EXPERT Advice on Corporate Partnerships for Nonprofit Fundraising
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- čas přidán 31. 05. 2024
- Exclusive Interview with Health Nelson of BridgeRaise on Corporate Partnerships for Nonprofit Fundraising! In today's insightful video, we dive deep into the world of corporate fundraising and corporate sponsorships with none other than the expert herself, Health Nelson from BridgeRaise. With years of experience, she breaks down the ins and outs of corporate partnerships for nonprofits, sharing golden nuggets you won't want to miss.
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0:00 Intro
1:19 The Basics
4:59 Motivations
6:57 Prospects
10:45 Intro Calls
12:42 Research
12:52 Expectations
16:48 Pitch Deck
20:06 Resources
24:18 Wrapping Up
ABOUT HEATHER:
With over 20 years dedicated to fundraising, Heather has deep expertise in corporate partnerships, emphasizing relationship-building and mutual value. She single-handedly crafted Food Banks Canada's corporate program into a $7M success and has aided over 50 charities in enhancing their sponsorship programs in the past five years. Grasping the interplay between fundraising and marketing, Heather leverages her vast experience to forge win-win relationships, ensuring her clients thrive.
/ nelsonheather
www.bridgeraise.com/
/ @heatherbridgeraise
Friendly Disclaimer: We've done our best to provide accurate and helpful information in this video. However, things change, and sometimes mistakes happen. So, remember that while we're sharing our knowledge and experience, always double-check any facts or advice before taking action based on what you've seen here. We appreciate your understanding and trust. Enjoy the video!
#fundraising #CorporateSponsorship #SponsorshipOpportunities #SocialResponsibility #CommunityInvolvement #CorporatePhilanthropy #CorporateGiving #NonprofitDevelopment
Remember to check out Heather's free download! The link is in the video description 💚
Hello Joanne & Heather, Great interview, truly enjoyed it !!! My organization exclusively uses corporate and high-net-worth individual sponsorships versus chasing small-time donors. We are achieving much larger success without putting so much capital and acquisition cost into chasing smaller donors. Smaller nonprofits interested in doing sponsorships should make themselves aware of IRS rule 513(i)or qualified sponsorship payment rules (meaning you should NOT be promoting the products or services of the sponsor)
I LOVE Heather! I’m doing a LinkedIn live with her on Thursday ❤
@@CauseSpecialist I would strongly suggest you use your "FRIENDLY" disclaimer. Your guest did make some minor errors concerning tax law you will find the correction in IRS 513(i)
@@waynecmontgomery Right! I have been adding it to my new videos, and it is in my About section, but I just added it here ;-)
@@waynecmontgomery thanks for this support Wayne. We should have specified the canada - us differences!! Thanks for the catch.
@@heatherbridgeraise Thank you for clarifying, I will have to brush up on my Canadian tax law😀. Again great show I enjoyed the insights
Any tips for building corporate partnerships for projects in poorer countries. Trying to get UK companies to support projects in Bangladesh.
Great video by the way!
Thank you! I specialize in nonprofits based in the US and Canada, but I would suggest researching and approaching companies that operate in your area. Even where I live, many corporations prioritize funding in the areas they work and operate. What country are you in?
@@CauseSpecialist UK 🇬🇧 🤓
@@spencerharvey8044 Interesting! Are there any UK companies operating in Bangladesh? I'd start researching there ;-)
It is challenging - and to be honest, corporate partnerships might not be the best strategy. UK companies are known for being more invested in international issues than some other countries. I'd definitely focus my research on finding companies that have done so in the past, as it is a select group that see this sort of support as part of their portfolio of support. Best of luck @spencerharvey9044
Does it have to be a non-profit for a partnership?
If you are looking for a personal brand partnership, a lot of the same things apply. I always reach out first and start with a conversation 😊
@CauseSpecialist I suppose it's personal. I'm starting a vr business
@@DeaconAL35 Aw, then you’re looking for investors. I am not very well-versed in venture capital, but as with most things money related, I would think it would start with having a great pitch and getting in front of the right people.
@CauseSpecialist I have a great pitch deck, but as you have mentioned, I'm having trouble getting it in front of the right people
@DeaconAL35 getting in front of the right people is always the hard part. I did a video on using LinkedIn sales navigator. It’s called NAVI fundraising, but you might want to check that out because there’s some really great tips in it for getting in front of the big players. 😊