8 Indie Game PR & Marketing Mistakes to Avoid! [2020]
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- čas přidán 30. 06. 2024
- Are you doing your own public relations and marketing for your indie game?
As everyone knows, having a proper PR and marketing plan is crucial to your game’s success. We also know though that some indies may not have the budget or expertise to invest into PR and marketing. We’ve seen many indie developers make some easy-to-avoid PR mistakes that have cost them time, money, opportunities, and sadly even shipping the game itself.
In this video we’ll be outlining common PR mistakes, and how you can avoid them.
► WATCH: 7 Indie Game Marketing Mistakes to Avoid! [2019] ►
• 7 Indie Game Marketing...
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![8 Solo Game Developer Mistakes to Avoid! [2019]](http://i.ytimg.com/vi/umpp1ytp4Zk/mqdefault.jpg)
![Crowdfunding Secrets | 6 Devs That Hit Their Goals [2020]](http://i.ytimg.com/vi/xkH5NemDPSY/mqdefault.jpg)
Thanks for watching! For more Ask Gamedev, check out 7 Indie Game Marketing Mistakes to Avoid! czcams.com/video/9nZ2dHtYNus/video.html
I really need ur help I want to make a mobile game but i only have a school computer and it won't let me download any game engines is there a way where i can make a game in my phone.
Good point in particular about questioning the PR firm. Since they're used to talking for a living they can make themselves seem more suited to handle your product than they actually are. And the language of games is really particular so you need the right company.
And a big one not on the list but sadly has to be said, don't insult people. Ooblets made a right hash of it when they got Epic Store exclusivity after promising a Steam release but when on the offensive and ended up looking worse for it. Be the bigger person and don't feed the Trolls. Also Mighty No. 9's "anime fan on prom-night" line still haunts it to this day.
Speaking of Mighty No. 9, I'd also add find a PR firm that will also not disrespect your fanbase. Comcept made a grave mistake hiring 8-4 Productions and especially Dina Karam as their community manager. It took years before the fans (myself included) would ever forgive Comcept for their incompetence and give Mighty No. 9 a chance. Even then, many of the crowdfunding backers, whom were betrayed and had their privileges revoked out of malice (again, myself being one of them) still never forgave either the dev, pub, Kenji, nor Dina.
As for myself, I forgave the developer (even their founder Kenji Inafune) but no longer trust them to hire competent PR nor community management anymore; my hatred for the former PR firm and especially Dina still forever lingers far and wide.
EDIT: Also want to add that despite forgiving Comcept, I will NEVER EVER crowdfund or pre-order any of their products ever again. I will just wait until they release naturally and consider buying (or avoiding) them then.
I still find the "anime fan on prom night" line hilarious. Mostly because on how tone deaf it was. Who the hell do they think their target demographic was?
@@Adidaas what was the line?
Edit: Anime fan on prom-night? Is that it,
How is that offense? Sorry for so many questions.
@@cyberpunkdenton9497 The full line talks about using your special moves to make "the bad guys cry like an anime fan on prom night"
Awesome tips. Marketing is definitely one of the aspect that you don't really consider while your knee deep in code and making art assets. Can't be understated how important it is.
Much appreciate the quick digestable tidbits on what to do and avoid!
wow this seems really useful! You should interview some more successful gamedevs (maybe solo) and see what they think!
Thanks! We're on it :)
Thank you! Thomas Brush, shaun spalding, and blackthorn prod (noah) have both had varying success in their released games. Perhaps they could offer some collective thoughts on the game industry in terms of marketing in general!
I'll remember to not strike my game character with lighting when I try to market my games. Thanks!
Thank you for these videos. They helped me a lot in making my first game. 🙏🏻
That was a really interesting content! Looking at your video, I think I did the things right during my game development and that's really motivating. All of this journey is exciting.
Great advice! Thanks a lot, I will make sure to follow them 😁
This really helped. Thank you.
Really amazing content please Keep working because i will need your advices ❤️
Awesome tips. Need to action these once my games ready
Thx guys!!
I love this channel
Thank you
Please, Could you do a vídeo with all the awards (competitions) an indie game can win? Thanks!
That's a great idea! We know that some indie devs struggle to keep up with all of the available awards - we'll look into this :)
What about the EPIC store? Does this apply to the Epic Store?
Serious question: why do you assume everyone wants to release their game on steam? and why do you give advice regarding steam only? What abour devs wanting to release on consoles?
Steam is the most accessible (although inefficient and pricey) platform for Indie games, which is why AGD use it as standard.
They have made videos specifically for other platforms, though.
Because this is aimed more at entry-level indie developers, and you need to have some level of demonstrable success before you can secure a license to develop for consoles.
Devkit and certification BS
If you want to get to console market, do what this man says, so you will have a game on steam to show before pitching it to console store team, or your next upcoming game, it will boost your chances immensely.
Thanks for all this tipps. I will surely use them when I release my next game.
Thanks for watching - glad we could help out!
Can you make a video on socoal media based indie game marketing
Thanks for the suggestion! We'll add it to our list of community ideas.
yes when he said 10k wishlist I crushed my insta didn't even have 1/3 of that number
Getting PTSD from when I sent out press releases for my game with a press embargo an no one wrote about it.
ahh sorry to hear that! Don't let that discourage you - it really can be a grind!
Nice! Just want to show your page some love and support! 😀
I want to play Kombuchaman...
I think you push steam too much when it isn't necessarily the best option
can you make a video relate to jmonkeyengine
We'll take a look - thanks for the suggestion!
hi
I cant understand what is indie game
So....I can hire people to do PR for me in other countries? How much does it cost?(approximately).
I am asking because it's impossible for me to handle PR since in my poor country there are 0 people that are interested in games and since I don't and can't get a visa to travel to EU. Even if I have a decent amount of money, I can't/hard to buy a visa since I am from Yemen (google it).
Do you know how the hell could I travel to EU?
Can someone like, be a host for me in those countries?
will publishers help me with travel issues if my game is successful enough?
Do you think someone can be successful living in poor countries such as Yemen online?
I fucking had enough of this bullshit.
I am desperate as hell man.
Too many ads. Peace out.
2nd comment Sir,I am also working on indie game thanks to your video.