The Man MrBeast Hired To Grow His Channel (Jay Alto Interview)
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- čas přidán 15. 06. 2024
- I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more. Thanks Canva for sponsoring, use this link for 45-day extended free trial of Canva Pro: canva.me/jonyoushaei
Jay is a master of thumbnails, creativity, and now has a CZcams channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video.Plus he roasts some of CZcams’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul.
Shoutout to Jay for being an awesome guest, definitely check out his YT channel: / @thejayalto
Timestamps:
00:00 - 00:38 Who is Jay Alto?
00:39 - 02:18 Ryan's Creative Process
02:19 -04:37 Finding Ideas on CZcams
04:38 - 06:30 The Thumbnail Checklist
06:31 - 07:25 Roasting Mark Rober's Thumbnail
07:26 - 08:31 Thank you Canva
08:32 - 10:03 Improving Mark’s Thumbnail
10:04 - 11:57 Roasting MrBeast's Thumbnail
11:58 - 15:42 Roasting My Thumbnail
15:43 - 17:42 Scripting Like Top CZcamsrs
17:43 - 19:21 How to Grow Your Channel Sustainably
#ryantrahan #mrbeast #pennyseries #jimmydonaldson #youtubegrowth #ryanpenny #trahan #colinandsamir #thumbnail #youtuber #creator #youtubegrowth #creatoreconomy #jayalto #twitter #youtube #markrober #youtubegrowth
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PAST EPISODES:
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ABOUT JON:
One of few marketers to work at both CZcams and Instagram, Jon Youshaei has been featured in Business Insider, Time, and Inc Magazine and known as the "Creators' Creator"
During five years at CZcams, Jon was Head of Creator Product Marketing where he worked with CZcams's top creators and brands to grow their audience and their incomes. During three years at Instagram, Jon helped build their creator team to empower even more creators to grow and monetize.
Now a creator himself, Jon has garnered 500K+ followers, 300M+ views, and has interviewed Logan Paul, Paris Hilton, Terry Crews, Charli D'Amelio, Danny Duncan, Mark Rober, and more. He's been sponsored by top brands like American Express, HubSpot, Fiverr, and Microsoft and got signed by Gary Vaynerchuk to his speaking agency, VaynerSpeakers.
Jon is also a sought-after advisor, investor, and speaker who serves as a Head Creator Advisor for TubeBuddy (analytics platform used by 9M creators), and recognized by NPR as one of the best commencement speakers since 1774 alongside Steve Jobs, Oprah and John F. Kennedy. He has also been Forbes 30 Under 30 and LinkedIn named him as one of their Top Voices on the platform.s
Thank you so much, Jon for what you are doing for the creator community!! 🎉 There's no way to quantify how you are helping us.
Appreciate you 🙏❤️
Real talk thanks a lot jon!
Thumbnails are always such a challenge for me personally, thanks so much for putting this together Jon in a concise and easy way to understand
Totally. So happy this was helpful
As someone who's followed Jays work on Twitter for so long, it's amazing to actually see what he looks like! Amazing episode Jon, love what you're doing for us creators with your interviews :)
thanks Gyaan! Appreciate you : )
u know he has shown his face on his own channel right
First time I’ve heard of Jay Alto is from the editing podcast in the Michelle Khare episode. I think or Colin and Samir. Definitely watching and rewatching this one
One of the most overlooked principles in thumbnail creation is color concentration. Solid color groups strengthen visual impact, which demands attention.
For the opening conversation, these types of videos are going to be so much easier to produce with Descript's new features. Oh, this is great content, btw
Your CZcams channel is absolutely amazing.The content you create is both entertaining and informative,Keep up the fantastic work, you're doing a fantastic job.
Your hard work and dedication are truly inspiring. Keep shining and reaching new heights 🙏🏻
Means a lot, thank you!! 🙏
So much of the content of “how to make it on CZcams” videos like this I’ve come to realize is almost exclusive directed towards travelogue and personality based channels - and the “tips”, as it were, are less applicable to channels outside those categories
Saw your link to this video on discord today and realized I’ve already watched it. Watching again! Great video!😊🌺🌷
One day I will be your guest in your Podcast.
FANTASTIC! Love the way you dropped in the parts from. your last interview and showed examples that Jay Alto gave suggestions on for the thumbnails. #Masterclass
Thanks so much for the kind words!
Jay looks like a really respectful and genuine person.
He is!
Its cool to see you changed the Logan Pual video thumbnail after getting the advice, it looks better for sure!
Haha had to put it in practice 🔥
Lol copying other CZcamsrs' viral ideas is "a very powerful strategy"... Yes, and it's not at all praiseworthy. Actually shocked to see that Jimmy so closely copied the other train vs pit video. He has no right to complain when people copy his thumbnails...
What videos he copied?
It's because he took a click bait video and made it real. I think it's okay to "copy" then.
You seem like a negative person
He only copied the thumbnail
Thanks for this video. As always your content is insightful and inspiring. Keep up the good work.
Appreciate that!
I know a person is great when we hate the same things, excellent interview Jon! this guy seems legit
Your insights into CZcams thumbnails and readability are eye-opening! How do you balance short-term gains with long-term channel growth as you embark on your own CZcams journey?
I agree! achieving a balance between short-term gains and long-term growth involves adaptability. Stay informed about industry trends, be open to feedback, and consistently evolve your content strategy to meet the changing demands of your audience.
This is great
This is such valuable content! Amazing insights for creators everywhere 👏
thank you so much!
I need Jay in my life!!!
0:19: 🎥 This video is an interview with Jay, a CZcams growth expert, who discusses the importance of psychology and contrast in thumbnails and how he helps creators find viral video ideas.
2:51: ! The video discusses the practice of creating a playlist of potential video ideas on CZcams for inspiration.
5:33: 🎥 Creating compelling thumbnails and titles is crucial for capturing viewers' attention on CZcams.
8:39: 🎥 The video discusses optimizing the thumbnail of a CZcams video to attract more clicks.
11:06: 💀 Jimmy is in a coffin and looks scared, wearing a black tuxedo, with day two indicating it's not a one-time event.
14:07: 💡 Contrast is the biggest driver of color in CZcams thumbnails, and adding a different color background could have emphasized Logan even more.
16:51: 📚 Simplifying speech doesn't mean dumbing it down, and using big words doesn't make someone a better writer or creator.
Recap by Tammy AI
Always getting knowledge on this channel
So glad to hear that 🙏
Jon, are you using NVIDIA eye correction? If yes, it’s doing funny things with your eyes 😂.
Maybe try several tales with the same line so te editor can select the one looks the best.
Btw, the video is pure gold, I’ll keep watching. ❤ 7:44
Haha no but just looked up that tool and it’s crazy! I’m looking into camera so no need to use it to correct eye contact, seems like more for zoom calls where people may be looking at notes or something
Also, Mark Rober is there for scale. That one is easy
The host of these interviews looks like he's trying sooo hard to keep smiling at every moment they talk.
Haha can’t help it I’ve been told I have a resting smile face 😂
@@youshaeisame brother you’re fine man
Jay is a legend.
Truly is 💯
so excited for this episode!!!
🔥
Does MrBeast actually pose for all those thumbnails or is it entirely done on Photoshop? Because they all look almost like cartoons, especially the backgrounds
In my journey of find out thambnails tricks ... the first thambnail of explosion will more curious if the man on the floor looking as he tries to escape from explosion
Very informative video for a a very small channel like me! Thank you for sharing.
That means a lot, thank you!
Great content as alway!
thank you! Credit to Jay for sharing so many gems
A class i would've paid hundred of dollars for im getting it for free. Thanks so much ❤️
Very insightful interview
Thank you so much!
Very interesting, thanks for sharing 😲🌍
Glad you enjoyed it!
Damn, I started following him on CZcams (he has like 3k subs)
Didn't know that he is famous and is working with the biggest CZcamsrs
Don’t repeat an idea that’s done well before, proceeds to make the penny series 20 times
I think I saw a thumbnail with Ryan in it. Later you changed to Mr. Beast. How the thumbnails are performing?
Cool interview with Jay!
Thank you! Yeah he shared so many great gems 💎
I loved it!
so colour and contrast is what sells a thumbnail. I'm a small channel with 275k views, 495 subs. I'm not sure how long my description should be and where in the description I should put my tags. I feel like my videos aren't too bad yet I don't get views much. 5% of my videos are good but don't convert. any help would be awesome. dumbing down the title and description is a good advice though for sure.
The thumbnails are boring imo
@@victoriaveeart I wanted to make the thumbnails relevant to what’s in the video so like the loft ladder shows me on it. Things I’m working on around the house. If I did a thumbnail that wasn’t relevant and you clicked it and didn’t see anything from you saw. It would be worse surely?
How can i be consultant to
Damn! I put all my stock into Atlantic thumbnails, now this guy tells me it’s all about Pacific thumbnails?!?
Well, at least I can always rip off some existing popular ideas and sell it at ‘marketing genius guru’. This guy may legitimately be the CZcams messiah, but he’s not selling it for me.
JAAAAAAAAAAYYYYYYY
Bought his thumbnail course and it’s amazing!
Awesome to hear that!
What's it called? couldn't able to find it on his twitter or anything...
Why is that very good CZcams video editor or content master a British or some European. 😂😂
🔥
my bro!!!🎉
🔥🔥
W videos!!
🙏
Jay Alto
Use the same strats for game ideas lol thats crazy
Thanks!!!
Really great video but I wish you had given him bad thumbnails and asked him to make them great.
I respect Jay massively.
But, it's hard to ignore the fact that the person who is consulting Ryan and Mr.Beast is not able to grow his own channels.
I'm just curious what's not working for him personally. 🤔
When you know something, we only feel fullfil when you help others with it.
9:20 , emmm, if Mark is not the main reason people watch him (which is true about that specific video!) , how come CZcamsrs such as Markiplier have the worst thumbnails and yet he gets constant 1M views on every video ? (I mean , they mostly watch the video cause they know him, any small channel with those thumbnails would be ignored)
great video!
Thank you! 🙏
Just like the Dream Man, Qasim faces judgment for his outward appearance, many are quick to judge and call him names and swear at him with harsh words which upsets him but he remains patient and doesn’t retaliate
Brian Trahan?
let's gooo
🔥🔥
Thanks :)
I’m really disappointed in the thumbnails you chose for him to review. You chose the most popular channels on the platform whose video is a spectacle and will obviously get 50 million views no matter what.
What about a channel with 25k views consistently and one video pops off with 278k views?
What about a channel with 10k subs who is scratching their heads as to why they can’t get more traction?
Why not a dead CZcams channel who is still trying to regain the traction they once had?
Talking about mr beast in a “how to CZcams” video is like a business book talking about Apple. Every god damn one does it and it’s the same boring one note.
I’d love to see a video with this guy actually giving applicable advice to applicable size channels. That would have been so beneficial to your audience. If you look at my page, I make nothing like mr. Beast video, and I have no desire to. But that doesn’t mean I can’t be successful.
Pogan Laul
I mean the thumbnail idea sounds cool but people are clicking because they know who that person is. Put a mr beast video with his face people click it. Have the same thumbnail with a different dance and channel hardly any clicks
Oohh wow , so even Mrbeast too copy thumbnails and video tittles 2:28
For the Logan thumbo, I would get rid of the text and put all his controversies, he is a controversy man so, people will click more if he talks about all of this past, present and future, figure out a way to show and don't just tell his controversies in text.
As a small CZcamsr it's very hard to gain 4,000 watch hour dude...thats why I searching videos like this...thanks a lot guys 😊
Happy to help!
Can he work his magic for me?
It's good to take some tips and some ignored.... If you call urself a creator remain one, your unique way.... don't always listen to 1 million opinions and execute... how are u even a creator then? N guys I'm a fan of Mr Beast like everyone else but honestly I don't think youtbers at this stage are creators anymore, they have teams originating ideas, content, bringing sponsors, editing, they are mere role players..... so stop hyping on these big guys and have faith in your own abilities
I need to hire this man to help my channel grow ❤❤❤
Same lol
Just like the Dream Man, Qasim faces judgment for his outward appearance, many are quick to judge and call him names and swear at him with harsh words which upsets him but he remains patient and doesn’t retaliate
#MuhammadQasimDreams
What hope does the average stay at home mum have when we can't even come close to thinking about getting a "team" of people together to work on our Channel because of the cost involved in hiring people with this expertise?! NONE! We just plod along day by day hoping for the best!
You can hire someone to teach you how to make better videos (there are some cheap ones who are just a few steps ahead of you). Then when you have an audience built and monetized that’s when you can scale to hire a team member. It’s a bunch of baby steps until we can take a big leap. Don’t give up!!
You have a lot of subscribers 😂
@@carollynnlopez if you know anything about how CZcams works you will know subscribers doesn’t equal views or revenue. They mean nothing. Having a couple of videos going viral doesn’t have a long lasting effect. It’s fleeting.
@@CupcakeSavvysKitchen After seeing your channel, I’d say you should be giving me advice! 😄
@@carollynnlopez i appreciate that. Thank you. But like I said. Subs mean nothing. I have friends with over 2 million subs who are earning less than $100/month
was excited to see a jay alto interview but then i realized he was british and instantly clicked off
Wrong on the thumbnail. I never watch Ryan Trahan videos. Thumbnail is bs ideas to click on video.
This makes me like them less
imo This format is so stale already. The thumbnail obsession, first 10 seconds of intense presentation is now old and cringe. Its obviously cool when Mr Beast still does it 'cause he was the trendsetter and has owned it. Anyone who wants to replicate that kind of success have to focus on originality and substance, be a trendsetter rather than trendchaser. Trendchasers don't get too far, it's okay to get some initial boost in views but eventually you have to abandon the rules and make your own.
well said, but curious if you could clarify - which format is getting stale? The challenge genre?