Som, Lit Floor Art@Site

Shape
Do you recognize this: walking endlessly in the evening in a sad city without much to see, especially when you cross a square? Som has created a playful art made of illuminated lines that cater on a sophisticated way to the people crossing the square.
Material
The artwork uses technology to control lights. This is modern, interesting. The colors are playful and make merry. The artwork is physical: I feel like Michael Jackson and have a tendency to dance, to be the center, to carry out a perfect act.
Location
The artwork is located in the heart of London's nightlife district. This is a perfect location for the artwork and give pleasure to the people who are going out.
Meaning
This is a good work of art that invites you to move, make fun together and seduce.
www.artatsite.com
Stay after dark to see the changing floor of colour. Set into the square’s hard landscaping, 100,000 energy efficient LED lights produce 10 striking displays, each lasting as long as it takes you to cross the square. Ranging from sensual and subtle to full on and dynamic, how long until you’ve seen every display?
Skidmore, Owings & Merrill (SOM) is the award winning architectural practice whose Chicago office designed much of Broadgate. Here they worked alongside London-based Maurice Brill Lighting Design, one of the world’s leading lighting design consultancies. Lit Floor won the International Association of Lighting Designers’ Award of Excellence in 2004.
www.broadgate.co.uk
The light installation is set into the hard landscaping of the square and provides a striking computer controlled light show after night fall. The lights beneath the benches cause the massive glass supports to glow iridescently.
www.flickr.com