Your Entire Life Is Fashion Now
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- čas přidán 5. 09. 2024
- "Living a stylish life goes far beyond your wardrobe; your home and office - and how you choose to decorate them - should be as well-considered as your clothes." - Mr Porter 'Home' section header.
Why does everyone want you to turn your entire life into a display of fashion? And should you care? Let's take a look at some of the key 'fashion homeware' items and how closely they've become linked to our clothes, as well as my personal experience with these items as a fashion fan.
Brb, gonna go burn some more candles and play Elden Ring on a giant RGB shoe.
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IM GONNA CONSOOOOOOOM!
😂
It's all about selling you a lifestyle. Brands have ran out of ways to improve a lot of products without extending it's life, and ofc they don't want to do that! So they make up a 'lifestyle' that you buy into, the idea is that the product will bring you closer the the lifestyle they are advertising. Edward Bernays was a capitalist fixated on the idea of how you are able to sell cereal to everybody. He wrote a book called 'Propaganda' in 1928 which is still employed to this day by corporations. Even though he wasn't exactly 'evil', he was indeed the guy who managed to crack the idea that if you market to kids you have them for life. He wrote that a brand should create a society of desires, "what if we can make people think that they can achieve a higher purpose through consumption". This applies to every single industry you can think of. If you can make someone think that they will never really be a 'true member of the club' without owning an item, they will buy it.
We live under capitalism, the only thing we have to do is consume to fill the void. Be into whatever you like, but please keep in mind the level of manipulation that does go into marketing these products.
"running shoes" cuz sure you can't just use any pair of shoes if you wanna run you need them
Very well said
@@Jefersjnhave you ever tried to run with Chuck Taylor or Vans lol
If you run often you need good shoes that are going to absorb shock and spare your entire body
bro, start thinking for yourself maybe?
don't lie antwon, you made this video just to talk about your shoe pc
Alright you got me
The yellow chair❤
As a rule of thumb, interior decor speaks Italian, perfume, French. Diptyque, Berger, Trudon. Anything perfume that deserves a store in the Marais is probably trustworthy. If you care about natural ingredients, take a look at Essential Parfums and their candles. People use Dior candles too (Gris Montaigne, say). I think Philippe Starck had a collab with Berger.
Design is Italian, lamps most of all. Gae Aulenti, Giò Ponti, Castiglioni, Magistretti, Munari. Etc.
This is a sure fire way to spend too much money
And there's basically no upper limit!
Excellent video once again, Alfred. This is a big trend I've noticed around the early 2020s, especially with Hypebeast expanding their blogs into cars and gaming. There are more and more mood-board centered Instagram archives of old and new product designs, and the list goes on and on. Thank you for putting into words what I'm still finding the right words for!!
Cars have been fashion statement since forever.
Audi TT, Smart, french cabrios and just about all the luxury cars.
@@RegenTonnenEnteVery true! Especially with European imports. Now we're seeing it happen to Japanese tuner cars, old and new.
Super interesting to watch as someone who is MORE into Interior Design than fashion. I like both but I think the private aspect of Interiors (I don't really post stuff on social media) makes me feel safer. I can explore my taste without as much immediate judgement as there would be with fashion :)
I hope I'll be able to take my fashion interest from theory to praxis as I get more confident though. One of the reasons I've been watching your channel for quite some time now!
You’re into interior _decorating,_ not interior _design._ There’s a big difference.
Interior decoration is about putting pretty things on shelves and painting a feature wall. Interior design is about knowing where to put walls up, what lighting to use and where to install it, spatial relationships, textiles and materials, finishes, construction, drafting, and how to make a space functional and livable.
Please don’t confuse the two.
I'm so glad I'm not a fashion person.
As a no-candle experts but a lover of candles, if the scent is nice and it makes you huddle up watching good movie with friend or lover then it's done it's job.
Hair looking fresh in this one Alfonso, I think I prefer it tbh
yooo thanks!
I feel like I consume far less once I cut my social media use by like 99%. Now I truly only buy what I love and I very very very rarely do I experience fomo. I have a diptyque candle next to my Target candles.
I’m liking this content revolving around critiquing the “culture” around “fashion.”
Companies need to expand its product range to get into your wallet. While I can see the appeal for content creators since their business hinges on making content. Most people need to understand that it’s all for entertainment.
This idea of fashion selling things outside of typical clothing, shoes etc reminds me of cribs. We wanted to know how celebrities and public figures lived. What they had in their home and what they wore. Now in the age of everyone having a camera, people feel inclined to flex. Most of the times tho I feel like these companies are all making fools of us by taking our money year over year, month over month since there will always be something new to buy. ☠️
I love when they’re intentional. Like when ikea had that streetwear collab from stamp’d ending (or at least catching the most attention) with Virgil/Off-White. Really smart design either attempting to elevate something simple or bring something that brands can create synthesis.
This is an interesting enmeshment between industrial/product design and fashion. In my industry, you'll have fellow designers buy shit like the Philippe Starck juicer, a juicer that is objectively terrible for the job, but looks cool. I own a Wassily Chair that is unbelievably uncomfortable but looks trendy and cool. It's interesting that the realm of being hyper-particular about interior and home design has blown up due to Instagram and TikTok.
That being said, Margiela's Jazz Club candle is one of the best scents I've smelled and worth the price
Probably my favourite video of yours so far! Many good points!
Thanks so much!
It’s too exhausting lol. You can’t have EVERYTHING fashionable. Your laundry eventually piles up and the bathroom needs cleaning. …..I can’t find that fancy soap I bought….
Anyone who buys premium soap is my enemy.
The unscented medical soap is all everyone could ever need.
All I care about is whether they wash their ass
But my hands *could* smell like fashionable luxury lifestyle 🥹
Probably one of your most unique video ideas but more than that, it is 1000% a topic that needed to be talked about
Imo the relation between clothes and fashion-izing the rest of your life isn’t inherently bad though I do gotta say that with how much it is glorified in social media it does kind of foment fear of missing out which leads to consumerism. Regarding this whole thing the main takeaway for me is just consuming intentionally and one step at a time
Great video, I was thinking about this topic recently. I believe that additionally a good portion of the social-media fashion generation got access to adult money in the last few years. Getting out of their parents homes and student dorms and into their first real places. Since it's that crowd that has been socialized by the internet fashion sphere to heavily curate their style its kinda logical that this behaviour now extends beyond the wardrobe to the whole home. And of course brands are more then willing to grab that additional spending-power 🤑
I always take a second or two to reflect on something I want to purchase these days. Like, am I buying into consumerism, or is the item really valuable to me ?
I used to buy things and thinking it through after some days/weeks, I realized I had no clue why I was buying them in the first place, a complete disconnect, especially non clothing stuff. I also wonder how influencers deal with the huge amount of stuff they buy/receive for content. Surely Antwon has a storage depot somewhere. I know he wears some of the jewelry I craft, and I'd wager he has received quite some more after getting into it some time ago.
That's a good way of looking at it for sure and I've had exactly the same thing multiple times.
I do have waay too much stuff haha, but still love the pieces you've generously made for me - literally wore the buster sword pendant yesterday!
completely agree with you, this goes further in the books I read and coffee table books. I need to be wealthy to truly live the life. But for the moment I tend to have certain pieces rather then it be everything.
"They enjoy it in the wrong way and for the wrong reason"
This is wisdom.
I love this analysis. I feel like there hasn't been much talk about this, more of an unspoken concept. Love the breakdown.
Everything on the internet has to be sooo marketable to the point that idea of the being internet more 'real' than the stuff on TV hasn't even been true for a very long time.
It's not even just clothes or fashion that have to be aesthetically pleasing. The person themselves, more times than not, has to be attractive too. It's not a coincidence that every new internet celeb already looks good in gucci.
This is a great point ive been thinking about this lately
I can't that shoe-shaped case has to be horrible as a case in functionality. In fact it looks horrible too.
Overall I think it’s net positive to bring design appreciation and an aesthetic lifestyle to the masses, just as long as we don’t get too lost in the pressure to consume or keep up
Cool video but I would’ve appreciated more of a heads up that this is essentially a sponsored bit for Cooler Master’s sneaker PC. Get the bread but just let us know is all I’m asking.
They sent me the PC on the basis that I'd feature it somewhere but it wasn't a 'paid feature' as such. I try and be transparent as possible when it comes to any brand deals so be assured if I'm getting paid for something I'll always use the phrase 'paid sponsors' - when things are gifted, I'll say "brand x sent this to me". I appreciate you mentioning this though, going to see what else I can do to clarify these relationships where possible. Not trying to dupe/mislead anywhere, so I certainly don't want anyone coming away feeling that way
So much tongue in cheek, and so many great one-liners. Well done, had me smirking all through out! 😂❤
I haven't bought any of the on trend stuff, I believe because I largely don't interact with fashion via influencers (I intentionally don't watch tiktok/reels/shorts at all). Almost all of my inspo comes from fiction and directly from the designers. I am, however, a bit into perfume, and I have bought a sample of the perfume BBS made because I was curious what it would smell like.
The people they’re selling to are getting older and buying homes I definitely felt the switch myself of decorating my apartment and making it fit my lifestyle not just my clothes the younger me was just focus on clothes and it’s nice to see the switch and what I’m looking at be similar to what I’m thinking because I like this which I feel like I’m Adulting and I’m getting older and the trends are following in that direction
Worth considering that an interior space is often a collaboration... I live with three other people and they all have different ideas on what makes a space comfortable... different ideas on how much stuff should be on a shelf, what is and isn't worth display... the balance of functionality and frivolity... I have one space that I broadcast to social media and think very differently about what is within the frame compared to a bedroom/living room/kitchen where I'm compromising so that everyone feels comfortable... and I guess that's my primary concern... comfort... Fashion (at least for me) plays very little into those considerations.
clothing brands branching out into other fronts such as accessories and knick knacks and books and whatnot is nothing new, but i think it's comparable to what apple does with its marketing. in its simplest form, apple sells tech with their brand designed to work together with its other tech seamlessly. much more functional and practical when conpared to clothing, obviously.
but remove funtion, remove the brand, and apple now becomes "you can now buy our brand in multiple ways" (smartwatches, phones, tablets, speakers, headsets, conputers, etc.). more fashion companies are starting to do the same thing, instead of tech its just accessories and whatnot. remove the function, remove the branding, and "you can now buy our brand in multiple ways" (clothing, tools, candles, decor, etc). apple influenced the way companies want to market their brand for the long con, and that influence is that companies with weight to their name in one market can expand into other unrelated markets, even if you've never played the game before, just because you've a proven successful brand.
Thanks for the video Anthill.
🙏
Idk how aesop is dominating when Public Goods looks infinitely better on the shelf
As always a unique and insightful take that makes your channel distinguished from others
My lifestyle mood board consists of my rick owens turbo wpns, toki doki unicorns, various cool poker cards, and a shit ton of gunpla and acrylic standees
impeccable taste
antwon, thanks for another cool video!
got a question for you (not about subject btw):
if you would be in tokyo, japan - which stores or shops would you visit? i don't know if you been there, but maybe dreamed about it or just something comes to your mind (like acronym or kapital for example)
thanks in advance, other people are welcome too!
Thanks! I have been to Japan (back in 2016) but it was really before I was as into clothes as I am now. So I'm not sure about too many specific stores (save from TNF Purple Label and the many Kapital stores) but just wandering around the various shopping districts is great for checking out some cool stuff. I know there are also some well-known vintage/second hand places which are worth a look but I'm not sure of any names off the top of my head.
Acronym is actually not great to buy in Japan, tends to be more expensive than EU/US
Zara, here in Rotterdam, just opened a full sized cafe in their -1 floor. It's full of candles, kitchen ware, and other home bits. Shoppers were standing in front of the entrance on opening day. Rotterdam is definitely not a fashion city, so there must be something we are not seeing.
New hair style goes hard
Shoe pc giving reebok fury vibes !!!
I can see it - maybe that was part of the inspo
My gaming PC is 10 years old and looks like a potato.
'held together with duct tape' is a powerful look
Nice video alfred!
Personally I also kind of like the idea of making even your technological items more personalised (that is why I miss the era of phones that had a strap hole and easily customisable tones as well)
I guess to an extent changing my ps5 plates to a wood grain finish ones could be part of it, but I wonder how much big tech companies enjoy that, cause if everyone uses the same kind of phone or accessory and it has the same form (like an iphone, which is always Iphone-shaped)
it kind of acts like a promotion of sorts, as it becomes the Norm of how a phone looks, and so people would follow suit.
But if Idk if your phone looked like a pill bug everyone would start thinking of which bug you could turn into a phone next
I'm halfway through the video right now so strike me down if I'm wrong but is this video treating "fashion extends to your whole lifestyle and home design" thing as a new, developing trend?
Is this in complete ignorance of the fact that this has been true since the inception of the concept of fashion or anything adjacent to that? Weren't even the rice lords of the very first flickers of emerging civilisation conducting their behaviour to impose, living in more expensive homes and wearing clothes that displayed their wealth and status at least inadvertently?
I'm glad I scrolled down into the comments and saw at least one person mention Edward Bernays because he couldn't be more relevant in this context but also I feel like I'm having a stroke hearing about the interior of a home being an accessory of fashion like it's a breakthrough in human history. Mary Eliza Haweis was writing about this shit in the 1880s, it's just being presented here from the lens of commercial clothing fashion. I'm not learned on this or anything I'm just vaguely aware of it but it also seems so screamingly obvious to me that I'm confused that this is a revelation to anybody besides the fact that social media has reshaped how it's communicated.
This is all my go to tat to send as gifts. I don't like buying things that they could have just got at the local mall.
Haha you know Ant has run out of inspiration when he makes a video about candles😂. On the real though, I have ideas for you: you mentioned making content about archival pieces a while ago, I think it’s safe to say we’re all very much interested!😊 Thanks!
You might like the next video 👀
@@ThisIsAntwonI ❤ you 🙌🏾
Fashion is a lifestyle, that’s what you wear, where you live, what and who you surround yourself with
You should look into the MG 1/100-scale Supreme Gundam kit.
I think there are two different consumers for these products. The first type is the status symbol consumer. High-end fashion is a status symbol for these folks, so when they buy these products, it is an obvious extension of their "status." The second consumer I call the beauty lover. I think this consumer loves the asthetic of a brand and that love carries over into the fashion adjacent products from that brand.
"Was" is the keyword. We are making a big U turn in that matter and the trend trickling down to bottom is a sign that we are trough with it.
Everyone focuses on how they look but no one on WHAT THEY DO in that fit. Everyone just mannequins
No way Antwon is a playnite enjoyer, that launcher is amazing
5:56 You gotta bust that One Punch Man Nendoroid outta the box. And of all people you should be sporting the Sam Porter Bridges Figma or Nendoroid figure in your collection, he is the fictional techwear icon of the century!
Oh god Ant don't get me started, having just moved and also having to have a moderately decent background to use for video haha.
Yo! Haha yeah the background meta is ever-evolving. Good lighting is the key, but looks like you've already got that down 😎
@@ThisIsAntwon forever influenced haha
Great video, you have a gift in how you explain this stuff
Candles!
Haha I have the same sooty spot on the underside of my top shelf.
Cool!!
I feel genuinely guilty and sad about my shopping habits but I'm also wayyy too insecure to stop buying whatever I deem "good enough" to impress imaginary people.
speaking of money, I heard once that couture loses money but they make it up in the accessories (bags, perfume, sunglasses, scarves, etc)?
Nice persona 5 music bro
honestly, I crave deraliqtue (of the Mugatu variety obvi). aesthetics are held back by too much order or too much disorder. both are products of idle minds or idle minds. I want to know someone suffers by what they wear. unintentionally beautiful representations of pain are precious. nat geo Afghan girl. 😿
lives
great video as always
being “in” to fashion continues to get more popular.
by extension i think it’s likely these will get more popular and more brands focus on them. people are only going to get older and their priorities change, but at least these lifestyle trinkets keep people feeling connected to having fashion “taste”
“Aesthetics, brah.” -Zyzz
were all gonna make it brah
we done some great builds together back in the day of Asus
Follow-up: Is the 4070 Tie also a fashion accessory? hmm?
God i love these videos antwon. Most fruitful creator i always learn something when watching
can you review the Linus tech tips 3d down jacket?
Always nice to be surprised by some Binding of Isaac sound effects
What kinda music by Tom Misch and Yussef Dayes spotted
Why is the name of this video constantly changing? Are we in the consuming youtube title era?
I keep thinking of a better one 😭
Babe wake up new Alimony just dropped
🫡
Man's face got drip
Based bombrush enjoyer
Lets gooooi!!!
this video reminded me i need to clean my room :(
evolution of subeme decor
This fashion stuff seems hard guess I'll just ask my mom to buy all my clothes again.
3:23
> "You need something orange and round"
So like an organe then
A lamp that literally looks like an orange would be perfect tbh
Here, let me boil it down for you to one word: Materialism.
goonsumer
Hello. Are you Nicola Tesla posing as tech-wear youtuber? I just... I need to know!
The capitalistic masculine urge to consume more things
geez, get to the point already. do the mountainbike shocks on the shoe computer do anything?
f l a t m a x x i n g
I love clothes and have absolutely no interest in anything else these brands offer. I'll gladly stay in my lane.
This reminds me, I need to wipe my bum on some Hermes toilet paper asap
Antwon the average bomb rush cyberfunk enjoyer?
I must admit I struggled to get into it as I didn't find the movement/trick system that compelling, which was a shame as I love the music, art style, overall presentation etc.. Very cool game, just not quite for me
@@ThisIsAntwon I guess if u played other skate games the tricks system is lacking in variety comparatively, and there’s pretty much 0 consequences for screwing up. But the vibes r immaculate regardless.
i buy shit cause its cool and i like it
Really disappointed you didn't add "sheer" to the not funny count (as in, "sheer socks"?).
Teenage Engineering.
Imagine only having a $20 Lego Speed Champions car and not a $200 Lego Porsche lmao get on my level (jk all this consumerism is ridiculous)
that ligne roset sofa looks horrible, don't understand the appeal
Me no likey how small man on my magical rock caters to unwashed masses.
Seriously, I dunno how to feel about this bitterness. The people that bullied me in high school are being insidiously manipulated to hurting themselves and being vaccumed of time, money and effort. Isn't this good? These people that never put in the time to think and just followed their instincts are suffering. Isn't this the price of their intellectual sins? Forgiveness needs to come from reparations, regret and reformation. None of these have happened so their suffering is justified.
Because 99% of youtubers/social media people are salesman and the aesthectic is just a way to involve more products to sell to gullible viewers.
Bearbricks and Kaws are just Funko pops for hype beasts and I think they are actually worse and show less personality lol
First!
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your home should look like you do other shit in it besides collecting shit
eeeeeeyyyyyyyyy! 69th like👉👌
😏
you can't buy a personality