Old Money Is The Stupidest Trend…Or Is It?
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- čas přidán 6. 05. 2023
- Old money, stealth wealth, quiet luxury. Dressing rich is making people roll their eyes right now, but is there anything we can learn about people's refreshed desire for trend-immune, high-quality clothing with minimal branding or logos?
Ft. brands like Loro Piana, Brunello Cucuinelli and Celine to create luxury looks repopularised by Succession and TikTok content.
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Persona 5 OST - Jak na to + styl
I want my bank account to do the billionaire cosplay
Same! This is what i'm working towards.
@@Bald.Lady.Crone., Same here.
Go to a country with hyperinflation. You can easily be a trillionaire
you would still have the same amount. old money deals in assets and debt while still tricking govts into believing they still qualify for govt assistance.
If its a cosplay that means overinflated and looks big but really isnt. So just get a high interest loan
Buying high quality timeless pieces so you can wear them for years and be all sustainable n shit: Yes
Buying high quality timeless pieces for the aesthetic and throwing them in a landfill when the trend dies: No
Buying cheap imitations of high quality pieces so future generations can eat more microplastics: NO
At least if they ditch them these particular items would probably hold some value, so might result in a bump in the second hand market (good for people in the first camp).
@@karidyas00 That's a good thought and it's partially true, however if there's too much supply then businesses would rather throw away their excess product than flood the market and let prices drop. It's common practice in many industries, not just fashion. (Edit: I mean thrift stores too, if selling it isn't profitable then it will be thrown away)
@@lophiiformed4628 True, though I was more thinking of consumers selling them on once it's no longer trendy.
@@karidyas00 Or giving them up to charity shops. I've been dressing "old money" since before I knew the term existed simply because I buy clothing from charity shops.
I agree 100000% !!!!!
I see nothing wrong with this "trend". It brings people in to Classic Men's wear. In addition to this young people finally start to invest in high quality garments an accessories that will last them a long time. And since you re dressing timeless you can wear them for years to come.
They CAN wear them for years to come, but will they actually lol?
@@samfacultad9669 This is an important objection of yours. Im sure moste people will wear those pices in the Future. Since those classic Items are not flashy they can be combined with newer trends. Aside from that modern fashon trends tend to be more casual in nature, witch means folk can rely on a classic Wardrope for formal occasions. On last point i'd like to make is, when fashion consumers get older they are more likly to settle for a more formal attire.
@@alex_hunter7098 agree, I wear more classic and formal clothing in comparison to when I was younger. Btw, I'm only in my early 30's. So I'm not that old 😅
I agree with the idea that SOME people will get longevity and quality appreciation, investing into more ethical/ artisan brands and such. I'm in my mid 30's and my husband and I wear a "corporate goth" look for nice events, but a modern dark look for casual everyday (like Yohji Yamamoto), people have called it the "money goth look" 😁. However, many young people don't/ can't afford to invest in higher quality and resort to fast fashion and counterfeit product. A high-quality garment here and there isn't enough to offset the damage of overconsumption and fast fashion, and quite frankly, even those few items don't always get the upkeep they deserve. I've met so many people (irl and 0nline) who don't follow proper maintenance like dry clean only, or get leather repair, tailoring and sending luxury brand items to the flagship store for FREE maintenance!!😮💨🤦♀ People don't know HOW to take care of their quality things for longevity; they throw out and repurchase unnecessarily.🙄
@@SGM-89 Same, I deem it to be age appropriate.
The ultimate old money shoes, belts, and handbags are craftsmen made leather goods that you bought on your trip to Italy. It's not about the brand. It's about quality.
And you can take advantage of the tax refund at the airport before returning to your country!
I got a leather wallet with my initials embossed at the leather school in Florence for like $50. Nobody cares unless they see a logo lol
White's Boots and Nick's Boot out of Spokane, Washington. Handmade leather work boots. Hand stitched.
For me the "Old Money" Aesthetic just doesn't do it for me. I am an apprentice watchmaker in switzerland and work with crazy rich people. They most often don't care about aesthetics, fashion etc... Yes they wear expensive, well-made clothing. But no one rich, actually looks like the "old money" Tiktok fashion.
might be because it's based on American "old money" looks. Which is actually new money compared to Europe 😁. I'm sometimes in establishments that have old money Americans and some of the looks are accurate, some definitely aren't. But I agree that a decent amount of rich people do really dress quite poorly and aren't going for the brands the internet thinks they are. Really, a lot of them are just wearing Brooks Brothers and calling it a day.
The classic old money style in Europe is:
- bespoke suit with a peaked lapel
- tweed Blazer
-high waisted trousers with pleats
-bespoke shirts
-nice shoes
-cable knit jumpers and old overcoats
Thats all- in short: How a rich grandfather used to dress
Europe is quite internally different, this whole trend is basically how upper class dress in northern Italy, mainly older people but young ones too, strange to see it as some micro trend
I’m from Portugal and this way of dressing is how teenagers/ early twenties from middle to upper class dress, we call “ betinhos” , usually is polos, shirt and chinos is nothing new .
@@raupenimmersatt6906 Depends on where you are from.
In my country, rich people wear very expensive hiking clothes just understated clothes in general.
Nobody really wears tweed here, but well-made knitted sweaters and jumpers are a telltale sign.
If you're not sure if they're going to a meeting, going boating or both, they probably have some money.
Also, I'd say people with money are very detail oriented here, in that you probably have very expensive high quality family heirlooms that you can't buy just anywhere, or wear things known for their quality (especially if you have to be in the know about what is quality or not).
I used to work in a store that sold glasses and watches, and the customers who chose timeless quality over flashy displays of wealth, were usually the richest ones.
Just having some of the knowledge about what makes a good quality item compared to the price, says something about your spending habits.
The customers who were willing to shell out for a higher quality automatic watch over a cheaply made but overpriced "designer brand" watch, were either enthusiasts who saved for their purchase or just people who had money to spend and knew what to spend it on.
If you know your product, you can change leagues in quality by only adjusting the price somewhat, especially if you're already buying from the higher end market where some brands hike up the price for exclusivity.
After working there it made me more aware of what a watch says about someone, and now I'd definitely be more impressed by someone wearing a Grand Seiko over a Rolex.
I appreciate and notice more of the finer details now TBH.
I'm a middle class woman in my 20s who just prefers neutral colours and the timeless looks ( easy to style, looks neat and professional). So seeing my personal style become this "trend" and associated with " looking rich " has been bizarre.
One can do the rich cosplay all they want, in the end they're spending precious money on designer bags or wardrobe for a trend they might ditch very soon.
And the rich still won't be deceived. Everyone already knows each other in those types of circles so people dressing like them are basically just doing a cosplay to only deceive other people like themselves. I don't even know why they bother. Just dress as you like.
@@SaffariRose exactly, the only benefit old money did was introduce me to ditching Sneaker Culture a bit (as in instead of wanting hundreds of shoes just OG colors that won’t lose their appeal) to buying more items I can wear for over a decade. My closet currently consists of two pleated trousers, two joggers and three pieces of denim. Denim being a medium, dark and black wash. I only have neutral t shirts and linen shirts and invested money in a pair of loafers and boots. I can see myself wearing these items in now and in a decade while lounging about. Not overly expensive either but good quality. Uniqlo is a go to, however for jeans I have always been a sucker for AEO.
@@marvinsalmeron585 Great selection of pieces! I'm really trying my best to streamline my clothes too (because I find that I waste too much time trying to put outfits together in the morning).
Just having some quality basics and bit of statement pieces here and there would be ideal. If I can save up and buy some more real gold (or gemstone) jewelry, that would be some extra investment in the long term (since the value usually appreciates and I can sell it off if I need the cash in future). I only have a pair of gold earrings right now in a sea of cheap ones, lol. If only I knew better earlier.
Old money gets it right by not letting clothes become a personality trait and think in terms of longevity and investments. Having pieces you can wear for years means 1 less thing to waste money on and 1 less thing to worry about. Plus you're for sure going to look great all the time.
Good on you.
Same attitude.
Similar situation.
I’m a guy who likes quality, no logo, natural material clothes.
Unfortunately hard to find such clothes in E-Europe. We have the standard "shopping mall" brands.
If you want to outside of those - most are too expensive (I’m cheap when it comes to clothes. I buy only 40-50% off. Usually TH for tops, Levis/Strellson bottom. Jackets/coats Save the duck, Ted Baker and I don’t remember what else. But everything very plain…).
Wife sometimes likes something more flashy (specially in the past but not anymore). The most expensive she would go is Michael Kors, Furla (for bags). Same for other clothes. But mostly TH, Ted Baker, MK, Calvin Klein etc.
I don’t understand the 200$ t-shirt logic. I don’t care how well made it is.
@@AK_Catholic_Traditional Honestly! If that shirt isn't made of gold, i can't justify that purchase; $200 is alot. I think I'm only willing to spend more on knits and outerwear because it's unlikely I'll buy more than one at a time. And I can appreciate the craftsmanship that goes into it. A cotton shirt will come off the same roll of fabric but brands would add vanity pricing on it for their own image.
I thought in Europe you had more access to outlet malls? Basically where designers sell off their discount products to save face. Lol. That would be an ideal place to shop especially if you aren't following trends.
"Old Money" fashion is a bit bizarre to me. Quite a lot of it is just wearing Polo, Ralph Lauren, Tommy Hilfiger, etc. - which to me is just standard middle class office worker clothing. But going beyond that into Loro Piana, Goyard, etc., is just trying too hard, because the real billionaires are mainly just dressed like the middle class office workers anyway.
I feel its just the way normal adults have always been dressing.... but everything has to be a cool new 'category' nowadays.
loro piana and goyard aren't even old money brands, these are exactly the brands for the nouveaux riches.
@@rudiausbuddeln if Loro piana isn’t considered old money then what is ?
@@remionthemoon it is a LVMH brand mostly pointed towards newly rich asians now.
Old rich people don‘t bother about such highly priced clothing at all or get their stuff tailored.
@@rudiausbuddeln makes sense, it loses some of its authenticity being apart of the LVMH oligopoly umbrella. So old rich mostly dress in bespoke tailored clothes.
If they do buy brands are there any in particular.
I am still waiting for the day when fashion enthusiats would finally make the "nerdy IT wagie" aesthetic into its own core so I can unapolegetically wear my crumply uniqlo shirts and chinos outside and be seen as a fashion icon
I'll come one day, don't worry.
Brilliant
Normcore already came and went sorry bro
Isn't this just the everyday carry aesthetic?
XD bro that's my exact style
The old money aesthetic is good (if you do it properly) in the way it rejects fast fashion and promotes an active lifestyle. It's more sustainable as long as you're actually buying quality items and dont just move on to the next microtrends.
💯
yeah fr, i get all the hate of it as a tiktok trend because it's obviously not gonna stick around and those people are just gonna throw the clothes away in a month or two anyway, but personally i didn't even know it was trending and i just recently got into the style because i have a few friends that dress like that on a day to day basis because they come from old money and i fell in love with the style, so as much as i want to agree with everyone about the cringe tiktok trend i'm honestly not mad that it's been made so much easier for me to learn the dos and don'ts of the style by googling two words
Its cringe because its just poor people cosplaying as rich people when real rich people don't even dress like this
Personally, I think "Old Money" and Workwear are two side of the same Preppy coin. Especially, when it comes to buying less and and getting the most bang for you buck. They both can be smashed together to make a cohesive look and it would just look like something from the 1950's, but somewhere down they line they just went down two paths.
And both look great mended to extend their wear. I’m hoping for mended chic.
Exactly, the line between preppy/trad and workwear is quite thin, especially looking at brands like Barbour, Filson, LL Bean or Schöffel. In Europe and most of the East Coast especially, “old money” is just very traditionally country.
Imagine paying 430 bucks for a 100% cotton baseball cap. Holy heck, where did it all go wrong….
imaging paying 2000 bucks for a 100% polyester jacket. Holy heck, where did it all go wrong....
That's the wrong way of determining quality 100% cotton can be crap or brilliant same as 100% cashmere can feel shit and 100% polyester can be insanely nice. Composition only goes so far in terms of indicating quality and or cost of manufacture. Feeling and looking at the fabric and construction will always be the one and only reliable way of determining whether something is worth the money to you or not.
@@u-q-6236 but not when we are talking about a cap. Like bro, it’s never worth more than 50€ and even that’s a stretch…
Hamza approves since anything but cotton is giving you estrogen apparently
At that point you are paying for the status symbol and not just for the quality of the product
I feel like the old money trend is much more appealing to Americans than Europeans. For Americans it's like 'wow they look so classy and European' whereas as a Brit it makes me think 'wow they look like a Tory c**t'
Looool very true - I'm sure there's a US equivalent to that but 'old money' is definitely taking more from European fashion
@@ThisIsAntwon Another excellent video btw Antwon
@@connorwebb5836 I do not agree with your opinion, I'm italian and I like the old money aesthetic because it incorporates timeless and beautiful clothes like shirts, polos, chinos,... (but I usually prefer wearing suits with a tie).
You forgot about wasps
@@francescopastena8129 AKA staple clothes in many Europeans closet. You should go to the USA, people are something else... Go to Walmart. No wonder some Americans like to cosplay "old money" or actually "old continent" aesthetic.
Antwon, you've been delivering some serious heavy hitters lately. I subscribed a year ago for your techwear content when I bought my pair of Acronym Blazers. Now in my second year of being into fashion, I get to learn from your takes on style philosophy and contemporary fashion culture!! You're one of the few I know doing deep dives into these kinds of questions, so keep it coming!!
Thanks so much! Glad you've enjoyed the recent videos - I do still want to incorporate more technical stuff so maybe I'll do a spring/summer roundup type video
Seriously, I need more content creators in this lane. I think fashion is an incredibly interesting topic, but I already know the labels and the info I need to know and the stockists I need to watch for the clothing I'm personally interested in for myself.
I just want more of this type of analytical/essay type fashion content, something genuinely interesting that approaches trends and concepts from more than just a consumerist or simply personal critical lens
thanks
@@ThisIsAntwon Hey Antwon,
You ever catch 'Gattaca'? It's easily one of my top flicks. What really gets me is how they went about the costume design. We're talking future times, but the clothes are straight out of the 30s, 50s, and 60s. Classy, timeless, you know?
It's funny, but the recent 2023 Fear of God runway reminded me a lot of that. The style was effortless, classic, and it didn't lean into the overused cyberpunk look. High-tech but classic, forward-thinking without all the extra pockets. Cool, right?
Being from an old money family myself, my experience is that a lot of old money folks arent that rich anymore and are just working normal jobs. They're still middle/upper class but its miles away from how it was 100 years ago or so. Only thing left is traditions like dresscode, family paintings and parties with people from similar background.
Dress code? So it’s real then, old money types have a “uniform”?
Brother I’m really enjoying the more “social analysis” type content of late. Feels like this channel is really growing beyond techwear, while retaining its roots. Great job. Maybe a future topic could be about how techwear was actually the first truly “internet powered” subculture because it wasn’t tied to a location / profession / geographical area at all. Just a random thought I had, haven’t actually looked into it.
@@DarkDragon1223 Darkwear was an LA / Rick Owens thing though right? Tech wear was obviously pioneered by ACR but they aren’t part of a “Berlin scene” … nobody in Berlin could even afford that kind of piece until recently. They always targeted the SuFu “rich Asian” clientele. Am I wrong? Just throwing stuff out there.
What I find interesting about fashion Tiktok trends is to see how they evolve.
The Old Money tag now has a lot more trendy looks in it than in the beginning. And the more people try to replicate and join the "trend", the more distorted it becomes from the original.
I think its similar with techwear actually. The original niche got more and more popular, people added their own ideas and now the techwear tag online is pretty far removed from what the original niche used to look like. So its a lot harder to find actual techwear without stumbling across dropshippers. But I actually dont mind the diverging directions the style has taken. Darkwear and warcore are valid styles to have. I just wish they were labeled as they are, without using the term techwear for false advertisement.
Similar to the old money thing tho, they are not what the original techwear aesthetic is and its blurring the lines.
As a WASP I call the tiktok version White boys in even whiter shirts. Like, that's it, a schoolboy shirt.
Beau Brummell's "“the maximum of luxury in the service of minimal ostentation” summarized the old money aesthetic two centuries in advance, it's so interesting how that wish for craftmanship over flashiness is not always popular, but never really leaves the social consciousness !
That’s very well said. But the main reason for that lies in the fact we are social beings, brand value and recognition work in the need of belonging that most people have. There are studies where people perceive brands and cherish them almost like family. That’s the reason why people keep on coming back to that need of “I have to show this”. It’s all psychological.
I find the old money trend particularly funny because there were two very distinct groups of kids in my high school where one was trying hard as hell to pull off the old money look while the other was trying to drip in Supreme.
I think it's weird that this trend has basically distorted in the exact same way that it kind of started tastefully but then people started flexing the price tag of their shirts and belts.
It's just another trend and I feel like I'm aging backwards witnessing this trend live again not even a decade after it was a thing in my local area. Even funnier is seeing my former classmates switch camps just for the trends online as if they weren't gatekeeping the exact same things not that long ago.
thats how trends works, bragging rights for the fools
I've been an "old money dresser" without even knowing that this fashion trend existed until a little bit ago😅
I honestly believe everyone should wear what they feel most representative of themselves and comfortable wearing, not following fashion trends
Funny, I switched from streetwear to shirts, chinos, ties, blazers and sport jackets
Good choice. Streetwear is low rent.
@@johnroberts1141 Kinda a term that's lost its meaning these days, if you asked a hundred folks 'would you like your rent to be lower' you know what the percentages would be 😅
Since when is this a trend? For me it's just knowing high quality brands, stuff that doesn't make you sick and lasts and will be cool in future too. Stuff that people with lots of money who can try out everything stick to because it does the job. It should be quite the opposite of a trend.
I know right? It's basically telling people to be more wise with their money and dress in a way that will never go out of style so that you don't have to purchase new things so frquently.
Right - it does the job (and the rich have better things to do with their time than going shopping and trying on clothes).
As a woman I still hate those Loro Piana loafers, before and during the trend. They're so ugly.
Hahaha I can appreciate that - not my favourite either
Very interesting video, thank you! The irony is that the “timeless look” can actually be achieved quite easily with plain, logoless clothing from midmarket clothing chains. But the problem with that is that you won’t spend insane amounts of money on these. And of course I wonder if the people of Old Money really purchase items of the featured brands, or if they could care less.
@donk8105 that is exactly the reason the trend will die fast because fools love to flex the designer logo and the price tag, people that already dress like this could not care less
Never had to overhaul my wardrobe when I switched to classic style with suits, sport coats, dress shoes etc back in 2013. I never had to throw any item away and they can always be repaired, and I still get compliments to this day.
Now it's a little jarring to see this become a Tiktok trend only to become "overplayed" at some point later and make me look like someone who never moved on from a Tiktok trend. 😂
True quiet luxury is being kind and generous to people. Fashion is a cycle
i think this trend is having less to do with being a "trend" but more related to the fact that a a big part of social media demographics is going into their 30's and 40's and want to dress their age and invest in a clean look that last for years, basically what i can describe as "fashion trends fatigue", combined with the absurd rise of self-improvement movements for men created this percivied trend
Your videos are super insightful and thought provoking. I’m way more aware of just wearing I enjoy, while still being more aware of why trends might be permeating through the culture. Keep up the good work
Thanks so much! Really appreciate it
im a fan of this "trend" and do think it CAN stick around longer just because if you do it right, you have timeless pieces for a while. Navy/ Beige/ Black/ white/ brown stuff constitutes 90% of the wardrobe and allows for endless wearability and matching. I think this trend is peaking now though and just like with every other trend cycle, the internet will move on quickly to the next one, so I'm more being hopeful that this trend doesn't get dropped like a hot potato, but it definitely will. And the $500 hat stuff is just hilarious.
It’s a bad trend to chase, but a great timeless aesthetic to have because it will always be around.
This is just a slight repackaging of preppy fashion IMO. Preppy has peaked many times, but remains the default in male fashion.
@@Davy-oq9pn I see it as a "default male fashion" too. But I think the fashion trend cycle fast enought that somehow it look new and refreshing for the younger generation. They grow up with different stuff. Their "old people cloths" are trends from just 10 years ago like skinny jeans and minimalistic stuff.
@@augusto7681 unfortunately default male fashion today is to dress like a 15 yrs old (even if you're in your 30s) that want to flex the designer logo on the $100 t-shirt
I’ve been doing the “old money” look for years lol. I bought these clothes because I want high classical timeless quality cut clothes that I can wear for years without having to worry about the seasonal collection changing with the more heavily branded clothes designers. Although I have fallen victim a few times to LV 😂😂
My expensive clothes are still look new..... 😅 After more than 10 years.
I find myself taking frequent trips to malls to buy new cheap clothes every 6 months.
I concur. I'm from a seaside suburb considered a retirees paradise. Residents are mostly old money. Everyone here wears unbranded, plain but good quality, versatile clothing. Not necessarily quite luxury brands because for generational wealthy folk it's not high on the priority list to wear outrageously expensive clothes. These people are frugal. They'd rather shop at a regular department store and save their wealth on real estate and investing. Including private school education for the kids.That's the big expense. Some prestigious schools in my area have reached their quota to the point that couples in order to get a place, have to enrol a child that hasn't even been born yet.
Real old money values durability in EVERYTHING they do.
It’s logical: They may have a lot of assets, but also the responsibility to pass it on to the next generation.
The biggest irony is that Succession is about the struggles of being new money.
I love the tech episodes, but these ones are always super interesting as well. Love when you talk about some other trends, you have some great insight! It shows you do your research when you show things like short lists including these brands.
Great video. One topic I would've liked to have heard about was the midrange brands which communicate the value behind old money effectively, while also being somewhat affordable. For example there are many brands using quality materials and paying workers fair wages where the garment prices aren't in the quadruple digits.
This allowd the customers to take the good from old money, while eliminating some of the bad, although if you don't like the aesthetic aspect, you still wouldn't like it.
Awesome evolution of the channel, love to see it.
love that ur content has expanded into general fashion vs primarily techwear ur killing it ant
thanks so much!
I think there are some important differences between techwear and old money which might be worth mentioning. Most notably, I think, is the motivation for participating in the style. Techwear has a lot of variance and diversity, but it ultimately contains a unifying design ideology of futuristic theming and performance-forward clothing. As a result, participators in techwear are signaling either a coinciding aesthetic taste or a need for performance in their garments. Conversely, the unifying feature of 'old money' looks seems to only be that they are expensive iterations on a common traditional style. As a result, participators in the 'old money' trend seem only to be signaling an abundance of wealth. The 'old money' trend is then deservedly seen as shallow, as it is a classist statement masquerading as an aesthetic.
I'm delighted to see more deep dives & analysis happening on the channel; thank you for this video.
I understood that reference to Jean Baudrillard's "Simulacra and Simulation." Finally, the knowledge I gained in the pursuit of tumblr "I'm not like other girls" tail comes in clutch.
My pursuit of kegelian dialectics have finally borne fruit.
it's hegel my dude, kegel is the one for lifting your pelvic floor
@@littlesometin that's the joke. It's a seggs joke about how intercourse is a hegelian dialectic wherein the woman squeezes and the man expands.
As a guy who doesn't care for Techwear, I really like your videos for quality memage and interesting analysis. Really liked how you linked the old money aesthetic to techwear to show the continuum in thought. I have the feeling that as our society becomes louder and more consumption-driven, our generation that has grown up being taught to dislike mindless consumption and climate destroying habits will shift more and more to more minimalist, logo-less and simple clothing and trends. After all, something that's quite present in the "old money aesthetic" is a living in the present, without smartphones and notifications.
I’ve been wearing something like Old Money for like a decade now. The emphasis is on timelessness rather than status, because the conglomerations of classic style never become obsolete.
I like it because it tends to prioritize quality within the clothes which make them last longer as well as more classic form of style
This is a very interesting analysis, Antwon! I can't really say much about women's clothing, as I don't have much experience in that field, however I have been into classic menswear most of my life, and find it interesting to see the pendulum swing back toward the timeless (it is important to note, many of those trending pictures lack the proper fitting and alterations to make an outfit Old Money and truly timeless). When I got to the age where I was buying clothes for myself, I often opted for vintage and second-hand goods, because I was tired of the polyester and nylon, the lack of labor laws in some of the places of production, and the overall lack of quality in the assembly of clothes. After I started with the haberdashery, I learned that there are quite a few brands that still address those concerns of mine (but I will say, that Bruno Cucinelli baseball cap *is* more trendy than timeless -- a cap retailing for $500 should have more precise sizing than just "Small/Medium/Large"). You're absolutely right about wearing understated luxury clothing being akin to listening to music on vinyl LP, but it goes even further than that. For me, it's about having a "self-uniform" that is low maintenance, in regard to never looking out-of-date or behind the times, and expresses who I am on the inside.
old money is okay but have you heard about uniqlo u airism cotton oversized mock neck half sleeved t-shirt by any chance?
best shirt
You mean hidden gem Uniqlo U from unknown, underrated brand Uniqlo!?
@@simonrockstream truu
@@ThisIsAntwon it's sad they're so poor they don't have local stores :,-(
Literally the most perfect shirt
i like the old money aesthetic. i love the simplicity of it n the idea of prioritizing extremely high quality materials over branding. i bought a cos half zip sweater (not old money enough) but i really love it bcs of its high quality feel n the fit
I'm always so happy to see you've uploaded. Especially loving the content lately! I've learnt a hell of a lot from these kind of videos! Thank you!
I just stumbled upon your channel. I absolutely love this video, it is super dense in information and the best analysis of the trend I've seen so far. After some phrases like "class tourism" I had to stop the video to appreciate the full implications of the phrase. You got another subscriber!
i remember similar conversation happening surrounding dark academia in 2018-2020. the aesthetic and practices surrounding it (e.g. reading old literature, creating arts, and learning latin) is being dubbed as pretentious and cliquey because it traditionally associated with the wealthy and intellectuals. on the other hand, some also argues that it is "destroying the ivory tower" and "democratizing higher education", which i agree because through dark academia, many youths are engaging in culture and knowledge that until recently were out of reach for them due to their social status. they "live" the dark academia lifestyle, create community surrounding it, and add value to those culture and knowledge, and help to keep preserving them for the future.
this is what is lacking from the old money aesthetic, which makes me dislike it. people just want the look, but it doesn't add any value nor create a community. they can't live the life because they simply don't have generational wealth. it just ended up as a bad cosplay.
Edit: just wanna add that barbour wax jacket is the old money equivalent of techwear bros' nike acg windbreaker lol.
Yeah it's just people jealous of the wealthy so they want to emulate their style
As an elder millennial all I'm seeing is Gen Z's sad attempt at the "fake it 'til you make" nonsense younger millennials were all into as "influencer culture" became a thing. Kids, I have spoilers, most of them didn't. Sure the argument COULD be made that you're somehow sticking it to the man or whatever by copping his fashion but then you have to ask yourself, "Who owns the companies and who benefits the most from every sale of a $500 baseball cap?" At the end of the day I suppose I just expected more from the generation that grew up in front of screens & the internet. I guess I expected with technology making design tools, manufacturing, and logistics more democratized than ever that these kids would be spitting in the face of the rich, the awfulness of the world, and the algorithm by making their own crazy, bright, and fun trends and churning them out at a rate unlike anything we ever did in the late 90's and early 2000's.
The internet didn’t changed anything, I think it worse now😂.
This is how companies trick the middle class into thinking they are rich, for example Rolex is not a high end watch maker but every wants one, they can buy a Rolex but not a patek Philip.
As a middle class person I don't want to cosplay as a billionaire, I just want the power you can keep all the fancy clothes 😂
Very helpful video, thanks! I think techwear absolutely counts as quiet luxury. I don't really like the "old money" aesthetic specifically, nor do I care about communicating wealth, but I'm 100% about having comfortable, durable, and functional clothing and am willing to pay for it.
seeing ralph lauren pop up in these lists is funny to me as ralph lauren specifically took the old money aesthetics of the 1950s-1980s and brought it to the masses by putting a polo pony logo on it and no actual old money person would be caught dead wearing ralph lauren, but its been marketed for decades as What Rich People Wear. purple label just took off the logo
I do agree with you. I just like the simple aesthetic of certain outfits that are considered "old money" but I don't like them for their wealthy appareance but rather just for the color balance and simplicity while being just a little sophisticated. thus, I don't know how the style I am aiming for is called... which makes it difficult to find inspiration.
Rather than "old money", I think you are maybe looking for "classic menswear".
I like to dress in a classic way, and personally I do not associate high quality and classic garnments only to super wealthy people.
you're probably into classic and business casual fashion
Always loved your nuanced views and attention to detail Antwon! Great video!
Love this social analysis by proxy of fashion. Well done
Maybe now that I'm in my 30s I'm out of touch, but this "aesthetic" is just called being preppy. I'm from Connecticut and this is just how people dress. You don't have to be a billionaire or constantly on vacation. Chinos, oxfords, conservative colors, and no big logos. It's not complicated or a "trend" lol.
Some people will never wear "old money" (aka classic clothing) because it's just not flashy enough, those shallow beings would feel like losing some effect by wearing discrete clothes since they are themselves shallower than their fluorescent socks and faker than their synthetic designer leather jacket.
Great video! The “Old Money” aesthetic kind of overlaps “Classic Menswear” which I gravitate towards. Loro Piana and Brunello are dumb expensive but I like a middle road with brands like The Armoury because they deliver “elevated basics” in a sense but the quality is really good. I think your point about this trend being a reaction to fast fashion is fair. I’d prefer to buy something from a brand like The Armoury because it’s great quality, goes with almost everything I own, should last for many years, and is middle of the road in regards to fashion trends. I know I can wear it now and 10 years from now.
Really enjoying your in-depth and nuanced analysis of fashion trends and topics! I’m definitely subscribing for more of these videos
I love old money aesthetic is so simple yet so elegant and put together and it dosnt even need money is just timeless high quality and good for the envioronment no need for buying every time clothing that isnt trendy anymore in the next month
It's funny over the last 2 spring summers I've been seeing this trend pop up and it seems to be a thing surrounding or a knock on linen and chinos lol. I for the last decade have focused on buying high quality value pieces(at reasonable prices) and less concerned with the brands. I was never into logos and like a minimal sustainable wardrobe and the more I see these videos the more I see a lot of my aesthetic. I do get many compliments and like the overall aesthetic but for me it's only a good thing if it's authentic and not a trend to chase to give the perception of having wealth. Thanks I enjoyed the video I say that as I am wearing a oxford shirt underneath my merino/cashmere sweater over my chinos and suede penny loafers 🤣
Subscribed! One of the best videos I’ve seen on CZcams in such a long time. Thanks for bringing this platform back to life 🎉
i love the editing in this video.
im not that much into fashion but this surely got my neuroreceptors fired up!
I will admit I do enjoy the old money style, but thanks to the recent social media attention and obsession with the more expensive boutique brands it’s hard to appreciate the quality when everyone just wants to be seen as “wealthy”
I had a great conversation with a shop assistant at Harrods in London last week, and we were chatting about this recent trend and how it’s just another social media fad where insecure people give into FOMO and want approval from other insecure strangers across the world
Those brands are often favoured for craftsmanship and not for their huge labels. If that’s what you’re into then stick to purchasing LV, Gucci, Supreme, and the other “designer labels” you can find on the high street
REMEMBER: if it’s widely available, it’s not real luxury
for people that are just getting into fashion overall, i think its actually a great idea to strive for this kind of style, it promotes a simpler, more straight forward and less obnoxiously loud style, someone that doesnt have the pretention of cosplaying the old money look, but instead might learn that something higher quality with less labels is gonna outlast the average "i bought it because i saw it on tiktok"
you know, it promotes a more responsible purchase decision making, and that's something we really need nowadays lol
@@AxisCorpsRep I agree. That's if the people buying into the trend don't ditch it when Tiktok cranks out the next trend to follow. Unfortunately if people are buying the $500 hats, then it suggests this is more of just a trend of the moment. But yea, ideally people actually learn something from pursuing this look.
@@AxisCorpsRepI actually disagree. People who chase trends will never learn if the social pressure is there. No matter the style or money.
What we should be preaching (and I do) is to tell them that ALL trends are bad and everyone should find what they like, enjoy it and not be told a month later that they're uncool, because what they wear is out of style.
@@AxisCorpsRep You are giving the socially weak people too much credit.
Think, if they gave in to the socially trendy or acceptable once, what's stopping them to simply move on and do it again huh?
@@danylol772 oh im not saying they are being "saved" by hopping on this one specific trend, im saying im hoping this one specific trend allows at least a few to realize that trends are stupid and they should start looking for actually quality pieces, the rest, they can continue to spend their money on bad quality stuff that's not gonna last, they deserve it
I got into classic menswear since I was 16 till now (23). It's hilarious when people tell me "you're following the old money trend bro", even though they know me for years and still did not notice that I've been perfecting my same combination of colourful knitted sweaters and chinos for half a decade before this trend 🤣
Great video Antwon, really like these analysis-type videos, they really get the noggin' joggin' about the way we view and consume fashion and trends.
I think the old money aesthetic is particularly interesting because of both the stylistic and value connotations.
You touched on it with the "counterculture" point, stylistically this trend can definitely be viewed as an answer to the "excessive" acceptance of casual clothing, especially after the widespread acceptance it gained during Covid. Especially in Europe, this aesthetic very visibly sets you apart as someone who cares about their appeareance, and communicates your desire to "raise the bar" for formality again.
As for values, the concept of formality ties into the connection that preppy/classic clothes have with traditional values. I think that the appeal of this trend is actually less about LARPing as Jeff Bezos, and more about communication your connection with traditional values. You wear classic masculine silhouettes, you call back to a time (Mostly 1950's-1960's and sometimes the yuppie 80's (because they watched Mad Men and American Psycho)) before gender pronouns and boss bitches. The old money aesthetic is inherently conservative, and wearing it communicates your values in a way that is more socially acceptable, espcially on social media.
As a final point, if the trend can be viewed as a "let's make things the way they were"-statement, this would very much be typical for a period of economic recession, as is the case these days.
Great points! Been thinking these exact thoughts recently
Old money aesthetics has been my style for the last 30 years....and I come from everything but "old money"🤣
Old money is just dressing in a classic style. How people look today is disgusting.
Dude I love that you are into Covet! Please make an episode about your favorite math rock bands and their fashion 🙌🏾
Crazy that someone who wears almost exclusively a style that is super niche makes really good informative content about more general fashion styles and ideas. Genuinely one of the best fashion channels. Definitely top 5 on YT
Thanks so much for the kind words! 😍
@@ThisIsAntwon well deserved. Keep up the good work 💪🏼
I switched all my tshirts to shirts this year. People treat me differently, they are a bit nicer to me. Also, more people ask me for money on the street
Isn't it just glorified preppy style?
It's actually trad style or ivy style
Really want to give you credit for my foray into learning about my own fashion likes and dislikes and changing how I see fast and slow fashion by the way Antwon. This was another absolute banger video from you and I really appreciate the insight. I blame you and The Casual for my recent bank account emptying trip in Harajuku.
Thanks so much! Hope you had a great trip to Japan 🤩
@@ThisIsAntwon Had a fantastic time my friend! Even did an afternoon with a harajuku guru/stylist and learnt about some great brands. Now that Im back in Australia Ive also grabbed some Stone Island Shadow Project and the Arcteryx x Beams jacket for a steal off depop! (600 AUD)
Oh snap! Another banger drops! 😁
I've been dressing like for years and it's just the natural style I developped overtime. I love it and the cringe tiktok cosplayers will stop after a few months so idc.
How convenient is it that the rich people that often get referred to in the 'fashion space' just simply enjoy classic wear or don't care about fashion. I'm not looking at a Billionaire with their tailored custom outfits for fashion tips, that's just me. If you are buying into the whole 'old money aesthetic' just to be that then you are doing it wrong because that's also trend chasing. If you genuinely enjoy classic wear for its more practical reasons then all the more power to you because everyone looks good in it. At the end of the day though wear what you like because fashion is just simply your own style.
Fantastic analysis! Thank you 😃
My main thing with any of these micro trends is that if you just kinda wait through all of the big fomo movements that happen over its course you end up being able to reap a lot of benefits. For instance, the minimalist sneaker trend that was huge a few years ago spawned brands like KOIO and Oliver Cabell that position themselves as higher quality and cheaper version of Common Projects. They basically super charge market place competition in some cases and we end up with great products that aren’t absurdly expensive.
As actual old money: No one I know where any of those "old money aesthetic brands". Everyone I know wears Ralph Lauren, LL Bean, J Crew, Brooks Brothers, and MAYBE J Press if they're "into clothes". It's hilarious to see people spending money they don't have on expensive clothes just to "look the part" when the people who actually are "the part" just look like they're going to a parent-teacher conference, as the teacher.
this is not a style or a trend this is pure and timeless class
Dude, every time I watch these dissect videos of yours I think "Damn, me and this guy would definitely be friends. I'm always trying to have deep discussions like that about everyday topics but I feel like a lot of my friends are not interested in that at all. So it ends up being a LOT of internal monologuing. Hahaha
Amazing video as always, keep it up!
What a great dive, thank you
The old money/quiet luxury aesthetic is so middle of road that it does appeal to everyone. It’s interesting to see how and what people will do with it with more time. To the point where it might morph into something completely different. It reminds me of design projects and how everyone will have a different take on the same idea.
Getting more use out of the same items to pull different looks is good to see as it feeds into the sustainability side of things. Overall tho it’s def not for me as it reminds me too much Office wear and that’s def something I find I don’t want to be wearing in my personal life or at all.
I bought a cashmere hoodie from one of the brands namedropped in this vid during the sales last year 🙃
I did not really take the brand into account to be honest, it is a very plain hoodie, but made in a very nice material and at 1/4 of its original price, it was still costly but more in the premium rather than luxury price band.
i don't have a particular opinion on this topic but i (again) wanna thank you for the fashion content! I try to stay away from social media so i wasn't aware of this (micro?) trend.
Thanks very much! Managing social media use is definitely no bad thing
New to the channel and iam loving the commentary !!
Tbh i think going to a boarding school for 9 years because it was in my neighboring town made me feel like old money is really just regular clothing without any taste just because I had way too many guys and girls in my class that wore some random green or red chinos with the most forgettable shirts and shoes ever for way too long lol
I love this trend because it is so versatile and available at all price ranges (if you only care about the aesthetic and not the brands). It looks good on just about anybody and because there's a lot of neutrals involved you can mix and match and it will always be timeless. Then again, I gravitate towards simplicity in just about every aspect of my life so every other fashion trend looks ridiculous to me. 😂
I think everybody should have at least one "old money aesthetic" outfit in their closet. Maybe you use it just for interviews or meeting your SOs parents, but being well dressed really does make you feel like a million bucks even if the clothing itself was cheap af.
tiny bit random but something about the way antwon says “leisure” is so pleasing to the ear ☺️
I also feel like the granola boy is kind of a response to this, usually work by people with old money but who like the laid back outdoor lifestyle 👌 would be interesting to hear your take on that trend ☺️
This is the same kind of cringe I get from menswear or that style with the tight gucci shirt-ripped skin fit denim-balenciagas combo. Just people terrified of looking not rich
beyond a certain level of income people get clothes tailored, which renders this trend delusional from the top down
Love the Covet vinyl.❤️❤️👏👏👏
Great video and analysis. Greetings from Brazil!
I have always loved Brunello Cucinelli but the prices are bonkers.
📠
I don't. Their clothes are boring and almost entirely neutrals. Loro Piano is better.
Isn't this.....just the way normal, well adjusted adults who are not affected by wacky trends, have always been dressing? Why is this a category?
because its a aesthetic, a vibe
@@shoki5271 Yeah but....its as if kids have suddenly discovered how adults dress, and have given it a name, lol.
@@tentimetex its the same as adults discovering how to dress "formal"
this video/channel came across my feed today and just this morning i was thinking about branding & my personal style. i actively have always gone out of my way to avoid purchasing something that has prominent branding. even Polo's polo player or Lacoste's alligator is too much for my personal taste. i'm glad to see this trend exists, but its definitely a shame how it seems to be derived from a status-obsessed bag-chasing point of view, instead of the parts of it that are actually good, like not being a walking billboard and purchasing clothes that are timeless and well-made. ah well. interesting stuff. subscribed.
Another very thought provoking video. By observation I'd say that real 'old money' seems to be about buying long-lasting, quality items that are not subject to fashion trends. A perfect example would be the endless photos of the late QE2 wearing an ancient, battered Barbour jacket - QE2 having been the very definition of old money.
Old money feels like the non edgy brother of dark academia, that studyed fincance instead of philosophie and did his bachelor in 3 instead of 6 years, went to a big firm and has a managment job but has no idea what he does at his job.
I drink champagne for a living crowd😂
I am old money. I actually am. We laugh at this whole trend. My whole attire on a day to day basis doesn't even hit $50. These "nuveau rich" people are going bankrupt trying to look like us, lol
Bought a ralph lauren half zipper sweater last year. Still rocking them today.
Love the Baudrillard reference. Insightful.