What makes a brand iconic, scientifically

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  • čas přidán 30. 06. 2024
  • Branding is something I've recently gotten more obsessed with - why people (including me!!!) decide to spend outrageous amounts more on brands that are virtually creating the same item as any of their competitors? How can brands like Nike, Apple, Tylenol do that? In this video, we breakdown branding and run some mini-experiments to put our theories to the test.
    Co-produced by Ken Chwatek - ‪@ChwatCity‬
    Special thanks to:
    ‪@veljkodaily‬
    current subscribers: 61,300
    #branding #nike #apple #marketing #business

Komentáře • 106

  • @veer8431
    @veer8431 Před 5 dny +55

    A CZcamsr making a video with the production quality this good, your subscriber count is criminal

  • @pranavt1888
    @pranavt1888 Před 5 dny +50

    Did Colt dirty with the unrecognised cow lol

    • @ColtKirwan
      @ColtKirwan Před 5 dny +15

      Atleast you recognized my cow

    • @jibrooster
      @jibrooster Před 3 dny

      @@ColtKirwan LOOOOOOOOOOOOOOOOOL COLT UR VIDEOS AWESOME

  • @mubikishore
    @mubikishore Před 5 dny +35

    MAN when you said both were the same orange juice! it hit so hard.

    • @TejasHullur
      @TejasHullur  Před 5 dny +1

      Hahahhaa I like to manipulate

    • @nehnXD
      @nehnXD Před 5 dny +1

      Yoo Mubi! Didn't expect to see you here. Great stuff man!

  • @ChrisCammarano
    @ChrisCammarano Před 5 dny +24

    The interactions between you and Veljko were hilarious 😆 Make him your first pick for the next video!

  • @bryanteehee682
    @bryanteehee682 Před 5 dny +11

    Tejas just does not miss man, always love how reflective your videos are, helping viewers like me become more aware of the way the world around us works!

    • @TejasHullur
      @TejasHullur  Před 5 dny +1

      Thank you bro! Growing with everyone :)

  • @Jeevanadalli
    @Jeevanadalli Před 2 dny +1

    Your videos are absolutely incredible! Goddamn dude I’ve now binge watched 3 of your videos! Your channel is going to blow up at some point. Keep going man.

  • @valentinn3507
    @valentinn3507 Před dnem

    Dude, this is an amazing video! Super entertaining and interesting all the way through, well engineered simplified examples, nice music with perfect volume, interesting creative shots, pretty valuable insights, damn, I don‘t know what to say. Great job, keep going!

  • @RangerBloxs
    @RangerBloxs Před 4 dny +2

    This guy is too underrated

  • @orbitforcreators
    @orbitforcreators Před dnem

    Yo Tejas that was better than most marketing classes! Well done.
    What I'm left with now is how do you effectively build an underdog brand ...

  • @vincebalsamo
    @vincebalsamo Před 5 dny +1

    Congrats for this man! I can only imagine how much effort you put into this

  • @jayhoovy
    @jayhoovy Před dnem

    Oh shit Tejas! This video is so timely - I've been ravenously studying brand recently - thinking a lot about how to make Stan on the level of the Nike's and Apple's and Red Bull's of the world. Excited to dive in!!!!

  • @hassanalokaily
    @hassanalokaily Před 5 dny +1

    the score on this video was awesome, good stuff!

  • @byrileycoyote
    @byrileycoyote Před 5 dny

    you gotta bring back Veljko, he was hilarious
    also, to answer your question at the end, myself being someone who tunes in to every video... when going in to a new tejas video I have begun to expect high effort research into topics I would describe as being interesting enough for me to want to research them but never being bothered to do the research myself, so im stoked to have tejas serve them to me me in a nice entertaining MP4
    a bonus is i do also always hope for some space for a laugh so it doesnt feel like a lecture

  • @Joshpods
    @Joshpods Před 5 dny +5

    CZcams algo is mad for not promoting this content frfr. Another banger from tejas. Btw gabe itch 🤣🤣

    • @TejasHullur
      @TejasHullur  Před 5 dny +2

      CHILLLL. just wait, takes a minute for me!

  • @snehpatel649
    @snehpatel649 Před 5 dny +2

    Really good analogy to understand complex things into simple. Relly like a video. I am starting e commerce brand this will help me to understand branding and how to market thanks!

  • @JeremyCohen
    @JeremyCohen Před 4 dny

    videos just keep getting better and better Tejas! the brand is strong

  • @colehershner
    @colehershner Před 5 dny

    I think this channel is becoming an ICONIC brand...

  • @kyungwooky
    @kyungwooky Před 4 dny

    TEJAS! Your videos are so fun to watch and they are literally the only videos I can watch till the end without even having a second thought

  • @janik9699
    @janik9699 Před 5 dny

    Thanks man for the work you put in those kind of videos, really enjoy your vids. Keep killing it :)

  • @Junker_God
    @Junker_God Před 4 dny

    Love this format of video keep it up man!

  • @ayyjayy2583
    @ayyjayy2583 Před 5 dny +1

    I expect deep dives behind the why?? of things. Goofy yet creative demonstrations followed by dope video angles.

  • @chigonkwo2
    @chigonkwo2 Před 13 hodinami

    You're doing really great man, learnt a lot.

  • @ManuelBoza
    @ManuelBoza Před 3 dny

    I’ve learned so much. Ty g

  • @narendra97boy
    @narendra97boy Před 5 dny

    your videos are getting better each iteration

  • @Zaci_boi
    @Zaci_boi Před 5 dny

    Great video been watching from the start!!!

  • @fromdonwithlove
    @fromdonwithlove Před 3 dny

    Very interesting orange juice experiment. Love the way you think about the world, Tejas.

  • @Methodiev
    @Methodiev Před 5 dny

    I associate your videos with ambition and ingenuity. You manage to find worthwhile topics and present them in an understandable manner. In terms of branding the thing that comes to mind is the handwritten notes. Maybe try something with that

  • @vijaykrishnan7797
    @vijaykrishnan7797 Před 4 dny

    love this channel and your fresh prespective , its very caesy neistat-esque and I love it .

  • @ElijahCiali
    @ElijahCiali Před 5 dny +1

    Great video! Sticking around.

  • @LouisSchweizer
    @LouisSchweizer Před 5 dny

    A Day with a Tejas Upload is a Great day!

  • @olunoikiayomisesebere627
    @olunoikiayomisesebere627 Před 10 hodinami

    This is the first video from your channel I've watched. It was good. I consider it unique. I'll likely check out more lf your content 👍

  • @christiankalala840
    @christiankalala840 Před dnem

    Wonderful video!!!! 👏🏿👏🏿👏🏿🔥

  • @createdbyrohan
    @createdbyrohan Před 5 dny

    This reminds me of the concept Primal Branding

  • @dhruvil_jpg
    @dhruvil_jpg Před 3 dny

    Heyy Tejas, really loved your content like the way you film it, edit it , its just my vibe. Infact, i binged watch all of them. Keep doing what you do, and waiting for the next one😋

  • @oc7445
    @oc7445 Před 5 dny

    its not just the swoosh on the socks.. its the comfort and quality..

  • @snehpatel649
    @snehpatel649 Před 5 dny +1

    Hey Tejas what is the board behind you some days crossed or like that

  • @KingCharge
    @KingCharge Před 5 dny

    Amazing as always, but now I really want that Apple monitor...

  • @hoomantheofficial
    @hoomantheofficial Před 5 dny +2

    Tejas's videos are just better.

  • @KonarkMarwaha
    @KonarkMarwaha Před dnem

    Amazing video ‼️

  • @clicktaofficial
    @clicktaofficial Před 3 dny

    Forever learning. I’m not “loyal” to many channels, but you sir. Consistently are worth the watch every single time.
    For your stat calculations I hope this helps… I as a viewer expect “To learn something that helps me to leverage my position in the creator economy better, primarily from a theory standpoint with a few practical to-do’s mixed in.”

  • @notahmed
    @notahmed Před 5 dny

    Hey Tejas, love your videos but I’ve been meaning to ask what kind of lens/lens attachment do you use in your videos for that circular kind of fisheye effect like at 0:25

    • @TejasHullur
      @TejasHullur  Před 5 dny

      11mm Sony APS-C!

    • @notahmed
      @notahmed Před 4 dny

      @@TejasHullur that makes so much sense now. You mustve been using a APS-C lens on full frame. Causing the pinhole effect in video

  • @merlindru
    @merlindru Před 3 dny

    "nah I need US currency, I see a $100 right there" LMAOOOOOOO

  • @rkumarv
    @rkumarv Před 4 dny

    this is the one that will go mega viral

  • @chawerkamanga2199
    @chawerkamanga2199 Před 5 dny

    Great video

  • @Robin-ps9wq
    @Robin-ps9wq Před 2 dny

    I think something you may want to consider is pushing people to communities like discord surrounding your brand because I was gonna go into your description to see how well put together it was and I was confused to see no links

  • @njm_.4
    @njm_.4 Před 5 dny +2

    guys i just found a cow with tejas logo in it what should i do

  • @mugto2308
    @mugto2308 Před 5 dny

    🔥🔥🔥

  • @sumitchandan71
    @sumitchandan71 Před 5 dny +1

    U make good stuff dude.kepp doin it fella

  • @amaegbutah5957
    @amaegbutah5957 Před 5 dny

    Another banger!!!

  • @33kappa1
    @33kappa1 Před 5 dny

    loving this algorithm recently

  • @husainmahomed1145
    @husainmahomed1145 Před 5 dny

    Where is the dollar pizza from?

  • @someone6927
    @someone6927 Před 5 dny

    dude u make such good videos

  • @SHRUTISAMANT777
    @SHRUTISAMANT777 Před 5 dny +1

    @Tejas Hullur, interesting video on branding!

  • @RocSandy
    @RocSandy Před 5 dny

    Let Tejas Cook! 🗣💯

  • @riteshpal2070
    @riteshpal2070 Před 5 dny

    As always your videos are amazing but I don't even recognize this is your video by thumbnail then I saw your channel . I mean you should put your face or maybe a unique logo branding in corner on your each thumbnail ❤

  • @ChuyoCasillas
    @ChuyoCasillas Před 5 dny

    My break just became 23 minutes longer! 😁

  • @mikey6174
    @mikey6174 Před 5 dny

    Ayyyyy Domino’s gang checking in

  • @abubuisness4363
    @abubuisness4363 Před 2 dny

    Boi The Lifespan Of any Branded (apple/samyang) Electronic Device is better Than Others

  • @cryz_yt
    @cryz_yt Před 5 dny +1

    I love that channel man. Keep it up. Every Video hits hard

  • @JoeDavisMusic
    @JoeDavisMusic Před 4 dny

    4K VIEWS?!?!? WHAT THE HELL

  • @kriss12loverap
    @kriss12loverap Před 4 dny

    well by buying branded stuff u can usually expect a quality and vibe....

  • @andrewleonard2128
    @andrewleonard2128 Před 4 dny

    I always root for an underdog thats why I watch Tejas Hullur videos

  • @lukaswinterr
    @lukaswinterr Před dnem

    excellent video! i'll happily be the 100th comment

  • @CARY12X
    @CARY12X Před 5 dny

    banger

  • @CINKOtube
    @CINKOtube Před 5 dny

    Clever clickbait closed caption there pal

  • @Notxashamad
    @Notxashamad Před 5 dny +1

    Sick thumbnail ✅ sick video ✅

  • @realcripryan5376
    @realcripryan5376 Před 5 dny

    Biggest of bros, didnt you say you were going to have a live video essay. is it cancelled?

    • @TejasHullur
      @TejasHullur  Před 5 dny

      Tried the format... wasn't hitting the quality standard I would like to have

    • @realcripryan5376
      @realcripryan5376 Před 5 dny

      @@TejasHullur Damn those two streams had me hyped. Hopefully you can figure it out bro

  • @alextully
    @alextully Před 5 dny +1

    W video

    • @TejasHullur
      @TejasHullur  Před 5 dny +1

      Hope youre feeling better bro

    • @alextully
      @alextully Před 4 dny

      Thanks Tejas, I'm feeling much better now, I even managed to make four videos since then

  • @thetarochannel9655
    @thetarochannel9655 Před 5 dny

    Hope you read all of your comments, got a project idea for you...

  • @finnydog
    @finnydog Před 5 dny +1

    i like your videos a lot, HOWEVER i think this one is a miss :( it feels like it rambles, and misses the point of what the viewer expects from the title, thumbnail, and first minute or two of the video. it would have been a lot better if it was around 8-10 minutes and focused on Apple and these other top brands
    the experiments don't really make sense in terms of the videos exposition, and the experiemtns are kinda predictable, like I knew what the result of them was gonna be before they were performed. and a lot of the dialogue is kinda drawn out; not that its not funny/interesting, it just feels unnecessary and too much fluff
    there's other little things like when you were explaining what was going to happen in the video, like as a viewer I don't want to hear that, I want to see it happen so I can figure out what the videos going to be
    i'm saying all this because i love you and your content, and of course this is all my opinion and maybe i'm just not the type of person to enjoy this video?

    • @TejasHullur
      @TejasHullur  Před 5 dny +1

      Love this critique! Thanks for the respectful opinion. Definitely trying to find a good balance between creating a scripted video essay and also an unscripted "character-driven" story.
      In addition, I'm trying to find the line in explaining concepts fully yet also concisely.
      You hit on two things I'm actively trying to work on 👍

  • @canonogic
    @canonogic Před 5 dny +1

    Dude lives in NY AND STILL chooses Dominoes. Dafuq????

  • @ayyjayy2583
    @ayyjayy2583 Před 5 dny +1

    mann a girl asked for MY number and when i hit her up she didnt answer and im sure its because I got green bubbles

    • @Joshpods
      @Joshpods Před 5 dny +1

      Yea, that's a good thing. You automatically avoid all the red flags.

    • @TejasHullur
      @TejasHullur  Před 5 dny

      :( shes not worth it

  • @canonogic
    @canonogic Před 5 dny

    who the hell spends 2k on a monitor looool

    • @Joshpods
      @Joshpods Před 5 dny +1

      A person whose job it is to colour correct videos and make thumbnails with accurate colour?

    • @canonogic
      @canonogic Před 5 dny

      @@Joshpods you dont need to spend 2k to be able to do that

    • @TejasHullur
      @TejasHullur  Před 5 dny +2

      Yeah I know...

  • @bhavayaaggarwal1126
    @bhavayaaggarwal1126 Před 3 dny

    You should have picked a dumber guy, he already knew all about branding

  • @waffley7149
    @waffley7149 Před 5 dny

    man please get some good video ideas