Zomato’s SECRET Plan to Become Profitable: Zomato Hyperpure Business Case Study
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- čas přidán 25. 06. 2024
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Video Introduction:
Zomato went ipo in on 14th July 2021! and while most of us only know zomato as food delivery start up which is losing 100s of cr with each passing quarter, very few of us know how exactly is Zomato going to become profitable! But you know what? In the past 2 years, Zomato has made some critical investments that can turn it into a profitable company! The best part is that the profits of this investment will be immediately visible by next year itself, watch this video to know how?
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Please provide the link for the resources in the comment section,that would help a lot
Really nice work your side👏
Sir please make video about ok credit and how they earn????
Could you make a video on varghese kurien the father of milk revolution
Can you explain swiggy buisness model or swiggy v/s zomato buisness model in next vedio
@Think school , bro please provide the research reports and videos, books links that you come across while gathering information regarding content, you have provided that before but now study material are not providing , when you do it before that was so helpful as a enthusiast in business help me to study a lot.
I hope you consider my request
farm to fork model is similar to what starbucks did. but here problem with zomato is that they want to use this model for multiple raw materials which itself is a complex thing.. it is interesting to see how zomato handles this problem??? A GOOD AND DETAILED VIDEO... keep rocking bro
How is producing a key raw material produced in specific parts of world comparable to basic trading of zomato?
At some point of Time students will become market leaders by viewing all the videos in this channel.
Knowledge and practice of knowledge are different,There are many great channels just by seeing them you can't achieve greatness
True
Achaa majak tha
Consuming content is not as same as taking risk. Best way to learn is to take risk.
I think if there is perseverance, passion and love in what you do you then you dont have to go through any videos or any business schools to become market leaders.
This plan is ignoring tax calculations. This may good for investment pitch but not for getting restaurants. Small vendor may bypass GST due to lower turnovers Zomato will attract GST, diminishing the profit margins. Zomato will also have to invest to create and maintain infrastructure and R&D, while small vendor don't have any such expenses. Purchasing from single point will also create single point of failure. Zomato will have to provide everything at lower than market price. Even charging higher than restaurants, Zomato is still not profitable. How will they be profitable when their customers will checking price of each and everything, and will purchase only if price is lower than competition.
Great point 🔥
Really well said 👍
memorable point 👌👌
Won't possible for Zomato , we at uttar pradesh delivers around 90% restaurant with their grocery , mostly try to bypass gst with severe technique and provide those benefit to customers , this is not about about scale up , expansion, more capital , this business is about the more attention and presence with robust calculation and procurement of goods and also analysing the price rise and falls , most of the business man use their homes as warehouses which does not add the cost to their sale of goods , and commodity like grocery has always been bought by wholesalers directly by farmers and manufacturers because they are daily essentials and bulk quantity is always demanded . If a wholesaler purchase goods of x for 100 rupees and by increase in demand price increases to 150 rupees the Zomato will most probably deliver those good for 140 rupees , but wholesaler who stored and kept goods can also sell for 130 rupees , since their is close attention by businessman in their area they bypass a lot of technique and data driven work which is very costly . For example 1 kg price of cumin or jeera is 160 rupees in prayagraj for restaurants and wholesalers purchase them for around 156 rupees then their is profit around four rupees per kg , which is lot less for company like Zomato and as well losse products cost very cheap as compared to packed , since Zomato maintains their inventory in units they need to pack those commodity get their packaging patent and roller dye for manufacturing of polybags for packing which is very very expensive
Nice point
Explaining Zomato with an example of Tomato. I like it.
Think school and Soch by Mohak Mangal both are incredible in case study
I can vouch for THINK SCHOOL about wonderful case studies, but Dhruv Rathee and Mangal is way biased against current Govt ( Im not bhakt- just my opinion)
@@zionven Mangal isn't
Atleast not the latest videos
@@zionven +1
Think school and nothing else.
@@user-lehsun-le-garib yes, recent videos topics are literally weird for me😂, I guess someone would have threatened him😂
Ganesh's "Hi everybody" and Akshat Srivastava's "hi everyone"are the two things I can't get enough of❤️
Ain't it? Absolutely.
Yes
yes..it sounds similar..
Akshat is scam...i mean literally how rich he is...after every 4-5 days there's a video on crypto and a video of "i am buying 20lakhs stocks " ???
Sir , You have to make a caption for this channel as "Beaware this channel is too addictive". ❤️❤️ Hatts off to your work.
Another point I always point out is even with diversified and top notch inventory management system..food is perishable item. There is bound to be wastage from periahable goods which again incurs losses.
Secondly restaurants doesn't depend on the availability of one supplier. It has always Supplier B and C. In case zomato defaults on items unavailability, restaurants will eventually move on to order from local vendors.
I was a restaurant owner before,small scale business in Kochi,at that time when Zomato came it was very good for us,they delivered it for zero commission and gradually our orders went online mostly,fewer customers for in house dining,progressively Zomato also raised their commission and when the time I closed my restaurant it was 26% + GST,also as competition grew,small restaurants need to spend more and more on advertising for visibility in the app,I remember I had spent almost 42 % of my revenue as commission+GST+advertisement cost,and still Zomato in not profitable even after taking 45% of our revenue 😂😂😂😂
True
I think businesses like yours are only a small proportion of Zomato's business model at the moment , that is why they are still not profitable. It might change when they expand this part of their biz.
Seeing your, I can conclude that this is what all of these companies do, it is termed as antitrust(low initial prices and then when one becomes totally dependent on them, the prices soar up), eg. now ubers have become so expensive and many more examples
Same is happening to me i am restaurant owner as well my 40% of revenue is eaten by Zomato as advertisement and commission but still it is not profitable. I order very few items from Zomato less than 15% of my inventory purchase because there is bonding with old suppliers and it is hard to break with them as of now they are giving us a little discount after acquiring the market they will increase price as these big giant companies are not trustworthy as they did with commissions earlier is used to give 12% as commissions now 28%+gst and advertising cost also
Zomato Is not a Cash generator Machine, investors should avoid to invest.
@@kuradhar I feel the same, and also with the food u cant sell at high costs. I have never purchased anything on zomato if its not for discount... And on the other side they have to pay the delivery guys and also other many costs is there too....
As always great case study more important is even paid promotions in think school videos are so useful.
*"Don't watch the clock; do what it does. Keep going." - Sam Levenson*
I don't have van house to keep moving from on place to other🤣🤣jk
Buddy, you changed my perspective. Next time when I'm ordering on zomato, I'll definitely be thinking more about the restaurant I'm ordering from.
i realised that there are so many things happening in this era and you act as a medium for us to get interacted with knowledgeable informations .
This one is pretty helpful for the people who are wondering about the a way to uplift their food and tech business.
Good job
I am not even a student of business but man do I love your channel!!!
Only problem with Indian startups they become greedy too early , even before robust business plan
1000% tute fact. Applies to all. In sort focus on work like Tata's , don't be greedy like Reliance. My advice would be remember why u started this whenever u feel greedy. 🙏
I really don't see this coming anytime soon. Because their main business is still loss making food delivery. Anytime government can make laws that make delivery guys pay or hiring difficult.
Very well explained, As a Restaurant owner I prefer not to order from Zomato Hyper pure as the quality is low and the prices are high from other local vendors, As explained by Ganesh maybe in the future zomato may provide better quality products at lesser prices.
I own a wholesale shop , I supply to Restaurants and stuff , do you think companies like zomato will replace my business ?
@@user-ed8bc9nz1e if you guys will not evolve timely
@@user-ed8bc9nz1e yes may be a chance but maintain good relation ship and margin with owner and also quality of product with loyalty then you can win , also you must idea on economics of you and hyperpure
Always waiting for your video...to gain knowledge that not exists in our study books
I was seeing Zomato ipo very different way and now you have done magic. THANKS A LOT.
This guy is doing what no fucking school is doing giving valuable knowledge and creating leaders
Was thinking of asking for an detailed video on Zomato..and yet you have delivered it in time.. 👍..great work bro..have Bing watched all ur videos at once...
I have been watching your videos for a while but the recent videos have a catch in it. Great effort made on researching about Indian businesses. Worth watching your videos. Love to talk to you about future business opportunities.
Superb... What an incredible case study! I really liked it a lot. Thank you for creating it 🙂
Your story telling skill is just amazingly good !!
Background music is major reason that make his voice so energetic and make any video soo addictive.....
Every time u come up with a video u just blow my mind.
Zomato shareholding pattern
Retail : 85.49%
FII : 9.87%
MF : 4.4%
DII : 2.4%
Promoter : 0.00%
This is crystal clear Red Flag and indicates that they are paying influencers and media to pump the stock price and Dump it at the earliest...
I saw this video approximately six months back. In some aspects, I wanted to recollect Zomato's Hyperpure business model and without any second thought got into CZcams and filtered for think school's video on this topic.
The days of searching encyclopedia's for answers are long gone, thanks to Google. These are those days when we depend on such channels to make informed decisions. I see a great time going forward for learning.
After two years, Zomato will launch its own restaurants to make more profit.💰💸
One of the greatest Channel. Love your work. You literally bind me for the time being
Thanks Ganesh!! You always surprise me with the quality of your contents. ❤️
Brillant! It was model lecture for future insurance company.
Awesome Brother 💝
Thank you so much for Awesome Motivation.........
The assumption that restaurants buy many ingredients from multiple sources and the same ingredients from multiple suppliers is not correct at least in Mumbai. In the western suburbs of Mumbai, all ingredients come from a single source. There is only one trader who controls the whole thing. All restaurants know how much is their average requirements and they plan purchases accordingly. The restaurants do not have to store any material for more than two days’ requirements. Many deliveries come to hotels on a daily basis. This is almost like Zomato - a one-stop-shop. Zomato can be his competitor but it is not the first one with this idea
Farmers have been resisting the idea of contract farming. There is no reason why a farmer would sell his produce at a lower price to Zomato than selling in the market.
Restaurant owners may not agree with the credit terms of Zomato. There is no mention of whether the rates of all products supplied by Zomato will remain the same throughout the year and is part of the contract.
Lastly, when they are planning the entire investment over a period of two to three years why have they collected the entire money from investors? It could have been collected in tranches.
In any case, there are many people with a lot of money and zero knowledge of investing who keep investing in loss-making companies’ IPOs. Zomato IPO is one such example. God bless them.
Thanks a lot
After interacting with 25 restaurant owners from different parts of country. (6 from Mumbai and Pune), Not a single one of them orders from a single vendor.
Also, ITC Dabur and the many corporates are already procuring crops from farmers at handsome margins. Read the pdf for more info.
They are many Startups that are loss making because it’s a new way of doing things. That is why so many startups fail as they tend to burn cash to stay afloat. Those that can raise cash from investors and sustain the time required they go on to become big unicorns.
Farmers are not getting any support right from the gov. Hence every year you can see exponential rise in Farmer suicides and ghost villages without young generation.
Contract farming is the way to go forward, its already present in the Aqua market where its paying rich dividends. Please follow up on agriculture practises( similar to the revoked farm laws) in states that dont have dalal systems in india.
To continue healthy relationship with resturant, Zomate need to make strategic partnership with restaurant considering credit terms, demand & supply conserns. Zomato need to set credit terms based on replenishment system of good to use & bought.
I like how people are trying to imagine the future of Zomato for now i will just sit and observe this is very interesting
Your Channel is amazing and learnt lots of things from you Thank you For This type of content.
Well edited video. Loved it!
Awesome points covered for retain investors like us who have invested in zomato.
Present buddy ❤️
Loved this ❤️
Thanks to both of you for your efforts ❤️
Ye Dil Maange More ❤️
Man u are just amazing way u explain and ur info quality ❤️
I've work in food industry and the way Zomato operates is not at all correct neither the restaurant nor the delivery guys are happy with Zomato so i don't think they would be able to work in B to B, all this looks good on paper but lets see how they execute it, First there was a hype about cloud kitchen now its hyperpure
A story to loot the investors and founders will rob them all the money .... great Indian business !!!!
They would in direct competition with Jiomart and bigbasket. Jiomart is both into B2B as well in B2C space. This is a crowded space. Zomato will run into same challenges as Vodafone in telecom where a player with deep pocket will strangle competition
जोमैटो हाइपर प्योर🤔🤔,nicee वीडियो गणेश जी😊😊👌🏼👌🏼🇮🇳🇮🇳🙏🙏
Bro you make very nice videos. I really like your content and the knowledge you provide. Could you please make some more videos on geopolitical case studies. I really liked your videos on the rise of singapore . Could you make some more like this.
Nice explanation sir. When we think business think school comes to mind
I think think school is a place where future millinaries will come from in all corners of the world
I totally agree
The icon animation in this video is so appealing.
Fantastic Video Ganesh !!!!!
Your earlier videos on burger 🍔 King 👑 & Zomato were really excellent & this video is like cherry 🍒 on the cake 🎂 for me ... being an investor in Zomato your Case study gives me an insight view of the company & company's plan ..thank you ❤️ so very much for such a wonderful video...very big fan of your ..& this brings me to the end of my comment..every time I learn from your case study & will never forget to make your CZcams Baba Happy...💯
What are the insights tell us😁 we are new investors 18 yo people
My perspective of viewing a business has changed after I started watching videos from this channel.
Ganesh, you have an amazing gift of simplifying stuffs. Keep bringing more such business videos.
Every Video always starts with Hi Everybody....!, Feels Nice...😊😍❤
Brother...,,
Eagerly waiting for your Parle G case study...!!
Soon 1 million subscribers 😍😍
Gnesh ji Nice video 👌 wating for video of Nestle India
In 🇮🇳 for a new player to evolve and sustain you have to be sure in the quality and least price methodology.. Like you also mentioned on the credit system exist between two players and it's from the ages where credit is built on the base of trust which these new players are lagging.. Sustainability includes credit.. Less profit margin.. High volume.. And lastly quality.. All can go hand in hand only when we understand our old way of doing businesses.. Technology can help us in just adopting market and customers and increase in sales.. But can't bring sustainability if we dont work on the basics and basis of doing business in India
Adding hyperpure knowledge to our Life. #ThinkSchool
The farm to fork model of zomato is not for tier 2 and tier 3 cities as near future. They are very intellect on where they can sell there goods. Their target is 3 stars and above, and franchise restaurants only. Like film category A, B, and C centric. They will make top bottom approach. By doing so they create brand image for zomato hyper. And slowly moving down the way
Loved your content
such a great case study got to learn a lot, especially about the hyperpure ........ can make a project regarding this
Will invest when I see actual profits 🙏
Everybody needs scale.
But the point is dominance...
Not good for small scale businessmen as they have to face... competition like anything.
Your Videos are amazing, and the content is really worked upon.
I think in the Supply Chain space new business models are coming up, u should do a video on the Business Model of Zetwerk Manufacturing businesses.
By watching this video we learnt about Zomato and hyperpure
As well as recipe of naan and paneer tikka masala and chicken tikka masala 😋
Indian startups like Zomato & Cred are being the part of ecosystem in their relevant industry.
Hi Ganesh.The video is beautifully edited.Just wanted to ask do you edit them by yourself or have you hired an editor?
My amma told me exactly this and teaches me how this can help you one step forward
You are making great videos and you're one of the favourite CZcamsr of mine and I wanna know which books you read to gain business knowledge
Great learning bro
Love your content! ♥
Love your channel
Love from india ❤️
Jus by chance got this channel, and jus loved it , looking for few more like this but most of them r jus crap ,so anyone comes across good content channels ,pls let know others
would like to hear a case study on your success :)
I wished If I got this type of teacher in my school!!!
Researched alot about the recipe of Indian foods 👍🏻👍🏻
Damn good analysis!!⚡
Keep up the great work, love watching all your videos 🙂🙂.
Please make a video on How to make Paytm profitable 😂. Retail investors who got allotment thru IPO will be kicking themselves.
Hi Ganesh, your explanation is always insightful and leave with a thought to further study.
Here and I request you to come up with zomato competitor case study.
More useful thanks to ganesh sir
Fantastic, as always!
Can you discuss on branding power of Apple company yet lacking in innovation in the recent years? The company pulls people in their ecosystem which is hard to get out of.
Yeah true may be people want a masiha because of that it becomes cult following. these are people (musk) or companies (Apple).
apple lacking in innovation? Lol😂😂😂, they make sustainable products not just for show off, they are designing apple car from 10 years and planning to start production from 2023, who knows it can defeat Tesla by even good self driving and great range with optimised software, and coming to notch displays they want to get rid of notch in their next series mobiles and giving even bigger design and hardware update, apple going carbon nuetral by 2030, manufacturing products with recycled aluminium, no plastic wrappers to create pollution, very optimised os, simple design what else
Also apple ar vr glasses,it could redefine the future of tech
where did you get the icon templates for the indredients of the foods in the video?
You are amezing, I am doing my MBA from marketing and I have to read different case studies. Your channel helped me alot for making notes and analysing market.. thanks you are doing great Job
Means alot :)
Definity this model will be breakthrough in upcmong decades of it will be handled very precisely with data science.
credit is the foundation of supply chain in food and agribusiness, its a lot deeper than looking here
😍😍Sir! Fabulous 😎
Borosil Renewables Wow, I have already purchased when it was trading @Price of 40 per share,
And still holding it
1:53 I almost thought you’ll tell the recipe next. 😂🤣
Anyways, love your informative and engaging videos.
Another gem from my favourite channel❤️.... Just one question... If I were to reach out to Zomato Hyperpure as a farmer or to offer a business proposal is there any way?
I am making a project on platform economy (transaction economy)and I have included the case study of Zomato, thanks for the material😂
Pls make a video on reels and yt shorts addiction and the psychology of mindless scrolling
Bro make videos on logistics as well plz
One video on Paytm vs Phonepe. Please sir. ❤️❤️❤️🙏
I m waiting to see u in 1 m club.....thn 10 m,, 50 m ,100 m club....I m sure u can reach it before ur next learning case study video❤️❤️❤️
My brother who is in 8th STD is watching your videos and gaining so much knowledge at such a small age, Thank you so much for making these types of videos ❤️
Convey my love to the little champ ❤️
Yes sir sure ❤️
are we just going to play with retail and logistics as most startups are doing in India or should we look forward to some groundbreaking technology startups?
Awesomeness redefined
Great video 👌. Found a small mistake,when you told the ingredients for chicken tikka you forgot to mention the tikka. This is ignorable tho 😂
Contract farming and also the mandi model it’s such a big web many market leaders have came across about it but are unable to fulfil the customer requirements the super daily is one of them providing the grocery and milk vegetables to the customers door step but still struggle is on.