The 8 Core Drives of Motivation in Gamification

This is a brief overview of the 8 Core Drives of Motivation in Gamification, as defined by Yu-kai Chou in "Actionable Gamification" (www.amazon.com/Actionable-Gam....
I've been a student of Yu-kai's work for most of the last year, and I've been applying my knowledge to my UX Design work. This is a recording of my Office Hours meeting a few weeks ago, where I took a few friends through some slides to talk about what I've learned. (This was encouraged by Yu-kai in one of his recent office hours.)
If you want to check out Octalysis Prime, the gamified learning platform where Yu-kai teaches gamification waaay beyond the book, click on my referral link: island.octalysisprime.com/#!/...