The Full Story of Jesser (18 Million Subscribers)
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- čas přidán 9. 05. 2024
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00:00 Who is Jesser?
02:35 His channel name origins
03:10 Crossing 18m CZcams subs
03:45 How he describes his channel
05:20 His dad’s experience in Hollywood
07:23 His first viral moment
08:15 Starting CZcams at 10
11:00 Gaining popularity
13:15 Samir’s game winning layup at Spotter Summit
14:06 Did Jesser have the NBA dream?
14:46 When he started making money
15:42 Bring FIFA to NBA2K
16:50 Managing high school while making money on CZcams
18:16 His AdSense numbers at the time
19:06 Dropping out of high school
21:52 Moving into a creator house
23:48 CZcams becoming a job
25:50 Foundational years of learning CZcams
28:14 De’Aaron Fox
29:45 Learning from CZcams analytics
35:38 Shifting YT strategies
37:23 Working with Paddy Galloway
40:23 How to hire and determine salaries
41:00 Expanding beyond videos
46:44 What does his company look like today?
50:50 Why aren’t young people watching the NBA?
53:23 Deep dive into CZcams formats
58:19 The power of Shorts
1:00:44 The future of consuming sports
1:06:07 Building a $100m company
1:07:22 Bucketsquad Shoes
1:09:13 His first brand deal
1:10:00 External representation vs building your own sales team
1:11:45 His dream collaboration
1:12:55 The NBA Creator Cup
1:14:40 Jesser basketball camp
1:16:25 The Jesser revenue pie chart
1:17:03 His advice for young CZcamsrs
1:17:44 His advice for the NBA on CZcams
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on CZcams. We also interview creators and try to get to the bottom of what’s working on CZcams and where the creator economy is headed.
thanks for having me! yall are the best!
Goat
GOAT
Yooooo
i been watching since the Gambino poster
🐐🔥🔥
Jesse and I are the same age I was one of those 1000 people watching the 2k14 videos and grew with him and even if his content changed more for kids and I don’t watch all his videos anymore I still watch the ones that interest me and I’m so proud of how far he has come
Hey Colin & Samir!
There is this CZcamsr Luke from the CZcams channel, Outdoor Boys.
His Chanel is really interesting
- no crazy editing
- at least 30 minutes per video
- comments are off
- has no brand deals
- no collabs
- doesn’t use his social media to pump out his video
- get 3-5 million views in a couple of days
- only uploads every 2 weeks
I would love a breakdown of his YT Channel. If guys could make this happen 🙏
Agreed
please
Man I love Lukes channel, I would love to see a breakdown of his channel too.
theflash2469 lmao
He had a collab with Guga foods
Never heard of Jesser but I'm going to go watch one of his videos after this.
It's exactly like Mr beast
They are pretty good for the Mr beast style
They are good videos
Love his vids definitely check him out
Been watching Jesser for so long. Excited to listen
I've been watching Jesse since I was in 8th grade if someone told me where he'd be now I'd be flabbergasted so proud of him & S/O to y Colin & Samir for getting such incredible guests on to discuss the "Creator Economy" this channel and Cleo Abram have become favourites of mine
been following jesser forever very cool
Jesse’s the goat 🙌🏼 following his journey has been insane
brother what about YOUR journey? The old MCPE community was HYPE. I remember when 0.9.0 was out and everyone was wondering if it was gonna jump to 1.0.0 or 1.10 and I actually distinctly remember watching your tutorial on how to get colored text.
bros been making npc content for 6 years straight respect
Hope this video blows up more asap, have no idea how it isn’t - super insightful to hear the journey from dropping doing too much at once to focus, living with other creators, analytics- his story somehow sounded like so many good points heard from other interviews wrapped in one!🔥
CZcams is crazy, all these creators with millions of subs and still never heard of any of them.
Agreed, how wild.
How have none of you heard of the goat jesser
Facts I never seen a video of heard of him until today and I have a whole sports channel lol
jesser has been around for almost a decade, he started out doing basketball video game videos.
I love how Colin and Samir constantly bring these creators to their platform and have the most interesting conversations.
Colin and Samir is the only channel where I stop everything that I’m doing to watch their new episode :D
Great video! As a 2K CZcamsr myself this is awesome to see
Hi Danny
Danny I would like to make 2k vids do you have advice?
what Jesser is describing when talking about the future of watching sports is akin to costreaming in the live streaming space. So interesting to hear that costreaming is going on in the NBA now too
It’s interesting to see how much I am involved and invested in so many creators but don’t see all the creators and don’t know about them and then Colin and Samir brings them to their show and I get so invested in these creators and they creator journey .
been watching Jesse since he was a kid screaming in his room to 2k packs and I can't believe how far he's come
he seems very friendly 🎉
been watching jesser since he was at 30k and i was 12... and now I'm working with him, crazy
This was good!!! Love when you break down a creators business. I might try to make the NBA tour traveling business. I think there is something there if you incorporate various elements like time on the floor a player appearance and maybe a experience selected by a player on the team to enjoy while in the town as a group like a fav restaurant or something. Great conversation.
I've always felt inspired by jessers content and his reasoning for making. always wanted to be a CZcamsr as well but live in a poor community and can't get the right technology for editing and recording for good content. It is what it is but Jesser has always inspired me and I've always looked up to him.
I remember the chino hill vlogs. Love seeing how big Jesser got. Hard work has paid off and continues to 👏🏼👏🏼👏🏼
NO WAYYYYY LETS GO
Jesser is your next door neighbor running for President. At least that's how first impressions go on this channel.
"Courios enough to click" perfect example of what a title should be like for new viewers to click.
How nice to have such a leg up as a kid.
How nice indeed...
I have been watching him since his early 2k days it is crazy to see where he is came
I’m surprised you guys don’t know Jessie, mans been around for YEARS. Also had that big deal with 100 thieves in case you didn’t know him before that.
I remember watching from all of those 2K videos when I was younger from Jesser. I don’t watch him anymore, but it’s just crazy to see where he is now
The episode I've been waiting for
Colin and Samir This Was a BANGeR !!!! 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
FINALLY
What would we do with out you guys?
Thank you Colin and Samir
Awesome video Colin and Samir!
love that he shouts out paddy. can’t recommend his coaching enough
Let's goooo
Jesser and That’ll Work trick shot collab?? 👀
Jesse is one of the realest ones and has been innovative from the start. He's helped a ton of people and always remained humble. I will always enjoy seeing him at the top!
No cap, Colin & Samir are the CZcams plug. I saw the video of Jesser throwing the football over the house on TT but didn’t know him. Now it’s full circle. The algorithm be algorithming 😅
love jesser and loved this episode 🙌🏾
I actually just tried title exploder and its f'n sick!
This Interview Was Tufff and Insane 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
lets go
Man, I known this dude when he was still opening packs on 2K. Just all of a sudden he grew so fast.
I’ve been following Jesse since he first moved in with Lsk. Literally watched every f***ing video he’s made. For those who don’t know him, ask yo mama who “Jesserthelazer” is😂 fr tho he’s the goat and a big inspiration to me❤🕺🏽
Jesser is awesome! Living the dream for a lot of us.
Jesse you legend bro watching you back then was such a w
It’s so funny watching new CZcamsrs get their mind blown about old youtube monetization. 17:25 in, Samir asks “you thought 100k views was enough to go full time?” Yes, back then it absolutely was.
What people don’t understand is 100k views per video, but uploading 7 days per week. Maybe twice in a day too. This guy was probably getting 1.5-3m views per week in 2014.
CZcamsrs back then we’re making so much more money than most creators of similar sizes today. The CPM’s were a bit messed up because of machinima and other sketchy stuff, but the sheer quantity of views was wild cause you had the whole audience in a sector.
Y’all buggin for not knowing who jesser is, he jus doesn’t cater to ur viewer base, doesn’t mean he’s a nobody
Fax been watching jesses since I was a lil nigga I’m 18 now
watching for jesser for 8 years now seeing how crazy he's grown over the past few years.
happy to say that ive been watching Jesser since 2015 during the 2K era
That board on the wall is so good.
I would love for you to interview Safiya Nygaard! Her videos are so well researched and prepared/edited plus she and her husband moved their entire operation across the country and I’d love to know the logistics of that!
1:07:30 was a weirdly ASMR adjacent gulp of water that synced up way too well with me sipping my morning coffee 😂 I had to pause and be like “ayo was that me?” And then replay the last 15 seconds to make sure I wasn’t crazy
Can you change the title of a video after post production?
yeah it's crazy i have absolutely no idea who this is and he has an entire company. it just shows how much potential the creator economy has for new creators
I was subbed to him when he was at 1 million
Them putting his sub count in the title is all we needed to know
Sub count isn’t in the title tho?
@@tripled213 it was, but they changed the title and thumbnail to test the click through rates.
Crazy just a year ago he did a podcast wit tjas and he had 10M now he’s almost at 20M
Good Morning
Jesse deserves this his content is goated🔥🐐
I have been a fan of jesser since I was a kid. Super cool interview
Thank you so much for talking to my favorite person
We need Harry Mack! His podcast (5 eps deep) is awesome, he's been in the game for a bit, super entertaining and contagious energy. You all would have an awesome convo.
And he is already almost at 19 mil
I feel within the next 5ish years, athletes and sports will be the leaders of the content world once the education point is solidified. A decent amount of successful creators have a background in playing sports. One player that was ahead of his time with content creation was Brandon Jennings, he had a series called under the armor that would do really well in today’s era of creatives.
As a smaller creator I took a lot of value from this, thank you!
Have watched Jesser since 2k14 pack openings with his dog crazy to see how far he made it.
Rest in Peace Humphrey🙏🕊️
Very tanks🎉🎉
5th, also really cool podcast got me and my brother interested in Jesser
Damn he didn’t even mention TD 😢
Interview JSTU next!
Never heard of spotter until now
Summer league would be a good place for experimentation.
Amo los podcast que hacen el pista de audio en Español
Love this
He is one of the biggest sports youtube channel
JESSER !! 🐐
😮
Bruh how do you not know who Jesse’s is
I love you Jesser im trying to create some crazy videos soon im 16yrs old !
A big part in my opinion with sports communities and trying to get younger people in, is the culture. Whether it's pro, amateur, or little league, sports harbor a very toxic community (generalized statement, I know), especially for people like us who enjoy them but are also not super masculine, or political, or homo-erotic, or sexist; we're just probably what most people would call a "normal dude". And it's the core fans of these sports as well. They get broadcasted in bars, or bar-restaurants (like Applebee's, BWW) where a more average person wouldn't feel comfortable with or without the sport.
Generally, sports fans are LOUD. Tend to be aggressive, and tend to be an opinionated men. While yes, competitiveness is part of the game, they're not places for Gen-Z, who I would say trend towards more chill, bright/colorful places.
The only reason I like football is because my family was so into it growing up and I see it as part of my roots, but I do not watch any other sport for pastime, it's just not the vibe these days.
why is this video performing so badly? I'm genuinely confused.
this guy is the nicest dude ever.
hi, interview me too pls xx
When is an interview with faze rug coming?!😂
🍉
Surprising, never heard of besser
You should do an interview with nick wilkins
I wish y'all would have D'Angelo Wallace on here.
Omg yes
Sir please request to dub the podcast in hindi
Jesser is Da Goat 🐐
i love this guy and forgot about 2 hype not being disresepctful but I am so into beta squad and amp so to see this is deadass inspiring wow jesser and his team are legit and the real deal.
I used to edit for this guy lol
Can you interview with connor price
Anyone know who his dad is?
Why does no one know who Jesser is?
When the goal is money, you're gonna have to know who's real or not. I think it's a big reason 2Hype failed and Bucketsquad is soaring. The past 2 years alone have shown Jesse's friends acting differently as he's grown. Just hope he sees it.
14:00
Jesser the lazer !!!!
Big fan of Jess
i love him ❣️