How Apple Brainwashes You
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- čas přidán 19. 06. 2024
- In this video, I break down Apple's psychological business plan and how they use it to win over their customers.
This video will explore the various psychological tricks and phenomena that Apple uses to get customers to buy their products. This should help you avoid falling into traps like this in the future and may be helpful to those starting businesses as they may copy these strategies to get people obsessed with their brands.
If you watched the whole video, you're cool.
Speaking of cool -
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Extra Reading:
-The Cult Of Mac by Leander Kahney
Chapters:
Intro: 0:00
Part 1 - The Pledge: 03:01
Part 2 - The Turn: 10:38
Part 3 - The Prestige: 14:05
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FAQS:
- What software do you use? Mainly Final Cut Pro X, After Effects, and Photoshop
- Where do you get your music? Epidemic Sounds
- What camera do you use? I use an iPhone XS to record my videos
//Feel free to ask any additional questions in the comments :)
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About Me: Hey, my name is Dami. I'm a tech enthusiast who likes to do deep dives on topics that I find interesting. Apart from making videos, I enjoy playing the piano and guitar, reading books, and playing video games.
Purpose of the Channel: This channel will be used to make short films or documentaries on tech-related topics that I find interesting
Sub Count: 152
Support the channel :) : www.buymeacoffee.com/dami.ade...
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Stalk me:
INSTAGRAM: / dam1._
TWITTER: / damilolium
WEBSITE: damiadeniji.com
🎵 Here's a link to my music channel: / @adeniji57
#apple #technology - Věda a technologie
This is an insanely well made video- I'm shocked you have so few subscribers!- you definitely deserve more
Thank you :) I really appreciate your kind words.
@@damiadeniji It could be that your background music is too loud and making it hard to understand what you are saying. So you might have 20000 people start to watch your video but most of the did not watch the video until the end. CZcams only counts complete viewing of a video and not partial viewing. Background music on videos is a media gimmick. If I have to watch a video with useful information and it have music I never watch it to the end because most of the time the music just gets in the way and I lose interst before the video ends because the narrator has probably been repeating what they said about 2 minutes ago over and over. With the music drowning out most of the narration most people are glad to hear what they miss heard 2 minutes ago while most people just find another video on the same topic that has no music competing with the narration.
@@doomsdaytuther5095 Hey, thanks for the feedback. I’ll keep audio levels in mind for the next video.
My thoughts exactly! :)
Agree...
18:9 crispy video & rounded corners.. and good voice.. I live in central England.. so could quickly detect your accent.
There's an audio quality issue on one location .. but I'm turning the scrutiny to 11 😻
Only one thing to change ...
Quit the Muzak...
Use music or stings occasionally to enhance...
BTW your video was in suggested I don't have 🍎 ... but your thumbnail got me...
'Intrigue' ...
More videos please 🐈
Apple obsessiveness should officially be classified as a mental illness by the American Psychological Association.
And has influenced the whole world.
Comparing Apple’s marketing to a magic trick and referencing the prestige was genius!
‘It’s not enough to make something disappear… you have to bring it back”
Like magsafe and lots of other features they removed just to bring back. What they do is very close to a mass hypnotism
My absolute favorite movie
they brought it back because people were angry
now bring back the headphone jack and the charger in the box
Wow incredible video ❤❤
Hey Ali :) I’m glad you liked the video. It means a lot to me. I’m a huge fan of your videos.
Reasons why apple sucks
1. Preventing software downgrades for iphones when older ipsws/ios are no longer signed in on Itunes
2. Remotely disabling and bootlooping iphones on older ios forcing them to update and erase their phones.
3. Preventing newer backups from being restored on previous macos/ios versions.
4. Making Photos Libraries incompatible on different macos to force people to buy icloud to transfer their photos libraries to different macos.
5. Disabling older working versions of applications that use internet, then make newer versions only be compatible with latest versions of macos/ios to force users to update.
YOU ARE SO UNDERATED MAN LOVE YOU🎉🎉🇫🇷🇫🇷🇦🇲🇦🇲🇦🇲
lol, ali is an apple anboy himself
A little over a year ago, my current phone was going to go outdated because 3G was going to be switched off for the rise of 5G. As a solution to this my dad really wanted me to buy either his or my moms iPhone. I told him no... He brought up counter points to it saying "You'll love this phone", "it would work great for your CZcams channel", "You don't need a SD card, you got apple cloud with unlimited data", "You'll be more secure on this phone than you would any other phone, I'd rather have Apple handle my data", and other dumb arguments like that. But with the fact that mom agreed and one of my older sisters agreed with this whom both use iPhones, I knew what I was getting into if I did buy that phone. After leaving 2 churches with cult like mentalities, I was not going to dive into a third. That's what Apple is, not a company, but the leader in one of the worst religions I've ever seen. There is no way, I'm going to join and then hastily ditch a third cult.
I do think brand power and reputation are major factors to Apple dominance. Luxury, reliability and trust are basically what ppl tend to associate with Apple(and how the company always advertise themselves), added with Steve Jobs reputation.
Which goes back to your first and third points, our brain developed biases and subjectivity likely from good impression of(mostly) Iphone first debut and created lasting effect...
😂😂😂😂😂😂😂 apple users are in a cult
And because most people are more used to cheap Androids, so when they think of android it's a cheap bloatware field (which is true though), laggy unfashionable thing, when there are android flagships which outperform iphones in some categories
If a person travels in a subway with an iphone is because iphone is not luxury.
This video is based. The delivery, structure and deep insights into the topic and presentation is exceptional.
As a long time Android head ,I love my freedom way too much tho, so I don't think apple will ever get me. The inconvenience and restrictions when using apple products is just too crazy for me to want to go through.
I was curious about iOS so I got an XR 2 weeks ago, just to try it out. I made the mistake so you don't have to
@@lemuelwonah7076 xr is good though, plus it's super cheap now. Also it's quite easy to see through every companies marketing style once you're used to businesses, but I honestly don't care, I just embrace technology as it is, it's pretty bad to obsess over a piece of tool
@@angeloa.lapizar8139here in my country (Brazil) people buy the a used iPhone 8+ with 64gb of storage for the same price as a brand new Galaxy S20 fe snapdragon with 128 gb of storage with one year of warranty if you think people in your country are dump imagine here.
@@leonidasmiglioriniplaster Honestly how is that possible when an iphone x can now be bought for 220usd, Samsung s20fe is actually 60$ more expensive than iphone x. But idk it could be more expensive in your country
@@angeloa.lapizar8139 in my country dump people pay values out of this world for used iphone in 2021 my sisters buy an iphone 11 for 850 dollars, the same price as an iphone 13 with the same storage in the US.
finally the algorithm recommending smaller creators with interesting topics, great video keep it up 👍
Thank you Dami!
Love what you share here...humans (most of us) are more concerned in tech but they are totally forgetting to grow themselves as person, professional, emotional, spiritual.
thanks for not forgetting the lizard people 🤣
There is nothing to say about this video except how brilliant it is. everything from the flow to the structure to the topic and the fact you fully understand your biases towards keeping the apple products and try to minimise it. Wow. Fantastic video i am 100% subscribing and will love to see any more content you make if the quality remains this high.
Thanks you for your kind words :) I really appreciate it
This was truly an incredible and well made video with a highly intriguing topic. Well done mate!
this video is extremely well made! i was super shocked when you (accurately!) started talking about cognitive biases as i had literally just learned about them in my psychology class a few days ago. good stuff! please keep them coming :)
THIS IS AMAZING! Your incredibly underrated! i hope the algorithm works in your favor!
Thank you :) I hope so too haha
This was such a well-made and edited video. You really went into critical, thinking, and made every talking point to easy to understand, and brought out deep emotions.
This is a video I would expect from a channel with a million or more subs, and you have completely blown me away with your effort put in. Please keep doing what you're doing!
Blown away by this video mate. You make some highly educated and articulate observations. It makes me realise how lucky I am not to have bitten that poison apple.
Really well-edited and thought-out video, great job mate!
This channel is primed to grow. Talented videographer at work. Was this made with Apple devices? Interesting perspective, as someone who started with Basic, Dos and now uses Linux, this is the first time I understood who Apple users are so loyal to the company.
Hi :) I’m glad you like the video. Yes, I used a MacBook to edit this video. I’d love to use a Windows laptop someday but I’m kinda stuck with Apple, mainly because of iCloud.
Hi :) I’m glad you like the video. Yes, I used a MacBook to edit this video. I’d love to use a Windows laptop someday but I’m kinda stuck with Apple, mainly because of iCloud.
Underrated
Wow before I looked at sub count and the views I thought this was made by really popular channel , this is a very well made video and you definitely deserve more than this
I’m glad you enjoyed the video ✌🏾
This is really well made! I appreciate how you have stayed unbiased and bring forth the psychological issues of being faithful to conglomerates.
Keep up the good work man. You had me for 18 mins and 28 seconds of my life. I’m looking forward to seeing you and your channel succeed.
Thank you :)
Congratulations, you discovered the “Johnny Harris” recipe. This is hands down one of the best “documentary” style videos I have seen in a long time. I am getting so tired of the typical boring voiceover videos with random stock footage cut together for the sake of having a video, it’s the one reason I primarily only watch Johnny Harris.
You, my friend, have captured that recipe. Right from the first opening sequence, I knew this video was going to be different, and you did not disappoint. I was hooked from the first moment until the very end. Great job!! You got a like and subscribe from me!
Thank you for your kind words and thank you for the sub :) Johnny Harris is definitely one of my favorite CZcams atm. His video style is amazing, and I’ve definitely taken a lot of influence from it whilst trying to add my own style. The only caveat is that it takes a lot of time to make videos like this, especially when one doesn’t have a team, but I’m still enjoying the process.
This was a mind-blowingly well made video. I was SHOCKED you didn't have more subscribers or views. You certainly deserve it!! Such insight and research!!!
This is some damn high quality production. Keep it up!
Bro this video is one of THE best I‘ve ever seen. I‘m a big Apple fanboy fs and I‘ll still continue using Apple products, but my brand loyalty and even dependency have been a concern of mine for a while now, especially when I catch myself defending Apple even when I‘m objectively wrong in certain regards.
The algorithm really did a good job serving me this video in my feed.
You definitely deserve to gain more followers on your channel so more people get to enjoy your videos. Keep up the work, because this is some high-quality content desperately needed in our consumerist society.
Already forwarded the link to a friend of mine who I‘m sure is gonna enjoy it like I did👍🏻
This is crazy good. I love the comparisons you draw to other things, like ancestors, because when you really think about it, it makes a lot more sense than just saying "it's stupid"
Hi. Appreciate the dive into this video. Your description is very well put. Everything is informative. And like others, your bound to grow. Ill remember this if I ever see you later in the forever future. Glad I learned something from you man.
This is a masterpiece. Every bit of the video from information, visuals, background score, editing. Everything.! Definitely sharing this. 👍 I’m sure your channel is going to blow up soon.
Wow, thank you!
Amazing video! Market psychology is an interesting topic, and your take on and presentation of it are top class. Wish you all the best, I'll keep watching. Like others have already stated; you deserve a lot more subs and views, and I think they're headed your way.
I assumed this to be a popular channel by seeing the quality of the video... But when i looked at the subscribers count and views... I was shook 🤯 you really really deserve more... Hope you achieve your goal soon ❤keep making great content ❤❤❤❤
Same
The editing style is absolute theraphy, so smooth and well made
Absolutely one of the best videos done I’ve seen in a long time. Actually has me thinking about how I have been drawn into the Apple sub culture, which until this video, never really thought. Fantastic, I’m a subscriber now…keep this high quality content coming.
Astonishingly compelling, well put-together and insightful video. Keep up the good work 😊
Humorous, interesting, engaging and well-made. Keep up the great work!
Such high-quality editing. You did a great job. Haven't subscribed to people in a few, but definitely subscribed to you.
you haven't released anything in a while and then this simple yet incisive video! Thank you brother.
This video is brilliant and I love apple products, after you experience the ecosystem it's tough to replicate that with another tech. Also always good to learn more about WHY you love something so much. Thank you for making more self aware about my relationship with Apple.
Bravo Dami, can't wait to see the next one.
Thank you for understanding my feelings in this video XD. A few comments think this is an anti-Apple video, but, personally, by the time I finished making the video, I was more in awe than disgusted.
@@damiadeniji Yeah i didn't get any anti-apple vibes, what i saw was a fan that really enjoyed a product and wanted to dig deeper and understand the WHY behind that love.
Keep up the great work Dami 💪
@Benjamin Jagun this is your biased ego talking, billions of people can get by without using apple. You may be brainwashed and that’s ok, It’s all subjective though
Very eye opening for a person like me who is just moving to Apple. Great video!
lately youtube is insane, i keep watching a video, like yours, and after it i look in the comments, see someone is 400 subs or 3k like you, but the video is so well made! Thank you mister this was soooo goooood!
I just found my new favourite underground channel, I can’t wait to see you grow throughout the years man
Amazing vid.Very good quality, clear explaining.
I myself, not falling in their target audience since I despise the lack of freedom in doing what I want with my device and the bang for buck performance ratio, have as primary feeling frustration and as final relief when I can stop using it.But i know that I'm not their target audience.
In europe they will by the way NEED to go to usb-c, mandated by european union, to diminish the electronics waste.
Hi Dami, this is an excellent video. I particularly liked how you worked in clips from The Prestige (fabulous movie) to make your points. You made some very valid points and have given me some food for thought - will be picking up a copy of that book you recommend as well.
Ps, can't believe that guy actually sold his kidney for an iphone and ipad!
Thank you so much for your kind words :) I'm glad you liked the video. I also found the story about the kidney pretty wild when I first read it haha.
This video is so accurate. Man, I can probably talk for hours about every single point you've made. Awesome stuff man! Peace
I won't be surprised when this channel blows up. Great work
Wow, this was truly outstanding! Lucky for me, I picked up in 1996, my first Apple product an All-in-One 5400 desktop computer. Two years later, I woke-up quickly to Steve Job's and Apple's game with their introduction of the colorful CRT iMac computer. Which, to myself appeared to be a down-grade from my tan colored desktop system yet, the world went crazy .... and the rest is history. So, I never joined the Apple ecosystem. Buy all my Apple desktop computers used, stopped buying their used laptops when they removed the DVD super-drive, buy only their basic budget iPad's that are models from last year, never owned an iPod, never owned an Apple watch, never owned an iPhone, do not have an iCloud account, and do not subscribe to Apple music, Apple TV, etc. (smile...smile).
Bro please don't forget me because one day you will be a great youtuber
I went trough this when I went from MS Windows eco-system to Linux. All the suden all the software I was used to had to be replaced by the linux equivalents. I got back and forth during many years, until one day I commited to Linux and never got back to windows. Only now seeing your explanation I realised why the transiction was so dificult! Thanks for your work!
Amazing video. I love the flawless transition and clear, concise, and explanation. Your narration is like professional level. I enjoyed watching this video and your channel deserves more subs.
My iPhone 6s is still receiving security updates in 2023, the phone is seven years old.
Send me a link to another branded phone that does that and I’ll buy it.
There isnt. And the creator of this video isnt an Apple hater, he is a lover. Trying to find out why he loven it so much
I also have the iPhone 6s but I need to buy another one because I have the 16gb model.
the availability heuristic seems really close to how so is currently being described. it seems humans will breed their traits into anything they create.
AI has biases based on who programmed it or which data sets it’s using. One AI associated rulers with cancer in a similar way to how people associate success with what items a person owns vs talent or skills
That’s a really interesting point. Thanks for sharing :)
This was the best documentary I have seen! I hope you get the attention you need!
I am a recovering upgrade addict. I used to update yearly, try every phone or most models of the phone and then sell them. I’ve had my current phone for a year and that’s the longest I’ve gone with a phone in several years.
Trying to decide if I want and iPad now or wait on it. In truth, I don’t really need anything else. What a great video that really puts it into perspective. Thank you.
Being in the Apple ecosystem is a bit like being in a gilded dictatorship: things generally are nice and pretty...but you have to follow the rules and you do not get to make the rules. A "benevolent" Big Brother will decide what you can and cannot do. While the Apple experience is often nice and polished, it is amazing how much abuse Apple users will put up with to get the experience, and Apple knows it. Apple removed the venerable 3.5mm headphone jack and Apple users just came back for more. They cannot say no.
Why does Apple face criticism for things like the headphone Jack, but Samsung doesn’t? These “phone wars” never make sense to me
A Golden prison
Even if iPhones were given away for free, I would still buy an Android phone with my money...
I would sell the iPhone to buy two high end Androids, or a gaming laptop. Or a high end Android with a gaming laptop. Or two gaming laptops 😂
of course you would
i dont trust any camera on a phone that's not an iPhone 😢
We don't care😂
@@inhuman-specimen3820really ? I just got a 14 pro max 3 days ago and I’m coming from a lifelong android user and my galaxy s20 took better photos
This video was recommended to me by the algorithm and I've gotta say, this video was entertaining to watch! The production quality is amazing too!
This is the best CZcams video I’ve seen in A WHILE. Well done!❤
The production on this video is nuts man you went IN and I really hope it pays off ! amazed
Truly great video, as an Apple user I understand and embody most, if not all, topics, issues and characteristics discussed.
The discussion made me reflect on how pointless having the newest iPhone truly is. Yet, I still log on to the keynote every September and get up early the next Friday to make sure my preorder goes through.
The happiness curve is erratic, it starts at the bottom, then rises as I watch the keynote, culminates when I press “purchase” and then plummets back down to the bottom a week after opening the box.
I know this yet I don’t change my ways. It’s sad, yet fascinating.
Please keep up the great work and make other videos.
You know that's called a mental illness right. You don't need to upgrade every year. What's new just a slight improvement in the camera? And I'm a apple user myself
Awesome video!! The quality is very good keep it up man :))
Best video production I’ve seen so far. Very well put together.
This is a well made video. Well done bro! Your channel is about to blow up!
Instantly clicked and subbed. Great storytelling and stuff. I have nothing much to say, underrated. Keep it up man!
It wasn't until after my second watch that it hit me that this video is almost 18 minutes long...
You managed to hold my attention for twice as long, and that is just amazing! 😅
That was the best explaining video I’ve ever seen. Might have as well learned something more since I’m studying marketing as well. This video deserves millions of views
Incredible content. Instant subscribe. Can’t wait to binge the rest of your videos :)
This is the first video of yours I've seen and I'm definitely a fan now. I hope you get more viewers. You work is well done.
When people start commenting paragraphs on your video you've done a great job. Learned a lot from this video👍🏽😊
Amazing essay, probably the best I’ve ever seen on anything tech-related. You’ve got a new subscriber out of me.
wow! what a video, so many hard truths shared! i'm currently without a phone and i've been contemplating whether to get an iPhone or a Google Pixel & btw I love the Pixel but what i'm dealing with is i know that if i would buy an iPhone i would be spending way more money which isn't a good thing but i'm caught in some social trap of "i want to be seen" "i want people to know that i have an expensive phone and i'm part of the club" "thinking about the ecosystem of watches, tablet, earpods, etc" so the only way to survive this social pressure was to know what caused it in the first place and it's scary stuff. this was an amazing video
I’ve never came across such a well articulated and straightforward youtube video… this is brilliant 💯👌🏻
Only watched the Intro so far and your editing is beautiful
How do you only have 3.4k viewers?! This was extremely well done, man....keep it up! I look forward to seeing you hit your first 100k
Subbed, always a very pleasant to stumble upon some new quality content from a fresh face that's a joy to listen to. Good job mate!
The editing in this video is outstanding, bro went all out
This was brilliant. I’m subbed and can’t wait for what you do next
Your analysis is awesome. You rock, man. Subbed! You really have a great talent for stories and word use.
Well rounded, entertaining and amazing graphics. Kudos to the team!!
Holy shucks man, this is really good. It’s amazing to have found your video in the recommended section. The youtube algorithm has caught hold of your talent now. Now all is left is to wait and watch as you blow up. And remember us early supporters when you do :)
+ 1 sub
this was such an amazing video and you used one of my favorite movies to breakdown a very complex company! thank you for creating this video!
Dang! I usually don't comment on videos but this deserve 👏 . The CZcams algorithm magic brought me to your Chanel and I am hooked. The quality is out of this world. Keep going sir.
This video has insane quality, the content is so deep. Awesome!
Wow man, what a video! Incredible quality, amazing storytelling, just generally fun to watch. Keep doing what you're doing and your channel will be huge!
3:17 i just started watching this video and I already love the edit and storytelling. Good job
Fantastic video! This channel deserves sooo much more attention!
Great video, Dami! Just got in the apple ecosystem and it’s significantly better than using Android and Windows when using. In my case, I’ve been using Windows and Android most my whole life and I agree with you with how other companies over complicate their products. With Apple, they simplify their products for the general public yet make it hard to acquire even one device.
You hit a lot of points in this great video that really resonates with Apple users and yeah, really makes it hard for us to leave the ecosystem they’ve built for us.
Looking forward to even more of these video essays! Cheers
brru!! this is sick!! this year you will blow up!! edit is on point!!!
Great video. I especially liked the music. I'm amazed that you have so little subscribers, you definitely deserve way more. Wish you an upstanding carreer as a youtuber.
The commentary is deep and honest. It makes one think.
This was super insightful and well put together!!!This year I made the big leap and bought my first non-Apple laptop and phone in over a decade for business. I'm really easing more into using my new devices, but I'm still eyeing my MacBook Pro I can't let go of on the shelf from time to time LoL
Brilliantly executed video with the storytelling and the interludes , can’t wait for more 🎉🥳
Randomly clicked, instantly subscribed. Very well made from beginning to the end. Just keep up bro, you'll achieve big things on yt.
Great video man! You sold me on the message. I’m ready for the next iPhone just like you.
I don’t often comment but I can with all of my heart say, that this is one of the best video I ever watched! Subscribed and I hope you will get more attention because this is top notch work. Well done!
The idea or thing that Apple brings back is the conversation of Apple products and its users. It bring back the simplicity of being the centerpiece. The spoken about.
Your editing is dope man, love your content. 😊😊
I experienced a moment of personal insight while watching this very good video. When I was a kid, my parents got involved with a couple of brands of religion which I now see as cultish, and I was sent to a church school for several years. That immersion in religion and my exposure to True Believers during the formative years of my life left me with an unshakable conviction that all religions are delusional belief systems, and an acutely sensitive BS detector. This is why I've always felt a gut-level aversion to Apple.
This has got to be the most interesting video I've seen in months! Thanks!
Yo, a small channel with high quality videos. This is definitely quite a start, here take my subscription, you deserve it chief.
Dami, this video is amazing! 😍
I've been thinking about this stuff, but the way you structured it is just mind-blowing.
I would only disagree with the statement that we need the devices more than they need us. I think we _care_ about them way more than they care about us, but at the end of the day, Apple relies on profit, and needs its customers to keep bringing in the money.
always makes me happy when small creators deliver spectacular quality and creativity. well done