Nike SB | Diamond Dunk | Documentary

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  • čas přidán 6. 11. 2018
  • In 1998, Diamond Supply Co, was born as a skateboarding hardware line that would become one of the most revered skate and lifestyle brands two decades later.
    Led by founder Nick Tershay, Diamond Supply Co. has since stretched into multiple subcultures, including the sneaker world, with their 2005 take on the Nike SB Dunk Low, known as the “Diamond Dunk.”
    Now in 2018, the brand celebrates its 20th anniversary with three new iterations of the famed sneaker.
    SNKRS and Nike SB look back at 2005's Diamond Dunk seminal launch and how it shaped sneaker cultures for years to come.
    Behind The Design gonike.me/behind-the-design-di...
    Shop the Black Diamond Dunk in SNKRS Saturday, November 10 gonike.me/black-diamond-dunk-yt
    Get the White Diamond Dunk exclusively in skate shops Saturday, November 10.
    More from Nike Skateboarding
    Official website: gonike.me/sb-homepage
    Instagram: / nikesb
    Twitter: / nikesb
    Facebook: / nikeskateboarding
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Komentáře • 112

  • @dunksrnice
    @dunksrnice Před 5 lety +141

    Can't believe y'all found the legendary hypebeast. You did it.

  • @JustNikoo
    @JustNikoo Před 3 lety +10

    This is the type of content we want to see from nikesb.

  • @bbyglo300
    @bbyglo300 Před 5 lety +39

    This dunk came out at the best time in streetwear.

  • @realkilju
    @realkilju Před rokem +3

    One of the best colorways on a shoe ever

  • @Davidgotkicks
    @Davidgotkicks Před 5 lety +48

    Super dope video! Can't wait to get my pair!

    • @alexishaban109
      @alexishaban109 Před 5 lety +1

      the real tiffany kid right here! lol

    • @patr1ckf1994
      @patr1ckf1994 Před 5 lety +2

      gonna line up tomorrow at my local skate shop, good luck man!

    • @louiscasen9676
      @louiscasen9676 Před 2 lety

      I dont mean to be off topic but does anybody know a tool to log back into an instagram account..?
      I stupidly forgot the account password. I would love any tips you can give me

    • @louiscasen9676
      @louiscasen9676 Před 2 lety

      @Derek Rodney I really appreciate your reply. I got to the site thru google and I'm in the hacking process now.
      Takes a while so I will reply here later when my account password hopefully is recovered.

    • @louiscasen9676
      @louiscasen9676 Před 2 lety

      @Derek Rodney it worked and I now got access to my account again. I am so happy:D
      Thank you so much, you saved my account!

  • @greens294
    @greens294 Před 5 lety +7

    Even via Skype, Bun B gives the best interviews! Very fun watch

  • @TheShoeGame
    @TheShoeGame Před 5 lety +3

    This is good. So much truth to how the Tiffany Diamond Dunk changed the shoe game. I see the prices went up too

  • @lazarorodriguez5161
    @lazarorodriguez5161 Před 4 lety +6

    Tiffany(L.A.) vs Pigeon(N.Y.)
    Which one do you think started the sneaker boom 💥?

  • @FiveMinuteSneakerTV
    @FiveMinuteSneakerTV Před 5 lety +2

    Stoked for Saturday! Forget the hype. I just want the black pair.

  • @tyson1chicken
    @tyson1chicken Před 5 lety +65

    dunks are making a comeback now. been too damn long.

    • @mikel2674
      @mikel2674 Před 5 lety +5

      Naw diamonds sb collab overrated a.f.

    • @tyson1chicken
      @tyson1chicken Před 5 lety +1

      @LAN Evo psh, who you tellin? i been rockin mines, now everybody else on the wave like you.

    • @whothisis
      @whothisis Před 5 lety +1

      masturball you have to brag about skating in them so you don’t look like a “poser”😤

    • @tyson1chicken
      @tyson1chicken Před 5 lety +2

      @@whothisis i hope you're talking to that other dumbass nigga

    • @MexiCooki
      @MexiCooki Před 2 lety +2

      Now Nike is over saturating it

  • @newthings.
    @newthings. Před 5 lety +3

    SB please do more of these docs!

  • @kobenoyashi531
    @kobenoyashi531 Před 5 lety +18

    Kids these days really aren't getting that same sneakerhead indoctrination that we were getting back in the early 00s haha. That being said, re-releasing the tiffany dunk may be grabbing for straws.

  • @andee173
    @andee173 Před 5 lety

    Need more videos like this!

  • @josephrodriguez5986
    @josephrodriguez5986 Před 2 lety

    Thanks Mr. Diamonds. Great video (-:

  • @disciplesf4287
    @disciplesf4287 Před 3 lety +1

    Really dope shoes. Hopefully I get a pair one day ☝️

  • @stephensilides5634
    @stephensilides5634 Před 5 lety +12

    6:10 when tf is this prod footage from???? this is like, 2009 prod lmao

  • @BLVCKSEA
    @BLVCKSEA Před 10 měsíci

    The Diamond Dunk wasnt the first SB to have the sneakerheads go crazy..i saw this same type of energy when the Heineken Dunks dropped as well..and that was probabaly a year or two before this released.

  • @quintintarantino2485
    @quintintarantino2485 Před 5 lety +15

    I remember getting a parking ticket when I was in my car sleep on the passenger side waiting for them at Brooklyn projects

  • @andrewkibler9384
    @andrewkibler9384 Před 5 lety +12

    Wow they really engineered that colorway! so crazy like how did they come up with that? Must have taken a lot to pick those three colors

  • @staylucky4727
    @staylucky4727 Před 5 lety +75

    I sold the OG low dunks to some sucker for 2 grand. Goodbye Student Loans! 😁😁😁

    • @anthonywandowicz8084
      @anthonywandowicz8084 Před 4 lety +9

      U only had 2k in student loans? Community college?

    • @jakeozzy4776
      @jakeozzy4776 Před 3 lety +26

      They worth 5k now.. whos the sucker

    • @staylucky4727
      @staylucky4727 Před 3 lety +7

      @@jakeozzy4776 the kid that pays that much for shoes he will never skate in

    • @01suku77
      @01suku77 Před 2 lety

      @@staylucky4727 amazing comeback lol

  • @FoetusG59
    @FoetusG59 Před 5 lety

    Top 5 dunk for sure!

  • @ArmandBaclay
    @ArmandBaclay Před 5 lety

    Legendary

  • @beneaththesound
    @beneaththesound Před 5 lety

    perfect

  • @skater78945
    @skater78945 Před 5 lety +6

    The shoes are pretty on the deck!

  • @ericnasr22
    @ericnasr22 Před 2 lety

    Not that this would ever happen but I'm hoping they re-retro these sometime in the future

  • @chrishartley6411
    @chrishartley6411 Před 4 lety

    2:16 that's a real friend !

  • @quinncoyle7494
    @quinncoyle7494 Před 2 lety

    nick the goat

  • @iainguss8222
    @iainguss8222 Před 5 lety

    anyone know where I can find the shirt they based the shoe off of?

  • @12on12off
    @12on12off Před 5 lety +1

    The legend

  • @DiegoKotz
    @DiegoKotz Před rokem

    Eu tenho um Nike sb delta force, mais um dia terei melhores condições financeiras e comprarei um modelo desse mostrado no video 💎

  • @ilovek619
    @ilovek619 Před 5 lety +8

    I love how they’re educating all of these young cats on what the this shit was like before the hypebeast boom lmfao.

  • @alexthelizardking
    @alexthelizardking Před 2 lety

    Sneakers are great diamonds are forever.

  • @desmondjake2390
    @desmondjake2390 Před 5 lety +1

    Koston! “The Michael Jordan of skateboarding”

  • @shawna4740
    @shawna4740 Před 2 lety +1

    I have 4 pairs of these tiffany lows

  • @TylerGC
    @TylerGC Před 2 lety +1

    My damn dream shoes saw them when I was just a kid but now there worth over 3000$ I’ll never get a pair:/ I’ve wanted them and asked year after year for Christmas and bdays and still never got a pair

  • @sundaiskatemag
    @sundaiskatemag Před 5 lety

    3 rd 👊🏽💥

  • @noegutierrez7398
    @noegutierrez7398 Před 4 měsíci

    Dude I got 4 pairs from my
    Skate shop back in 2005 it was so much better back then

  • @chrishartley6411
    @chrishartley6411 Před 3 lety +1

    5:22 he should have , the hype it would have caused . I bet when nike finally got him they would have came out with his sig. With no nike check just cause of the story !

  • @MMAEDDIEA
    @MMAEDDIEA Před 2 lety

    Now I got my nft DCD thank you NICKY DIAMONDS VVS1 gang till I die

  • @imnotsurewhy
    @imnotsurewhy Před 4 lety

    The Hundreds x Nike SB! Make it happen.

    • @BLVCKSEA
      @BLVCKSEA Před 10 měsíci

      I've been barking about this potential Collab for yeeeeaars..it would be so easy to just put the Adam bomb logo on the heels with a sick color way..

  • @ldm2622
    @ldm2622 Před 5 lety

    haha this was dope

  • @billionsafteryourmother6970

    Tb to 2013

  • @Yamazaki112
    @Yamazaki112 Před 5 lety +1

    I love how they released this right after they curved all the hypebeasts at Complexcon. I don't believe they were ever planning on selling the canary yellow Dunks.

  • @supDruMz
    @supDruMz Před 5 lety

    Waiting for roshes to comeback

  • @mayan2312
    @mayan2312 Před 5 lety +3

    What type of pants were worn at 5:34?

    • @illchayvids6123
      @illchayvids6123 Před 5 lety +5

      They were WACK

    • @GRIMM2197
      @GRIMM2197 Před 5 lety

      George Monsbourgh I thought they were joggers but if there actually pants they’re kinda cool to me

  • @forrealforreal8723
    @forrealforreal8723 Před 5 lety +1

    Somewhere there’s a room full of them

  • @BraedonLytle
    @BraedonLytle Před 4 lety

    I fucking love Koston 😂

  • @tylergaulton481
    @tylergaulton481 Před 5 lety

    I got a pair sz 8 from the thrift store.. need them confirmed real to sell

  • @nuendo2020
    @nuendo2020 Před 5 lety

    This in 05 was like off white X Nike in 2018

  • @idowuogunjobi6159
    @idowuogunjobi6159 Před 5 lety

    high time Nike got wale involved

  • @gfeast4518
    @gfeast4518 Před 5 lety

    Too bad I struck out online and instore 😩😤😭

  • @wikedwun
    @wikedwun Před 5 lety +3

    Lmao the Tiffany kid!

  • @candleankle1805
    @candleankle1805 Před 5 lety

    Now nobody lines up for Nike sb

  • @stacyiguodala9857
    @stacyiguodala9857 Před 5 lety

    The fact that she knew it was the “diamond” dunk but didn’t get the Tiffany reference. 🤦🏽‍♂️ Tiffany & co sell jewelry and that’s their color. “Tiffany” blue.

  • @TIGERGUTS
    @TIGERGUTS Před 5 lety

    So do 7 year olds still work in your sweat shops?

  • @Gogo-me7fr
    @Gogo-me7fr Před 5 lety

    man now you have to make a documentary on the OW blazers

  • @sebastiansmith5619
    @sebastiansmith5619 Před 4 lety

    Croatianstyle had like 30 pairs of Paris dunks

  • @ShotByNJGoons
    @ShotByNJGoons Před 5 lety +3

    Only if dunks got better colors these days

  • @luizgabrielluziodefranca5676

    N acho esses caraio de dunk em lugar nenhum tiw, só pela internet, tmnc memo

  • @orilol7223
    @orilol7223 Před 4 lety

    cant believe rhis goes for 2800$ now

  • @masondixon6269
    @masondixon6269 Před 5 lety +1

    Is Diamond really still a skate brand tho?

  • @d1mbo692
    @d1mbo692 Před rokem

    8:08 what the dog doin?

  • @dominickomadinajohnkanaval5151

    Help me John kanavaloff won't let me skate abduction help mesa Blythe -nobody

  • @Eggp
    @Eggp Před 5 lety +1

    3 days till i get my pair

  • @tomchilds5063
    @tomchilds5063 Před 5 lety

    5th

  • @BrayantB123
    @BrayantB123 Před 5 lety

    yeahhhhh im still gonna fucking skate em who cares if they 100 plus dollars theyre skateboard shoes first and foremost

  • @Jandos47
    @Jandos47 Před 3 lety

    I don’t like em for wearing I’d only look good in em skating I only got swag when I skate my style comes out when I do tricks not walking around lol

  • @JoeOh100
    @JoeOh100 Před 5 lety +5

    like for The Tiffany Kid

  • @beau4088
    @beau4088 Před 5 lety

    Who else thought this was the 2018 pair the yellow ones😑

  • @jujharbling265
    @jujharbling265 Před 5 lety

    I feel artificial comeback of thr SB

  • @gfeast4518
    @gfeast4518 Před 5 lety

    Get out of here legit looks for life smh not an sb guy no hate he’s just a hypebeast

  • @anthonywandowicz8084
    @anthonywandowicz8084 Před 4 lety

    What the fuck. A fucking shoe cake. Whats happening to men. A fucking shoe cake?

  • @anthonywandowicz8084
    @anthonywandowicz8084 Před 4 lety

    Thats awesome this show killed it but it also helped nike kill skater owned shoe companies. Waiting in line over night for a skate shoe contradicts skateboarding persona. Guess this is part kf the reason skateboarding sucks now

  • @kanescrimes4848
    @kanescrimes4848 Před 5 lety

    Lame

  • @TheChosen1onex
    @TheChosen1onex Před 5 lety

    too bad nick sold out to zumiez

  • @mikel2674
    @mikel2674 Před 5 lety +3

    I swear these dunks are overrated a.f.

  • @57supreme
    @57supreme Před 5 lety

    Why so much hype on these shoes..??? They look ugly