Why Universal Studios Orlando Doesn't Have A Spongebob Ride
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- čas přidán 2. 08. 2024
- Spongebob Universal Studios Orlando is one property that everyone wants to join Universal Studios rides collection. However, there are many reasons why Spongebob Squarepants Universal Studios has never come to Universal Orlando Resort or any Universal Studios theme park for that matter. These reasons range from money concerns to competition issues, and many can be drawn back to the canceled Spongebob land at Universal Studios Beijing. Is it impossible for the Universal Studios Spongebob ride to come to Universal Studios Orlando? No, but given the reasons mentioned in this video, the likelihood of the Universal Studios Orlando Spongebob ride coming to Universal Studios Florida is definitely not great. Regardless, Universal Studios Orlando 2021 and Universal Studios Florida will still get high quality attractions down the line, and that's all that really matters.
Time Stamps:
00:00 Intro
02:14 Third-Party Licensing Rights
04:13 Spongebob’s Age
06:35 Regional Attractions
11:15 Could A Spongebob Ride Come In the Future?
Sources:
China restricts Spongebob Squarepants: www.theguardian.com/world/200...
Spongebob Squarepants tops China TV ratings: variety.com/2009/digital/mark...
Nickelodeon theme park for Mall of China: interpark.co.uk/nickelodeon-t...
Video Credit:
Orlando Universal Studios Character Montage: • Universal Orlando Char...
SpongeBob SquarePants 4-D Ride: • SpongeBob SquarePants ...
Spongebob Ride Nickelodeon Universe Mall of America: • SpongeBob Rock Bottom ...
Nickelodeon Universe American Dream New Jersey: • Nickelodeon Universe O...
Twitter: / attractionidea - Zábava
While SpongeBob is most definitely not as popular as he once was, he’s still much more popular than just about any of the characters in Toon Lagoon besides maybe Popeye.
Very true. Woody Woodpecker also falls into that category of irrelevance as well
@@AttractionIdeas yeah. If Universal wanted to give SpongeBob a ride, I’d imagine he could replace Dudley Do-Right’s Ripsaw Falls with a similar water ride. I think they could go from there in 2 ways-
1-Retheme all of Toon Lagoon to SpongeBob.
2-Just have the water ride and maybe the Krusty Krab as well.
Yeah, but let's be honest. Everyone knows Mickey. The vast majority of people do not know Woody.
@@AttractionIdeas Universal has been successful with bringing fantasy foods to life. Butterbeer, Krusty Burger, etc.. Seems like a Krabby Patty is a no brainer if they actually work at it instead of sloppily putting a lame sandwich together
@Maddox021 to add onto Attraction Ideas, this might have been true in the 90s or 2000s, but Universal barely advertises Woody anymore. In my opinion, the minions are by far the new mascot of the park, as Universal loves to advertise them, and while they only have one ride (and a few other rides in Hollywood), the characters are everywhere in the parks.
We can admit that Spongebob is not as “popular” as he once was, BUT he is now regarded as a cultural American symbol like Mickey Mouse (ik it’s a stretch but think about it) .Just think about the reruns and memes that we see CONSTANTLY. Spongebob would be great for islands of adventure... especially if they take the place of the Dr. Seuss or Popeye land.
He’d actually be perfect for Toon Lagoon
not dr suess there iconic rides
@@queencancerous5332 yes
I think if any ip was to replace Seuss landing, spongebob would be the perfect one and the cat in the hat needs to be replaced with something so much better
@@ojobocaojo that’s a great point but I wish they’d put some care into the car in the hat ride
I think spongebob even if he loses viewers will always be remembered. He is one of the lost iconic characters ever created. It’s like how Mickey always stays relevant despite losing viewers. Not to mention how meme culture loves spongebob which just shows it’s staying power.
Very true
Not true About Mickey Mouse. How they keep mickey alive. 1) The classic shorts 2) The constant spin offs 3) The merch 4) every 5 or 6 years he gest a new show like Mickey Mouse Clubhouse or Mickey and the Roadster Racers.
@@icecreamhero2375 yeah but get rid of it and he’ll still be relevant in marketing, the parks, kingdom hearts
great video, a sponge bob land should have happened awhile ago, but it's too late now. there's NO reason they can't have a krusty crab quick service location tho. that place would print money forever
Yeah honestly they should get rid of the KidZone Pizza Company right next to the Spongebob store and just build the Krusty Krab there. Make like a mini Spongebob land with no ride. Maybe even make animal actors more aquatic themed to fit in?
I would love to see a renovation of the Pizza Company to the Krusty Krab, just have a little spongebob themed area there. Also, another thing, woody woodpecker is somewhat outdated at this point, and if they were to either replace or retheme the coaster, spongebob would be an obvious choice. Do you think the woody woodpecker coaster is going soon?
I would think it's safe for now, but with Barney closing, I suppose anything is possible for the attractions in KidZone.
I agree!
What about bringing SpongeBob to Epic Universal
In my opinion, SpongeBob would have been a better IP than Sesame Street for SeaWorld since SpongeBob takes place in the ocean and Sesame Street doesn't.
I agree, but honestly that Sesame Street land is the most well-themed land at any SeaWorld or Busch Gardens park so I'm not complaining.
Tbh I'm glad, Sea Workd is kinda known for how poorly it treats its sea animals, so I can't imagine Hillenberg would be happy with a tie in with them
Id like to see soongebob appear at his birth place tho, the Dana Point Ocean Institute where Hillenberg got his start
In my opinion it would be a perfect fit for a post animals at our park Seaworld in terms of theming and rights as Viacom has no real parks of its own.
@@dark12794 now that you mention that, it makes sense
They should retheme all the water-summer rides to spongebob.
If there is a Spongebob ride it should be the Firey Fist O Pain.
That would take so much time to build
@@Undecidedtophat Not really they would just need to match the color scheme.
@@icecreamhero2375 i guess
@@Undecidedtophat You can't put actual stuff from the ride on there like the laser gun or the buzz saw. It would be a normal rollercoaster. Then again the Yeti at Disney World has a fake missing track. So maybe they can do something like that.
@@icecreamhero2375 yeah or it could be a 4d ride like the Simpson’s or Harry Potter castle but it would have track segments
i’ve always been surprised he hasn’t had a ride to himself. pretty much everyone knows who spongebob is, and i think this generation especially has kind of bonded over constantly quoting the episodes! hopefully they do eventually.. i know i’d want to go back to universal just for that.
SpongeBob is timeless. So fun and colorful. They could really come up with something AMAZING!
As long as it’s not a simulation/screen based ride. I’m so over those!
@@plamoretti673 exactly! I feel like universal can make something way more unique than what other parks did! Of not being entirely screen based tho lool
I believe that Spongebob is going to be an immortal character. Much like Harry Potter. There will always be a fanbase for it, even if they don’t produce any new content.
Edit: Grammar
I can 100% see that happening
"There will always be a fanbase for it, even if they don't produce any new content" is literally what's happening to Mighty Max right now.
And don’t forget the fact that Spongebob stopped appearing at Universal Studios Hollywood in 2019, which shows that some interest to an extent has been lost in Spongebob at Universal. Though if a Spongebob land or attraction would come to Universal Orlando it would likely largely replace KidZone or Toon Lagoon (though preferably KidZone since they’re gonna have to pry Toon Lagoon from my cold dead hands).
Good point and yes keep Toon Lagoon!
Is that actually true? I coulda sworn Spongebob still appeared at Universal Hollywood but I could be wrong.
@@KatREEna-ish Yeah he was retired very quietly from Hollywood around Janurary of 2020. I believe a singular blogpost that was up for a week stated he would be removed, and that’s all that was said. And he hasn’t appeared at the park since then from what I’ve seen
@Jacob Perry I’d have to disagree. The ips may be outdated but you can’t deny that they go all in with the theming and references. Plus the 2 water rides within the land are top tier
@@andrewcb9255 💯💯 Agreed!
SpongeBob could replace the Simpsons if Universal or Disney doesn't want to renew the license
Agreed.
I think BTTF should make a comeback if Simpsons is removed
@@JeroldBoy0407 I would want that but it would never happen... Sadly
They should replace Springfield with Bikini Bottom
They need to. The Simpson’s rides are awful
I think spongebob will be more relevant than any of the other boomer cartoons they have at the parks currently.
This
Excuse me but I love popeye.
Here’s my thoughts. So I’m thinking, they build a spongebob world just like Harry Potter world. We got the whole shindig, we got the characters that come out to see the kids, the food from the show, the different locations like the krusty crab restaurant, and the chum bucket, and you can visit and take some pictures in like spongebobs neighborhood, and you can sell Merch like bubbles and all stuffed animals and that jazz, then we have jelly fish fields and you can have some kind of virtual jellyfish catching thing there. That brings me to rides, so there can be a like mall of America type of thing so a big thrill ride. Or! You can do the rides from gloveworld super easy. Then we have some smaller kid rides, one small kid like roller coaster, then maybe a ride that goes up and down and you sit on hooks like the hooky episode where they sit on hooks and ride them and jump off. There are also like 100 different options for 3D virtual rides as well, just like the Spider-Man one. You can also put out little cardboard cutouts and a tonnn of photo opportunities. And if they want a ride like the train from Harry Potter world, they can just do the bus that they ride in like rock bottom.
That would be sick!
@@AttractionIdeas Chris Pratt as Owen Grady Jurassic World River Adventure Orlando
@Elvin Garcia pls stop u keep spamming on every universal video i've watched
@@marleywenzel3207 Indominus Rex Orlando
Nickelodeon Universe also exists, they can directly ask to partner to move those rides to Universal.
I get what you're saying about Spongebob already having a presence in the mall amusement parks, but Universal's version of Spongebob would be so much more immersive and on a different scale. Those rides are basically just a coaster or flat ride with a Spongebob sign at the front of it, where as at Universal it would be most likely an extremely immersive and well themed dark ride, land, and dining locations. I personally don't think we will ever see it happen at Universal though. If they wanted it to happen, I believe it already would have. I think they're focusing most of their attention on Dreamworks, illumination, and Nintendo properties when it comes to anything animated.
Besides, CBS owns SpongeBob & not COMCAST.
Well there are rumors of Paramount and NBCU merging streamers
A spongebob ride would be so cool if ever added
Yeah so many possibilities
Agreed 👍
If they build a Krusty Krab restaurant they better not build one so close to Krusty Burger lol
As much as I love Toon Lagoon, I could definitely see that possibly being reskinned to Spongebob and that way you can keep the existing water rides and just change out the animatronics and props to save money and time and it would fit the theme of spongebob and still have a cartoony aesthetic for the land
This is my new favorite theme park centered CZcams channel
Yeah, most other channels have cringe commentary
Same!
Dude makes the best videos out there
They need to make a whole SpongeBob land in epic universe with the same concept as China’s ride and a coaster named “the fiery fist o’ pain”
And a kiddie coaster they did at glove world little mitten.
Universal didn’t build a Simpsons ride and land until well after the show had been on the air for 20 years. The Simpsons is still one of their big draws despite now being owned by Disney. Spongebob is a modern cartoon classic with fans young and old so I can see Universal utilizing him in some capacity in the future.
I also think it’s a concern that the quality of the show has consistently declined from the earlier seasons. If this was planned maybe 10-15 years ago, I think it would have been much more feasible given the lesser amount of regional competition and the older seasons fresher in everyone’s minds.
Spongebob has actually picked back up in quality since 2015.
The subjective quality of the show wouldn’t even matter anyways because kids are the ones who are gonna want to go on the Spongebob ride.
Spongebob Squarepants is a children’s IP after all.
I’m fine not having a SpongeBob ride, but making a Krusty Krab restaurant would be amazing and a lifelong dream
That’s a shame that the iconic sponge didn’t get a ride here
He may just yet. Time will tell…
@@AttractionIdeas The Patrick Show : Fine I'll do it myself
I love the Spongebob ride at Mall of America, and it would be awesome if there was one at Universal
I’d lose my mind and book the first plane to Orlando if they ever re-themed Toon Lagoon to Bikini Bottom, Bilgrat Barges to maybe like a Jellyfish fields/goo lagoon type ride and Ripsaw Falls to an epic spongebob themed log flume adventure
Nickelodeon in general still has a lot of potential for a land of its own with all of its classic ‘90s and current IP even if Spongebob has lost steam (which I also think is not the case).
You also have to consider the rumor that Comcast may be looking into buying ViacomCBS or just it’s assets for themselves. They would own all of Nick and in time may be able to strong arm the competition within the US and beyond to get exclusivity for their own parks. Or they could just license them out for a larger price.
Yeah 100% if Comcast acquires Viacom, Spongebob in the parks becomes way more likely.
@@AttractionIdeas and Star Trek becomes an inevitability. Imagine Epic Universe with the Starship Enterprise docked there.
Paramount is building a theme park in London it may have a Nickelodeon theme land
That's another big thing to consider actually. There is a sizeable group of tourists who come from the UK each year and they tend to spend more time at the resort then your average tourist since Orlando is so far away. Making sure your park is marketable to them is huge.
@@AttractionIdeas Do you think they will build A Paramount park in Orlando or somewhere near to Like in Miami to make sure that our range of universal
It would probably depend on the success of their international parks. If those do well, they may consider it. Though it's also interesting to take a look at Warner Bros who has a few parks overseas. They seem pretty content at the moment to stay out of the states.
@@AttractionIdeas where do you think Warner Bros is going to the US park that’s a good video to make I gave you a idea
Yeah that could be an interesting topic. Since Universal already has probably their most lucrative IP in Harry Potter, they honestly straight up might just not be interested in coming to the states. Though if Warner Bros really wanted to bring a park to the US, they would 100% wait until 2028 once their contract with Six Flags is up for the DC and Looney Tunes IP's.
Man, your editing with all these SpongeBob clips is incredible.
Keep up the great content! I know that attraction videos are a niche genre on youtube, but not many channels can ensue constant interest and bring new information like yours! Continue to make content the way you want! I can tell you have a lot of fun doing it, your channel is gonna blow up in no time!!!!
You can tell this guy had a blast with the editing here. Heck, I learned several new things from this video about why SpongeBob doesn’t even have a ride in the first place. You earned yourself a subscriber!
I always love your delivery in your videos very entertaining to watch keep it up dude!
The only problem is Steven Hillenburg refused to let a Krabby Patty promotion happen with Burger King because he feared people would be disappointed with the taste of this legendary status Burger that is talked up all the time in the show. So he feared people would think badly of the show.
universal's epic universe might be getting a spongebob-themed park section
I have been waiting for this
Man, Epic Universe should make a Spongebob themed-area. It would be incredible to see how they would simulate being underwater.
They could easily add a rock bottom plunge clone to studios and add effects to it
Yeah and if spongebob really did die out anytime soon then they can re-theme it!
@@Undecidedtophat for real, lol theme it BACK to woody woodpecker, and have woody woodpecker EXTREME nuthouse coaster lol
@@JerseyDevils21 LOL that sounds funny
Love your videos because they make really good points about your discussions, and they are really interesting.
Could you heart my comment again please, I edited by accident
I got you old sport
@@AttractionIdeas thank you soooo much, I really appreciate it. Keep making awesome videos for us to enjoy. You are the best. Thank you
I actually used to have those low quality Spongebob toys when I was little. When I saw that image I let out a gasp. You have reminded me of something from my childhood.
Another great video from an awesome channel! Did you see the rumor Comcast may buy ViacomCBS? That means spongebob at the parks!!!!
Yeah that would be huge. It would also be a great way for Comcast to at least try and match Disney's acquisition of 20th Century Fox and AT&T's acquisition of Time Warner.
I found your channel a few months ago and I love your vids. You should make a tier list of every Six Flags park or somth one day.
I had my best experience with the Spongebob 4d attraction at Six flags and Nickelodeon suite resort by holiday inns when I was 8
Its so weird,is an off and on thing,its so weird they havent,even more when they had the nick hotel,the nick studios.
I mean they could do the same thing as the simpsons ride and springfield,maybe do a ride theme to glove world and make the sorroundijg area bikini bottom,or a superhero theme ride based on mermaid man and barnickle boy....
Like you said there so many ideas,but im worried the ip,somewhat timeless,maybe be kinda outdated....
Yeah plenty of times where Spongebob was undoubtedly passed up for some other IP. Unfortunate
I remember the SpongeBob 4D ride at six flag New Orleans when I was a kid
Swme
The problem with Universal is that most of their best rides are third party rides. While someone like Disney has the IPS to make plenty of good rides or good ride ideas.
I think it would be a wise idea to make a spongebob ride/land. Because spongebob appeals to kids, teens, and adults which would attract more attendance.
You also gotta consider that while Sponebob is big in China, Kung Fu Panda might be even bigger, given it's a major film franchise set in China and utilizing a lot of Chinese mythology. They might've just figured that that could be more profitable.
Still, this is certainly still feasible, and Universal's the only one who could properly do it. The Nickelodeon Universes don't actually go that hard on theming, and SeaWorld can't be trusted with a motion simulator, let alone a dark ride. And I mean that, Battle for Eire is already closed.
Remind me why seaworld can’t be trusted
@@crazyfire9470 SeaWorld has been genuinely iffy with this sort of thing. DarKastle closed, nobody likes that Antarctica ride, Submarine Quest is now a persona non grata, and as I said, Battle for Eire has closed without any announcement. It hasn't been great.
I think this kind of theme is brilliant! And kids and adults could enjoy! I'm sad it hasn't been done yet
You brought up a great point about Universal wanting to use Universal owned properties, especially since Universal is barely utilizing their DreamWorks library of films at this point!
spongebob 4d used to play at my local theme park and this video just unlocked the hidden memory of how freaky that paddle ball was in 3d
I love your vids
There is a Nickelodeon Land at Blackpool Pleasure Beach in the UK. There's a couple of SpongeBob rides there but they're outdoor kiddy rides. I'd love to see a thematic indoor ride and/or a real life Krusty Krab
everyone would go to a spongebob theme park, that would be so awesome. no matter how long it takes, he’s an icon. i would pay so much money to go to like a replica of bikini bottom and eat at a krusty krab. or have a theme park ride around it. like you said, so so many options
That area really needs a redo. And honestly, should have been the home of minions. Then that front area can get new rides and experiences
Canadas wonderland had that 4d ride for a long time. I loved it lmao.
My only problem with food, is that Stephen Hillenburg wanted to be sure that the Krabby Patty is never sold. It can't be as good as on the show and it won't be special as just a regular, plain-old hamburger.
Pretty Patties is a great workaround though, because they weren't said to be made with the *Secret Formula.* Just whether people can handle "the evil of colorants" oooh spooky.
Also Krabby Patty ice cream sandwich.
A spongebob ride or land would have been phenomenal and maybe it can still happen. I could see it being like Nintendo World. A nice themed area with a couple themed rides and of course a restaurant called the Krusty Krab.
I want a SpongeBob land at Universal so bad!! 😭 A real life Krusty Krab would make so much money
Kid Cove would be amazing to redo and make a land!
It already has a store that can be used as a gift for a ride. Nice used space and more!
Yesss he uploaded :DDD
I fully recognize Spongebob is a bigger icon for the older Gen Z audience, but that store is still my favorite little relic for Universal. It doesn't really fit the current world of Universal but it's nice they keep it running
i went to universal for the first time in 17 yrs since i last was and i was so stoked to see the store.. they even had the jelly fish having the party !
GIVE US A SPONGEBOB WATER RIDE OR INDOOR SPONGEBOB RIDE!
Please make a video for why there haven’t been themed lands nor attractions for applicable Cartoon Network shows like Ben 10 (2005), We bare bears, Regular Show, Samurai Jack (before it became an adult swim show), and Adventure Time (as far as I know).
yes an adventure time land would be dope but it sounds like it wouldnt be in the US
i’ve had an imaginary cn theme park planned in my head for years. cartoon network seems to be alright with adding rides to parks overseas from time to time, so it would be cool if they could bring something to the other side of the world too. it really deserves a whole park/land to itself though
There used to be a Camp Cartoon Network at Six Flags Great America, but it only had Hanna-Barbera characters despite Johnny Bravo and Dexter being on the sign. There's also a Cartoon Network waterpark in Saudi Arabia, as well as an indoor theme park with Cartoon Network and Marvel rides in Dubai.
That’s new.
@@phillinsogood nooooooooo
SpongeBob will never lose popularity. sure, people may not be watching the newer episodes but literally everyone in the world knows who SpongeBob is. one of the biggest cartoons of all time
So well, you could go jelly fishing, ice cream shop based on being a goofy goober, boating school, ect
The new SpongeBob dark ride coming to Circus Circus in Vegas looks really cool, so there's that.
Talk about the feasibility of Anime like Dragon Ball. I mean Goku has a Balloon in the Macy's Thanksgiving Parade.
I would LOVE a spongebob land. Just as nostalgic as Toy Story Land is
I would honestly say that rebranding Toon Lagoon to Spongebob/Nickelodeon would be a good choice.
I’m at the park rn and this comes up on my recommended 😂
Great video
From another YT video I know that the owners of American Dream put up the Mall Of America in Minnesota as collateral to open up AD so maybe if Comcast came in and purchased that (it has a dreamworks water park as well) maybe we can see this happening. My big prediction would be Spongebob replacing Simpsons land and kids zone since it can apply to parents and children.
That’s strange they have spongebob store - characters / But no Nickelodeon studios building area at all
* I was born in November 1984 , seeing Nickelodeon studios credits ( taped front of live guests at universal studios Orlando Florida) on TV
They could easily replace the Simpsons land area for Glove World
Please make a video discussing why none of the universal studios parks in the world, not just North America, have a the land before time themed land, nor ride.
THIS I also would like to know. I mean it’s old and only the first film was any good, but a Great Valley land with kid rides would be amazing.
Bruh, I like most of the land before time films. Most of them are good. I can remove movies 11 and 14 as being good ones though (and I’d rewatch the land before time 13 over any bad loud house episode, even though the land before time 13 is not one of the film series’ stronger films). With that said, I’d be up for seeing a Great valley themed land mixed as a walk-through area and a play area.
“These things don’t last forever” *Looks at Mickey Mouse at Disney*
As far as the parks being afraid of old/stale IP properties, it worked with Disney’s Pandora. The Avatar film came out in 2009 and no sequels have come out since (even though 4 are planned for the next decade), and yet, Flight of Passage and Na’vi River Journey are some of the most popular and loved attractions. Disney has found a way to make the general public care about Avatar again, when people all but forgot it.
The creator of spongebob never wants a real krabby patty to exist so we will probably never see that happen
He's dead though now
@@noneofyourbusiness1114 still
SpongeBob is absolutely TIMELESS and classic and is universally loved. It needs to be an attraction/land.
Any relationship SpongeBob has had with the Universal parks can pretty much be rooted back to when they still had Nickelodeon Studios, which all us 90s kids still miss but sadly lost part of its purpose the day that Nick stopped using it as an actual production facility for their shows.
1:07 Mr. Krabs: "Doing that would reveal me secret formuler!"
Oh you’re back
Yessir
I don’t think there is a human being on this planet that hasn’t quoted something from SpongeBob.
I've been doing some thinking and I've been wanting this idea;
A PLAYSTATION THEME PARK
A theme park themed to a game console? Or themed to games?
@@smallbrandproductions6906 games
@@TheAnchorArmsChad That would be expeeeeensive, Licensing all those games would be crazy costly, and very challenging dealing with so many different studios. Would never happen for that reason.
This is hilarious I just watched the pretty party episode before watching this video
If I made a spongebob ride it would either be a indoor boat ride or a track less dark ride or a indoor roller coaster with the ride being themed to Mrs puff's boat school.
I think now would be a good time. The show has been doing well again quality wise, the spinoffs are actually good in my opinion albeit controversial (but let's not get into that), and the third movie just released in the US a few months ago and everything seems to be doing well. Hell the main show and Camp Coral are always the top shows on Paramount+. Spongebob may not be as popular as he was in like 2003 but its very clear Nickelodeon is wanting to try new things with the series to keep it fresh and I think its working. If they put the time, effort, and money into an E ticket (or whatever the equivalent to that at Universal is) attraction for SpongeBob I think it would be a huge success. Not only for kids who love the show now but also the adults now who grew up with it.
The song at the start… the nostalgia
I remember riding the spongebob ride all the time at Six Flags over Texas as a kid 🥺
Best spongebob description
I find it ironic that I literally just went to a spongebob based restaurant the other day and this talking of spongebob universal
I remember riding The Spongebob 4D ride when it came to Dollywood it was a fun 4D ride
I wat hed spongebob in late middleschool and highschool. My kids watch it. No trip to Universal is complete without partying in spongebobs pineapple and a meet and greet. A kidszone presence would be a big hit.
used to work the sponge bob ride at SFGA...i can recite it word for word
I think Universal could update their water play land and retheme it to sponge bob otherwise I think the time has passed for a major attraction
I've been on that 4d ride. They had it at Carowinds lmao lime 14 years ago
I MISS JIMMY NEUTRON NICKTOONS BLAST! :(
This video is three years old. Even today when I walk past SpongeBob Storepants, I just wonder how much money USO has lost by not having a Krusty Krab. A SpongeBob land would be cool, but I get why not. Even one ride would be cool. But again, I can see why not. But a Krusty Krab themed quick service seems like a no brainer. Minimal investment to theme one. And the ROI would be amazing.
Kelp bar, kelp jerky, barnacles chip, maybe chum for adult and so on
About relevance, Harry Potter isn't exactly the most current IP in the cultural zeitgeist and hasn't been for years at this point (and the Magical Beasts franchise sure hasn't done them any favors). And yet the Magical World of Harry Potter is a massive hit to this day, due in large part to nostalgia (and of course the excellence of the attractions and the land's immersion). I see no reason why SpongeBob, even if it was losing steam, would be a bad investment.
Sponge Bob log jammer style dark ride. It can be like a tour of Bikini bottom and you see his house, the krusty krab and antics ensue.
Also the The Nickelodeon Hotel.
With how big of a disaster that was.
It surely stained a few minds of the big executives.