The Man Behind the Sidemen's $100M Empire

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Jordan's Podcast: @jordanschwarzenberger
00:00 Who is Jordan Schwarzenberger
2:41 Jordan’s background before managing the Sidemen
4:45 The 2016 Charity Match
8:01 The 2022 Charity Match
10:30 Building intergenerational fans
11:40 How Jordan became their manager
14:20 The Sidemen’s secret sauce process & Jordan’s pitch deck
16:50 Talent manager vs talent agent in the UK
18:30 How the Sidemen gave him a shot
20:00 How Jordan’s compensated
22:22 The Sidemen brand before Jordan
23:29 Tanya
24:50 Being a single-client management firm
27:25 How should smaller creators look at talent management?
28:54 Sidemen Sunday
30:30 Tanya
33:00 Treating CZcams with high end production values
36:00 Starting Sides
41:53 Feeling pressure after the Sides launch
47:20 Side+
53:20 Side+ pricing and revenue
56:40 Dealing with group dynamics
58:30 KSI’s success within the group
1:02:00 Friends vs colleagues
1:03:10 Evaluating new Sidemen ventures
107:29 What if CZcams itself fails?
1:09:00 Physical Sidemen experiences
1:11:29 The Sidemen org structure
1:13:44 Why Jordan’s not the CEO of the Sidemen
1:15:22 The health of the creator economy
1:21:50 Creator Inc. and the creator middle class
1:28:00 Long form content vs short form
1:30:30 Jordan’s advice for young creators
1:32:45 Jordan’s advice for Colin and Samir
1:37:15 What has Jordan learned about dealing with controversy
1:39:22 The future of the creator economy
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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on CZcams. We also interview creators and try to get to the bottom of what’s working on CZcams and where the creator economy is headed.