Manchester United 2023/24 adidas Home Kit

Today, adidas unveil the new Manchester United home jersey for the 2023/24 season, inspired by the industrial heritage of Manchester.
Embodying the spirit of Manchester, the new-look kit features a design that features the iconic red rose in a geometric pattern, inspired by the bridge between Manchester and Salford that was built during the industrial revolution.
The bridge over the river Irwell is an enduring symbol of the deep connection Mancunians have with the city’s industrial legacy. It is widely considered as a mark of Manchester’s strength and how, like the industrial revolution, the city influenced the wider world.
This new kit taps into the cultural identity of the city - and its rich heritage - whilst also encapsulating the fans' undying commitment and love for the club. It is a statement in the club's timeless belief to succeed, forever and ever.
The bold striking new pattern sits on a primarily red block design with the club crest and adidas logo featuring on the chest in white. Completing the design is a striped flat knit crew neck collar, which sports the red, white, and black club colours.