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Josh Luber Explains How StockX Made Sneaker Authenticating a Real Career Path

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  • čas přidán 26. 08. 2019
  • We visited StockX to speak with co-founder Josh Luber, as well as two StockX authenticators at the brand’s Detroit HQ, who explain how they legit-check sneakers and streetwear.
    Editor’s Note: Since the filming of this interview, Josh Luber has transitioned to a co-founder role, while Scott Cutler has stepped in as CEO
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Komentáře • 125

  • @CNsays
    @CNsays Před 5 lety +215

    The fake sneaker makers are laughing right now at this authentication process

    • @crlclssic
      @crlclssic Před 4 lety +6

      C N bro I sent a supreme tee and they sent me it back saying it was fake and then charged me $15 haha wtf!!

    • @reverendbluejeans1748
      @reverendbluejeans1748 Před 4 lety +1

      :(

    • @MaksKCS
      @MaksKCS Před 2 lety +2

      @@crlclssic
      That just means u got scammed

    • @reviewithme9913
      @reviewithme9913 Před 2 lety

      Facts lol

    • @LukeVMH-Games
      @LukeVMH-Games Před rokem

      @@crlclssic I send them stuff but I’ll never say what. Pretty sure they blacklist accounts.

  • @spennyfo
    @spennyfo Před 5 lety +195

    This has to be a joke. What kind of authentication process is that?
    Might as well just look at the box and toss a tag on them

    • @ray_beas
      @ray_beas Před 5 lety +25

      "yup, these are two shoes, same size and nike swoosh on it, CERTIFIED"

    • @TheGabrielberki
      @TheGabrielberki Před 5 lety +9

      tayzel They gave a short look at the process, but if you listened they go through a rigorous training program to identify fakes vs authentic items.

    • @mokekr
      @mokekr Před 4 lety +1

      @@TheGabrielberki but still send fakes lol

    • @danieldanielson2324
      @danieldanielson2324 Před 4 lety +12

      It’s a Lebron. I doubt it’s easy to replicate the technology Nike used to make those things and not make it obvious. Especially to a dude who has seen the shoe hundreds of times. Plus you don’t want them to give everything away, rep makers will catch on.

    • @reverendbluejeans1748
      @reverendbluejeans1748 Před 4 lety +1

      They are having a Turkish

  • @elliot12233
    @elliot12233 Před 3 lety +36

    eBay: spends 2-3 minutes making sure the shoe is real
    StockX: smells it and looks if it’s clean in 30 seconds, and then sends it off

    • @TripleKmafia
      @TripleKmafia Před 2 lety

      eBay and StockX both have a minute to fully authenticate a shoe.

    • @elliot12233
      @elliot12233 Před 2 lety

      @@TripleKmafia from what ive seen at sneaker con they take about 30 secs - 3 minutes depending on the shoe.

    • @TripleKmafia
      @TripleKmafia Před 2 lety

      @@elliot12233 I should’ve been more clear. In their factories they’re given a minute. They have to be quicker at sneakercon. Cartel executions are no joke, btw. Insane stuff.

  • @MCompeticione
    @MCompeticione Před 4 lety +35

    There should be a way to scan some barcode on the shoe and shoebox that can track it back to the origin of sale.

  • @ricknovak3477
    @ricknovak3477 Před 5 lety +76

    45 seconds to authenticate a shoe...

    • @leep_uq
      @leep_uq Před 3 lety

      Rick Novak you know that’s what consignment stores do as well right?

    • @corbina9849
      @corbina9849 Před 3 lety

      OH NO its like a quick look and a sniff under 10 seconds they just taking a while so it look like they donig somthing but
      they do like 1000's of shoes a day man alot of them are FAKE

    • @elliot12233
      @elliot12233 Před 3 lety

      @@leep_uq eBay sends it to SneakerCon and they spend 2-3 minutes on a shoe.

    • @nintensky7219
      @nintensky7219 Před 2 lety

      And they charge u 10 dollars or more

  • @Ungrndmnrl
    @Ungrndmnrl Před 5 lety +57

    Is this a joke?

  • @franciscogarcia-xt5wn
    @franciscogarcia-xt5wn Před 3 lety +13

    I can distinguish left and right shoes, make sure there the same size and confirm condition. I'm a professional shoe authenticator and didn't even know.

  • @KenoshaKicker
    @KenoshaKicker Před 4 lety +42

    Yasmeen woulda been an instant hire on my team.

  • @thetruth-gy2lc
    @thetruth-gy2lc Před 5 lety +56

    Authentication process is a complete joke

    • @TheGabrielberki
      @TheGabrielberki Před 5 lety +4

      They said, they gave a short look at a longer process bro.

    • @leod8489
      @leod8489 Před 5 lety

      @@TheGabrielberki Some people are transitioning from the stone age. Gotta give em time to adjust

  • @ckhgray1263
    @ckhgray1263 Před 5 lety +64

    Josh, where's my personal data?

    • @cameronrob5491
      @cameronrob5491 Před 5 lety

      Did they sell it or did they get hacked?

    • @ckhgray1263
      @ckhgray1263 Před 5 lety +5

      @@cameronrob5491 hacked, but they lied about what happened and only after they got caught out did they then admit it

    • @cameronrob5491
      @cameronrob5491 Před 5 lety +4

      @@ckhgray1263 Oh word fuck them for hiding it

    • @ckhgray1263
      @ckhgray1263 Před 5 lety +4

      @dippy they told customers to change their password for "system changes" before it came out that data had been stolen

    • @kayilla6413
      @kayilla6413 Před 5 lety +2

      Didn't really expect them to admit to being hacked when they can't even admit their fuck ups when it comes to authenticating products

  • @8thgen583
    @8thgen583 Před 5 lety +38

    Josh, my phone number ended up on the dark web. Thank you for that.

  • @Awgec
    @Awgec Před 5 lety +13

    Alright so lemme just check the size and see if they ds

  • @YourGrannysThong
    @YourGrannysThong Před 2 lety +2

    I never thought, in a million years, I'd see Stock X make satirical videos. Today, they made it happen. I hope to see more satire filled content from Stock X.

  • @heavyfriends9981
    @heavyfriends9981 Před 5 lety +24

    I don't really see how you can diffrienciate between fakes and real products anymore. In China, Vietnam, etc you get 1:1 reps. They're made with the exact same materials as the factory, the stores over here in Asia also are now including Stock X tags for some reason. I can go down the road and pick up any pair of Nike, Yeezy, designer shoes, etc for no more than $100. Yes there are some low quality fakes but the 1:1 reps are literally the same shoes, manufacturered in the same country and using the same materials. At what point does it even constitute as fake anymore...

    • @mydickinabox6129
      @mydickinabox6129 Před 5 lety +1

      Heavy Friends doesn't go through the nike/adidas etc quality check process, basically the difference, otherwise basically the same

  • @LikeABoss17043
    @LikeABoss17043 Před 5 lety +6

    They say there was a defect on my shoe “” but it was legit flawless

  • @Aryan-ev8bs
    @Aryan-ev8bs Před 4 lety +7

    Bruh. You might as well put on a blind fold and touch the sneakers and throw the tag in the box

  • @LikeABoss17043
    @LikeABoss17043 Před 5 lety +19

    If they authentic like that I’ll love to start selling them fakes

  • @ayeajjj
    @ayeajjj Před 4 lety +6

    Ah yes, the floor is made out of floor

  • @funkywhitecat6035
    @funkywhitecat6035 Před 4 lety +21

    3:23 omfg 🤤

  • @eliotpry
    @eliotpry Před 4 lety +4

    You legit made my bank account and google open to the public

  • @majinbuu5234
    @majinbuu5234 Před 4 lety +2

    Do my 3D inspection! Lol you got to be kidding me!!

  • @Baba_cmn
    @Baba_cmn Před 3 lety +2

    Is it okay to wear them with the authentification thing?

  • @danielchootl
    @danielchootl Před 2 lety

    no need black light?

  • @durianriders
    @durianriders Před 2 lety

    Yasmeen gets my certification any day of the week.

  • @bleachprovider6001
    @bleachprovider6001 Před 2 lety

    Me seeing this in my recommended now*
    🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣

  • @bagdad5765
    @bagdad5765 Před 2 lety +1

    End of the day it’s a job and some workers get lazy with jobs

  • @smooveselling3236
    @smooveselling3236 Před 5 lety +8

    Sounds like monopoly to me. StockX is trying corner the Market only for themselves

    • @TheGabrielberki
      @TheGabrielberki Před 5 lety +1

      There is many other consignment stores across the US.

    • @smooveselling3236
      @smooveselling3236 Před 5 lety

      @@TheGabrielberki yes are StockX ain't no different from the rest.

    • @TheGabrielberki
      @TheGabrielberki Před 5 lety

      Eugene Smith they actually are different because their prices are based on a fluctuating scale, so in all honesty it seems like a fairer system to resell and buy sneakers... lots of sneakers are even under retail

    • @smooveselling3236
      @smooveselling3236 Před 5 lety

      @@TheGabrielberki I have no problem with StockX business model. For someone to create a business for sneakers like a stock market is ingenious. However, their authentication of sneakers is fraudulent and not approved by the brands. The reject people's pairs and call them fake (when there aren't) just so they don't have to pay them. That's the part that I am talking about

  • @TYKE4EVR
    @TYKE4EVR Před 5 lety +10

    What’s Yasmeens IG though

    • @palmervogt4886
      @palmervogt4886 Před 5 lety +2

      @itsnotyaz

    • @TYKE4EVR
      @TYKE4EVR Před 5 lety

      Palmer Vogt Yoo you serious😭

    • @22ramont
      @22ramont Před 5 lety

      Takumi Koyama Back Up homie

    • @palmervogt4886
      @palmervogt4886 Před 5 lety

      Takumi Koyama see her weekly when I drop off my kicks but she hasn’t been there recently 😭😭

    • @ogape5833
      @ogape5833 Před 4 lety

      @@palmervogt4886 shes working at stadium goods now check her linkden, lmao

  • @144Souldier
    @144Souldier Před 2 lety +1

    He didn't authenticate anything. He just looked at the shoe for 3 seconds an put a tag on it.

  • @isaaccortez8836
    @isaaccortez8836 Před 5 lety +4

    Is it me or does it look like he’s wearing foundation

  • @MiamiHeat305
    @MiamiHeat305 Před 5 lety +6

    You can cop bootleg stock X tags 😂

  • @TeW33zy
    @TeW33zy Před 2 lety

    Every video I see of a authentication person seems extremely to easy. Where is it complicated at?

  • @markchan4340
    @markchan4340 Před 4 lety +4

    when he put the stockX tag at the laces which is removable

  • @devpac7861
    @devpac7861 Před 2 lety

    creating that authentication process really backfired

  • @tbe414
    @tbe414 Před 2 lety

    How can I get ahold of some I have plenty of work for you !!!

  • @tmc7235
    @tmc7235 Před 4 lety

    They should have blacklights

  • @lelandtaylor4809
    @lelandtaylor4809 Před 4 lety +2

    I just bought sum cords off stock x, im prolly gonn get fakes smh

  • @420nerdgreenthumb3
    @420nerdgreenthumb3 Před 2 lety

    Do y’all really think that they would show there whole authentication process so y’all scammers could find wholes glad they show just a basic clip …….

  • @g.ds_149
    @g.ds_149 Před 4 lety

    The authentication is kinda worthless but I have never had a problem with stock x so keep doing what you doing

  • @remiwemi4506
    @remiwemi4506 Před 4 lety +4

    shawty is fineee 😩 idec bout the clothes i need her to inspect me

  • @herewegoagain9628
    @herewegoagain9628 Před 3 lety

    Omg he didn’t check anything

  • @HalloCasa
    @HalloCasa Před 4 lety

    This video has to be meant in a sarcastic way

  • @lukelikespoop3688
    @lukelikespoop3688 Před 4 lety +2

    3:22 nobody is talking about this cutie right here

  • @kevincai5491
    @kevincai5491 Před 3 lety

    Do not buy high-dollar shoes from StockX. Go to a actual store.... look at the shoes yourself before you buy them. Don’t be cheap and trying to save 50 dollars. If the high-dollar shoe is fake StockX will not be responsible and then you will lose hundreds of dollars.

  • @tynitty7363
    @tynitty7363 Před 3 lety

    No real proof and a lot of the resale prices is outrageous especially when people bid on a particular shoe and I’m not feeling when you see a shoe for a gd price but when you click on it and see if your size is available it’s a whole different price that’s marked up. I 1st thought that this was a place where you can get sneakers for a gd price for sneaker lovers like whole sale but realized it’s a place that just all about money getting items and in hopes of selling it double triple quadruple the price where most of sneakers is just not worth it

  • @OpticZodiac15
    @OpticZodiac15 Před 2 lety

    This didn’t age well stock X has and forever deal with fakes lmao

  • @kanyewest879
    @kanyewest879 Před 5 lety

    Can he explain why my fucking personal info is being sold on the dark web tho?

  • @sunshine7940
    @sunshine7940 Před 3 lety

    That first authentication looked rushed, not a real authentication doesn't look like a very good way of authenticating shoes or clothes especially when fakes are so much alike

  • @ecthelionmorgan
    @ecthelionmorgan Před 3 lety

    China fake sneaker makers love the Green X very much at this level authentication, they think it is so easy to pass the authentication.

  • @Fluskar
    @Fluskar Před 4 lety

    this is why goat is better

  • @houri23
    @houri23 Před 4 lety +1

    THESE PEOPLE SAY ITS AUTHENTIC AND I GOT FAKE YEEZYS 👎🏻👎🏻👎🏻👎🏻👎🏻

  • @TheTillinger123
    @TheTillinger123 Před 4 lety

    did´nt these guys authenticate and sell a bunch of fake off white´s the 10´s? xD

  • @danieldontplay6311
    @danieldontplay6311 Před 4 lety

    I’m not going to order from StockX again it’s so trash literally I’m trying to get my money back because they are taking years to deliver my shoes and it’s even expensive it’s not worth buying from there

    • @methodsdailyv2221
      @methodsdailyv2221 Před 4 lety

      Ordered mine yesterday they should be here on the 29 I’ll let you know if they fuck me over

    • @devinbooker8617
      @devinbooker8617 Před 4 lety

      Methods daily V2 did they?

    • @Baba_cmn
      @Baba_cmn Před 3 lety

      Corona virus

  • @randysaravia
    @randysaravia Před 4 lety

    Wtf? Thts a authentication shoes??? Wow thts scary 😖😖😖 I can do tht too lol

    • @iann3360
      @iann3360 Před 3 lety

      Nah it’s more to it but they won’t show that cuz they don’t want the fake companies to see that and take advantage

  • @mralwaysworking3886
    @mralwaysworking3886 Před 4 lety +2

    this is sad. my 12 year old can do this job smh

  • @DoFeedThePigeons
    @DoFeedThePigeons Před 5 lety +2

    F stock X!! We are going to make sure that all of you are working on zero our contracts in your local food Mart!! What makes you think that this is a career lol

  • @jirkadolezal8127
    @jirkadolezal8127 Před 3 lety

    👍👍👍👍👍👍👍👍👍👍👍👍👍

  • @dickovens4395
    @dickovens4395 Před 5 lety

    What a load of bollocks

  • @leosabasii5055
    @leosabasii5055 Před 5 lety +1

    1st