BMW 2024 Super Bowl Commercial Starring Christopher Walken and Usher
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- čas přidán 4. 02. 2024
- BMW is gearing up for a memorable return to the Super Bowl on February 11, 2024, showcasing a fresh 60-second commercial that introduces the latest version of the renowned BMW 5 Series, including the debut of the all-electric BMW i5. This advertisement, titled “Talkin’ Like Walken,” features the talents of renowned actor Christopher Walken alongside actress Ashley Park (known for roles in "Emily in Paris," "Beef," and "Joy Ride"), and GRAMMY® Award winner and Super Bowl LVIII halftime show performer, USHER.
The commercial draws on Walken’s unique voice and way of speaking, depicting a day in his life as he meets a series of people who imitate his speech pattern, from the valet at his hotel to his tailor, makeup artist, and even the person serving him coffee at the drive-through. Walken’s initial confusion turns into annoyance, culminating in an unexpected meeting with USHER, to whom Walken quips about being busy. This spot is scheduled to play during the first quarter of the Super Bowl LVIII.
Walken expressed his pleasure in collaborating with BMW, highlighting the significance of electric vehicles. Similarly, USHER shared his excitement about performing at the Super Bowl and his positive experience working on the BMW commercial.
The advertisement was crafted by BMW’s primary creative agency in the U.S., Goodby Silverstein & Partners (GS&P), and directed by Bryan Buckley, a director with a history of nearly 70 Super Bowl commercials and two Academy Award nominations. The cinematography was led by Hoyte van Hoytema, known for his work on "Oppenheimer" and "Interstellar."
Marcus Casey, BMW of North America’s Chief Marketing Officer, described the formula for a successful Super Bowl ad, emphasizing the combination of an innovative product, celebrity star power, a compelling script, and a skilled production team, along with the addition of Ashley Park and USHER to create a humorous and memorable commercial.
In anticipation of the Super Bowl, BMW released two teasers: one titled “Agent,” where Walken humorously discusses the concept of an advertisement for an advertisement, and another, “Singing,” showing Walken enjoying USHER’s hit song “Yeah!” in the electric BMW i5, hinting at the latter’s cameo.
Rich Silverstein, Co-Chairman and Co-Founder of GS&P, remarked on the iconic status of both Walken and the 5 Series, emphasizing the unique opportunity to bring together two legends in one campaign. The effort extends to social media, with a TikTok challenge inviting users to share their best Walken impressions using the hashtag #TalkinlikeWalken.
The BMW 5 Series itself has been redesigned to offer more dynamic performance, now available in an all-electric model as the BMW i5. It combines BMW’s signature sporty and elegant design with advanced digital features and technological innovations, including the latest "Highway Assistant" for semi-autonomous driving up to 85 mph under certain conditions. The starting price for the new BMW 5 Series is $57,900, and it's available at BMW dealers across the country.
#BMW5Series2024
#ElectricDriveBMW
#SuperBowlAds
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This could have been one of the greatest SB commercials of all time if they had added
on thing at the end......"needs more cowbell"!
Too funny! I was picturing Will Ferrell walking by playing the cowbell right at the end just in the background or something.
yeahhhh
Excellent choice BMW!
Christopher Watkins Is most definitely the one and only. And big applause 👏 to actors who impersonated him.
Watkins?
CHRISTOPHER WALKEN - MY ALL TIME FAVE ACTOR !!!! ❤❤❤❤❤
Mine too!
Walker is very talented and under rated in my opinion. He’s a star. And BMW came up with a real gem of an ad featuring this unique man. Love it.
His name is Walken.
underrated? What? He's Christopher Walken. He's the GOAT. He ain't underrated. He's cemented in history
Could have done without Usher..
EV's still blow, and this commercial isn't going to make me want to buy one.
The Coffee & Valet guys were to funny 4me!😂😂😂
The commercial could've used MORE COWBELL
I can't stop watching this... 🤣🤣🤣🤣🤣🤣🤣
If lil jon doesnt make a surprise appearance during the halftime show, they are dropping the ball hard
Love Christopher ❤
I was fortunate to see Walken in the play The Dead on Broadway in 2000. I walked outside to the stage door just as the actors were taking their bows, so I was the first person there. Pretty soon a crowd gathered near me, asking if Walken had come out yet. When he did, I politely asked for an autograph- I'd brought an 8x10 photo of him with me. As I told him how great he'd been in the play, he looked me right in the eye, said thanks and signed for me. Two teenage boys behind me were waving Headless Horseman figures from Sleepy Hollow for him to sign: he chuckled and signed those too. Ignoring the aggressive types who were shouting for his attention and trying to block his path, he gracefully slipped into his limo and was gone. Onstage he was mesmerizing- even when he sat in the shadows waiting for his cue, the packed house kept gazing at him, even though other actors were speaking. That's true star power, a rare gift.
I heard a podcast reference this add (didn't see it orginally) and I am so glad I finally watched it. Very funny. Well done and loved the impersonators.
Love Christopher, Love Usher, Love BMW's Great Commercial!!!!!!!😁😁😁😁😁😁😁😁😁🥰🥰🥰🥰🥰🥰🥰
The related SNL skit (for which I can only assume inspired this piece) is even more hilarious🤣🤣👍
This is very innovative and cool !!!!
I enjoyed watching the Video 😊
Now if only Walken danced 🙂
The tailor really nailed it
Jim Carrey
My fave was the girl walking the dog. "so CUTE!"
Loved it.
The best commercial adjoined to Super Bowl LVIII.
1:09 the ladies jewelry on the jacket looks pretty silly.
Lol was hoping for an impression from yaher
Anyone else remember the Simpsons scene where he was reading Good Night, Moon to terrified children? "Good night, moon.....scootch closer children, dont make me...tell you again... about....the scootchin.
More cowbell.
Whoa-oh I’m wakin here.
LMAO 😄
I honestly don't know who that guy was at the other table. I'm assuming a player from either the Chiefs or 49ers. Update - oh, it's Usher. I thought he looked familiar. Did it always say Usher in the title? I don't remember seeing it the first time I watched this.
I didn't know him either, or WTF he had to do with CW. Ruined the momentum.
Oh, Christopher Walken, I love you so much!
i guess you could call this a saduKAR
Very good up till the Usher part.
the first guy did this in 1989
what do you mean? first impersonation of walken? who was it?
This was pretty awesome, until USHER entered the picture. What a horrible ending.
I thought it was R Kelly 😂
They all look alike.
Christpher is SUCH a gem.. I loved the idea and it was pretty good but.. it should have been MUCH better. Sorry to be a weinie.. the impressions and set ups could have been A LOT better.
He is great. If they ever make a movie about Trump, he should play Trump. They better hurry up./
An electic P.O.S that will break down in the cold 😂😂😂 a pretenious glorified vacuum cleaner with tires buzzing by on the road quietly, where do you keep your balls when you drive that thing 😂
Quit holding back, Laylaluann. Tell us how you REALLY feel.
🤣
Nobody cares about the POS car, it's all about CW.
I just want to see the fuckin ad I dont care about your commentary
I'm disappointed in BMW. Christopher Walken is just as guilty as Robert Wagner for Natalie woods death. Keeping secrets. Wow you're far from the real deal Christopher walken