WHY ARE THESE THE WORST SELLERS excuse me?? 2023 Holo Taco Sales Report💅
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- čas přidán 21. 01. 2024
- HOLO THERE! Highlights from stream I shared Holo Taco 2023 sales data: Which shades sold the best? And which shades were sadly slept on?? Data polish nerds rejoice! ***NOTE this is a highlights video. Please watch the full stream for more data context
🔴FULL LIVESTREAM SAVED HERE: • SALES REPORT📊 2023: Ho...
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Yeah, its not so much that they are unwanted shades, sometimes we dont have the money to buy every shade we like or want at one time. With how often Holo Taco launches new collections, it gets really overwhelming. These are not cheap polishes, and sometimes we gotta prioritize what we can afford.
This. I understand it’s a business, but sometimes it really does feel like the attention span apocalypse with how often there’s a new collection.
yeah and especially they are too expensive for some nail polish lovers from poland like me 😅 i love almost all of these colors and especially christine, she made me even wanna move to canada😂
Yep, agreed. Paid attention to the first few collections, and couldn’t keep up after that. I only have a limited number of nails to paint at any given time. 😅
I would love to see them bring back the ripening banana bundle, which had various shades of green, yellow and brown. It was so beautiful and I couldn’t pick it up at the time and now it’s gone and I didn’t realize how much people hated green and yellow lol 😂
Also shipping and taxes to Germany 💸
Based on my own opinions as a member of holo royaltea (I am incredibly biased). It's not that we don't like green. It's the super bright, vibrant greens that lean more on the yellow side that people don't like. Both modest moss and lost in the woods have made it into the top 10. The thing that's different about these greens is that they're more muted/darker and lean more to the cooler side. They're simplistic, regal, subtle, and really nice accents. While things like full charge and here for the payday are very warm and loud. Those weird yellowy greens don't give that same cozy, regal nature feel. I'm saying this as someone who loves green, but doesn't really buy a lot of the holo taco green shades. (Modest Moss is my baby now though)
I think the yellows also have a similair problem but going the other way. They're too green. I normally don't wear yellow too often because it's too similair to my skintone, but when I do it's usually a rich, warm almost goldy yellow. Things like lemon sucker, and especially lemon spritzer, just don't give that same feel. There's also a balance though because butterscotch hop, although "yellow" in nature, leans more on the orange side. So it's in this strange middle zone of not quite yellow, but not quite orange either, and that kinda turns me away from using it too often.
I still have a lot more to say, but that's my rant for now. Amazing video as always Cristine! This is probably my favorite series of yours! Thank you so much for going through all this data with us and then condensing it down into a more consumable form. Sending lots of love, excited for new launches to come! Have a wonderful day.
(Also, HOW'D THEY DO MY BOY SONIC UNICORN SKIN LIKE THAT? Although she does look a bit strange when she goes yellow...)
You have a great ability to communicate about color, well done
100% all this.
Yep, even though I have neutral undertones, my fingers get enough bloodflow that they look pink. I'm sure I'm not alone in that. Yellow toned polishes don't look as good and yellow is most people's least favourite primary colour anyways.
I think the problem is that sonic unicorn skin has bad pictures on the website. It looks like an obnoxious blue glitter but when its put on a purple polish it looks gorgeous and toned down
I will just add that I find sonic the only uniskin that I avoid putting over white, specifically because the yellow looks too much to my eyes like… P in sno 😭. I don’t mind it as much over other lighter colors I think cuz base color isn’t snow-like 😅
Wait wait wait. If she comes out with a Spirit Fingers collection ima die. Dead On Arrival. Can you imagine purple, or a gorgeous emerald green... or a saphire blue undertone.... ☠
that would be soo pretty, I wanted to get Spirit Fingers so bad, it’s gorgeous😭
💚💚💚I will pass out for an emerald
I LOVE THE ANNUAL DATA SETS. As a data nerd myself, I look forward to this every year.
Imagine being a holo taco employee and having to watch the highlights stream as your meeting notes. Most enjoyable business review imo!
i am a gen z here to defend the cracked taco, i wore it in like 3rd grade despite my school not allowing nail polish. it was a staple in my small polish collection and i had it in multiple colors so i completely understand it being in the top
Not surprised by the bottom 10. Yellows, oranges, and neon greens don't look good on every skin tone. I love the look of a lot of these polishes, but on me, they bring out my yellow undertones and make me look jaundiced.
And this is why most of your drugstore polishes stay away from greens, yellows, and oranges - they’re notoriously poor sellers despite being absolutely stunning.
I would love to see a Valentine’s Day collection that has a mixture of pinks and reds, but also moody colors, maybe black and a sparkle and a deep berry, or a gray purple
I own 9 of the 10 worst sellers and almost never wear them. Literally the only times I've used the yellows are in nail art, in large part because they lean green and chartreuse looks HORRIFIC against my skin tone. I welcome the warmer yellows.
The hatred for greens breaks my heart. I'm super shocked about Encryption Key. I saw that peachy/orange color everywhere in the spring and summer. Solar Unicorn Skin was also a big surprise on the worst sellers list. I think the hype for Freezer Burn overshadowed how awesome Solar is. So glad to not see any frosted metals at the bottom. That is my favorite formula.
It‘s sonic, not solar
The slander on amber apathy is so sad to me she is a beautiful color
The thing about the banana bundle specifically is that I already had all those shades. I feel like dedicated buyers who stalk the website will have already picked up them from other bundles or alone, so it's not necessary to buy another bundle that has nothing new. As stated many times by other people, it is a financial investment (as silly as that sounds) and if you buy semi-expensive polish that often, you aren't going to be running out of these polishes any time soon.
As for cracked taco shell THAT POLISH IS SO COOL! It looks so good over holos!! Amazing, easy nail art and I don't get the slander. One of my favorite things to do is to put choco-holo or another gold heavy polish under the crack topper. It reminds me a lot of Kintsugi (a traditional repair method that takes the broken parts of pottery or dishes and glues them back together and paints the seams with gold).
I’ve just gotten into these nail polishes in the last few months, and I was unaware how terribly yellows and greens do, and I really wanted to save up to get the ripening of the banana. I’m very sad because she is gone and she will never be back. 😅
My favourite colour is green, but most bright greens/yellows genuinely make me look like I'm ill (which I am, but I don't want to look it!). HT is also a more expensive product, especially as an Australian so while I can appreciate the colours, I can't justify the expense for a colour that would look gross on me
Love how I saw the post about the worst selling polishes on Instagram and immediately bought Green Taffy to wear for seeing Wicked in a few months 😂
Justice for Encryption Key!! 🗝🗝🗝
On sonic unicorn skin: I love the blues, as well as the iridescent pigments, but I am much more likely to wear lighter shades, and it’s the physics of how all the iridescent polishes look like their complementary color over those light shades that really keeps me from reaching for freezer burn or Sonic unicorn skin as often as I thought I would. I am very guilty of just not wanting that yellow cast to my nails.
It makes me so sad to see the greens are so low, green is my favorite color and there's so many pretty ones in the bottom 😢 I learned today in a short that green and yellow are the least popular colors across a variety of cosmetics 😢
Fake date (together with mint money and got cake) are my all time favourite. The frosted metals are just so flipping stunning irl. I never get as many compliments as when i wear them. I've even gotten compliments from a 15 year old boy when I wore fake date and mint money together. I'm so sad that i panic-bought fake date 😥
thanks for the transparency - it helps soften the blow
Some of those low colours are really lovely - Green Taffy and Orange Drink in particular - but I basically only ever wear greens and oranges as part of nail art so one bottle lasts a loooooooooooong time.
bat b*tch is a black that cleans up super easily, unlike one coat black. I ordered a second bottle. (I still keep ocb on hand all the time, but bb is just easier to deal with, cleanup wise.)
As a huge Cristine/Holo Taco fan, I love seeing more sophisticated colors coming out. I love the fun, vibrant colors, but I think that we've gotten a lot of primary and secondary colors from HT over the years. I for one was just doing my nails last night and did the Twice in a blue moon magnetic polish. It's beautiful, but I realized how many straight blue polishes i have from HT at this point. I want more vampy or neutral colors as opposed to more of what I think of as candy-color shades. Also, I just think that I will never want a yellow green, limey colored polish. It just looks so weird against my skin.
I didn't buy an extra spirit fingers with the bundle, and I regret it. I wasn't expecting to love it as much as I do, it seemed a little light for me. I have a limited shade range and it's very dark, I'm sorry simply the greens/yellows are too bright except for modest moss 😭
you've convinced me on Amber Apathy tho, will be added to my goth rotation
I regret not buying another bottle of it, I love spirit fingers so much
Both times I went to go buy an extra bottle of spirit fingers it was sold out
I think it’s not that people don’t like greens but that people prefer mid to darker toned cool greens like modest most over the lighter yellow toned greens like here for the payday. I think you’d find emerald, sage and mossy greens. Yellows have a similar issue, where they lean green rather than warmer toned yellows that are more in.
You know what I would really like? Smaller bottles. If for all the shades and toppers there could be the choice between the standard 12 ml bottle and a mini version with maybe 6 ml, that would be great for people like me who do not paint their nails that often and/or don't have so much space to store polishes in. 😂 Also it would be useful for those who are not sure if they like a certain shade but would like to try it. And for me who doesn't use so much it would be easier to use it up before it becomes so sticky that even nail polish thinner cannot save it any more. 😅 I think that many people would find the small bottle option useful and probably it could boost your sales 😊 also for the lesser bought shades (in order not to use the very subjective word "ugly"), some people would perhaps buy a small one to sample them. Also, you could do a give-away of a small sample bottle of the buyers choice (or of a shade you want to promote) for orders worth a certain amount (get the frosted metals out there!) 😎
Additionally, maybe she would be able to sell them at a lesser price so more people can buy them
I'm very biased because I love Lemon Spritzer and yellow polishes in general and obviously do not have all the data, BUT. If I were HT I wouldn't be discontinuing any of the linear holos in the triple rainbow core range, even if they're not doing that well. HT largely markets to a demographic that isn't that interested in boutique/indie polishes at large, but the ONE formula I feel like you actually see people who shop indie and boutique polish often talk about is the linear holo, because it's THAT good. With bonus points for having a mostly accessible core range. Even if some of those colours in that range don't sell as well as others, having that range is what's valuable, more than any specific colours.
ETA: Also feels reflected in the fact that the two linears getting retired are both already sold out.
The greens are the wrong kinds of green! I want a deep emerald green for a green, a shade ive had hard time finding. Or a darker sea green. Moody teal. Green-black. Not hilighter green or safety green. Maybe apple can have a spot. A pastel green could be nice too but if its too yellow it looks gross.
Also my thinking for yellows is that for me, id rather reach for a gold instead. I personally dont have anything to enjoy matching yellow with either. I dont own yellow clothes, with my skintone it makes me look ill, but i can use gold to get a bright warm feeling instead. Also sometimes you get a cool gold thats more nicely paired with darker colors as an accent
Yes, all of this, co-signed.
I love greens but some of them are too bright/yellow for me, matcha maker and monstera were my favourites before they were retired
Next year you should do the top 12 since not milky white and one coat black are always there, its more interesting to see the colors!!
The only one I’m super sad about is encryption key! I wore this polish almost everyday last summer! That collection was my favourite but luckily I got another bundle 😭
I LOVE that you share what's involved in running a business. You show all the highs - and lows - of starting and running a business with passion. Holo Taco!
I love greens, so happy one made it to the top 10! I have to say the top 10 list all are good choices. I am still sad Full Charge was in the worst selling 10, she's such a beautiful green & a rather strong holo! It sold out before I could get another bottle, so I'm kind of rationing it even though I love it. If I had unlimited funds, I'd have so many more Holo Taco shades & less space on my desk for all of them. LOL!
I love seeing the data! Thank you for sharing with us, Cristine! :)
Holo Royaltea member data point: I bought Disco Dust and Oat Couture individually, so that's only 2 in the top 10. Looking at Simply's version, I bought 4/10 (with Royal Crush and Spirit Fingers). In the bottom 10, I have all of the linear holos and redeemed points for Encryption Key at some point, though none of that happened in 2023. Linear holos in vibrant colors are my jam! I don't tend to use toppers much because I mostly do nail art (which is the only reason I ever bother with cremes).
I'm so devastated by the loss of Full Charge and Lemon Spritzer. :( Y'all better save Lemon Sucker, Orange Drink, and Green Taffy because I am emotionally attached to the linear rainbows. Maybe they can become seasonal polishes that get resurrected for Pride in the summer? And Fake Date was lovely but mine has definitely shifted to be more like Cheap Champagne over time and that sucks. Hoping we get a better pinky frosted metal soon!
shout out to the editors. ya'll are amazing
I just don't like bright green on my nails 🤷♀️ And I guess most people dont either. I love the moss colour though, kinda witchy. I know you have to keep the greens to have a wide range of colours but 🤢
Edit to add the yellow halos come across as green too. I have Lemon Sucker and it certain lights it looks green 🥺 Just not my colour.
i always love coming back to your videos so much, feels comforting due to watching them throughout my school and now I'm in college
RIP encryption key 😭 such a beautiful shade, so unappreciated
Burnt bridges but crème. Please. I’ve been looking for that color since like 2010 😂
I am currently wearing green taffy!!!!! I love it!!! I love green blue and purples!! Especially the holographic collection!!!!!!! Gem colours surely can't go wrong!!! They match your jewellery!
Omgee im watching old 3mons vid, and this one made me laugh out loud while driving home. I love Christine's commentary 🤣 😅 on the colors (which i like the bad ones more 😂😂)
I adore these videos!!! Thank you so much!
Something that affects my buying as holo-royalty, i dont go thru polishes quickly enough to buy another bottle before they retire. I am just now almost done with my very first polish since building the collection in 2020 (not milky white).
I wanted spirit fingers so bad when it came out but couldnt afford it 😭 i hope it comes out for safiya 2.0....
Whoa I am only concerned with Queen’s curse and Green Taffy.😅
I love most of the greens, oranges, browns and yellows. I just have so many colours still so i don't re-buy colours really 😅. I have pretty much every launch but I only have 20 nails to paint😅
i haven't watched your stuff in YEARS, since i was like 12-14 and your shorts have started showing up for me lol wanted to say your "whaddaya think???" is still in my vocabulary and im 20 now
I'm a royaltea member and I totally understand the convenience of the bundles because it's easier for people to get them all at once but maybe since a lot of the shades are part of bundles, that's causing the sales to be low? I personally love all of the shades that were worst performers but when they're a part of a bundle, people don't buy them individually. I think the bundles should go away unless it's the create your own bundle since that's not an actual launch product. All of those shades are gorgeous but you keep them as a bundle after the box sells out, it'll eventually put a dip in the individual sales of products.
I'm sure the company takes into account bundle sales too when they decide on success of shades. This stream just focused on individuals. Like I own most of the bottom colors, and would never buy them individually, but I'm glad they were in a bundle because they look good when I wear them together.
Would be fascinated to see the comparison between top polishes from all-time vs just purchased that year.
Yes to crushed holo - love that formula - oat contour and one of the darker ones. Also like spirit fingers (part of my first ever nail polish collection) , bat bitch. That entire collection was so beautiful. I don’t care what season it is! Also picked up one coat black. Maybe fallen leaf taco next sept/October.
Sad to see Here for the Payday go. I had a feeling it was headed out soon since you had mentioned it wasn't selling on a prior stream. Glad I ran to Holo Taco and got a backup!
Burnt bridges is my favorite polish youve ever made. If i had the mony id order a few more but i only paint my nails once every few weeks so one bottle lasts me like a year.
I still love lemon sucker it was my first Holo purchase and fairy tail was the surprise favorite of the magnetic collection.
What?? Lemon spritzer is beautiful. I want it.
I'll usually purchase 2-3 bottles of one coat black 🖤
As a junior data analyst, I have loved these yearly reviews. Thank you Cristine!!!! ✨️🖤✨️
I literally have lemon spritzer on right now, I love that shade. And I *hate* yellow lol. It reads gold and fairytale to me more than yellow
Full charge is my absolute favorite 😭 I wear that one on its own so much, greens and yellows are my favorite 💚
I bought the Banana collection you created to get rid of these "ugly" shades. This makes the best skittles mani. Burnt Bridges is a staple. That collection also contained the yellow and green holo staples for the perfect holo rainbow skittles mani. Lemon Spritzer is soooo beautiful.
I am so upset about losing full charge. I RAN to go buy it and it was already sold out so obviously people do like it! 😢
I love a good kelly green - I've purchased green taffy twice XD
I also purchased Encryption Key
Typically I avoid yellow/warm-toned shades though. I'm too pink for them and they're not flattering. Give me more blue-toned greens!!
Full charge is literally my favorite polish!!!!!!
Yeess
Oat Couture was SO good! It was my first Holo Taco purchase. Love at first sight!
The one purchase I’ve made was majority “bottom” shades. Amber Apathy and Burnt Bridges are my favourites!
We greatly appreciate you sharing the data and talking through retirement decisions !! 💖Can't wait to see what you and the HT team manage to release in 2024
I love that aquafoil but I'm currently a stay at home mom and don't do my nails at all. I got a pedicure for the first time in years yesterday. That Queen's Curse is beyond gorgeous as well.
I really like Full Charge now that i look at it but i didnt know it even existed when lime green was everywhere it's ACTUALLy a very pretty polish
If I could afford to purchase I would buy the bottom 10 polishes. I get most of my polishes from Dollar Tree or Temu.
Yeah, Dollar Tree/General and other discount stores like TjMaxx are a lifesaver. Even the grocery stores in my city have discounted nail polishes sometimes.
I think the price for the quality it good. I do agree though that when you are buying you have to prioritise as you cannot afford all the shades you want.
Yesss fav video of the year 🎉🎉🎉🎉
I'm so happy to not see a lot of blues in the bottom 10 worse sellers. Sonic Unicorn Skin and Burnt Bridges was shocking though. I love Sonic Unicorn Skin. Currently wearing it over Bored Meeting. 💙
So funny, Full Charge was the very first shade I ever bought, and will always be #1 in my heart.❤️
Me who bought Amber apathy as my very first holo taco nail polish is utterly shooked💔 Love the antique gold, gives me ancient vampire vibes.
I buy the greens and yellows bc they’re more unique. I can get pinks and purples from any brand but the green and yellows are harder to find.
Well, glad I got Queen's Curse when I did. Surprising since it's a purple shade and those do well typically, but I understand there's probably other logistics motivating the decision to retire it.
As someone who owns Fake Date, one thing that I realized upon receiving it and based on the photography of other people posting reviews for it, it seems like certain batches weren't always consistent with the color as it was advertised both on the website & the original launch video. In promotional imagery it seems to be a more cool-toned purple-y pink, but the Fake Date I and several other people received for whatever reason is more of an orange-y tone rose gold. Still pretty, but not really what I thought I was purchasing. I'm curious as to whether that's in part a reason of it getting retired now. 🤔
Gonna be keeping my eyes on Green Taffy like a hawk now tho, since it seems precariously close to getting the axe by the end of this year. I have it on my wishlist and it would kinda blow to not be able to purchase it before then. Maybe Blue Freezie too since it had to be rescued from being on the lowest sales list ..
Honestly love every shade in the bottom ten i guess im trash
I liked amber apathy more once you explained it but now I wish I had a stripper type of brush to make designs with it over black
I mayhave brought OCB twice last year, 1 for me then when saw how great it was i brought another for christmas gift
Aw, I love green taffy!
Gonna have to find a replacement for encryption key I use that one often
I promise if you make a deep emerald green like the shade of that hoodie you wear in streams so often I promise you that baby will sell sell sell. A deep evergreen like crème will be a top 10 I swear.
spirit fingers is sooo 90's alternative cosmetic brand coded. it's my fave ever
I suspect Sonic Unicorn Skin didn't do well partially because despite using the unicorn skin toppers fairly frequently, I still haven't used one up yet. So I haven't repurchased it
The thought of getting Spirit Fingers in other shades makes me too excited
Toe beans will always be my favorite shade. I got 4 of them so I hopefully never run out
With the exception of Green Taffy (which I think is underwhelming just because the color + holo finish just looks...dull? idk), I think people just don't like that specific chartreuse shade of green. I love green weird polishes, but these colors just don't go well with a lot of people's skin tones and they're very... puke-y.
You also gotta keep in mind that polishes are expensive! Like if you're going to drop $13 on a single color, you're probably not going to spend that money on something you'd only want to wear once in a blue moon. IMO, I'd be a lot more willing to try these shades if there was like a mini version-- something that's half the price, and where I'm not stuck with an entire full-sized of polish if I don't like it
Orange drink!!! I didn't even know!
I loved cracked when it first came out but I wasn't a teen lol I was in my 20s
Bummed that I missed the chance to get full charge :( Please bring it back!
I own seven of the bottom ten and I wear those way more often than I do the ones from the top 10 (black and white for nail art notwithstanding). I bought a second Amber Apathy and Burnt Bridges in December because I was running low.
I own seven of the discontinuing shades as well. I guess this is my year of sevens.
I’m so heartbroken about the greens being retired. I wanted here for the payday and full charge so bad.
I do a gradient that includes amber apathy, burnt bridges, dead petals, and violet nightmares. losing my two shades makes me so sad.
also idk if you'll read this or agree but I think having like a swan song sale for the lowest performing shade (quality and supply issues aside) before sunsetting it would be a good idea. a lot of ppl would probs wanna get it while they still have the chance, even if they weren't too keen on it before
Lemon spritzer is realy nice. Subtle golden nail polish
I think it photographs greener than in real life, where it looks like a subtle gold. Gold and rainbows! Just gorgeous.
@@marleneg.7128 exactly 💛
I really really hope that a bunch of 10 and 12 year olds are watching this. Actively learning from their idol how to make business decisions using data. These "tutorials" are invaluable. Thanks for that.
Wow, I haven't seen this fine lady in a few years now! CZcams randomly suggested this channel as I was watching Flossy Carter.
So good to see she's still the same gal I loved...even if I'm a dude and don't do my nails, and apparently has got an anti-aging hack going on! 😁
ive always wanted the protective peely but it has latex in it is there a possibility that they could be made without latex?🙏🏽❤️🩹
Get that bag, Cris!!
I guess I’m the weirdo because the banana bundle was my first purchase from holo taco 😢 lemon spritzer is literally the best
I think is also skin color. I am a light caramel skin color and LS looks amazing on my skin
I just bought Burnt Bridges, Orange Drink & Solar Unicorn 😂❤