FIRST 90 days of a Google Ads Campaign (Managing Client Expectations)

The first 90 days for any new Google Ads campaign are the most important, this is how you make sure you will see success with your new Google Ads campaign.
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[@AaronYoungGoogleAds]

👉 Learn how to optimise your Performance Max & Google Shopping campaigns CORRECTLY in 2023 with my FREE Google Ads eCommerce Optimisation Checklist. www.definedigitalacademy.com/ecommerce-google-ads-optimisation-checklist
👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: www.definedigitalacademy.com/google-ads-checklist

[@Entity9009]

Literally going to screenshot that timeline chart and send to my clients. It's so frequent I get the "when will I see results" or "are they even working" sort of questions. I often say "do you take action immediately after seeing an ad?" and the client's answer is almost always no. Just answered their own question haha

[@AaronYoungGoogleAds]

Glad that helped you Natalie 😄

[@Suzyfit]

Hi Natalie, I'm just wondering if I want to start working as a freelancer, do I charge client just for setting up the campaign? How I charge them after that or in your experience, what is the progress of working with a client? (set up their campaign, wait for report, optimise it, etc.) and how would you charge them? Thank you in advance xx

[@svetlanama6814]

Thank you Aaron!! This is invaluable!

[@JenniferTorres-hz7if]

Nice video. Thank you for this information!

[@shane-kj9wn]

Thanks Aaron

[@LizaThomson]

Good one! Perfect

[@tbutt2777]

Nice one. Thank you

[@hdj3229]

perfect

[@oliviaoxley]

I can’t thank you enough for these informative uploads thank you Aaron!!

[@AaronYoungGoogleAds]

My pleasure Olivia

[@kostimos]

Much appreciated for your videos Aaron thank you so much

[@AaronYoungGoogleAds]

My pleasure Konstantin

[@DavidBradshaw-ms6fg]

Good video!

[@joebuchanan8141]

Hey mate thanks for the video's!
Any chance you can make one on exactly how to optimise your ad if it's not getting you many conversions but has a high click through rate? And/or how to know what elements of your ad to use and exclude when you pause it and make a split test ad?
For example - how to know if a headline from your under performing ad is the problem or if it's the description that's causing the issue?

[@KellMediaGroup]

At what point would you implement a CPA versus after starting clicks

[@brayandem4124]

Hey Aaron I have a question what makes your landing pages so high in conversion rate?

[@lbzorz]

Hi Aaron, I have a question about Headlines and descriptions. Google tells you you need to fill in all the fields to increase optimization, but it sounds like you advise to only use a few headlines and descriptions, so you can effectively test which bits of text actually are working.
The way I have my ads set up at the moment is lots of headlines and descriptions in my Ad group.
I guess I want to know should i only use 3/4 headlines per ad for example, giving me the ability to create more ads with different headlines.

[@lordcronos5648]

Hi Aaron! Great video and a lot of info. Please help me with a information. When can I add new as group in a new campain? And how many at a time? Thanx a lot

[@bcbfd5108]

Is there a limit on the length of a skippable video ad?

[@gabesstarwarscollection]

My Google Search Ad is on the "Review" step and any time it is here it says "checking for errors." When I check back the next day, it typically erases everything I do and does not save the draft properly. My Headlines missing, descriptions missing, settings gone, everything erased. Why doesn't it auto save??? It says "saving draft" and the circle spins forever. And when I come back the next day it did not in fact save the draft. This has happened twice now, I remade it, and am hoping Google and review the dang thing before it erases. I can't believe there's not a manual "save draft" button anywhere.

[@michalnatripu]

Any recommendation where to see "Search terms" when it is now removed from Google Ads?

[@tahada2964]

Hello Aaron I would like to ask if you are talking about advertising like renting or selling houses or something like that, because if I am selling a physical or digital product at 50$ it is not logical to keep spending money daily and not seeing results in the first week? If I am wrong please correct me I am new to google ads I've been using Facebook ads.

[@ReviewMonkey-fv8dv]

So you start with manual ppc? Or maximize clicks. Keep bid super low?

[@kurus3]

What is the minimum for testing?

[@Criticalfarmer999]

Hi, Im wondering if your client only wants to pay you for one month and see if you are bringing them in results or not, then do I just have to tell them that they might not see results in only a month and that they need longer time than that to see results? And should I not get paid for the first 30 days and wait until they get results before they pay me?

[@marcuscabrera4079]

Would you ad/edit campaigns by adding ad groups within the campaign? You wouldn't edit the previous ad, would you?

[@aireisorentertainment3143]

Hi Aaron. So is it only after the first 90 days that you can raise the spending budget? And before it, the campaign should be gathering data and getting optimized? Or is it possible to raise the budget during the first 90 days?

[@AaronYoungGoogleAds]

Yes you can raise the budget in the first 90 days - but remember most times increased budgets will just magnify your current results. So I usually wait until I am happy with the results before I increase the budget

[@thelastbrobo7826]

​@AaronYoungGoogleAds Does that mean you should start with a very low budget?

[@user-gj1zw5jg1m]

Hi Aaron, your videos are great! In which match type do you usually add search terms?

[@AaronYoungGoogleAds]

Hi Shahar, I will usually start with 1 or 2 longer tail broad match phrases (3-5 words) and then run search term audits 2-3x times a week where I add in extra negative keywords and build out a list of phrase & exact match keywords

[@aronuchukwuezugo615]

What would have made this video more practical would be you including.
Amount spend within those 90 days and also if clients would be willing to spend that amount and not be guaranteed profit.

[@Nolanf468]

For that information you need to ak your clients and to set the Expectations rather low in the first 5-6 weeks

[@abbcc555]

This is the question. Would you spend hundreds of dollars without any proof of success? I fear that to get in a position of making such decisions in a succesfull company really requires to say no to suggestions like that. I really don't understand how people lure in their first clients but I'm beginning to believe that they simply pay for their ads themselves.

[@destinyschild5768]

@@abbcc555I work at a marketing agency and we don’t pay for ad budget the client does. From my experience only clients that believe in marketing will take the risk and spend for 3 months to see the results but there are other clients that after 3 weeks of no conversions they want to give up but that’s because they had unrealistic expectations. At the end of the day there is no lead generation tactic that works quickly especially if you’re selling a high priced service or product. So if they want to give up then it’s better to let them go and move on. Marketing and sales is not magic it takes time and the business owners that understand will become successful and the ones who don’t will remain small and struggling.

[@preetpalsingh4293]

Hi Aaron, I’ve created my first ever shopping campaign and it’s not spending any of my budget, is this normal during the first few days?

[@jasmineob698]

Hey there..the same problem here..Did you got an answer? 😁

[@mrmarkl328]

It’s the bid

[@rohitkewat4146]

I have a budget of only $50, so will my first sale come from Google Ads in this budget?

[@Nolanf468]

could be yes, if you target your audience nicely

[@destinyschild5768]

I work at a marketing agency and you need at least $1000 ad budget for the month but it depends how competitive your niche is. More competition requires more money.

[@kellykiser7600]

Agreed. @@destinyschild5768

[@karimssomewhere1460]

Now the question @Aaron is if the client will accept the fact he will be spending a budget for the first 30 days, without constant results and just waiting for the algorithm to learn about the Marketing goals.

[@aronuchukwuezugo615]

I also want to know

[@mghezzi]

It’s our job as marketing experts to help educate them on that fact, and if they’re not willing to accept that fact, then Google Ads is probably not for them.

[@EliasThys-nr4vq]

hmm