Using psychology in food menu design to influence decisions | Madhu Menon | TEDxSIULavale
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- čas přidán 29. 03. 2016
- Every menu is a carefully constructed to persuade you into making certain decisions, predominantly ones that will ultimately make you spend more MONEY. The psychology behind menu engineering is backed by science and countless hours of research, and covers aspects such as positioning, color theory, use of buzz words, controlled costing and more.
1. Chef
2. Food Consultant
3. Food Photographer
4. Writer
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
Thank you! Very Informative!
So so soooooo useful. Thank you sir
I wish I could see his slides, I have a feeling that adds quite a bit to the presentation and we can't see them.
Indeed. The slides were an important part of my talk.
Madhu from where we can get your ppt?
@@madhumenon Madhu from where we can get your ppt?
Thank you Madhu for these great Tedx talk. Some of these points are really overlooked by restauranteurs. Subtle tips like anchoring in pricing and fonts in menu pricing are worth noting. Thank you very much again.
1. Anchor items first: price that burger at $99.99
2. Negative space:
3. Don't use too many photos: 0000001_final_final2.jpg
Thanks for such an informative video..❤❤
Cheers!! Exactly what I was looking for! Thank you for your time.
Many restaurants actually don't really care about this aspect of the business and usually look over it. Thanks a lot for covering this topic with all the helpful insights! 🙌
interesting things to know
Visual Design @11:29
extremely useful tips! thanks😇
Thanks a lot Sir, I learned so much information from you and going to apply it in my restaurant brand design
Mcdonalds visuals on thri overhead menu's is all i have to bring up in regards to nailing a sale. And ive always wanted to open my purchase and say to the till assistant that i was given the wrong food product. Purely to raise the point of false representation in the menu. Otherwise i want a menu thats easy to understand. A clean flow and uniform font flow.
Speaking of fonts if your going to have a Ted Talk on You Tube it would be nice to be able to see your infographic. Just a blank screen with some streaks of blue and my TV is 52 inch.
Your present criticism on a 7 year old video 😂. Thank you for this. I love reading comments like this.
👏👏👏
I always fall into the chef special trap 🤔
The projector screen is killing my eyes
Filling 18min with nonsense bla bla, not providing a clear structure of his pricing structure and calling himself a consultant... superficiality gone extreme. Waste of time
if you write down things you'll notice he filled my entire fkin page lol
totally agree
There was tons of good stuff here
whoever was shooting this video forgot to shoot the main screen
P O O
I N
L O O
So much of what was said will be told, wasnt.
Within 5mins i lost my connection
Come on make some sense mate, Chefs and manager don't need mock a culture or language dialect. You sound like a boring college lecture.
Why Talk bad about Chinese tho?
is this talk good or no? damn i can't see the dislikes
what a waste of time... who qualifies these people for a TED talk??!!
This was very boring. Explained to vague and not specific.
It was such a waste of time.
FIRST 🍑
+dawsonpwnsyou Hahaha, I thank you.
He's insulting
I see a lot of Chinese getting mad here! Lol 😁
He had a point... And you guys are missing it...
White rice has nothing to it.... Just Add Water cover it and cook it with vapor, serve with tilapia and vegetables... Done.
Wild tilapia over organic rice and local grow roasted carrots and asparagus..
See the difference...!
Now the price and value changed a lot!
Don't get insulted so quickly... analyze, learn and think!
Bertin Rosas ?????
Consultant !!??? may be of EATING not restaurant business
Not good Very Is very confusing and no centered ideas
People disliking are burning 🔥😂😎
For a guy who presenting food for a living, he can't present his talks very well.
awful
Unreal!!! HOW CAN YOU COMPARE A RESTAURANT BUSINESS WITH A CLOTHING BUSINESS IN DESIGN OR PSYCHOLOGY WHAT SO EVER. the first time had such horrible time from a TEDx video, seriously, I doubt there is no screening process for the presentation, I mean what is this. the so-called valuable tips from other comments are just the basics of a pricing strategy of any SME That has multi-products to offer. I feel like there are endless flaws in this presentation and I'm not going to waste my time anymore here. just a Warning Bell for another potential viewer, 15 minutes can be much more valuable, I would rather spend this much time to watch a cat chasing laser
instantly stopped watching after he made that racial remark over Chinese food.
get over yourself
Looool, in my life I have never seen a chinese restaurant that differs from what he is saying though.
then you really need to get out of your tiny box and see more of the world.
He had a point... And you guys are missing it...
White rice has nothing to it.... Just Add Water cover it and cook it with vapor, serve with tilapia and vegetables... Done.
Wild tilapia over organic rice and local grow roasted carrots and asparagus..
See the difference...!
Now the price and value changed a lot!
Don't get insulted so quickly... analyze and think!
YOU DID THE RIGHT THING MY FRIEND, I WATCHED IT UNTIL THE END, EVENTHO THAT RECIAL JOKE MADE HIM LOOK UNEDUCATED BUT I BELIEVED THAT THERE IS AT LEAST SOMETHING TO LEARN FROM THIS GUY, BUT I WAS WRONG.. I AM MAD NOW BECAUSE OF THE TIME I WASTED IN THIS VIDEO.
This was horrible! Horrible!