Why Dunkin' Donuts Is Failing in India
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- čas přidán 21. 07. 2024
- Dunkin' Brands has become synonymous with breakfast pretty much everywhere, with more than 12,600 restaurants in 46 countries. In the United States, Dunkin' has seen a steady revenue growth over the last few years. But in India? The chain is struggling there.
Dunkin' granted exclusive franchising right to Jubilant FoodWorks in 2012. In a statement to CNBC, Dunkin' Brands said it finds it important to include core Dunkin' products alongside more regional menu items to cater to local tastes.
As Dunkin' tried to get the formula right in India, it focused on products like burgers that strayed away from the doughnuts and coffee it's long been known for. Even in the U.S., the chain has played with its menu and is now rebranding itself as just Dunkin'.
Despite efforts to cater the menu to Indian tastebuds, the franchisee has now closed more than half of Dunkin' stores in less than two years.
Jubilant FoodWorks cited a lack of profitability and operational inefficiencies. Dunkin' did not comment on its store closures in India.
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Why Dunkin' Donuts Is Failing in India | CNBC
As a white American who lived in India for 2 years, I can confidently say I'd much rather eat Mysore Bajji for breakfast any day over donuts.
@Brandon Pinto Yep. Specifically, I was in Visakhapatnam, Kakinada, Rajamundry, Bengaluru, and Hyderabad.
Luv from India 😊
@@crazycolbster i live in west Bengal but i will say bengaluru and Hyderabad is better , mumbai and delhi are a disappointment
Your comment suprised me a lot.
You lived my state.
Haha savage
The real question is:: Who eats donuts as breakfast? That sounds like straight bullet to diabetes
Indian breakfast/ local food much much better.
India has such GREAT, HUGE VARIETY. Why should anyone want to eat unhealthy Dunkin!
Sniggdha Jauhari exactly.
@HOWARD BOYDIndian breakfasts are VARIED, FAR MORE HEALTHIER. We would not touch their "breakfast sandwich".
@HOWARD BOYD : bacon !? Indians food habits do NOT include meat in most of our diets.
Sandwiches - Not us..
Please do some research on Indian breakfast. You will be surprised at the variety.
Look at all the American cereals available: Cookie Crisps, Reese Peanut Butter cups, Twinkies, Cinnamon toast crunch etc.
Dear Dunkin, please note that outside America (I'm from Africa) doughnuts are a treat, not a breakfast meal ...... sorry 🤷🏽♀️
Yeah , its occasional food food for us (indian) because its expensive for us😅
True ma'am
I'm American and cannot even recall the last time I ate a donut let alone eat one for breakfast. I also cannot recall last time I seen anybody else here eat donuts for breakfast. This is just a stereotype.
@@hemanthm688 umm no? It’s not that expensive if you have a stable job. But us Indians take it as a desert, not breakfast
@Diya Roy yeah I mean sometimes is ok for breakfast not always
"Dunkin is synonymus with breakfast" Please don't tell me that Americans eat that stuff for breakfast and on the go at that....
I hope not lol I usually skip breakfast and head for brunch. Lol 😂
They eat fast food for breakfast, I can assure you that lmao
Diabetes and cholesterol first thing in the morning.
Yes lol Americans do eat these sugar bombs for breakfast
No you idiots lol. They have American breakfast food.
@@gggggggg44996 No, most sane people don’t.
Dunkin Donut: Rs 70 per piece
Samosa : Rs 7 per piece
poor?hahahahha.btw im from malaysia
@lazarus j bcz you are poor you buy cheap things that's ez
@lazarus j LOL, if we can buy 1000cc sports bikes and sports cars, u think we can't buy this.
ans- nah you don't buy them only 10 %rich buy them
Why buy expensive things when much better cheaper things are available?
ans- bcuz 90 % are poors
@@Gambit24 it's not only about price.....being an indian I would prefer a chocolate truffle pastry which almost costs the same 70 to 80 rs per piece .A s donut..is quite dry and less creamy and lacks flavours.....they should understand that it's taste does not appeal much to indian customer....even I will prefer Giani's belgian chocolate icecream over donuts which costs about 90rs per scoop....
Samosa is atleast Rs 10 now , at most places but still much cheaper. I never liked donuts , can't even think of trying em.
Pro Tip : No one’s gonna buy tea for Rs 199 😂
true that :D
20rps is all im willing to pay for chai ki pyaali, thats it
And tastes unnatural in comparison to cutting chai in clay cup(kullhad).
why pay 200 for a tea when you can drink 20 of them at a local shop for that price XD
This hahaha
I'm Indian. This is the 1st time I'm hearing of "Dunkin 🍩". Pity on me or them? 🤷😂
Haha pity on them, not you.
😂 ikr, break up party eclair is my favourite
Why Donuts when we have Vada-Chutney 😋
Same here lol
Same
“Dunkin is synonymous with breakfast” okay let us Europeans stop you right there. 🤦♀️ Just... no.
My sentiments exactly!
Dunkin' is considered breakfast? I would consider a donut an afternoon snack every once in a while. It looks more like a candy store.
@@PeterVader I was equally baffled to learn this, but apparently it's a cultural norm in the US to have sugar bombs for breakfast. I agree with you, these colorful and sweet things look more like a once-in-a-week treat on a night out, not like something you should eat every day, especially starting your day with.
@@jeremiahsmith916 In Europe most kids eat sugary cereal or bread with butter. Not a good alternative either.
@@zanguauvaitomacu4925 Hm, maybe depends on the family? My friends (from all over the EU countries) all seem to share a remarkably good food culture, always regard breakfast as a time to eat something actually healthy (eggs, fruit/veggies, bread, porridge). Force-feeding kids with good food seems to be the tradition. Of course kids themselves will always want to eat cereals with cartoon mascots and sugar, but that's a responsible adult's job to make sure it doesn't happen. Some parents might be slacking on the duty, I suppose.
Maybe because India isn't interested in donuts? just like how Australia wasn't interested in Starbucks and so on
Emilio Fernandez exactly
Yes, and in fact, we (Australia) haven’t even got Dunkin’ and I’m assuming it’s much the same like India... we see donuts as treats, certainly not a breakfast item. Krispy Kreme is here, but is quite limited and is only a few per state in tourist areas (airport + city centre) largely.
EDIT: On Wikipedia it shows that Australia was a “former” location for Dunkin’... didn’t even know this.
Thats what i was about to say.
Indians aren't into donuts as much as the west, but it's also because KrispyKreme is actually expensive compared to other donut chains.
Absolutely true!
Indians are not really into donuts, they prefer local sweets.
Gargie. We do have our own savory donuts and it is called Medu Vada. It is a very popular South Indian breakfast item.
@@pviveknairya we eat in crispy with morning breakfast idly vada,dosa vada,pongal vada....instead of sweet vada which is *20times the rate of ordinary one .
Krispy Kreme is doing fine doe
Btw our local sweets arre far better than these dounts
Kristy Kreme is doing very well
As an indian , i have watched these type of videos many times
In foreign companies ko india m fail hote dekh alag hi wali khushi hoti h😂😂😂😂😂
😂😂😂
😂
@@ManishSingh-ic7bu Americans are free so they eat donuts
Mujhe bhi, lol😂
AUR JAB INDIAN COMPANIES FOREIGN MAIN FAIL HOTE HAIN TAB.
They'll never be able to compete with all the food vendors on the street that are much cheaper and tase way better!
Why would anyone buy a very sweet vada every morning for 70/- min.
Lmao. Aptly put
These white people don't know Indians hate to eat sweet as a full meal.
🤣🤣🤣
TheFourthWinchester yes right we love TIKHA hot n spicy.
Hahaha
You don't sell western sweets to a nation known for sweets
What sweets?
@@basshead. most famous are jelabi, gulab jamun, ladu, soan pappdi etc. Try it!!!!
Haha best comment so far.
never ever heard of any Indian candy
pass As surjith replied I would add that we have local delicacies here in India. "Bikaner" and "Gulab" are some famous food chains in India for sweets.
I'm not eating donuts for breakfast, I rather eat with rice. Filipino here🙋
rice left over in water overnight ?
Malaysian but Nasi Lemak....
Yeah, traditional Asian cooking is more healthy and people live with their family, so we eat breakfast at home mostly
Rice gang
@@voltgaming2213 Rice gang by Lil Grain.
Next : why US companies are failing everywhere.
Sad to say new generations of Americans are so lazy, looking for easy things, easy jobs,it is now became a trend,us government failed, military failed, economy failed(debt is 21 trillion) and even can't protect it's own technology, stealing by china daily. What's going on Americans ???.us needs excellent planers,managers,just like Germans and japanese,simple and adjustable living and doing things like indians.sad sad dsd.
Ginger chai for ₹199/-
No thanks, I'll have tapri ki adrak wali chai at ₹24/- 😂
*Considering 4 servings*
Glad you included '4 servings' or i would have said no thanks to you also
10 rupees not 24
@@sha4129 he said 4 servings
@@sha4129 my nearby tapri(s) offers 1 cutting at ₹6 so 6x4 servings ₹24
@@GovindSingh-df1xv haha
"Dunkin is synonymous with breakfast pretty much everywhere you go"
No sir, only in America. I doubt Asia, Africa, Middle East eat "sweet sugary buns" for breakfast, when they can have healthy food.
Exactly 😂
I would rather eat a paratha with chai and not a donut bc if I ate donuts everyday I would look like a American
Not even in South America donuts are "breakfast", I see it much more as a snack to eat once a month or something instead of having the sugary buns for breakfast.
Traditional junk kachori jalebi etc taste better
Exactly
The lady Dr says “India is BECOMING more health conscious”. She missed the point that Indians have always been health conscious from time immemorial. Period. There has not been a single period in history where Indians haven’t laid enough stress on eating vegetables and fruits. Unlike the west, who like processed food, Indians have always used salads, prepared dishes which bring out the flavours of the vegetables. We’ve always used the best ingredients and don’t depend solely on salt and sugar to enhance tastes. The use of white flour or Maida which is otherwise used without second thoughts in the western world is hardly used as a staple flour in India since ancient times. We’re probably one of the few cultures that has laid more stress on eating wholesome foods. Maida/refined flour is used occasionally for very few food items and is definitely not used in breakfasts. I hate the way our own people downplay our food culture so foolishly.
@@jacklan4103 OMG how are you so smart? Dont you get tired?
Going by your 'logic' The Vatican city has to be the country with the least amount of diabetic patients. Lol
There is a difference between rate and number.
Population of US is 331 M and their diabetic rate accounts to 11 % of the total population while India's population is 1330 M and our diabetic rate comes to around 9% of the total population.
Moreover, India stands at 78th position in the global diabetic rate index and US stands at 60th.
@@jacklan4103 who said
In numbers maybe but in percentage it's far behind
True. As an Indian and a nature cure researcher, I can endorse it. Traditionally, our mothers used EARTHEN POTS...not the horrible ALUMINIUM introduced by the British in our jails...and now promoted by the govt.
Indians always ate healthy...but corrupt govts, doctors and corporates introduced REFINED OIL, SALT, SUGAR etc to make profit.
Our food may be oily and spicy, but it is tasty and healthy.
I am glad DD is being given the kick it deserves. Give me paratha, vada, samosa, pav bhaji, choley bhaturey and roti anytime.
I miss my Indian food now living in the PHILIPPINES...but have some spices to cook my dishes. No DUNKIN for me!
Procedes to dump a pound of sugar in coffee
@@supremeneon9757 ok
I live in America, I was born and raised here and never ever in my entire life have I had a donut for breakfast. However, I love my coffee like how people in India love their chai. 😀😀
Next video: "why do ALL foreign food outlets fail in india"
Because idiots.. we have our own cuisine..
And most of it is god damn better than most of what the foreign food chains bring
Not all mcd, kfc, pizza hut, dominos, baskin robbins etc are doing great yeah maybe you can say mostly in the urban parts of india
Not all, McDonald's burger King, pizza Hut. Plenty others but they brought down their rates
@dark siders It is actually better, you can ask any foreigner who have had Indian food in India, they'll prefer our traditional food over the fast food, and what, just bcoz I don't like fast foods means I'm broke? What kind of logic you have?
@dark siders it's actually better tbh I personally hate donuts if there will be a choice between American or Indian fast food definitely I will choose Indian it depends from where are you
Never saw any Dunkin' Donuts in France either. You're not gonna defeat these croissants soon my friends!
Are you going to finish that croissant?
Yassssss❤️
Fun fact croissants are not french.
I swear I saw another comment of yours but don’t know 🤔
Lol 😋😋😂😂🤗🙄🙄😁
I’m American. Donuts are more of a dessert for me and not even a weekly thing. I love the look of the regional Dunkin’ products and think some of them would be liked in the US.
Eating a donut every week sounds like a lot. I only have donuts a few times a year but that’s because I really like donuts. Other people have them less.
Have you ever tried vada and sambar.
No way I am having diabetes at this early in my life.😂😂
@Nikhil Gihar not actually, if you take carbohydrates as well, then the one with more calories will be donut, vada's mainly protein, so
@Nikhil Gihar 👏👏👏🤦♀️ there's no point in talking with you. Go and explore.
@HOOLIGAN TV Maybe u haven't explored south indian foods much. The oil used to fry the vada also matters which makes it healthy/unhealthy. You don't need to generalize "south indian foods" cuz it's clearly visible that you don't know much about it.
@HOOLIGAN TV First of all, it's not good to stereotype South like Bollywood. People don't have stomach full of vada. Vada is just a side food often had along with idli and sambar.
In cities like Bengaluru, Idli, vada and sambar is favorite breakfast for working class people. Even for students like me. Since 3 years I'm having vada at least 3-4 times a week, I don't have any digestive issues as far as now.
Well as an Indian, I can tell you we are not used to eating sweet things in the morning. Our traditional breakfast items are not sweet.
W
@@ralucav.2154 Really depends on where in India you are. as an example you can google for Aloo Paratha from Punjab or Idli from the South,
@@ralucav.2154 generally it's heavy in comparison to other parts of the world.....roti freshly cooked vegetables(generally people don't have non veg as breakfast) in my state and many other states in which roti may be of wheat,maize or millet......in some states aaloo paratha,idli,poha,upma...btw I love all of these
Jalebi fafda bro
Yup we have our own doughnut (which is not sweet) known as Medu Vadai.
199₹ for chai? Now I see what's wrong there
bro that serves 4
so,for one = 50Rs
Bro.. Visit Chayos.. I got one simple cup of tea for Rs 65.. They are looting
@TheDreamtimeprincess Thats the point. Its not the tea they go for. Just the fancy surroundings to show off on social media.
Half a liter of chai.
that is for almost 500 ml.
Never ate donuts 😂...never felt the need. We have much yummy homemade food.
3 regrets of my life:
1. Buying a kinder joy(I still think the ceo of kinder joy owes me money😂😂😂)
He robbed me!
2.buying a doughnut and throwing 80% of it away. It's literally crappy way to burn money.
3.accidentally dropping my medium pizza cheese first on the floor
@@parthsharma4124 can relate to the first one ....kinder joy shuru hote hi khtm 😂 or vo toy bilkul useless .. 2nd one would never happen & 3rd mein kbi hone nhi dungi 😉😅
@Wo W Don't think I'm gonna like em , too sugary & sweet atleast that's how they look like !! Their is a reason they are failing in India ,doesn't suit our tastebuds!! Indian sweets are much better
Im in europe and really want to try some New stuff. What kind of food is your Favorit ? 😄
@@parthsharma4124 I still the remember the day when I emotionally blackmailed my grandfather to buy me kinder joy which was at that tme of 30 rupee . Now I look back and I feel yrrr iss badiya to sambar vada khareed leta
Doughnuts are considered a snack/dessert in the UK
Africa too.
I’m from the uk and I would be really surprised if I saw someone eating a donut as a meal. Donuts are a special treat.
short version: deep fried dough covered in sugar and glazed in more sugar or pumped with sweet fillings is not considered breakfast everywhere on Earth.
penitent2401 , I'm from PR and we consider Dunkings as a dessert or a late "coffee break" type of place.
Never actually breakfast unless necessary cause they are near hospitals.
pentient2401, I would compare Dunkin's food to the average fried sweet food in India.
...But on Mars???°
@@tomservo5007 Deep-fried or shallow fried? 😕
@Mister D an Indian* FTFY 😊
Makes me wonder how badly the US needs a Dosa-Idly breakfast revolution
They'll never let go of their donuts...tho nuts.
nitesh fanaa s ask that to other asian countries first
@dark siders You apparently can't read...
@dark siders It ain't got anything to do with money tho 😂🤷🏻♀️ Majority of Indians don't really have a sweet tooth. We have our own cusine which we have been eating and loving since our childhood. Maybe donuts are not bad but it's just the taste preference you know? Western ppl usually don't like spicy foods and prefer something normal or sweet and that's the same way we Indians don't prefer sweet and we rather go for spicy food. KFC, Dominos etc are making a huge profit coz they mainly focus on meals rather than sweets which are considered as deserts in India. And we Indians don't usually eat deserts after every meal.
😂😂
Dunkin is not marketed in the Philippines as a breakfast food. It is marketed as a pasalubong or treat to bring home after work.
Sounds better, but I would rather buy pastries than Donuts, I tried them once, it was a majory disappointment.
As a south east asian we do not consider DD as for breakfast... its a dessert or snacks for us. ❤️
Dunkin dosa would have worked
They should add idly also😂😂😂
Lol 🤣🤣👌👌
Lol 😂😂 😂
Chali
How about Dunkin' Voda?
Maybe cause they have better taste than that?
thats the whole point..most indians are very picky when it comes to sweets or any kind of food...and there are far better sweets available to them than donuts at just 10% of the price
You are right
When compared to indian sweets donuts lack in taste.
415City lol sad you think Indians food is only curry whereas it’s much of diverse than a lot of other places food
It has nothing to do with indian sweets. There are no indian sweets which can replace Donuts and vice versa. Both have their own shelf place.
A B I have never eaten curry and I am an Indian but some foreigners think it’s our only food
As a market research professional in New Delhi for 14 years, I can say DD never did quality market research in India...or used lousy research companies. These mistakes as shown in the video are proof of that. Indians have VERY VARIED preferences for food which changes every 100 km. DD is seen as a CONFECTIONERY or BAKERY, not as a breakfast joint...which are mostly small shop snack houses.
Indians first opposed KFC in Bangalore...but now KFC is a hit.
KFC quality sucks though.
@@cerveauy8782 well in your nation , we provide them unadulterated meat so .... not on preservaties
India has a wonderful array of sweets and savories. It is a wonder how they even made an entry!
How world Sees - Donut
How Indians See - Do not
That's nice bro
😂😂😂😂
Imao
😂😂😂😂 funny ......... lm not joking
HAHAHAHAH HAHAHAHAHAHAHA HAHAHAHAHAH SO FUNNY HAHAH
When CNBC is going to make : "Why Chola-bhatura is failing in San Francisco?"
Frnd, chole bhature can't fail anywhere in the world....
Chole bhature is luv
Every Sunday gang😍
Chola-bhatura can NEVER fail. We can even offer that as peace treaty to aliens. 😂😂
Since San Fran has a lot of Indians,it is not gonna fail
because it sounds like cholera
I once tried donuts, never touched it again 🙂 It felt like a scam
You don’t like donuts? I personally really enjoy donuts but they’re very sweet and sugary so even one can feel like too much sweetness. Usually I eat donuts a few times a year at the most.
I'd rather have a KFC Chicken zinger than a donut, if I ever feel a nack for fast food. That's it.
@@rachelcookie321 It might have to do more about the place I tried it from. It's speciality wasn't donuts. I might give them another go from a place which is know for it.
I often have donuts but not as breakfast lol.
Poha, idli, upma, vada, dosa are definitely better options
The only thing that shocked me was Americans and Europeans eat this for breakfast.
Mostly American. Dunkin Donut failed miserably in Taiwan.
Expensive junk for obese people.
Europeans don't eat that for breakfast
Food is very cultural and regional. Don't be so closed minded. Americans and Europeans find some things you eat as disgusting
Well said Sharma
Most european countries don't even have a dunkin donut restaurant.... I've never seen one. And we certainly don't eat donuts as breakfast. Even italians who like a more "sweet" breakfast, don't eat donuts....
How rare. Americans thinking the whole world is America
@@picklepie5127 don't insult potato and brick
@@picklepie5127 why insult potato and bricks??
@Riddhi Vaze don’t make fun of my potato and brick
I know right?? You’d think that someone wanting to franchise an American based company you’d do a TON of research
@Far J India has restro and mostly people are middle class and can afford it easily but we dont like donuts as a start , we prefer something which goes with CHAI [ INDIAN TEA ]
Simples ans -
" indians belive in eating at home, not like americans who go outside to eat, since they are working class citizens, "
Here in Central Europe, a few DD shops exist but the brand is a million miles away from being "synonymous with breakfast". Frankly, I think this is the case everywhere on this planet, except the United States.
This comment section is better than Dunkin Donuts business consultant 😅
Ikrrrr😂😂😂
Because they didn't research the culture and have no plan on how it will fit into everyday life of the area they are entering.
No. The vid. describes they did their homework. Only problem is they marketed themselves as donuts only store. If chai or coffee culture marketed, i am sure it will work as middle class grows.
You are partly correct but their products are just not something Indians like
M. KARTHIKEYAN
if they did their homework they wouldn’t market it as a donut only store so they clearly didn’t try hard enough
the only adjusted after they suffered failed of return on their investment, only than did they analyses and adjust to try to salvage their investment. At the beginning they assumed without bases that people in india would treat donuts the same way western treated donuts, that not doing their homework. That assumption without basis.
You didnt pay attention. In the first 30 secs it says they let an Indian who had already franchised a dominos there build this one. It was his plan. He knows the culture. It was just a good idea that didnt play out how he wanted. Them and starbucks mostly only work in highly consuming countries or where the culture is changing towards that like the middle east.
Why in the world would I spend 70 rupees on a donut when I can get 7 samosas for the same amount?
When you start, either give discount offers or reduce the size and make it really cheap
This is the first time I've heard that india has Dunkin Donuts
Lol
It's common
In my town dombivli it is there
Me tooo
Same. The only donuts i ever had was frm big bazaar...
As an Australian, I have never heard of anyone eating donuts for breakfast. Wtf?
Dean L Because that’s not really in our culture.
@@JKalama25799752 True, I can only imagine of Americans doing that.
@@deanl4575
And that's how they have an obesity problem.
@@deanl4575 they sell other things besides dounts, namely coffee and bagels.
Dean L to be fair Italians eat a lot of sweets for breakfast
We have haldirams thats why u will fail.
The hot idly with hot sambar in the morning that's my go to breakfast makes me feel better especially during rainy seasons. Also people usually don't have sweet breakfasts in India and neither non veg ones(most).
Americans thinks whatever works in america it works everywhere 😂 a dessert for 200 rs...lol🤣
yeah how much you want to bet that this jubliant company that brought dunkin donuts to India is actually INDIAN... it's called Indians wanting to try to make easy money but failing because they don't understand their own culture...
sasi gangstar so true 😜 rasgula and jalebi is just 10 / 20 rs who is gonna go for donuts 😅
It's less than $3. So obviously an average American can afford it. Signature 'Murican ignorance.
Ba Bay MSW-ADOS Wtf? They're not trying to be superior lol. They just didn't understand that people aren't willing to leisurely spend money in India
@@Ash-1803 America always. Always called itself superior after WW1. America truly believes they better than other nations
70 rupees for a flour vada which doesn't taste as good as a vada ? No thanks !
pratik dutta yay
😂😂👌
Since when donuts are for breakfast? Isn't it a dessert a treat? And super sweet at that.
Obviously, DD didn't conduct comprehensive marketing research before they penetrate the Indian market. It's very relevant and crucial for a business to have consumer behavior study especially if they are dealing with international business or marketing.
Once I paid ₹100 for a tea at Lavazza cafe. I felt like completely robbed after drinking.
Pune 😅😅
😂😂🤣🤣
lol
Same here.. paid 250 for a lousy iced coffee at CCD. Completely robbed.
uh.. that's probably because Lavazza is a coffee brand so you should have been drinking espresso...
With the million kinds of sweets already that are cheap,why would people buy overpriced Donuts?
Cause they be delicious bruh....
@@kartikkaushik9811 And how much would you bank on that? I didn't say literally NOBODY would buy them. But we're talking business sense here. How feasible is it? They'd have to be stupid to think they'd even break even.
@@lancevance6346 it's not haha
@@neeldeshmukh124 What's not? Are you denying local sweets on average are cheaper than donuts in India? Not that donuts are craved after in India either.
@@lancevance6346 my bad my comment was too short. I agree with you haha
Why Dunkin Fail in India.
My answer is : try Indian sweets , Specially "Rass Malai, Gulab janum" you will forget what donat is🙂
Samosa, vadai, thosai, naan, idli papadom, and etc , eaten together with the myriad of aromatic spice-rich gravies like coconut chutney , curry and dhaal , just tastes faaaarrr better than any donuts. I'm saying this as a Chinese.
Woww, you are a Chinese?! When I started reading your comment, I thought you live in Southern India.
@@nimee19 I forgot to mention the various types of roti of northern India. Those things trump donuts too. Chapati and tandoori meat with the flavour bombing spice-rich gravies are just too tantalizing for donuts to be even worth a mention.
@@abelsoo5465 Woahh, You explain well 😅🤗
Dunkin donuts is failing in india due to the legendary vada
Sweet vada
Ya
😎😎 agreed
Haaa
Vada pav and pav bajji
Big congrats India! Stay away from the obesity bandwagon.
Wander!ngchopst!cks II no offense but India is way too obese
@@eddiew2325 internet is free kid just google it
@@eddiew2325 nope
@@eddiew2325 not as much as the west... The west has the highest rates of deaths due to cardiovascular diseases
@@eddiew2325 Excuse me but not as obese as people are in USA. People do watch their health here in India. You need a reality check. You most probably look disgusting so you want yo belittle others to make yourself feel good disgusting!!!
I prefer MOD rather than DD
Havent tried DD ever, but still, MOD's name just makes me wanna have some
7 - Eleven failed in Indonesia
Starbuck failed in Australia
Dunkin' Donut failed in India
Next...
let me sinplify it for you
who are we? : indians
what are we known for? : spicy food
how donuts taste? : sweet
I'm Indian and I hate spicy food
@@vipuljr2565 well, in that case i am afraid that you must be a kejriwal supporter 😜
@@sumanshu51 exactly who dreamed delhi to be like London lmao
@@sumanshu51 U north Indian fools pls select Kejriwal as prime minister next time. No more religious foolishness... 🙏
@@gobimurugesan2411 I will but first he needs to support CAA publicly..
Nobody in India would go out in the morning on the way to work and spend 200 rupees just on breakfast. He/she would rather have a parantha either at home or at a local dhabha, which is much more filling and cheaper and tastier.
Are you suggesting that they did not market research, lol? Yes, America just assumes the rest of the world is an extension of them.
There are some that would do that, but even they would NEVER go to Dunkin! They would go to a local hotel or at the most maybe McD's.
Christina Cianci They would have done their research. But honestly I don’t think they could have done anything to satisfy an Indian palette which is very complex compared to a normal Western Diet.
Paratha is like .... you cannot replace it with anything
Agree and Indian breakfast can be very nutritions full that feed your body and mind, like an organic made paratha thousand time more tasty then one made from chemical treated ingredients....even when you go vegan your energy level would become much higher and of course good looking then most who are overweight......
A donut from Dunkin or Krispy Kreme in India ranges from 200-300 RS. Converting it to USD, it's the same price as Dunkin in America. But for Indian, spending that much money for a donut is a lot of money.
Its the same deal with Starbucks. Not a lot of people find it worth it to spend 300RS on a Small Frappucino .
It is also the same thing with Chili's in India. A burger is 500RS, which is a lot of money for a freakin burger for a normal Indian household.
American Chains cannot expect to franchise in India and just convert the price of the food from USD to INR.
India follows a routine of traditional food ,not a baked flour full of cream.It makes us sluggish for a whole day and we all Indians eat a healthy homemade food.
Who'll buy that "Elaichi Chai" for a freakin' price of 199 rupees
Exactly what I thought!
I think they re selling chai as equivalent to 2 dollars. Cuz this is US brand. Bhai.
Ginger tea 200 inr 🤣🤣🤣
HUNTER BOYZ desperate people on Airports, maybe
Lol 😂
I would rather have a masala dosa in the morning with some sambar and coconut chutney instead of a sweet ball of dough with a hole in it.
Whole Food Plant-Based Man ok
Can't relate LMAO
True. However, ten years ago hardly anyone would have thought of a pizza as an accessible neighbourhood meal. Perceptions can change completely especially in a maturing marketing like India - just takes a whole lot of effort (and ad spends!)
It’s all about marketing and in India I haven’t seen a single dunkin donut ad for sure, definitely seen the outlets but I don’t even have a sweet tooth so....
@squ34ky2 Hey they just don't like sweet stuff that much. When they travel to countries that have good food culture (unlike America) they're very open minded about food. Stop assuming.
Donuts 🚫
Vada-chutney ✅😍😋
They should have tried selling it to the only rich population. Once the rich one starts getting comfortable with it. Rest of the population will start copying rich ones.
I'm American but I'd choose Indian sweets over donuts anyday.
Thank you and if you ever come to visit India please do try out our Jalebi,Rasgulla,Laddu and their countless alternatives. Bon Appetit.
indian sweet taste weird , those orange type
I tend to agree - who want's white flour donuts - our local indian snacks taste way better - DD guy's have no idea of whom they are catering to. High time they get up and realize what they are doing wrong in India.
@Vimal Sehgal have some manners dude
My favorite is kaju katli
I think it's because Indians are simply not interested in overpriced donuts... If they want something sweet they would always prefer local sweets and desserts more than anything else.
Doughnuts are something very specific to American culture, other countries have their own sweet street food or simply don't care. I'm amazed they're even in 46 different countries. At least in McDonald's you get a happy meal and there are playgrounds, I think that's the only reason they managed to become successful outside of the US initially.
@@ReddoFreddo the funny thing is that the majority of franchise owners of DD in the USA are indians
Exactly... we went to one of the Belgian Waffles outlets in the Indian city of guwahati...and omg...the waffles were like 150-300 each. In Hong Kong, you'd get one for 10-15 hkdollar, equal to 80-100 rupees... at street food outlets AND fast food restaurants. Donuts are similar, they are bread rings with cream on top... nothing to base an entire brand on.
@Alysia Williams precisely, because indians predominate areas related business related to services wherever they go...
It’s a dollar a donut wtf you mean overpriced
Let me explain i got a 200 rupees (about 3 dollars) from an Indian starbucks which
I can make at home for 10 rupees is it not obivous
Paying more than 200 rupees for some iced tea is just a ripoff honestly
I am Indian living in USA, Indian sweets over Donuts any day.. I saw this coming 😂
So you come to America and then disrespect our pastries?
@@huskyfaninmass1042 well even I dont like DD to be honest.
@@huskyfaninmass1042 LOL triggered snowflake.
I agree
@@huskyfaninmass1042 yes I agree your pasties are sweet an gross
@5:08 Someone said india is becoming a very health conscious market. Ha ha ha....
Just give these donuts for 20 rupees each and see what happens. India is a price and value conscious market.
U are right dude 👍
How much are the doughnuts now?
Well at least they are not stupid like the Americans.
@@samlsd9711 I believe it is around 70 to 80 rupees plus it's mostly in the malls instead they should have kept it small at many places. People don't go for breakfast to malls.
who eats dougdnuts for breakfast... thank god Indians have some sense...
Archana Prasad Lol excuse me they have sense?
As an Indian living in a metropolitan city, I look at doughnuts as a treat and buy them once in a month or two months. Even that slot gets occupied by pizzas and burgers as i consider them junk food and eat once in a while as well. So marketing them as a breakfast food is definitely not a way to go. I think Dunkin donuts have to operate like bakeries do in India where we buy cakes and treats once in a while. Having variety of such treats might help. But Indians are not gonna change their breakfast habits that easily, our mom's won't let us 😊
interewting, im indonesian and while obviously we (indian and indonesian) still have differences, we still have many similarities like prefering eating 'actual meal' and DD is also seen as dessert, but dunkin donuts is pretty successful here
It’s like I start selling anda paratha in front of my office here, who would buy anda paratha in Washington
Indians there.
Im sorry but I have to do it
Salman paracha more like salman paratha
probably thousands of washingtonians
@@Naderium or maybe Salan paratha
Thousands of people (especially south Asians) Maybe a good startup idea in San Jose CA, cause there are many Indians there!
Dunkin' failed because it is crap when compared to normal indian food.
Their model and taste just didn't work in India.
agreed dude
Dunkin failed because majority of the Indians have their breakfast at home with the family. It's simply not in our routine to go out in morning for breakfast.
It's as simple as that.
And second thing, we consider doughnuts as a dessert not as a breakfast item.
@@Deepak__Mehta I pity Americans for this.
all of my friends that had visit india said they might be never want come again to india.. because the food there is not good.. they cant tolerate the food ... also the hygiene in many area is below standart...also they said how come never see any pretty girl in india, but they believe it have pretty girl but one in a million they think...
@@Ellazybone The food here is always a tricky thing. People from other countries are not really used to the spices here. And personally, I always suggest everyone not to eat food from the streets.
And for the girls, I do agree with you because I have lived in Canada for sometime and I know what you mean. But it's mostly a culture thing and women are comparatively more repressed in India.
The real question is:Why companies fail in India.
We had Dunkin’ as a kid in NY and New England. The donuts have been moved from being made in store to shipped in, and now they are stale from the moment you buy them. We mostly have up on them in the states.
In India, no one eats sweet donuts as a breakfast. Also, the coffee available in any road side Tea stall, is much stronger and tastier than the DD coffee.
Donuts for breakfast here? Yeah sure, if you give a free insulin shot with it.
Ikr!!! So much sugar... I'd rather have south Indian idli or maybe a small dosa with sambhar.. I don't like chutneys
Wait! People buy those sugary donuts for breakfast? I buy them for desserts
@@nittynatsha4346 Have ever heard of Paranthas?
@@MrVishawjeet Not everyone eats parathas on a regular basis.
@@MrVishawjeet I mean, no offense, but paranthas are way too heavy for a southerner as breakfast.
Dunken: Let's brace for huge footfalls.
Hotel Upahar Darshini: good joke
P.S: Hotel upahar darshini is just some random south Indian hotel near my house representing all the vada selling bf hotels in india.
Like in Australia with Starbucks, Dunkin’ Donuts didn’t adjust to India’s culture around food and eating, and expanded too fast
Local stores in India are wayyyyy more tastier and cheaper.
I bet they are.
dunkin dounuts is great though !
Agree
My analysis is,
1. Donut is cultural food of America. It's a breakfast food.😂 Indians don't have sweet things for breakfast. It's vadapav, chole bhature or idli sambar etc to convince Indian People to have sweet things for breakfast like Americans is hard. Even Kellogg's still struggling with their breakfast cereals.
2. Anything that is sweet, Indians mostly see it as a Dessert. Not as a main part of the meal.
3. Donuts are over priced. Even rich Indians can see it. For Rs 60-70 which these US company is selling, people here can get a Black forest Cake from a branded store. For Indians Donuts are just vada shaped breads with cream on top. When they see Rs 60-70/peice price tag they laugh inside their head because why would they pay that much money for breads with different kind of cream in top. The perceived price value is low, actually value is high.
This stop them from doing a regular purchase.
I agree with most aspects but I believe cereal is doing very well here. In Bangalore almost every college has cereal once in a while for breakfast.
Pastries taste million times better than donuts
@@pranshuanand4560 No bro , They are still making Loses ....The Main Problem is Cereals are supposed to be had with cold milk. But Indian have it with hot milk. The company still faces alot of issues. Bangalore is just one segment, And Students are still another inner segment. It will take some more years of conditioning to make it profitable.
@@fazeelzubair2787 that's personal preference.
@@pranshuanand4560 yes it is. Pastries have been in indian market since time immemorial but donuts are not so popular thats why this story of DD.
and this is the same reason why BR is doing fine
As an Indian if there is a reason I may not like going there is cus for the price of a drink in one of these places, u can get a small meal from any local restaurant
You sell a donut for 50Cents in US, that is quite cheap from Us standards. You sell it in India for Rs 100/- and that is quite costly. A wada paw cost only Rs 10 ~ 15/- so ..
Imagine a Mumbai man boarding a local train with a donut and coffee it will be a disaster. We would rather prefer a vada pav with cutting chai 🤣
🤣🤣🤣
Absolutely true 🤣🤣
😂😂end of india
@dark siders well I am 15 years old living in Delhi and for me chole bhature is life nothing can replace them
@@ridhijain1624 good job even I love chole nature😃😋😋
1. It's expensive
2. We have better local options
Indonesia, india, china are the main targets for these businesses to expand. they pay minimum wage to their workers anyway, so let's choose local restaurants over them.
Indians prefer what they are use too. Western food is a novelty that they eat as a family once in a long while. And OF COURSE ice cream will be a big hit cause India is a HOT country and one of their favourite food IS dairy products 🙄
Americans are free so they eat donuts
Indian here,
We’re not that crazy about donuts. In a country with over a thousand varieties of traditional sweets, donuts are just, meh, wtever.🤷🏻♀️
People just kinda assumed they’d be ridiculously expensive so they never bothered going in
There are a lot of small independent bakeries that make really fresh amazing donuts that are reasonably priced
And donuts seem like a very unhealthy breakfast option. It’s basically a sweet choked desert.
🤷🏻♀️ idk, that’s what I got.
McD, subway, dominos are all foreign names as well but Indians flock there at any given day. Basically it’s more about marketing than a price range.
Mathura barfi > Rasgulla > Gulabjamun >>>>>> Donuts
never visit india but the city have lot of cheap food and lot of them looks good. iam watching from bunch of channel on yt they talking bout pricing woow
Bunnyy but mc Donald’s is known for being cheap food, even in India that’s how they market their stuff. And dominoes is a full meal, although yeah more expensive than most Indian restaurants, but not by that much tbh. And they have a lot of Indian flavours too. Makes more sense for most families to order a pizza, burger or sub when that’s a full meal for that price instead of one measly donut that doesn’t even taste that great🤷🏻♀️ my 2c
Btw, everyone here, Happy Diwali!!!🎊🎊🎉🎉
Ginger tea for 199 rupees is the reason for dunking Donuts downfall in India.😁 .
Ye log chutiya ho gaye hai 200 ki chai 😂😂😂😂😂
I can get it just for 20Rs near my house.....who is fool to pay 200Rs for that?
@@adityasonkusare7642 In Kolkata it's 5Rs and 10Rs 😁 😁
@@003somnath same in surat
Serves 4
Dunkin Donuts were good in the US around 40 years ago, but today they aren't worth anything. Quality went to hell and they are too expensive.
In India we see donuts, cakes etc (western sweets) as a special dessert. Cause of price no one is going to buy them for breakfast besides people eat way healthier food at home