I Oversimplified Popular Packaging Designs
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- čas přidán 30. 05. 2024
- Thank you to Bombas for sponsoring this video! One Purchased = One Donated, so head to bombas.com/brandon and use code brandon at checkout for 20% off your first purchase.
The Process
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In this video, I use Photoshop 2024 to simplify package designs from products you know and love! There's quite a bit of painting, illustrating, photo manipulation, and lighting in this one, so strap in and enjoy the ride.
My Tools
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10 Free Images from Adobe Stock ► bit.ly/AdobeStockTrial
Tools Used ► Adobe CC : bit.ly/AdobeCCLink
Find Me Here
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Instagram: @thebrandonshepherd
Twitter: @designerbran
Discord: / discord
(Some of the links above are affiliate links, meaning at no additional cost to you, I will earn a commission if you click through and make a purchase.) - Zábava
Thank you to Bombas for sponsoring this video! One Purchased = One Donated, so head to bombas.com/brandon and use code brandon at checkout for 20% off your first purchase.
Nice
awesome. i cant believe im late to this video.
31 views in 1 minute brandon fell off
Help, my feet are hurting! Take me to a hospi- *Bombas Sock hits my face*
Wassup your vids are just what I need on a day like this
That lays call-out was brutal💀
Also could you do simplifying iconic movie posters? I feel like that could be a great video
Good idea!
Someone did that
@@SpeedyXeoWho
@@HazelRBLX just search
Sonic 2
Inside Out
The reason the green skittle gets so much attention is this: Back in the day, it used to be lime. However, they changed it to sour apple once. People preferred lime, so Skittles brought it back, and decided to market it.
Just like that other brand which sells chocolate gift boxes. They removed one of the item which would come inside the box and people demanded it back so the brand introduced a whole new box which has many of just that one chocolate lol
Skittles lore. Nice
The story unfolds…
Wait, so they're actually NOT all the same flavor?
@@darkwoodmovies apparently not :/
Oversimplified Lay’s packaging ❌
Hyper realistic chip with extra honey and fire ✅
Frfr the Red Bull was the only good one
@@chrideefer Not from a business perspective, people can see that RedBull design a mile away and it catches their eye among the 100 other Energy Drinks. The new one will blend right in selling less over all.
@@chrideefer nah the energizer is good
@@chrideeferenergizer was fire too
Minimalist vs simple. The new design still has a lot of detail, but it's less busy. Minimalist, but not simple
The Energizer one was insane
yeah they should just buy the logo from him. It's 🔥🔥🔥
@@MattRose30000IK
It’s so good 😭
-ly good
I love these! The Red Bull redesign is cool, but I think the point of the blue/silver check pattern is so that it is clearly identified at a distance and amongst other cans. It stands out and is pretty iconic at this point, and I think a lot of that gets lost in a simplified redesign. But that bull you drew was sick. Would be cool to see a version with your logo but the checker pattern intact.
Yeah but I really think it would be good if he added the yellow sun to it
Just copy paste the 2016-2019 toro rosso f1 livery onto the can
It just felt like something should be in the background, the solid silver can just doesn’t feel right.
I love love love this series man!! Coming from a graphic design background, I've been craving good graphic design content like this! It's so enjoyable and educational!! Always more tricks to learn!!
no replies???
Thanks a lot! These types of videos are a lot of fun to make cause the designs are a tad more simple and I can just do a bunch of them haha
hi
Weird to find you somewhere that isnt sdmp
i haven't watched you in years
7:45 The reason the green Skittle is getting special treatment in the official packaging is because the original Skittles flavors in the US (and other countries except for Europe) were orange, lemon, lime, grape, and strawberry. In 2013, Skittles changed its original flavor line-up and replaced the lime one to green apple, causing a consumer backlash. So they recently went back and needed to notify consumers with this particular packaging that its the original "lime-up", and not green apple.
Yeah in the uk it never changed and has always been lime but our purple one in Europe is blackcurrant instead of grape which I personally think is so so so much nicer
the bunny with the drum makes sense because the whole percussion section of a marching band (that marches on the field) is called the battery! the bunny part not so sure, but the drum makes sense because the bunny is literally in the battery
in portuguese (or at leas here in brazil) batery is also the name for drums (bateria)
Bunny’s are known for speed hares whatever
@@gisela_oliveiraBoa observação, tentei pensar em um motivo para a marcha nos Estados Unidos se chamar "battery", sendo que o instrumento seria "drums", e ser algo engraçado comparado ao português. Infelizmente não achei nada.
@@gisela_oliveirain French too!
Has nothing to do with that, it has to do with the original Energizer Bunny commercial, where they took a subtle jab at Duracell czcams.com/video/iJTAbYGrYDc/video.html
Great video, you're a really talented graphic designer. Incidentally, the reason that the Energizer bunny has a drum is because it was introduced in the 1980s as a toy rabbit beating a drum (powered by Energizer batteries of course) that never stopped because the batteries were so good. They did a series of commercials where there would be fake products being advertised and then the Energizer bunny would suddenly walk through the fake commercial beating his drum with narration "He keeps going...and going...and going."
The bunny toy was a parody of the Duracell bunny in the 70s!
"or maybe it's a balloon since half the bag is full of air" BHAHAHAHAHA i can't
Fr that cracked me up 😂
.......There is a scientific reason for that... it's like crying about a lid on a bottle that contains liquid. Do some research and a bad joke isn't funny.
@@Kanoog 🤓
@@lemonbreadut ur bullying him for being smart 💀
@@Kanoog "erm ackshually 🤓☝" ahh comment
Eating Food + Brandon Shep vids = REAL PLEASURE
thats literally what im doing at this moment, eating supper, watching Brandon, and checking comments. wat are the chances
@@AndrewEfendi lmao same
As always 😂
Super for me it 9:50 am what time is it for you @@AndrewEfendi
Ok
I love the redbull design! I just wish there was a sort of blue circle line at the top, that is the same shade as shadows
Not sure I do. It looks like a goat milk can.
@@chocolateearrings now i can’t unsee it
I think I would have put a yellow circle behind the bull, like the one on the original design, just to break up the silver. But I'm half sure that if I saw it done, I'd probably change my mind 😅
@@MaverickMyth oh dude thats literally exactly what i was thinking
8:30 I think the leaf is supposed to be a mint leaf
It is
I think he meant it was pointless because the packaging already has mint leaves, so like why have another on the logo itself?
@@COMMANDR.0IDprobably
i dont think it is, its the logo they use on all their packaging, including non-minty flavours
@@Kamilxd yet mint is the "default" flavour, so it makes sense they would use it in their branding
I can't lie, some of the oversimplified logos seem WAY more detailed than the official logos, I think you accidentally improved them 😂
Your videos are so great because you explain everything you are doing, which is much more enjoyable to watch than just someone doing it without explaining
My favorite ones has to be the tic tac and redbull. Great work as always Brandon!
G R E A T E
@@trollsansofficial oh shi-
I believe the leaf on the Tic-Tac box behind the text was to represent the mint flavor, like how strong it is, so extra mint leaf. It's that good at freshening breath.
4:36 Duracell also has a pink bunny
I think the original Lay's package design is already well thought out.
It's way easier for consumers to glance over the shelves and spot a familiar design that they associate with their favourite flavour. Having it signified simply by the color and a piece of text would be a bad design choice. There simply aren't enough colors for every flavour they may produce, and reading text quickly becomes annoying and kicks the consumer out of the impulse of buying a treat.
(also there are color blind people)
The Lays one is NOT simple lol, that chip is way too detailed! Anyways, great video Brandon!
You're confusing "simple" for "minimalist", it's a very simple design, it just isn't abstracted to oblivion
@@cruncyartwhich is much better imo
@@cruncyartwell said!
LOL I AGREE
@@cruncyartOHHHH
Pringles taking notes.
i love how this man can complicate and simplify packaging designs👍
Pretty sure the leaf on the Tic Tac package is peppermint or spearmint. Thanks for the new content. Missed you bud.
I loved this video even more than Brandon's normal ones, and that's saying a lot! I love his new quips and him sharing his opinions more often.
i like how you designing something that is simple or detailed and whatnot, it's so awesome! (love your vid btw)
“Why are there two bulls when it’s, RED BULL??” The things he notices 😂😂
8:26 that is the mint leaf to give it the 🍃mint🍃
I love the Red Bull design! I like it a lot more than the current one!
You have to THINK about it on the shelf with 100 other energy drinks. The RedBull one was designed to pop out of the crowd, the new one will fade away.
redbull’s current design is iconic, he made it look like a generic energy drink
Love your vids, man ❤
On the Energizer logo him playing the drums is really funny because in Spanish batteries are called "Baterias" and the drums are called "Bateria".
I’d love to see you revisit your old designs and re do them with a new perspective! I think it would be so cool!
All the things that ticked me off:
7:44 it’s because it used to be green apple, until they switched it to the much requested lime!
8:24 it’s a mint leaf, FOR MINTY BREATH!
10:16 seriously?
11:22 1. That bull is very detailed, you said you were simplifying!(but I honestly don’t mind it too much) 2. The biggest shadow isn’t even blue! 3. The u being short and leaving a gap is irritating!
He's saying these things to make the video more interesting lmao and he said "oversimplifying" bc he knows he's just doing it for the sake of the video
Thx for clarifying, still ticks me off tho
Literally every time you design anything, I can't think of a single improvement that you could make. It's always perfection
Interviewer: What Does The Word "Simple" Mean To You?
Him: Yes
3:52 bro 🤣😂
…the leaf in the Tic Tac logo was a mint leaf. Because they’re mints.
This man is too good. He could make millions of his talent, but instead he chooses to bless us with incredible videos and beyond real designs. Thank you Brandon, you're amazing, keep it up. Also have you ever made art for a game? I think a game with your design style would look really incredible.
Millions? Bro graphic designers earn good amount but millions is a bit of stretch
@@kedrprao Yeah, you're right. Millions is definitely an exaggeration. Still tho, he could make a lot of money, instead he chooses to share his content online for free. (not fully instead, he makes money off of this too, just like not has much has he could if he wanted to really try).
7:44 the green skittle is getting so much extra treatment because there was lime than green apple but people were complaining that it said original even though it was not so they changed it back to lime
I absolutely love what you did with the Energizer bunny! The Redbull redesign looks so sleek too!
The Skittles packaging since they changed green apple back to lime is so funny to me. Just the arrow going "It's lime!" is hilariously desperate while also being super tiny and hard to see at a distance. Also a fan of the Barq's root beer cans with the absolute lack of confidence in their slogan, "It's good."
i love how he not only made a better logo for lays, but also roasted them 😭
also great job i love ur videos ❤❤
not gonna lie the lightning bolts for eyes is such a minute but impressive detail-I've really missed ur content !
0:02 starbucks and chrome still look good, and chrome looks better with the new design
You know what would be cool to see him do? Pick a product and design 3 different designs for their packaging based on different art styles/time periods. Like, "what if pizza hut had a Victorian era packaging? Or pizza hut with a Rococo era box?" "Subway meets ancient Greece, meets ancient Egyptian packaging " lmao
OMG I LOVE THIS IDEA
You're SOOOOO good omg, your lighting always gets me
Le goat!
Love these videos. You always knock them out of the park
*Simply* outstanding!
Are you moroccan?
@@RedaMouhib-uv3gf 5tk
Guys i think he is a moroccan
@@smaker6451 5tk 5tk
@@RedaMouhib-uv3gf quite
I just can't get enough of your videos man. This stuff is golden.
If you and Jazza did some sort of drawing challenge mixing your video styles I'd watch the hell out of it
i think you could cooperate the sun on the original redbull can by placing it behind the bull or put it behind the text so it's not to flat
The balloon joke at around 5:00 genuinely made me laugh
0:48
No 5:00
@@Zephyr-lg5ne where?
5:00
@@Zephyr-lg5ne0:49
Normal people looking at tic tacs- “ooh those look good”
Brandon- “the gradient on the leaf could use some work”
The original sweet and spicy lays looks like something he would make.
Brilliant, as usual 😮❤
Your creativity is amazing and so fun to watch!
ok but that redbull design was CLEAN
Lays did some magic to their design in the first one to make their package way more enticing than yours. 😅
Making oversimplified packaging designs look different looks freaking amazing good job man good job 😉
Your understanding of lighting and blend modes is 👌🏻
I think making the chip the logo was a bad idea for simplicity just because it isn’t a perfect circle
No views 16 seconds, bro fell off
Why do people do this
please just get out of here.. you ruined this channel with that comment
@TheBontenbal, you created your channel 14 years ago and you have 3 subscribers? bro fell off
@@SR_Somegamesit’s a joke bro
Bro how are you here at 16 seconds! 😂 That's crazyy
As someone who redo a single line over and over again, It's so satisfying to watch you make it so smooth.
Did any of these companies hire you yet?? The Red Bull redesign was SICK!!!
Everyday one this guys birthday, the company should post his logo on there social media and make a few of their products with his logo
Feels like a holiday whenever you upload. Thank you so much!
"It could also be a balloon"
"Since half the bag is full of air"
The energizer is the best one
Ayyy he posted, I’m always so excited to see another quality video🙌
I WAS JUST CHECKING YOUR CHANNEL!! I love your vids!
The Red Bull redesign looks like it was made for a major festival here in Brasil: Festival de Parintins. Every year, brands change their packaging to blue and red for the festival. Search about it, it's really cool!
They all look good tbh, my favourite is probably lays. I agree that this could be a really good idea to present all their flavours.
The "rounded dots" on the tic-tac sticker are miniature spearmint tic-tacs
As a fellow graphic designer watching these types of videos both inspiring and sad. You come up with these great graphic solutions and I am sitting here like 'I can never achieve this greatness'
11:23 add a yellow circle behind the bull
The new Red Bull logo is sick man 😮
Literally all the packages you made out-spiced the original ones. Nice👍
You're killing it, Brandon! Keep up the good work!
Your videos are a pleasure for a designers eye ❤
The chips used into the logo is so simple and yet so clever
Wish it was a real packaging💯
The energized bunny is actually a nod to classic marching band toys. The idea is that the marching bunny with keep marching forever because he’s powered by energizer batteries instead of a wind up spring or duracells lol
I’m so glad your channel is getting the attention it deserves!
I honestly enjoy these vids so much
Thanks for making more uploads
Great designs as always Brandon 🔥🔥 thanks for the engaging content
Awesome brain, excellent execution... as always, I'm so impressed and jealous every time 😄 Really, I love the way you think and make a creative decision even in the middle of the designing stage. You make it look like so easy! Thank you for that great video, well done!
Could never get enough of a tiny rim light and a touch of shading 🙌Haha
I don’t usually like minimalism but you made it work. Whenever I watch your channel I’m reminded of why I decided to study graphic design in school.
Love the tic tac best. They were all great improvements.
I love your work man, just keep doing this ok
The video we didn't know we needed but we all wanted
The goat designer 🎉is finally back after 1,000,000 years w vid glad you are back brandon!!!
out of my 15 yt notifactations i saw yours and went :0 AND THEN RUSHED TO THE VID IM SO HYPEEEEE
This guy is so underrated,what the heck!
Your work is amazing! 💗
I really like the energizer its cool and simple
I love these videos. So satisfying
This is so smooth
Last 2 are a definite improvement 🔥
I would love to see the layers on you use on these projects, thatd be a ton of help to me
The Lays one reminds me of those bulk packs you’d buy from Costco, really cool design (:
Yooo I am such a big fan! You are incredible with graphic designing!!❤