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The Hollywood history of Oscars fashion : How film award red carpets became fashion shows
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- čas přidán 21. 03. 2024
- Do we watch the Academy Awards and other film awards shows for the films, or the fashion show that red carpets have become over the past century of fashion history? Oscars fashion is a huge part of celebrity culture, and the evolution of red carpet fashion from the golden age of cinema to the present tells us so much about Hollywood marketing and corporate interest in fashion.
It's surprising given the huge reach of the Oscars, but the first Academy Awards had no red carpet, no red carpet fashion, and no media coverage! But red carpet history doesn't begin with the Academy Awards. Red carpets were a feature of the first film premieres in the golden age of Hollywood, featuring designer looks often made by the same costume design departments that dressed Hollywood stars for their movie roles! These early red carpets were an important part of fashion evolution in America, letting designers move from costume design in film to careers in couture fashion for their celebrity clients.
The history of awards show fashion really starts in 1945, when the Oscars added a red carpet at a new venue, inviting fans to watch in person from bleachers and listen at home with a radio broadcast. The next step in the evolution of red carpet fashion was the Oscars' move to TV! The old studio model still played a role in Hollywood history, and they were nervous about the change, but the opportunity for sponsor money and marketing outweighed all of that. With the red carpet dresses visible to all, fashion analysis became especially intertwined with celebrity culture. Hollywood costume designer Edith Head was brought in to coordinate the awards shows fashion, leaving her mark on the history of fashion design. But as fashion evolved, the history of fashion design became increasingly focused on designer names who provided dresses to celebrities as a form of advertizing. While early Hollywood was using fashion to advertize for films, today's Hollywood red carpets use films to advertize for fashion.
The Oscars are great fun to watch, but celebrity culture history is full of sneaky marketing, and the Academy Awards are no different. The importance of fashion history is about understanding the clothes we admire and why they are the way they are, including on the red carpet! Enjoy the show, consider how fashion analysis is being reported, and don't forget to advocate for costume designers and departments to be paid fairly. #NakedWithoutUs
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I loved Jennifer Lawrence's answer years ago when she was asked about her clothes, and she was: "This is my top, this is my skirt. Next!"
Hearing about Marilyn Monroe’s dress ripping before she went on stage makes me think about all the uproar this year when the zipper broke on Emma Stone’s Vuitton dress. Even high end gowns can have issues - it doesn’t mean it’s shoddy workmanship or cheap materials (though it may be!). It could just be that the final version of the dress was a skootch overfitted, or the actress changed shoes at the last minute, leaving a skirt a bit too long, or any one of a hundred other things. There’s a reason why most of us don’t wear non-stretch clothing tailored to fit us like a second skin in our day to day lives…
About men's formal clothes, I know that it wasn't on the Oscars but David Tennant's clothes on the BAFTA were just *chef's kiss* for me! His clothes were exactly what I've been says that we should bring back to men's fashion while also not completely "breaking out of the mold" of modern men's formal fashion. And I absolutely loved it!
I agree. Especially since he had two outfits.
One was a kilt, which he rocked !
And two was the "Cosmic" suit that matched his wife's outfit perfectly.
I love how you bring historical fashion to the forefront by connecting it to modern day things that are part of our everyday culture.
Thank you for that last bit about paying your costumers better. He certainly made a statement.
I remember in the early 1960s when I was very young (like five or six) and watching the film The Ten Commandments with my mother. The beautiful costumes that the Egyptians wore, especially the women, put stars in my young, impressionable eyes! Sometime later, my mom and dad went to a black tie ball event for his club. My mother was dressed in the same flowing chiffons and jeweled necklines as the movie! I asked her if the ball was in Egypt! No, but Edith Head's designs were still making waves in the formal wear world almost ten years after the movie! As I grew up, the hippies took over fashion (and I still look like one most days!) but by my twenties, Chinatown came out and suddenly the 1940s were in style again! Films and their costumers have been shaping fashion for as long as I can remember now., but I wouldn't give a plug nickel for most of what I see on fashion week or the red carpet these days! Dare we hope they come out with another really cool period piece film? ❤ And yes, PAY YOUR COSTUMERS BETTER! Maybe we'll get better trickle-down fashions then! Take care now! 😊
Love the mention of John Cena at the end, there. Also, anyone else quietly concerned about how Zendaya is doing after that, uh, "armour" outfit and all the "commentary" it got? She's been very upfront about her social anxiety in the past and, as someone with social anxiety myself, major kudos to her cojones and I hope she was very well-paid to wear it. 😅
this is a really well done video. Though I have to say, the camera unfocusing right when you said "Muddying the waters" with the avertisements was actually kinda brillant. Not sure if it was on purpous or not, but it worked for the visual idea of the red carpet causing conflicting ideas of avertisement and fashion.
There is precisely *one* "red carpet" look that I have liked well enough to save a photo of it. Billy Porter, in a tux jacket and a floor-length hooped black velvet skirt. (THe photo I have of it is of him, in that outfit, on the porch of one of the houses on Sesame Street.)
I just wish the designer had provided better petticoats so we couldn't see the hoop wires through the velvet... *sighs*
As a man, I wish that men's formal clothing was less boring. I have worn a tuxedo a couple of times and the best choice we have is a vest instead of a cummerbund.
I've never been interested in celebrity culture nor high end fashion, but I will say you made the history behind it interesting.
I don't generally watch the Oscars, let alone the red carpet, or follow live-tweeting, etc. However, there are a few dresses I've learned about after the fact that I find memorable for various reasons:
Rita Moreno refashioning her 1962 Oscar gown for 2018: ches's kiss!
And anything Cher, because, well, Cher.
And Billy Porter's tuxedo gown by Siriano.
Is this a new camera or lens? The balance looks a bit off or at least different. Can't figure out exactly how.
what a cool story of history. Thank you for sharing. ALso side note love how your camera is determined to see those flowers as the primary thing to focus on.
Thinking of parallels between the Oscars (Baftas etc.) and events like the Met Gala...
This is bringing 99% Invisible energy. Great video.
I don't watch any of the awards shows and I really couldn't care less about celebrity culture, but I do enjoy looking at media coverage just to see what the various designers came up with. It's more the creativity (or lack therof) that interests me. This is usually really fun with the Met Ball.
I'm not into fashion but I like sewing and learning. I love learning new tidbits here and there. I can never stop learning.
What I find interesting is the summer and winter trends are announced super early. Before the award season.
I find it helpful to listen to breakdowns of the high fashion because it helps you understand how it goes into regular fashion and learn the speed of fast fashion... Or to guess how many months before it winds up in thrift stores. I don't follow fast fashion bur I like to know when my preferred cut is back in fashion to stock up and last me the next 10 years 😂.
Parasocial relationships is why I thibk Creator audience boundaries are important and ahould be encouraged. Also why people who are "Stans" kinda scare me
Thank you for touching upon an interesting side of something that I also don't normally have an interest in!
Very cool, thanks!
I absolutely support "pay your costumers better"
I have not paid enough attention to the Oscars, or what people wear to them, or the scandal around or behind the clothes.
Usually, I love clothes because they look wonderful (an abstraction)
brilliant!
That ending! Yessss!🤣💜
I love the topic/your insight here, but I really wish you would have included more images of the examples you brought up throughout.
I didn't watch them, but i did get the reference at the end. 😂 Only because my husband saw a tick Tok about it and described it. But yes pay them better. Everyone deserves a thriving wage!
I watch the Oscars because movies are my hobby and its movie Super Bowl. I am interested in historical fashion, but not really modern fashion. However, my daughter is. And I've started to watch the pre-show with her just because it's a place our interests connect.
I own an Adrian cocktail dress from he 1940s. It was the "in house" brand for Garfinkel's in Wshington, DC.
I actually can’t stand most of the outfits that modern fashion designers produce! I really liked 1970s Laura Ashley … but that comes as no surprise when my favourite fashion eras are some of the less-dramatic Victorian ones! Ashley-does-Victorian was a great idea!
Parasocial relationship in action: this video first came through my feed yesterday, but I wasn’t really feeling it bc I could care less about the Oscar’s or modern fashion. Today when it came through, I was thinking that given the intensity of your research, the passion for the subjects you cover and the wonderful giant dose of snark in every video, I thought to myself that I learn something new, have something interesting to think about, and laugh several times from each video, I realized this would be a video worth watching. This is what you were talking about with parasocial relationships, right? I feel I know you in some respects. I may have caught an awards show here and there. I know my mom always watched it and I had a roommate who loved the Oscars and Grammys. But, the only attention I ever paid to fashion is watching that show with Joan Rovers (don’t remember the name) where she and her cohorts would DECIMATE red carpet looks. Geez, should was SAVAGE not that stuff was hilarious 😂. I figured it was for money… I was cracking up at the end when you kept pointing out every step was for money and publicity. Snark, delivered, lol. I’m glad I watched this. I was actually curious as to why people actually give AF. Take care.
I can't stop thinking about if there's any connection between the trends of runway show as avant-garde art project and celebrity event as fashion show. Anyways.
Cher.s dress recently reworn is one of my favorites
It is interesting how fashion developed in the US.
My dude. You cannot possibly think that Clytemnestra killed Agamemnon because he "took a mistress". Before leaving for Troy, Agamemnon killed his own daughter, Iphigenia, to gain favour with the gods and have swift winds, after lying to her that she was being brought along to be married off to Achilles. Clytemnestra was ALSO convinced that Iphigenia was getting married. Then Agamemnon leaves, and comes back, and he's just totally expecting her to be a good, obedient wife like he didn't murder her child in front of her? So Clytemnestra murders him in revenge for killing her fucking daughter. The fact that anyone is retelling this story as "Clytemnestra murdered her husband for taking a mistress" is abysmal. I'm not blaming you, I'm sure that's how you heard it, but oh my god. Someone really read the Oresteia and thought "Clytemnestra is a jealous bitch and had no reason to kill her poor innocent husband", and retold it like that, huh.
Did V use a new lens or camera? The image looks a bit distorted in the middle.
I keep thinking how awful and tedious it must be, to have to devote up to a year (or so I've read) to the negotiations, design, creation, and fitting of an outfit that will be worn for a few hours. Having to hit the red carpet at all, and pose for the photogs, and say a few carefully crafted banalities over and over again, and be judged all over social media right down to the stitching on the seams... it's part of their job, they're contractually obligated to do it, and it just seems so intrusive and depersonalizing. Like a livestock auction.
I've given up watching the Oscars because generally I haven't seen (or even heard of) most of the people and films nominated. The after-show press coverage shows the clothes. I have to guess the dresses and men's outfits are loaned: many don't fit well and some even have labels still attached. Very little attention seems to be paid to whether the garment is flattering. I'm old enough to remember when that was what mattered in picking out clothes. If you had less than shapely legs, you didn't wear a dress with a waist-high slit.
I remember, in my very early twenties, trying on this gorgeous dress in a store that looked like draped liquid metal and thinking I wanted to wear it, or something very like it, on the red carpet if I ever got to be on one.
I would still wear t f out of that gown.
Thanks for the history! I have never watched the Oscar's, but I do sometimes enjoy looking at the clothes after the fact. I'm also a sucker for pretty clothes. I have really been enjoying the recent uptick in interesting menswear at the show, especially as it has been spearheaded by gay men of color.
I've never been one for fashion or evrn paid attention to what was worn on the red carpet by whom. I remember occasionally seeing tabliods talking about how scandalous Cher's dresses were and how she may as well of been naked. However since Morgan Donner xoined the phrase history bounding, I have been paying a little more attention. Ironically now days when celebreties are bashing corsets i just roll my eyes and mentally tell myself they are such hypocrites when their dresses and busters are all boned to hold shape. But i do love historical fashion and for the enzt dance my duaghter wants a crinoline dress. Hello pintrest my old friend! I get to see every shape of crinoline dress put there. I found recently that i fell in live with Emporess Sisi's corination gown. It just comes of as both cottage core and classy for the time period as well as having the traditional Hungarian look about it. So i am loosly styling my duaghter's croinline dress off that. I love the deep V bodice with the mock laces over lace. We aren't doing an apron or a train as we learned that with the bustle gown just how much the train gets stepped on. But we are doing a cotton eyelet bodice and skirt that I found from a small business on Amazon. And then i have some emroidered tulle to use to recreate the deep V shape of the bodice. Not sure yet what we are going to do for the mock laces yet. I mught just use some leftover flower trim from the bustle dress, which i so go from a small business on Amazon. I love it when I can support a small business. I have a couple of patterns from TV that I'm going to use for this dress. I bought her a crinoline that we can adjust the hoops on to give her skirt the proper bell shape wirh and we still have her corset from the bustle dress to help support evrything. Then she can dance the night away feeling like a princess. Now I'm feeling a bit like a fashion/costume designer myself. As always live your content and this designer is getting paid with copious amounts of choclate and hugs. The best form of payment. 😉😁💕
I'm 56 yrd old and I've only watched the Oscars once. I was 16. It's boring, it's tedious, and in the words of Charles Bukowski it's 'self-congratulatory nonsense as the famous gather to applaud their seeming greatness'. I will say I grew up in southern California where celebrities are afforded a higher status than mere mortals. So I find the whole industry tiresome. Honestly, they should have left to to be a small inter-industry award show.
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fun fact the para social relationship per dates movies, jo's boy's has 3 chapters of fictionized account of 'lion hunters' as the author called them, as an autograph mania. which the author was not impressed with. Mrs. Jo as she is thus known among other things made a mental note never to go never near a town she was expressly invited to because then inviters were being creepy. The author was known to put twists of true experiences in their novels and does preface that the chapters actually happened presumably to them or an author they were who they were friends with
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It's nice to see that some of the men are starting to dress in a more interesting way, so that "what are you wearing?" is a more gender neutral question. I'm all for talking about fashion as art, but it's weird when the men get asked completely different questions
My favorite oscars outfit is Eugene Lee Yang's red dress from this year. 🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈🏳️🌈
I will look at photos of the fashion later since I don't really care and am more into 1950's and 40's styles so modern styles don't really appeal. I also am the 40 year old mom of a 4 year old I don't have time to watch new films so I don't know half the people.
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Loved the video, but put the camera more away from your face. It was done this weird foreshortening thingy.
Are you using a fish eye lens or something? Your face seems distorted in the front shots of this video, but not in the side views? I don't know camera terms, but it's distracting.