Supercars of London & The Dark Side of YouTube: Paul Wallace Drops Major Bombshell!
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- čas přidán 30. 07. 2023
- Welcome to another riveting episode of our podcast, where we delve into the thrilling world of supercars and online entrepreneurship. This episode features none other than Paul Wallace, the CZcamsr renowned for his channel "Supercars of London."
In this exciting episode, Paul Wallace, the force behind "Supercars of London," gives us an exclusive behind-the-scenes look into his life and journey on CZcams. He unravels the passion, drive, and precision that goes into curating one of the most-followed supercar channels on CZcams.
Get ready to rev your engines and immerse yourself in this electrifying conversation. You'll gain exclusive insights on what it takes to run a successful CZcams channel like "Supercars of London," as well as a first-hand experience of the adrenaline-rushing world of Lamborghinis.
Tune in as we shift gears, hit the throttle, and bring you a slice of the high-octane life of Paul Wallace - the ultimate supercar enthusiast and CZcams sensation.
Don't forget to like, share, and subscribe to our channel to keep up with more thrilling episodes.
Let's take a high-speed journey into the "Supercars of London" and explore the exciting world of Lamborghinis and CZcams stardom with Paul Wallace!
Ive worked with Paul and many of the other UK car CZcamsrs who came up early whilst I was working at Chevrolet. I found them spotting cars at the Geneva motorshow I think in 2013 at a time when all of my older colleagues thought car CZcams was only watched by children 😂 I can say that Paul always struck me as nice but he didn’t have the special sauce that some of the other guys had. Shmee has the most insane work ethic you could ever imagine and he was particularly good at getting OEMs to trust him. For example he read up on all the specs of a new car and could repeat them off pat when he arrived for a shoot). We saw him as an extremely safe pair of hands. Sam’s videography and story telling really became something special after 2017-2018 and created an image brands wanted to be associated with. Paul didn’t have a thing and I remember lending him a Cadillac CTS-V in Dubai and he didn’t even bother to read anything about it and we kind of thought, well we’re not going to do that again.
i wonder what made you want to post this. nothing nice to say then isnt it better to say nothing :/
Bro. Your killing it with all the guests.
Really nice guy shame his channel has dropped off recently. All the best with whatever you do Paul.
Loved this ! I got into Super cars of London when he did the my first super car series with the Audi R8. Massive fan of you both.
I think Paul’s problem with his channel was running out of ideas. It got repetitive after a while. Once the super cars went it was a year of going to showrooms am I buying a (insert car) and not buying it. It’s a shame because he is a good guy and good on camera also knows everyone on the CZcams scene. A revamp on content he can get back on track
This sums up Paul’s channel. Unfortunately his content stagnated and his audience also grew tired of the usual showroom tour and the exhausted video carnival of: speccing my next car, collection, first drive, wrap, exhaust, ten things I hate. SOL has done well to renovate by differentiating his content and launching a podcast.
he also got WAY better at editing and having a narrative etc, Paul didn't@@hl236
Another great interview. It's tragic to see how low Paul's views are now compared to his subscriber base. Not sure what went wrong, but I hope his channel bounces back. Such a nice guy and very generous with his time (met him several times). Good luck with the future Paul!
He sniffed too much of his own farts.
Only so many exhausts and wraps you can do
He was king of clickbait. People got bored.
Tragic? I think you really need to dial down how overly dramatic you are….
@@Jimmythefish577 Why did his comment offend you so badly lol?
Really good listen Ben..... Having a growing CZcams channel myself i can relate to what Paul was saying about having a break etc, i had a week off this month and had to schedule videos to go out while away to keep that alogrhyims happy.
Also as i co-host the "Trade Legends" podcast, i really like seeing how podcasts are structured and filmed....... love the "Van" format.......
If you want a Plumber with a CZcams channel and Podcast co-host on your show than by all means I'm there..... "You don't ask you don't get"
Drive it over to Caffeine and Machine, i will speak to Phil and we can record it there....lol
(Im also a massive car guy.......think we all are)
Enjoyed that. Don't know the guy or his channel (I'm at the opposite end of the YT car spectrum!) But found it really interesting to listen to his thoughts and views on the 'system'. A good listen, thanks.
That gold 458 with a red interior still hangs around Knightsbridge like a shiny spectre
You were sat in an Abarth with Shmee not a bath.... took me a few moments to work that out
I remember buying one of the first SOL t shirts...mine was number 37....the quality of it is still one of the best Tees I have ever worn.
One of the best Car guys on You Tube ever
I'm new to your channel, tbh I don't know half of the guests so far, but I really enjoy the channel.
Time to subscribe I guess 👌
Sorry f this question has come up in previous casts. Are these podcasts on Apple or google etc? would love to listen to these on the road.
Hi, they are currently on youtube and spotify. Apple and google podcasts are in the works :)
I used to watch SOL and Schmee regularly very long time ago, then James popped in the scene with a silly angle of…having music while riding along on his Ferrari.
It was different and you could sense there was a change about to happen. From car spotting, to full on race geek out posts.
I like Paul but his passion for CZcams died years ago
Can you blame him tho? He’s been doing it for 15 years straight
It died coz the revenue died. Passion is one thing but when you don't get the same returns as before, it's extremely difficult to have the same drive as you did before.
The clickbaiting was why I stopped following him, Same with Seb Delaney
@@valiantthor_ same here… click baiting is a nasty feeling. It’s being cheated on lol.. 🤣
People these days are more interested in watching more “hands on” CZcamsrs. Hence why the likes of Mat Armstrong are smashing it these days. Even Shmee ditched his “Shmuseum” channel maybe because of views? To me in the automotive “vlogging” world just presenting is now not enough
Rumour is Tom left, not that he backed away from the channel. Who knows tho.
Paul is a good guy however he is famous for refusing to listen to his audience on YT.
Not many people have a million subs & can scratch 7K views…
Spot on.
This is what did him in for sure. Look at all the other guys; Shmee, STG, CarWow, Auto Alex, Car Throttle, etc. etc. they're all highly interactive with their audiences, put in insane amounts of effort and regularly listen to feedback and evolve the content. It comes across clearly in the content, in the nature of the videos they publish. SoL always came off as weird for not doing it, people lost interest as the audience felt ignored and the content was repeititve. It just felt like he wasn't really interested, there wasn't any passion behind it, in CZcams and anything he published, and it showed.
Your podcast are fantastic
I've met them all bar JWW and this guy is legit like he is here
You know what, towards the end of Paul’s regular posting, I was incredibly critical of SOL, it was turning into predictable averageness. But he’s a great, hugely knowledgeable and likeable lad who would be ace presenting a car TV show. Good lad Paul. I take my hat off to you.👏🏼👏🏼
Totally agree, he's been a 'real human being' in terms of making mistakes and is more relatable for it. I think he has the most sellable voice of the CZcamsrs and may have a calling in the wider media and possibly on another topic.
That is what stopped his channel growing as it could have. People started criticising him, at first for mainly having the camera on himself, rather than the road, as well as other constructive criticisms.
He didn't listen and took it to heart, rather than taking it on board and improving, and slowly over time he just gave up even looking at comments and carried on as before, which came across as there was poor or no planning.
It is a shame as I remember having full on conversations with him on his channel and on twitter like ten years back (when I had a small car channel myself). His content then was fun I looked forward to every video, now and for some time, I rarely watch his content.
@@HalfdeadRider 100% agree with all that. It was like a slow motion crash happening
Paul is a nice person and I think the points above are very true. Matt Farah suffers from the same things. Boasting about never reading the comments and yet I pay people to survey my customers. This hubris over many aspects of either SCL or Smoking tire in terms of who consumes the product is baffling in any other line of business. You can see in both of them a need to change and in some ways training someone else or a team will be the hardest thing as they don't trust either the customer or anyone else.
To the interviewer, I won’t be returning to this channel. I can’t stand it when interviewers glaze their guests. Paul averages 7-11k on a 900k channel. Why wouldn’t didn’t you touch on that? Tip for interviewing future guests: You need to ask the exact questions the guests fans would want to ask them
. You need to be the VESSEL for the fans otherwise your growth will be limited. People aren’t going for this disingenuous cliché agreeable format anymore. Good luck!
Buying premium was the best thing I done . Can’t see why everyone don’t do it
So nice guy.👍👍
Get a A small portable AC unit like for home and plug it in when you get to the destination.
Its the pipe for the waste air / sound of the unit thats the problem pal. But working on a refrigerator solution 👍
I still have my number 010 shirt out of 100 from SOL.
Love Paul, but the content got repetitive. I checked the SoL channel out after many years and was shocked at the sub-to-view ratio being so low. If you look to 'the trio' (STG, Shmee and SoL) which all took off at around the same time, the other two branched off and created a brand and an identity to work on and mould their content around. SoL appeared to struggle on what to actually do, from an audience member perspective, the content seemed lost. Shmee just went all out, pilling into experiences and buying fleets, but also being insanely knowledgable and going out and getting content regardless of if it was his car or not - you watch his stuff as its knowledgable, exciting and fun ... and also a side to expensive and lesser seen cars and places. STG calved out a nieche in creating beautifully cinematic and story driven content focused around cars and the emotive side - you watch his stuff to go on an adventure and how a car would make you feel. SoL felt lost - buy, wrap, exhaust, sell, buy, wrap, exhaust, sell, etc. and with no audience engagement at all, even with people suggesting ideas on what they'd like to see him achieve, people who were wanting success for him. Seeing CarWow and Auto Alex being the most recent successes, they all have a strong identity - CarWow for insane but 'short' videos that are just fun to watch. Auto Alex for the pure banter and laughs, incredibly entertaining and fun as everything is 'cheap' and relatable. But something they all do is they are highly engaged with their audiences, I always see STG and Shmee in the comment sections talking to people and thanking them, makes the audience feel involved and respected, and thats massive for retention and creates a much healthier creator-consumer relationship. Same with CarWow and Alex, they are both really active with their communities - I'd argue Alex is probably the most involved of all of them. Its a powerful thing that SoL appears to have completely missed. I've only focused on UK channels, but there are loads more I also follow that have done a similar thing to the same success.
Enjoyed this one.
Thanks Sam ✔️
Great interview, I like Paul Wallace, come from a working class family and worked his arse off to get to where he is, and his dream of buying supercars, only problem is his channel is slowly dieing out, he went from 300k views a video to 10k views, and the difference between Paul and other automotive CZcamsrs is that the others like Shmee150, Mr jww, STG, they all come from money where they could buy the next supercar for views keeping there channel intresting, 😊
In my opinion it seems like Paul`s videos are more about showing other people`s cars and less about his personality with cars. Back when I enjoyed watching SOL was when was driving his own cars and going on trips with his English friends.
Content went down the pan..ran out of ideas.
I think super cars of London should have a TV show on cars with his close mates, almost like grand tour, and then do his clothing business on the side
Why have a TV show when there’s CZcams. TV’s a dead format.
@@jryalls true true, be nice to have another version of grand tour, consdiering he described doing exactly what they do but he was loosing money because youtube didnt generate enough to do it.
Interesting interview - although a little bit annoying/irritating when the presenter keeps butting in and changing the conversation before Paul had finished making his point. I wish presenters just let the interviewee speak.
I feel like Paul has been made to take a back seat in the car scene in the uk. Almost as if the other creators can’t milk him for anything now his hype has died off so they have no use for him
Genuinely when the other UK CZcamsrs realised they needed to break away from one another to continue to grow - it appears Paul / Archie / Tom (although less so with Tom) didn’t do the same thing. Hence why Sam (STG), James (JWW) and Tim (shmee) have thriving channels and Paul, Archie and Tom are now much much smaller.
Nah, it feels to me like he didn't put the effort in so he got left behind. Effort may be the wrong word, I'm sure he gave it his all, but it was misplaced. There is only so much you can do if you don't evolve and keep up with the times, especially when the audience is feeding back to you things that you can do and you willingly just choose to ignore it.
Paul seems like a nice guy but I feel like he never understood that he needs to build a community around his products and never engages with his audience in the comment section.
One video a month would be enough.
Watching sol when it was just vids of random car in London was ok, but when it came to car reviews an opinions on cars these newbies like Paul havnt a clue, I’m not that old but I was driving Peugeot 205 gtis when I was a 15 year old so have seen an experienced how cars are evolved, these newbies are total beginners in the game who opinions are based on others opinions or what they been told so are not original independent opinions
SOL was and always will be the Lidl of car channels, he’s a really nice guy but the channel just tanked.
What I like about Paul as compared to Shmee: he is humble and genuine. Shmee is neither of these things
This is the difference of coming from a working class background, i dont think paul got any business advice he didnt/doesnt know how to monotize or get any sponsors, he doesnt really know how to play tge game. Where as all the other youtubers who come from money are surrounded by success and contacts, something paul cant compete with.
Dont like him and never have.looks like a lot of people see the same