Track Limits
Track Limits
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Matt Dennington-McLaren's Co-Chief Commercial Officer, Losing Sponsors & Resetting Team Culture|EP14
This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/TRACKLIMITS and get on your way to being your best self.
In this captivating podcast episode, we delve into the world of Formula 1 and commercial strategy with Matt Dennington, the Co-Chief Commercial Officer for McLaren Racing. Thank you to our partners at DPWorld for providing us with the opportunity to interview Matt at the McLaren Technology Centre in Jan 2024. Join us as we explore the dynamic culture at McLaren Racing, Matt's journey from professional cricket to a leadership role at one of F1's most iconic teams, and the strategies behind McLaren's commercial success.
The conversation kicks off with an insider's look at the culture that drives innovation and excellence at McLaren Racing. Matt shares insights into the team's values, emphasizing collaboration, integrity, and a relentless pursuit of success on and off the track.
As the discussion unfolds, Matt offers a glimpse into his longstanding partnership with Zak Brown, McLaren's CEO, and the strategies that have transformed the team's commercial performance. From overcoming challenges to securing over 50 sponsors for the current F1 season, Matt provides valuable insights into McLaren's journey from adversity to triumph.
A key highlight of the episode is McLaren's partnership with DP World and its transformative impact on the team's logistical processes. Matt explains how the collaboration has optimized McLaren's operations, enabling the team to streamline its supply chain and enhance efficiency both on and off the track.
The conversation also delves into Matt's transition from professional cricket to a leadership role at McLaren, highlighting the transferable skills and experiences that have shaped his approach to commercial strategy. He shares anecdotes and reflections from his journey, offering valuable lessons for aspiring leaders in the world of motorsport.
Moreover, Matt provides a behind-the-scenes look at McLaren's innovative sponsor promotional campaigns, from the iconic Triple Crown livery to activations with partners like Hilton Hotels. He discusses the creative collaboration with his team and the strategies behind these successful initiatives.
Matt also offers a tantalizing glimpse into McLaren's long-term plans, revealing the team's vision and aspirations leading up to 2040. He underscores McLaren's commitment to innovation, sustainability, and continued success in the ever-evolving world of Formula 1.
Hit that subscribe button and turn on notifications so you never miss an episode of Track Limits. Share your thoughts in the comments below, and let us know what inspires you about Matt’s incredible journey!
0:00 Introduction
1:02 McLaren Technology Centre ambiance and excitement
3:41 Matt Dennington’s role at McLaren: Managing partnerships and commercial impact
6:01 Importance of partnerships in McLaren’s resurgence
8:05 Long-term Planning and innovation in partnership strategies
10:20 Hilton Hotels partnership: Loyalty and mutual growth
12:13 Sustainability focus with partners like DP World
14:45 Collaborating with DP World for logistical sustainability and fan engagement
17:09 Expanding into new series and leveraging existing partnerships
19:46 Applying lessons from professional cricket to business: Work ethic and resilience
21:23 High-performance environment at McLaren: Expectations and continuous improvement
21:51 Transition from sports to business, joining McLaren
22:22 Working with Freddie Flintoff and Kevin Pietersen at Red Bull
23:21 Importance of having a great manager in business
23:53 Transition to Motorsports with Just Marketing International
24:15 Culture at McLaren and leadership under Zak Brown
25:16 Belief, empowerment, and teamwork at McLaren
25:54 Balancing work with family life
27:00 Building successful partnerships and culture fit with DP World
28:58 Collaboration within McLaren across different locations
30:49 Rapid Fire Round: Deleting Facebook from social media platforms
31:34 Racing memorabilia and marketing campaigns
32:23 Guilty Pleasure TV show: Money Heist
34:39 First thing to do if waking up as Zach Brown
34:52 Title for autobiography
35:35 Making a difference and being a great team member”
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mclaren
www.x.com/mclaren/
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zhlédnutí: 8 854

Video

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Komentáře

  • @hennyempowers
    @hennyempowers Před dnem

    Learned a lot about how in depth teams will work with Sponsors outside of just a logo on a the car!

  • @nathanspeed88
    @nathanspeed88 Před 3 dny

    Mclaren having a thrill right now 🔥

  • @bjs7442
    @bjs7442 Před 5 dny

    This is a very light hearted take on F1 which I dont mind but for me there is no indepth knowledge. For example confusing points down to 12 affecting the construvtures championship is only valid to decide the position of the bottom three teams .Also saying the prize money means that the top teams will have a competitive adavantage as you can spend it on more infrastructure. There is a cost cap and even Haas spends almost at the level of the cost cap. If your a top team and win a large payout it just makes the team make a bigger profit . It cant be spent on developing the car more.The change of the regs was to make it easier to pass and not to force cars to be the same competitively although as time goes bye that happens naturally. The real reason why you have dominating car and driver combinations now is because of car reliability. Twenty years ago top cars often didnt finish a race and so many more people won races. Indycar is suposed to be better racing but the same three teams always win and one of those teams has been cought cheating.

  • @Tasha22Bella
    @Tasha22Bella Před 6 dny

    Loved this episode. Great job guys. Also gotta love the amazing work Mission 44 is doing!!!! Bravo!!!!

  • @Norrismeup
    @Norrismeup Před 8 dny

    Respect for also calling out teams who have started to take initiative other than Mercedes

  • @maureenmucureezi7099

    Great stuff whichever way you cut it

  • @feven_tracklimits
    @feven_tracklimits Před 9 dny

    I’m obsessed! Such an important and great convo. Love the mission 🔥

  • @f1fanatic2022
    @f1fanatic2022 Před 9 dny

    GOAT both on and off the track ❤

  • @riha_aab_
    @riha_aab_ Před 9 dny

    It’s rare when you find someone who has achieved success, but still wanna see change in the world and be that change, one of the many reasons lewis deserves respect , amazing job , hope one day i’ll take part in smtg as meaningful and precious.

  • @MikeRacer21
    @MikeRacer21 Před 10 dny

    Haven't seen Max be happy losing a race before 😅

  • @formulafolder
    @formulafolder Před 10 dny

    Nico Rosberg called it in China that Lando will win in Miami

  • @Norrismeup
    @Norrismeup Před 11 dny

    HE GOOTTTTTT HIS FIRSTTT WINNNNNN!!!!!!! 🟧🔶🔶🔶

  • @formulaoneproductions

    We can finally stop the Lando slander 🤣

  • @NCpaddockF1
    @NCpaddockF1 Před 11 dny

    If Adrian hasn’t made up his mind about he wants to do next, plus announcing in Miami that he’s taking a break, his retirement does have to be a possibility that everyone. Spec cars are the most uninteresting ways of racing. I know everyone wants to see who wins in the same machinery but then you take away the engineering and innovations that make formula 1 interesting if you go down that path.

  • @feven_tracklimits
    @feven_tracklimits Před 12 dny

    What a race!! Happy to eat my words, amped for Lando! 🎉

  • @mikevandervegt
    @mikevandervegt Před 13 dny

    Let the Host say.. sixty six sinas apples..

  • @nirusinghr
    @nirusinghr Před 17 dny

    Cool calm collected! Star in the making.

  • @hennyempowers
    @hennyempowers Před 19 dny

    Had a blast with this interview and BRDC is legendary. 💥

  • @formulafolder
    @formulafolder Před 19 dny

    haha so funny to see him chatting about playing video games and the next day racing with them. More young drivers need to find the fun of racing and also enjoying quality time off the track.

  • @swishgoswami5672
    @swishgoswami5672 Před 19 dny

    Young legend! Going to be a household name in a few years.

  • @Koziolrh
    @Koziolrh Před 21 dnem

    He's starting to loosen up I think. I really enjoy this guy's thought process.

  • @TonyKanaan
    @TonyKanaan Před 22 dny

    Thank you guys for having me!

  • @julianes9748
    @julianes9748 Před 24 dny

    The audio quality is kinda horrible

  • @UnitedStatesofAmerica.858

    Hope you can keep Alex Albon from hand of Red Bull because he is future of Williams Racing and have to with you for reaching TOP of this team

  • @Norrismeup
    @Norrismeup Před 25 dny

    Y'all need to chill with the Lando slander 🤣

  • @CatPicture001
    @CatPicture001 Před 25 dny

    Extracting the most out of the car doesn’t mean a win, Lando obviously extracted the most out of his McLaren on both occasions to come away with podiums. Ferrari clearly had much better pace in Australia, Mercs and Ferrari had better pace in Singapore. How can she talk so confidently on a F1 podcast without understanding the very basics of F1 pace difference and race analysis.

    • @tracklimitspod
      @tracklimitspod Před 24 dny

      She was merely referencing that when he had opportunities to win the race, he has had mistakes or luck not being on his side.

  • @Oppps88
    @Oppps88 Před 26 dny

    Insightful, thoughtful, and encouraging :) Hang tough there James and Team! Here's to taking it step by step and for the long term :)

  • @hennyempowers
    @hennyempowers Před 26 dny

    Going to get a lot of hate for some of my takes on this one 😅

    • @f1fanatic2022
      @f1fanatic2022 Před 25 dny

      @@erikvermolen8371 Clearly you need to watch this podcast more cause that guy is a major red bull fan and is far from any prejudice towards Max 😅 He just stated that he is not this perfect driver everyone thinks he is.

    • @eugenecia9424
      @eugenecia9424 Před 25 dny

      You could clearly see that Hamilton and Norres had much more grip. Max is always the best in the rain. Now he cannot get his tires up to temperature, people are having doubts. 😂😂😂😂

    • @tracklimitspod
      @tracklimitspod Před 24 dny

      SPEAK YOUR TRUTH!!!

  • @nathanspeed88
    @nathanspeed88 Před 26 dny

    Got to agree with removing the sprint race, its ruining the racing on Sunday!

  • @tobiasd9934
    @tobiasd9934 Před měsícem

    Fantastic podcast/interview! Gonna put a few "first and foremost" in my next conversation 👏

  • @pierretremblay3130
    @pierretremblay3130 Před měsícem

    This is a day in the real life of an F1 team.Trying to survive and hopefully score a point here and there to get more money to keep the team going.

  • @MooncricketsInc
    @MooncricketsInc Před měsícem

    I thought being a Ferrari fan the past 15 or so years has been rough, but then I remember williams has been worse a lot longer. The drought and irrelevancy continues

  • @BrennanLDaly
    @BrennanLDaly Před měsícem

    Sorry but you don’t have a voice people like to listen to. It’s really hard to ignore the lisp

  • @Jianmerc1977
    @Jianmerc1977 Před měsícem

    Albon is leaving you 😅

  • @hennyempowers
    @hennyempowers Před měsícem

    Albon needs a podium with William 😊

  • @MoynaBirgis
    @MoynaBirgis Před měsícem

    If Albon wins a race, James should do a full tik tok dance for a week with Alex haha

  • @ShaneSvein
    @ShaneSvein Před měsícem

    We need to talk about how comfortable James is speaking to you both, watching him on the high performance one, he was too serious and didnt feel like he enjoyed himself.

  • @GiorgianaParente
    @GiorgianaParente Před měsícem

    He was so offended by the green sector in Q1 😂

  • @AUSSIEBLOKE76
    @AUSSIEBLOKE76 Před měsícem

    You have no points and have broken a lot of cars. This podcast presenter has a good voice for podcasts 😂😂😂

  • @nkosimngomz9048
    @nkosimngomz9048 Před měsícem

    James has got to be the best public speaker on the grid. So articulate and can break down complex topics into simple terms. "Aligned with the direction of travel"

  • @formulafolder
    @formulafolder Před měsícem

    It was awesome seeing them rise again last year. They are off to a very slow start but hopefully they pick it up again.

    • @tracklimitspod
      @tracklimitspod Před měsícem

      Definitely believe James can lead them through this slow start.

  • @hennyempowers
    @hennyempowers Před měsícem

    Thanks for coming on the pod James!

  • @PatrickMagnu
    @PatrickMagnu Před měsícem

    Sorry but you are going to lose Albon soon

  • @StepanValenta
    @StepanValenta Před měsícem

    He is such a smooth talker, I sometime forget what he is even saying lol

  • @IsabelAraya-yk9pq
    @IsabelAraya-yk9pq Před měsícem

    Logan needs to go, he is holding back Williams 😢

    • @tracklimitspod
      @tracklimitspod Před měsícem

      As James said, they are going to support his development and give him a car that can perform to their expectations.

  • @MarthaJessen
    @MarthaJessen Před měsícem

    Williams has a lot of years left before we can see podiums and wins, maybe 2026 reg changes?

    • @tracklimitspod
      @tracklimitspod Před měsícem

      Yes James set team expectations without a deadline but instead milestones they want to hit each year.

  • @feven_tracklimits
    @feven_tracklimits Před měsícem

    But why do I find his voice soo soothing? So insightful too!

  • @f1fanatic2022
    @f1fanatic2022 Před měsícem

    10:11 "HE WAS" part killed me 🤣

  • @Norrismeup
    @Norrismeup Před měsícem

    James has a lot of character, the way he was making jokes with you both was amazing!

    • @tracklimitspod
      @tracklimitspod Před měsícem

      He did say it was the best HR interview he had 😂

  • @h077y
    @h077y Před měsícem

    Honestly in the U.K. we used to say spill the beans instead of the tea and I miss it 😭😅