcoholic beverages

  • @TheDaspleto
    @TheDaspleto Před 3 lety

    Please do a video on Environmental Charities such as Rainforest Trust, World Land Trust, WWF etc!

  • @se7en5es
    @se7en5es Před 4 lety +4

    Never know that you can industrialize coffee 😥, I grew up only seeing coffee plants grows among other plantations like cloves and cashews.

  • @TaniaForsh
    @TaniaForsh Před 4 lety

    great video! how can I identify shade grown coffee? are there specific brands or labels to consider?

  • @anelalzhanova7948
    @anelalzhanova7948 Před 4 lety

    I’m binge watching your videos,
    And, I mean, all of them have to be shown at schools

  • @khangtranduy5173
    @khangtranduy5173 Před 2 lety +1

    i don't get it. These videos seem like they deserve millions of views and they do because they're as informative and insightful as those of ted ed or any other educational videos, also made with great care and efforts. Anw all i wish is u get more recognition man, u've been incredible

  • @Nmethyltransferase
    @Nmethyltransferase Před 4 lety +1

    Can you go over chocolate, tree nuts, and tropical fruits as well?

  • @TheThund0r
    @TheThund0r Před 4 lety +11

    what about water consumption and carbon footprint when it comes to coffee?

    • @woodlymarcello2706
      @woodlymarcello2706 Před 4 lety

      Thunder #1 biggest energy consumption is actually boiling the water to make the coffee. People boil water for lots of things...spaghetti, tea, potatoes, rice, beans. Best to invent something that boils water as efficiently as possible.

    • @intellectualrebel5340
      @intellectualrebel5340 Před rokem

      I mean, coffee grows on trees/bushes/plants so it probably actually reduces CO2

  • @RT38916
    @RT38916 Před 4 lety

    do you create these videos using Adobe After Effects? I like your style of motion graphics. And the subject matter of course :)

  • @saamokari2356
    @saamokari2356 Před 4 lety

    Can I ask you again...could you please consider making a video on the Terraton Initiative and regenerative Agriculture? I would be really happy 😄

  • @SustainablySavvy
    @SustainablySavvy Před 4 lety +3

    I'd really love if big chains like Starbucks, McDonalds and Tim Horton's etc would acknowledge this problem. Everything in moderation is an idea that doesn't seem to exist in the Global North.
    I drink tea, but I know that it truly isn't much better.
    Great video!

    • @brattingprincess
      @brattingprincess Před 4 lety

      Sustainably Savvy You can also buy from single microlots or farms.Aside from the uniform grain size all those coffees taste horrible. Douse anything in milk and sugar then everything tastes splendid. Coffee is like wine.

  • @indigotaylor-noguera7119

    I would like to see an episode on tea.

  • @YourCapyBro_windows95_3DPipes

    Wonderful information! I had forgotten about this. I'm going to stop buying corporate produced coffee now and only ensure I buy shade-grown from ethical coffee farms. It's worth it to pay more so these workers can have a decent life and to protect the environment.

  • @ming4182
    @ming4182 Před 4 lety

    So how do we know if the coffee beans we're consuming are shade grown or not?

  • @devluz
    @devluz Před 4 lety

    How is the shade grown coffee picked? Is this all manually? How big is the difference in yield? So many questions

  • @betawarier346
    @betawarier346 Před 4 lety

    This video is why i still have hope in humanity

  • @bertkruupke2006
    @bertkruupke2006 Před 4 lety

    nice video

  • @williamharper6625
    @williamharper6625 Před 3 lety

    One interpretation of the Spice in Dune was oil. But another can be caffeine as they are both drugs, highly additive, highly demanded, perhaps needed to hold civilization as it is together, they are also endanger from ecological damages done to their area.

  • @jaiadam8919
    @jaiadam8919 Před 4 lety +1

    When the conversation about coffee comes up. Im always surprised that the single use cups are not mentioned! They contribute slighificqntly further to the unsustainable nature of coffee and reusable coffee cups should be encouraged.

    • @brattingprincess
      @brattingprincess Před 4 lety

      Jai Adam They are terrible in so many ways. No coffee lover does that.

  • @ShaudaySmith
    @ShaudaySmith Před 4 lety +1

    i wonder about the legitimacy and safety of using web search extensions like Ocean Hero and Ecosia are. Maybe in the future?

  • @texicaliblues
    @texicaliblues Před 4 lety +4

    Seems like you were right on the verge of discussing fair trade.

  • @flaviuse
    @flaviuse Před 4 lety

    I am not sure if I really want to know

  • @generic-name-
    @generic-name- Před 4 lety

    Can you please do a video on Rebo the smart bottle that supposedly cleans the oceans plastics?

  • @ElizabethJones-pv3sj
    @ElizabethJones-pv3sj Před 2 lety

    One question I didn't notice addressed here, reducing mechanisation means employing more manual labour, which pushes the price up for the producers (even if they are paying extremely low wages that's still a cost increase) what is the proposed solution to motivate producers to make this switch? Other than encourage people in richer countries to buy coffee that cost's many times more than they are used to. How do we stop this from pushing the burden onto the poorest and least powerful people in the world?

  • @worldchangingvideos6253
    @worldchangingvideos6253 Před 2 lety +1

    Make sure to do organic and fair trade coffee, just like chocolate! ☕

  • @enemyoftherepublic777
    @enemyoftherepublic777 Před 4 lety

    I consider my behaviors and purchases pretty environmentally friendly (Definitely not perfect), but giving up coffee is so incredibly hard. I value the Earth’s well being over my own desires, but DAMN it’s so hard giving up this drink... it’s so good. Great video as usual!

    • @brattingprincess
      @brattingprincess Před 4 lety

      Zoology Just buy from your local cafes who often have a direct relationship with individual farms, who then invest back into coffee.

    • @gewreid5946
      @gewreid5946 Před 4 lety

      I feel similar about tea. (Though its more wondering how sustainable it is rather than knowing its not)
      Usually i buy seasonal and regional as much as possible (and avoid vegetables that are not)
      I drink teas daily and it's one of the few things i make an exception for there. Though i do try to only go for organic one.

    • @enemyoftherepublic777
      @enemyoftherepublic777 Před 4 lety +1

      Diana Lee - good point, thanks

    • @enemyoftherepublic777
      @enemyoftherepublic777 Před 4 lety

      Gewreid - Think I heard tea is generally more sustainable than coffee is? I should drink that more often

    • @brattingprincess
      @brattingprincess Před 4 lety

      Zoology This video is shading companies like nestlé and the generic brands. Other than colombia and ethiopia none of the countries produce coffee that are high enough quality for specialty coffee. It is a very narrow region in Brazil for ex. The care that goes into coffee is similar to that of wine. You need to take care of the land to produce a good bean. Duromina coffee for example was what brought them wealth. Local for me means Hawai`i as it's too cold in North America for coffee. California coffees are starting to exist but it's so so so expensive like 35 a cup expensive.

  • @voodoomagic90
    @voodoomagic90 Před 4 lety

    Is there a video on Tea as well?

  • @Gr00vyMutati0n
    @Gr00vyMutati0n Před 4 lety

    Please do a video about avocados!!!

  • @CuquiLopezCasas
    @CuquiLopezCasas Před 4 lety

    sometimes i ask the farmer's market vendor in Oaxaca, where does the coffee that's in the plastic bag with no label comes from. he says, from some town in the mountains. by the time i reach home, i have forgotten the name of the town. I don't think i will ever buy things that come from outside Mexico. except technology. to watch this videos.

  • @cyborgbob1017
    @cyborgbob1017 Před 2 lety

    "if you're exhausted of hearing my voice.." Well thats where you're wrong sir

  • @joaopcoutinho
    @joaopcoutinho Před 4 lety

    I always wonder, why is less mechanization better?