Growth Marketing Pro Reveals His A.I. Tactics To Scale Your Business (

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AI-driven personalization needs to be as personal and engaging as a handwritten letter.
Kieran Flanagan is joined by Guillaume Cabane, Growth Advisor to high-growth SaaS startups. Learn about the predictions in the next cycle of growth (how AI comes into it), the importance of data analytics in the growth marketing process, and why growth marketing requires a competitive edge over time.
Mentions
Article by Guillaume hypergrowthpartners.substack....
Gorgias www.gorgias.com/
Ramp ramp.com/
Tweet From Guillaume on Zapier / 192246054832443392
About Guillaume Cabane
Guillaume Cabane is a growth advisor to high Growth SaaS Startups, including Ramp, Airbyte, G2, Gorgias, Metadata, Madkudu, and others.
Guillaume held VP of Growth roles at Drift, Segment, and other successful startups, where he helped them grow from ~50 to 300. Prior, Guillaume spent 6 years at Apple. Outside of work, Guillaume is husband of 1, father of 2, cheese-eater of many, and Pastafarian.
Connect with Guillaume
Website: www.hypergrowthpartners.com
Linkedin: / cabane
Twitter: / guillaumecabane
Timestamps
00:00 Intro
1:05 Welcome Guillaume
1:34 Guillaume's Article
2:18 3 Phases of SaaS Migration
7:21 Yearn For a Past Era
8:46 Guillaume's Growth Marketing Career
10:14 Personalization in Marketing (and how AI will 10x it)
12:08 2 Key Factors to Personalization
15:26 Why AI Will 10x Your Campaigns
16:01 2 Examples of How AI Will Maximize Your Campaigns
22:49 The Perfect Email Structure Written by GPT-4
25:20 Why Growth Teams Will Change In AI-Era
26:11 What Happens to Channel Experts Careers Post-AI World
27:48 Who Founders Should Be Hiring
33:02 Why do Growth Teams Work?
35:06 AI Technology: Speed and complexity of execution
35:51 Will Marketers' Work Get Commoditized Faster?
38:12 What Happens When We Can't Differentiate Humans vs. Computers?
39:36 The First-Mover Advantage
41:35 Takeaways
41:58 Outro
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About the Show
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[@Luckythebokser]

Just finished watching this video on A.I. tactics for scaling a business, and it is full of great tips! Mystrika is comprehensive analytics and A/B testing with 26 variations have truly elevated my email marketing game. The AI writing and personalization features have helped me craft highly engaging emails that drive results. Plus, the automatic bounce detection has saved me so much time. Definitely worth a try!

[@soumyajitchakladarr]

The wisdom shared/min in this epsiode is at an all time high. Loved Guillaume's take on personalization: "Personalization works because it feels relevant to the audience, and it triggers the principle of reciprocity" [paraphrased] and those simplw examples were just 🤯.

[@StartupSpells]

thank you. your comment made me watch the episode & i'm so glad i did.

[@StartupSpells]

11/10 episode. this guy gave actual tactics which were very unique on personalization. more such guests like him.

[@daodedo]

thanx guys, you are really my most waited channel

[@futuristmarketers]

Great stuff gang. High impact info 🎉

[@MATGpod]

Appreciate that

[@newmanmo2]

Awesome. Thanks.

[@urbansegments8327]

Amazing information.

[@hadeos]

Great value

[@seank2793]

*so...what is the personalization A.I. tool we can use for email??*