Why do Billionaires do Super Bowl Ads???

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  • čas přidán 13. 02. 2024
  • I'm sure there are other reasons...one person had a point that I hadn't thought of...that it just feels kinda wrong to turn down an opportunity like that...even if. you don't really want it, it's THE SUPER BOWL which, for a celebrity of the current era, is, like, THEY VERY BIG LEAGUES.
    Also, this is (I think) the first time I've ever had an editor other than myself edit a video on Hankschannel, that editor is Milo Erbach and she is great and it was lovely working with her! miloportfolio.carrd.co/
    After 18 years of this and always editing my own stuff, it feels very strange to do, but I know it's super normal on CZcams these days. I thought the weirdest part would be giving over some editorial control, but Milo made pretty much all of the same decisions I would have. The actual weirdest part is that I've always imagined it as part of my job, and I'm trying to figure out what it means for it to not be my job!

Komentáře • 1,2K

  • @chris-the-bard
    @chris-the-bard Před 3 měsíci +3931

    Hank: “Sonic’s friend Tails”
    *points at knuckles* 😭😭

    • @semdening
      @semdening Před 3 měsíci +425

      Funniest part of the video

    • @hankschannel
      @hankschannel  Před 3 měsíci +1716

      We're gonna get past this...

    • @Karlyr_
      @Karlyr_ Před 3 měsíci +156

      @@hankschannel Honestly I'm not sure about that.
      *starts cracking his tail intimidatingly* 🙃

    • @raymondgilbert7887
      @raymondgilbert7887 Před 3 měsíci +41

      The reply speed was real@@hankschannel

    • @Chris_winthers
      @Chris_winthers Před 3 měsíci +110

      ​@@hankschannelno. You need to make an apology video

  • @Xelbiuj_1988
    @Xelbiuj_1988 Před 3 měsíci +1200

    "That's Jack Harlow right?"
    No, its Knuckles.

  • @VideoHeadII
    @VideoHeadII Před 3 měsíci +2625

    Hey, I worked on the Dunkin Ad! Just in the lighting department, but I was on set. Ben was actually the director, and I very much got the vibe that the goal was to promote Jenifer's "This is Me" album.

    • @hankschannel
      @hankschannel  Před 3 měsíci +864

      !!!!!

    • @ApequH
      @ApequH Před 3 měsíci +92

      Lighting is very important (and my brother does that)

    • @ramentha
      @ramentha Před 3 měsíci +54

      lighting dept are my favorite production people, bless you :)

    • @drunkenfarmerjohn42
      @drunkenfarmerjohn42 Před 3 měsíci +94

      To be fair, he's also a Boston guy, so it isn't like a Dunkies commercial is a hard sell for him. It's a bit of a meme, but they really do go hard for Dunkies up there.

    • @aliensinnoh1
      @aliensinnoh1 Před 3 měsíci +39

      @@drunkenfarmerjohn42 Yeah, with Affleck, Damon, and Brady you could feel the Boston oozing out of the screen lol.

  • @Time_Traveling_Corgi
    @Time_Traveling_Corgi Před 3 měsíci +2068

    My son gasped when you called "Knuckles" Tails. He's 5, I think we can salvage this in time.

    • @kitwinters7434
      @kitwinters7434 Před 3 měsíci +132

      I gasped, and I’m a 34 year old lady who has never actually played a sonic game hahaha

    • @brightknight1965
      @brightknight1965 Před 3 měsíci +28

      I wouldn’t dare show my 6 yo. He would be so upset with no where to put those emotions 😂

    • @wavesofbabies
      @wavesofbabies Před 3 měsíci +65

      That kid is going to be shown Hank Green talking about some science thing in school 6 years from now and think "that's the guy who said Knuckles was Tails"...

    • @Time_Traveling_Corgi
      @Time_Traveling_Corgi Před 3 měsíci +5

      @@wavesofbabies In other news, I'm going to show him Teen Girl Squad thanks to you.

    • @heartofgoldfish
      @heartofgoldfish Před 3 měsíci +39

      this did so much damage to hank green's credibility, I unlearned microbiology

  • @Mountainpeakprophet
    @Mountainpeakprophet Před 3 měsíci +838

    To some extent I wonder, at least for the retired celebrities, that they may also just be kinda bored. Like they could lounge around all day, or they could go get some attention, make some money, go out for a day and hang with people they haven't seen in a while. Like to me that just sounds like a fun day.

    • @MeNowDealWIthIt
      @MeNowDealWIthIt Před 3 měsíci +30

      But like, do they need to be in an advert to do that? Like couldn't Arnie could just text his secretary "Ay secretary, would you please talk to Danny DeVito's people and some writer guy and some producer guy and set up a shoot for a short film that's like a parody of that old Twins movie I was in?"

    • @MKPiatkowski
      @MKPiatkowski Před 3 měsíci +57

      ​@@MeNowDealWIthItBut this way someone else is paying for it.

    • @ryanclark4231
      @ryanclark4231 Před 3 měsíci +21

      @@MeNowDealWIthIt That's a lot more work and expense than just letting State Farm take care of everything.

    • @justincain2702
      @justincain2702 Před 3 měsíci +2

      @@ryanclark4231 Yeah but Arnold doesn't have to do it and they can actually do more of what they want rather than being bound to a 30 second commercial with someone else directing.

    • @irakyl
      @irakyl Před 3 měsíci +13

      I believe this, and I think another factor is just that it's a tradition at this point. There are many ways to feel valued like Hank says, and there are many ways to alleviate boredom, but the Super Bowl has this reputation for being the thing that celebrities do ads for. With all these reason combined it makes sense I feel.

  • @gweiss1858
    @gweiss1858 Před 3 měsíci +498

    Reminds me of the Sarah Lynn line from Bojack when she's talking about how she was paid a couple thousand dollars to wear a shirt she doesn't like, not because she needs the money, but just because she liked that someone still wanted to pay her to wear their shirt.

    • @agerardi125
      @agerardi125 Před 3 měsíci +16

      Omg that's such a good comparison to this video, I didn't even think of that until now.

    • @veronicamcghie5238
      @veronicamcghie5238 Před 3 měsíci +29

      This whole video all I was thinking was "This is all extremely BoJack Horseman"

    • @Chorweiler
      @Chorweiler Před 2 měsíci

      @@veronicamcghie5238fr

    • @PhotonBeast
      @PhotonBeast Před 2 měsíci +6

      I think also of something Smon Sinek talks about. That context that you mention - the pay, the perks, etc - what's really happening is that people are valuing the celebrity STATUS and not the actual person. You swap out Swift or Beyonce with a different singer, they're still going to treat them with all the perks. And as soon as Swift or Beyonce carry no popular weight, no one is going to treat them with anything. The value of "I am wanted" and the value of "I am being treated well" are two different values. At the end of the day, treating someone well what ever their station and status in life is a more candid form of value because it's treating someone well because it's them not because of what they bring.

    • @omgitsyelhsa13
      @omgitsyelhsa13 Před měsícem

      That’s too much, man

  • @The8BitPianist
    @The8BitPianist Před 3 měsíci +1172

    Every video on this channel follows the same arc for me:
    "Oh, a new vlogbrothers video!" →"Huh, this seems like it is pretty long for vlogbrothers" → "And it's not Friday?" → "Oh, it's hankschannel"

    • @AerinMoriarty
      @AerinMoriarty Před 3 měsíci +38

      Yeah, I clicked this thinking, "oh sweet, I got 5 minutes for a vlogbrothers video."

    • @ezrakainz
      @ezrakainz Před 3 měsíci +22

      I literally didn't realize until I read this comment. The whole time I was thinking "whys it not friday" and "whys hank not saying hi".

    • @MaggieJacksonJacksonspace
      @MaggieJacksonJacksonspace Před 3 měsíci +14

      ​@@ezrakainz We don't get a hello from Hank. That's reserved for his favorite brother.

    • @wearwolf2500
      @wearwolf2500 Před 3 měsíci

      I didn't do that with this video but I have before

    • @IrisGlowingBlue
      @IrisGlowingBlue Před 2 měsíci +1

      +

  • @michaelnolan9416
    @michaelnolan9416 Před 3 měsíci +466

    “Drew berrymore is a blonde” SO iS ELLAN

  • @JulieHerrick
    @JulieHerrick Před 3 měsíci +767

    There was a CapitalOne pre-sale for Eras Tour tickets, only for cardholders, so I feel like the commercial was one piece of a bigger partnership deal between Taylor Swift and Capital One

    • @TroyRubert
      @TroyRubert Před 3 měsíci +7

      I used to help manage one of their HVS call centers. It's wild what they do for their most valued clients.

    • @sylvy16
      @sylvy16 Před 3 měsíci +9

      oh yeah they seem to have. deal going back a few years i think. she has been in atleaat four other capital one ads and always has presales exclusive to capital one cardholders

    • @richardparadox163
      @richardparadox163 Před 3 měsíci +10

      Yeah Capital One sponsored her tour, and does exclusive Merch with her for cardholders, etc.

    • @patrickjordan2233
      @patrickjordan2233 Před 2 měsíci

      It'd be interesting to read their contract IMO? I would be super surprised if there's not an equity earnings component..?
      Edit: on par with stock-options/front suite equity preference agreements ..

  • @Mongoose0017
    @Mongoose0017 Před 3 měsíci +255

    I also noticed the extreme amount of Cameos, and my first thought was, "Oh yeah. They had that actor's strike and needed work."

    • @CompiledGabriel
      @CompiledGabriel Před 3 měsíci +25

      That actually makes it sadder that there are not more smaller actor getting the bag instead of these people that don't really need it... unless is to recoup what they donated to the strike found but like.. nah

    • @HuckleberryHim
      @HuckleberryHim Před 2 měsíci +13

      Haha, yeah, Matt Damon and Jennifer Lopez were suffering tremendously from the actor's strike. I'm glad they made it out alive! I heard at one point their budget was down to just one gilded Kobe filet mignon a week 😢

    • @DueySR
      @DueySR Před 2 měsíci +12

      ​​@@HuckleberryHim By doing the ad they created jobs for a lot of people behind the scenes, who would've suffered from the strike. This is similar to Hank's point about feeling obligated to their agents.

    • @HuckleberryHim
      @HuckleberryHim Před 2 měsíci +4

      @@DueySR More like obligation to contracts and their own personal enrichment, if they were such saints why aren't they giving away their wealth?
      I'm not talking tax-free "charitable" "foundations", or some genuine good here and there. These people could give away >90% of their wealth (this used to be the top tax rate some decades ago!) and still be just uncomfortably wealthy, instead of disgustingly wealthy.
      Let's not kid ourselves about the beneficent motivations of ultra-wealthy ultra-privileged elites.

    • @enialb
      @enialb Před 2 měsíci +9

      @@HuckleberryHimI’m not saying they don’t have ungodly wealth, but Matt and his wife, Ben and Jlo were amongst the actors were donated the most amount of money to the strike fund, so it’s not as black and white as it might seem

  • @Shalom64221
    @Shalom64221 Před 3 měsíci +697

    In today's edition of Hank Tweets Spiral Into Enough Thought To Earn A Hankschannel Video...

    • @Shalom64221
      @Shalom64221 Před 3 měsíci +8

      Which I'm more than happy about!

    • @ocupersgmail
      @ocupersgmail Před 3 měsíci +8

      any Hank content is good content

    • @Noah-lj2sg
      @Noah-lj2sg Před 3 měsíci +1

      Edition* 🤓

    • @Shalom64221
      @Shalom64221 Před 3 měsíci +1

      @@Noah-lj2sg We're lucky that's my only typo

    • @DeltaNovum
      @DeltaNovum Před 3 měsíci +1

      I think Hank is spot on with his reasoning. I'd say almost any of our behaviours are motivated by either fear, sex or ego.

  • @iDard3n
    @iDard3n Před 3 měsíci +603

    Still waiting on these ads to trickle down to me from these billionaires

    • @emersonjakes8119
      @emersonjakes8119 Před 3 měsíci +84

      as my high school us history teacher said, "something's trickling down... And it ain't money"

    • @finalcountdown3210
      @finalcountdown3210 Před 2 měsíci +13

      ​@@emersonjakes8119 Sounds like a George Carlin quote, lol

    • @tianqi5008
      @tianqi5008 Před 2 měsíci +15

      I hope your likes will trickle down to me. Capatilism

    • @JanisFever
      @JanisFever Před 2 měsíci +4

      Honestly the ads cover the cost of the content, super bowl is PPV because the Billionaires Ads. Same with CZcams

    • @akivaweil5066
      @akivaweil5066 Před 2 měsíci

      Things do trickle down. Flat screen tvs were something only rich people had at one point.

  • @demesisx
    @demesisx Před 3 měsíci +117

    Temu: Boil the oceans on a whim like a billionaire.

  • @TheWizardsOfOz
    @TheWizardsOfOz Před 3 měsíci +200

    I couldn't stop smiling after Hank said Jean-Luc Picard instead of Patrick Stewart. 😄 It shows a lot of how Sir Patrick will be forever remembered as the legend he is and has been in Star Trek.

    • @pattheplanter
      @pattheplanter Před 3 měsíci +5

      I will always think of him as that Spanish psychic Prof Javier, despite his speech impediment.

    • @jonm4206
      @jonm4206 Před 3 měsíci +8

      Hey that's Gandalf's bestie right there!

    • @soloracer19
      @soloracer19 Před 3 měsíci +5

      Professor X deserves his cred, but to be fair it was damned near the same dude

    • @grumblefkitty
      @grumblefkitty Před 3 měsíci +5

      i didn’t even realize. i noticed that something seemed off, but i would never have put it together that he used the wrong name. 🤣🤣🤣🤣🤣🤣🤣

    • @iconoclastic23
      @iconoclastic23 Před 2 měsíci

      I preferred him as Sejanus in "I, Claudius"

  • @maximilianosalvador9559
    @maximilianosalvador9559 Před 3 měsíci +220

    I find it funny how I don't really care about any of these celebrity people or whatever the superbowl is, but I value Hank so much I just watched him ramble for 13 minutes about a topic I don't give a damn.
    You are pure gold Hank, please never stop

    • @ArtichokeHunter
      @ArtichokeHunter Před 3 měsíci +9

      i feel like this vid is not at all expecting you to care about celebrities or the superbowl? it's about the psychology of fame and wealth? i guess that is also a topic you don't care about, which is legit.

    • @buffienguyen
      @buffienguyen Před 3 měsíci +1

      same!

    • @grumblefkitty
      @grumblefkitty Před 3 měsíci +5

      @@ArtichokeHunterhank is so good and so interesting. i love his little adhd mind. i will follow him down just about any rabbit hole, but sociology is one of my favorite things, so this one was particularly cool.

    • @zaza7594
      @zaza7594 Před 2 měsíci

      That was 13min? Oh man ^^

    • @Coral_Forever
      @Coral_Forever Před 2 měsíci

      Yes, I usually skip the Superbowls, often catch up on the ad culture stuff after the fact...and find Hank's analysis of celebrity Superbowl ads more interesting.

  • @twelvecatsinatrenchcoat
    @twelvecatsinatrenchcoat Před 3 měsíci +337

    "I'm not gonna psychoanalyze Larry David. God... that sounds... hard."
    😂😂🤣🤣

    • @FBDSG
      @FBDSG Před 3 měsíci +5

    • @OrpheoCT
      @OrpheoCT Před 2 měsíci

      I feel like me commenting this is like a self-fulfilling prophecy for the intention of these cameos ("MAKE PEOPLE TALK ABOUT THE THING!!!"), but: The last season of Curb Your Enthusiasm just came out, so that's probably what that cameo was about

  • @OliveDasi
    @OliveDasi Před 3 měsíci +113

    It reminds me of a bit from Lewis Black's stand up from way back.
    "Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week. Just send us all a coupon in the mail. Here's ten bucks. Try our shit."

    • @caseytailfly
      @caseytailfly Před 3 měsíci +6

      Because people have the memory of a gnat and need to be constantly and relentlessly reminded that sugary brown bubbly beverages exist!

    • @SamAronow
      @SamAronow Před 3 měsíci +20

      They advertise because if one don’t, the other one still will.

    • @MimiKe_
      @MimiKe_ Před 3 měsíci +30

      Every year there are new 5 year olds to advertise to create lifelong brand recognition with. The ads aren't aired for the 40 year olds who have already seen them their whole life.

    • @jonm4206
      @jonm4206 Před 3 měsíci +5

      Dr Pepper and Coke need to advertise because I'm back and forth about which is superior and will buy either. I have no clue why Pepsi is burning their money, its not like anyone would choose to buy their product... You know what I could really go for? Feeling like my teeth are sticking together for the next few hours.

    • @machinatingminotaur6285
      @machinatingminotaur6285 Před 3 měsíci

      @@MimiKe_ correct, I think it was coke that realized in the late 80s they were losing their market share because they weren't advertising to kids.
      cool world!

  • @jasonzeppa8661
    @jasonzeppa8661 Před 3 měsíci +414

    I know this is not really relevant because Larry David was just an example but, Larry David is promoting something right now. The newest and final season of Curb Your Enthusiasm is currently coming out, and the character in this commercial is definitely the same characterized version of himself that he plays in Curb Your Enthusiasm.

    • @rederik99
      @rederik99 Před 3 měsíci +32

      Also, and it's not important, but there's no way he's a Billionaire. (I know Hank didn't say "Larry David is a Billionaire", but it was implied, based on the direction of the monologue). I'm sure he's stinkin' rich, more than I'll ever have, but it's not a billion. Maybe half that.
      EDIT: He basically does say it later in the video, lol.

    • @YoJesusMorales
      @YoJesusMorales Před 3 měsíci +6

      I think Jennifer Lopez has a movie going on, so maybe Ben Affleck being on the news also transfer to her, if they google him and then click on JLo, or am I stretching?

    • @pattheplanter
      @pattheplanter Před 3 měsíci +8

      @@rederik99 One site says he has $450 million and lost half of his wealth in a divorce. Which explains why no-one stopped him when he crashed the Elmo piece with his "I am a horrible person" schtick.

    • @Thatguyinyourclass
      @Thatguyinyourclass Před 3 měsíci

      Also, I believe he has invested heavily in Crypto so he gets a ROI if people actually use the crypto trader he promotes

    • @richardparadox163
      @richardparadox163 Před 3 měsíci +2

      @@YoJesusMoralesJ Lo was also in the commercial

  • @mineola_
    @mineola_ Před 3 měsíci +208

    Hank's journey into confirming that it was in fact Jack Harlow is such an insight into adhd

    • @goodnightgirl
      @goodnightgirl Před 3 měsíci +30

      Skipping his name in the title despite reading it, while saying his name, and then FINALLY noticing it a solid 3 minutes later was peak ADHD. I've done the exact same thing hundreds of times.

    • @567secret
      @567secret Před 3 měsíci

      Isn't that just having developed good online habits of verifying information?

    • @mineola_
      @mineola_ Před 2 měsíci +3

      @@567secret I meant more overlooking the name in the title, falling down a slight rabbit hole and only once you've already found the answer noticing you already had it the entire time.

    • @SunjayVideos
      @SunjayVideos Před 2 měsíci

      oh the guy who was in that one Lil Nas X song?

  • @abdullahenani9670
    @abdullahenani9670 Před 3 měsíci +358

    That temu ad was truly a waste of money, and they showed it like 4 times?!! EXPENSIVE
    And it was a forgettable one at that 😭

    • @ChadMourning
      @ChadMourning Před 3 měsíci +68

      I learned it was pronounced Temu and not Temu.

    • @harkostroef
      @harkostroef Před 3 měsíci +52

      and quite a morally questionable company at that

    • @Khronogi
      @Khronogi Před 3 měsíci +2

      Buy into the market share

    • @heartofgoldfish
      @heartofgoldfish Před 3 měsíci +2

      Temu? I guess I'll check it out

    • @BigBoiiLeem
      @BigBoiiLeem Před 3 měsíci

      @@heartofgoldfish be careful, their app has viruses. I'd stick to their website if you're going to use it

  • @OrganicGreens
    @OrganicGreens Před 3 měsíci +126

    He doesn't even have one tail. lol

  • @KillahMate
    @KillahMate Před 3 měsíci +67

    I think it's a variation on that last option but the other way around. The celebrities appear in a very well-viewed piece of media that will inevitably also go viral to some extent etc etc, because these ads not only bank on their celebrity status, but they also _reiterate and perpetuate_ it. Every ad is an ad not just for the product but _for themselves._ Assuming Jack Harlow never appeared in a Superbowl ad before, then he has now become not just famous for whatever it is he does but _also_ 'Superbowl famous,' which is an additional layer on top of his existing celebrity. I suspect the Superbowl is the biggest example of this because of the unusually wide crossover appeal it has.
    So the celebrities may do it in part because it makes them feel more valued, but at the same time (and I'd argue more importantly) it _makes_ them more valuable.

    • @pattheplanter
      @pattheplanter Před 3 měsíci +4

      If I understand correctly, last year Jesus finally became Superbowl famous.

  • @milkshakebananaz
    @milkshakebananaz Před 3 měsíci +81

    Hank, those characters were all paramount owned and that was a paramount + commercial ☺️ probably not too expensive when you already own the characters.
    Or you know, it was expensive when you bought them and you want to use them to get your money’s worth

    • @milkshakebananaz
      @milkshakebananaz Před 3 měsíci +9

      Patrick Stewart will show up places just for a good time.

  • @sappy_
    @sappy_ Před 3 měsíci +35

    Everyone's talking about the Knuckles-Tails thing, but the Jack Harlow segment of this video is GOLD

    • @chriswest6988
      @chriswest6988 Před 2 měsíci +3

      I've heard rappers level some pretty serious disses at Jack Harlow, but none of them were anywhere close to "Yung Gravy, or...no not Yung Gravy, a guy like him, the other one"

  • @AbbreviatedReviews
    @AbbreviatedReviews Před 3 měsíci +82

    I always assumed it's like when I do an online survey where I get paid like $3. That money becomes "it doesn't matter" money that I can throw away at anything without feeling guilty. I suppose once you're a billionaire, there are few things that could be above the bar of things that are too expensive to feel justified, but I'm sure there are still things.
    But if there's one thing I've noticed about really rich people is that they would MUCH rather spend someone else's money on any given venture. Like a billionaire could easy start a 50 million dollar "startup" without it affecting any facet of their financial present or future, but they'll get outside investors, leverage the value of numerous assets, take low interest loans, and dance around a thousand different tax breaks.

    • @RAFMnBgaming
      @RAFMnBgaming Před 3 měsíci +18

      Well you don't become a billionaire by spending your own money.

    • @machinatingminotaur6285
      @machinatingminotaur6285 Před 3 měsíci

      that's how they became billionaires. no one in the history of our entire species has worked hard enough to be a billionaire on their own merit. jeff bezos is not better at what he does than the best scientists, engineers, doctors, athletes, to say nothing of the tradesmen and blue collar workers, or even those working menial jobs, because like all billionaires he doesn't just admit the fact he wakes up whenever, does whatever, and has everyone attend to his whims, he openly flouts it in our faces

  • @mykadassano438
    @mykadassano438 Před 3 měsíci +77

    Tails?!?!? Hank. HANK. That's knuckles!!!

  • @FosukeLordOfError
    @FosukeLordOfError Před 3 měsíci +152

    7:46 Hank you don't remember twins. Danny devito and Arnold swartzinager are the result of a genetic experiment to create a super human. This is Arnold, their mother however had twins and Danny got all the not great stuff. Danny is a down on his luck slightly sleazy guy who finds some high level crime stuff from stealing a car and wants to give it to the bad guys for a ton of money. At the same time his long lost twin that was separated at birth, Danny thrown into foster care Arnold raised in a secluded location and privately tutored, is seeking out all the dads that were used to create them and his brother. Danny lies about what he is doing but goes on the road trip with Arnold. (This is my memory of the plot)

    • @YoJesusMorales
      @YoJesusMorales Před 3 měsíci +4

      You have an amazing memory, it sort of checks out from what I remember. I remember strongly the chain mostly, looney tunes antics in real life.

    • @FosukeLordOfError
      @FosukeLordOfError Před 3 měsíci +1

      @@YoJesusMorales oh yeah the chain with some sort of call back one liner

    • @risitascositas1699
      @risitascositas1699 Před 3 měsíci +13

      Arnold is raised on a tropical island educated in philosophy and the arts. He is sheltered, naive, thinks everyone is honest & trustworthy.
      And on the road trip to deliver the briefcase they meet and fall in love with two sisters. Arnold loses his v card to one sister.
      End of the movie the couples are married and each couple has twins. They even found their mom.
      Synopsis from Wikipedia:
      en.wikipedia.org/wiki/Twins_(1988_film)

    • @grtlyblesd
      @grtlyblesd Před 3 měsíci +3

      At one point, they’re stealing a car (bad twin’s idea) and the alarm goes off. Good twin just elevates one end of the vehicle until the alarm goes off. It’s something that he read about in a book, so he understands the theory of how car alarms work, but can’t see through bad twin’s shenanigans. And yeah, that was a long time ago. Dude needs to shave.

  • @mols556
    @mols556 Před 3 měsíci +30

    Well, I wonder when they filmed that Twins commercial because they were going to make a Twins 2, but round about last November they announced it wasn't going to happen.

  • @chandleready8988
    @chandleready8988 Před 3 měsíci +19

    I think this from Billy Joel sums up the fears that bring them to the Super Bowl pretty well:
    I am the entertainer
    And I know just where I stand
    Another serenader
    And another long-haired band
    Today I am your champion
    I may have won your hearts
    But I know the game, you'll forget my name
    And I won't be here in another year
    If I don't stay on the charts

  • @Wezla
    @Wezla Před 3 měsíci +98

    Sonics friend... Tails? 🤨

  • @adriankerrison
    @adriankerrison Před 3 měsíci +19

    Agree with all your points Hank. The other thing companies used to spend that extra Super Bowl budget on was visual effects, but now most ads have computer generated characters, stunts, and effects. So it makes sense that the limited resource left to make an ad special is exponential celebrity cameos.

  • @AndrewGordonBellPerc
    @AndrewGordonBellPerc Před 3 měsíci +22

    This video made me feel like Hank doesnt know about Curb your Enthusiasm..... which has several plotlines that are core to the thesis of this video. And its final season is coming out.

  • @sweetbabygirl13
    @sweetbabygirl13 Před 3 měsíci +14

    I think the reason they do it is because they have to support a crazy bougie high standard of living continuously. All their staff plus people to run, clean and landscape their giant mansions. Designer wardrobes, expensive cars, organic food, imported decor, lavish vacations, etc. Plus even if they have enough they always want to have more. The warm fuzzy "they still love me"' is just the cherry on top.

    • @charleslegates9231
      @charleslegates9231 Před 2 měsíci +7

      Some celebrities are also attention addicts
      Many of them aren't, but those that are will take anything they can for heightened attention

  • @quantumfluffyflapjack
    @quantumfluffyflapjack Před 3 měsíci +17

    It's kinda like in Star Trek right, like none of those people are getting "paid" because money doesn't exist, but people get bored. It's boring to be unemployed. That's why we have games that have jobs in them, we love to do stuff, often even fairly repetitive and menial stuff. The soul crushingness comes from things like having to do it to survive, long hours, poor compensation etc.

    • @bloodgain
      @bloodgain Před 2 měsíci +7

      And not only are they working hard, under military-like structure and regulations, often in jobs that are both mentally and physically taxing, away from their families for sometimes years at a time (a major reason Galaxy class ships were created), they are in an extremely dangerous environment (SPAAAAACE!) and under _frequent mortal peril._
      And the best part of this is that we all watch it and have no problem accepting it. If all your needs, including recreation, were provided for, of course people would still pursue such activities. Wealthy people were responsible for much of the research and discovery of the past, because they were the only people who had time and money for education, research, and expeditions.
      But bring up universal basic income, even as a concept ignoring feasibility, and one of the first arguments against it is, "but then nobody will want to do anything and society will collapse".

    • @SirRebrl
      @SirRebrl Před 2 měsíci +4

      @@bloodgain I often think, if we were to implement UBI then anyone who would stop working was
      1) Exhausted from being forced to work at something they don't care about to survive
      2) Never given the chance to learn the joy and fulfillment of self-motivated work because they have always been coerced to work since school
      or
      3) Both of the above
      Also, it wouldn't be the most awful thing in the world for a lot of people to quit. We'd need to reorganize a bit, but _so_ many jobs are fabricated to inflate labor and really just aren't needed. Too much micromanaging and squeezing every last penny of potential profit. And of course, eventually yeah, the quitters would get bored and go back to work. Or develop skills and crafts they enjoy... so much they do them a lot... and share them with others... _oops_ that's working they've accidentally made a job for themselves.
      We could see a lot more entrepreneurship if people had the security of their livelihood not depending on success.

  • @thecannonballz4647
    @thecannonballz4647 Před 3 měsíci +84

    As a poor person, I feel like one of the lessons I learned early in life is that making more money on the side(especially doing something fun, quick, or easy,) even when you don't need to, is never a bad thing. No matter how well off one becomes, that feeling scales up. Never get too comfortable, because you never know when it will all come crashing down and that extra can make a difference be you formerly rich or poor.

    • @pattheplanter
      @pattheplanter Před 3 měsíci +1

      See all the Monty Python cast who didn't find a proper career afterwards.

    • @ArtichokeHunter
      @ArtichokeHunter Před 3 měsíci +8

      this is legit, but once you have a billion dollars (or a bunch of millions), you can just make your money do the work instead. if people grew up without money, they may still have that anxiety that they could lose it all, though, so that could be a reason. but with celebs who grew up rich, i wouldn't expect as much concern about taking gigs out of fear that they someday won't be rich.

    • @ArtichokeHunter
      @ArtichokeHunter Před 3 měsíci +2

      @@pattheplanter i'm curious who you're thinking of. graham chapman died young and i feel like the others all had fairly cool careers, although i guess terry jones' was the most niche. (objectively none of the pythons were, even at their height, as famous or as rich as someone like taylor swift or beyonce though.)

    • @mariannetfinches
      @mariannetfinches Před 3 měsíci

      ​@@pattheplanter didn't they all grow up rich? They met at Cambridge

    • @pattheplanter
      @pattheplanter Před 3 měsíci +2

      @@ArtichokeHunter Eric Idle and John Cleese have both said they are still working in their 80s because they have to for the money. Quibbling publicly with each other about how Monty Python didn't earn them enough in the last few days. Gilliam, Palin and Jones all made a good living from their multiple solo projects.

  • @Foopets101
    @Foopets101 Před 3 měsíci +6

    hank looking up "im vanilla baby" to find jack harlow had me screaming

  • @MrJakewray
    @MrJakewray Před 3 měsíci +27

    It's probably also the easiest bag to secure for these people. Crazy ROI

  • @benbatz382
    @benbatz382 Před 3 měsíci +22

    “Money is a surrogate” -Hank Green

  • @roguegreyjedi
    @roguegreyjedi Před 3 měsíci +8

    Hank: "Hair colors can change!" *looks pointedly at the camera in recently-went-through-cancer-treatement*

  • @chris_troiano
    @chris_troiano Před 3 měsíci +11

    Everyone’s running to the keyboard for Sonic’s friend Knuckles, but I’m over here shouting that Tom Lennon doing Jim Dangle is “this man with short shorts.”

  • @DissociatedWomenIncorporated
    @DissociatedWomenIncorporated Před 3 měsíci +19

    I’m glad Hank’s in touch enough with youth culture to recognise Sonic’s friend Tails.

  • @bentaylor102
    @bentaylor102 Před 3 měsíci +7

    There's also a survivorship bias, we see the ones still doing it and forget the ones who retire

  • @zeusmiller3100
    @zeusmiller3100 Před 3 měsíci +26

    Look at all the effin hair you have. I love that.

  • @pchygrl17
    @pchygrl17 Před 3 měsíci +49

    Love the video topic, lots of good points. I want to add to the brainstorm: Taylor was not a Billionaire when she did the CapOne commercial 🤷🏻‍♀️ but I believe CapOne is one of the sponsors of the Eras Tour. Also, a lot of the commercials from this year’s super bowl may have filmed during the SAG-AFTRA strike in 2023, when a lot of actors were doing commercials as a way to make income.

  • @LeftOfBori
    @LeftOfBori Před 2 měsíci +7

    Because billionaires always do “Good Billionaire™️” propaganda

  • @Chris_winthers
    @Chris_winthers Před 3 měsíci +17

    2:14 you're not gonna believe this, hank

  • @Lynkah
    @Lynkah Před 3 měsíci +30

    Money is infinite. The richer you are the more you realise there's more to be bought. Some people never stop falling down that hole.
    Me personally, I'm suicidally poor so I'll never have that problem.

    • @derj1981
      @derj1981 Před 3 měsíci +5

      My man, are you ok?

    • @Lynkah
      @Lynkah Před 3 měsíci +8

      @@derj1981 Hell no! But isn't that life these days?

  • @TheScottybob
    @TheScottybob Před 3 měsíci +5

    The “value” explanation works for me. The promotion, the doing a favor, etc. is the excuse but in reality, celebrities are like musicians that had a hit awhile ago and want to know if they can still pack a stadium or if they are playing at the next county fair. It’s an ego thing.

  • @rondaherriott
    @rondaherriott Před 3 měsíci +7

    Someone who knows how to do this - make a petition to get Hank in next years Super Bowl ads

  • @okaykatieokay
    @okaykatieokay Před 3 měsíci +15

    i'm so glad you noticed it said jack harlow in the title

  • @Chrismas815
    @Chrismas815 Před 3 měsíci +5

    "Sonic's friend Tails" that was interaction bait, right Hank? *Wink wink*

  • @TheBananaCustard
    @TheBananaCustard Před 3 měsíci +20

    I have one more proposal to add - i feel like an additional factor is who will see the commercial.
    Like sure the money is likely the biggest factor and nice. But surprising your Mum/kids/friends by appearing on their TV when you know they're going to be watching is probably also nice.

  • @CountGremlin
    @CountGremlin Před 3 měsíci +5

    Twins was one of the first comedy movies I saw as a kid back in the VHS days, love that movie

  • @JasonKPargin
    @JasonKPargin Před 3 měsíci +4

    I like to think there are like 12 people out there who are current Hank Green fans and were also former Cracked fans and who saw the note at the end of the video and said "Wait wasn't Jason Pargin one of the main guys at Cracked whatever happened to him" well the answer is that I'm on TikTok and sometimes Hank Green makes response videos that are way better than my original video

  • @VilcxjoVakero
    @VilcxjoVakero Před 3 měsíci +10

    Danny DeVito and Arnold Schwarzenegger might not look like twins, but at least they're both placental mammals - unlike Knuckles, the freakin' ECHIDNA!!!

  • @MonocleTopHats
    @MonocleTopHats Před 3 měsíci +4

    I am so grateful that you and John aim to chase the "make a meaningful positive impact on this world" version of futile immortality rather than the "have biggest number of dollars/eyes" version of futile immortality. I don't even think I have to be that grateful about it because I imagine it's a lot more nourishing of a chase.

  • @cyclopsboi
    @cyclopsboi Před 3 měsíci +14

    if they are SAG i think there is a bit about having to work a certain amount to retain the union health coverage/pension. I assume commercials also count for that

    • @qazedctgb19
      @qazedctgb19 Před 3 měsíci +1

      You think billionaires needs union health insurance?

  • @JamesRibe
    @JamesRibe Před 3 měsíci +7

    "We don't remember the celebrities of 250 years ago"
    May I introduce you to my friends Nanni and Ea-Nasir? They've been dead for over 3000 years and we still meme about them!

  • @johnchessant3012
    @johnchessant3012 Před 3 měsíci +8

    It's so interesting to me that there hasn't been a celebrity-led ad for a good cause. To hear these insane dollar amounts being passed around from companies to actors and tv execs, none of whom strictly 'need' this extra cash, kinda makes me throw up in my mouth a little.

  • @nicolesaintdenis
    @nicolesaintdenis Před 3 měsíci +78

    We pay celebrities millions to billions of dollars to entertain but educators pennies to educate our future. It's ridiculous

    • @BassLiberators
      @BassLiberators Před 3 měsíci +12

      We don't "pay" celebrities. They create products that make money.
      That's like saying "We pay coca cola millions of dollars to make beverages while we pay teachers pennies."

    • @stevenqirkle
      @stevenqirkle Před 3 měsíci +3

      Yeah this is a fairly naive comment.

    • @anarcatz
      @anarcatz Před 2 měsíci +1

      actors are the mouthpiece of a trillion dollar entertainment industry, teachers are the frontline of a crumbling public education system. not saying it should be this way, but its like comparing apples to oranges

    • @p00lking
      @p00lking Před 2 měsíci

      ​@@BassLiberators If we pay people according to how valuable the products they create, does that mean teachers arnt producing valuable products? i.e. are they bad at their jobs?

    • @crsm42
      @crsm42 Před 2 měsíci +1

      That's the free market, humanity has created whole cultures and complex systems that have turned things like entertainment into highly profitable revenue streams. Quality education for ALL in every nation is not nearly as easy to turn a profit on, but in the long run has immense social value.

  • @LarsMarkson
    @LarsMarkson Před 3 měsíci +4

    Watching this at 1.5 speed makes you feel even more frantic and lovely.

  • @naganorisama
    @naganorisama Před 3 měsíci +3

    SONIC'S FRIEND, TAILS! Oh Hank, baby...
    That's clearly Dr. Robotnik

  • @luciabee
    @luciabee Před 3 měsíci

    this is my absolute favorite topic!!!! the analysis of celebrity culture and its realities for the people in it. FASCINATING. i have wondered about this for ages and now i feel like i have context. thank you SO much for sharing your thoughts!

  • @Hillary429
    @Hillary429 Před 3 měsíci +1

    More of this!!! I love this video!!! Hank trying to figure out Jack Harlow is like Julien trying to decipher between Julia Roberts, Anne Hathaway, and Sandra Bullock 😂

  • @sequoyahrice6966
    @sequoyahrice6966 Před 2 měsíci +3

    personally i dont watch either ads or the superbowl so this video is like looking at a whole other world

  • @NomineBlack
    @NomineBlack Před 3 měsíci +13

    "Sonic's friend Tails". Hank pls. Even if that was on purpose, it still hurt.

  • @janicew9
    @janicew9 Před 2 měsíci +1

    The evolution of what Hank is willing to say and how he is willing to say it is what raised me

  • @summussum7540
    @summussum7540 Před 3 měsíci

    Love this. And we appreciate you. And I’m constantly in awe of your drive to focus on doing good in the world. Keep being you!

  • @adorodrums
    @adorodrums Před 3 měsíci +3

    That was pretty surprisingly good. Success is indeed nothing you ever arrive at. As entrepreneur, you are trying to be successful until you are fail, and then you are a failed entrepreneur- it does not matter how long you managed to feed your family and those working for your company, we never arrive…

  • @bjbarlowe
    @bjbarlowe Před 3 měsíci +9

    I think your bit about not wanting to let down an agent who will get a commission has more truth to it than you gave it credit for! Beyonce, for example, is not an individual. I mean, she is, but she's also an institution. There are a lot of people who depend on her doing this kind of work to make their own living. So I think some of these famous folks feel a responsibility to take care of a bunch of people who work for or around them, and you just can't stop that without a really careful plan to wind down slowly over time.

    • @machinatingminotaur6285
      @machinatingminotaur6285 Před 3 měsíci +1

      it's a lot weirder when laypeople who have literally no allegiance to them, especially ones who do not purchase the product, feel the need to defend the institutions of these god-kings. because that's what they are. they live like pharoahs, emperor, etc

    • @jijitters
      @jijitters Před 3 měsíci

      Sometimes this extends just/also to their families. I've heard more than one famous person at some point mention that they'll keep working so their kids never have to want for anything. Working for the sake of someone else is a drive for a lot of people.

  • @hailey_holmez
    @hailey_holmez Před 2 měsíci

    Honestly, I really appreciate hearing your perspective on how you deal with your agents. I have been struggling with consuming media after some time in LA and hearing positive stories helps me feel a lil less bad. Sometimes it’s hard to believe that people in the industry can look out for others around them in that way.
    BTW I love the twins reference! It was one of my favorite movies growing up so it’s nice to hear about the reunion.

  • @nathan_gk
    @nathan_gk Před 2 měsíci

    This was a long and kinda silly ramble but I loved it, so thank you Hank. You have a way of presenting a thought to us like you're a friend that just had to let us know something that was on their mind.

  • @deuce_b14
    @deuce_b14 Před 3 měsíci +5

    That’s KNUCKLES

  • @ERYN__
    @ERYN__ Před 3 měsíci +4

    I am alphabetically next to Jack Dorsey by region in our high school alumni directory. I don't live in San Francisco anymore, but I did when the school decided to create a lovely hardcover even then obsolete piece of reference material. I'm glad I don't live there anymore, but I will forever be printed next to my school's biggest celebrity. He did speak at my class graduation in 2010, when Twitter had some appeal, but not enough for me. I think it still had under 100 employees.

  • @na-vk1ju
    @na-vk1ju Před 3 měsíci

    Even though it's like totally your video I could *feel* a different editing style throughout!! Really enjoyed their work!

  • @Moffen9T
    @Moffen9T Před 3 měsíci +1

    I just wanted to say, I always appreciate you thinking about this stuff so publicly and candidly.
    As a complete outsider I wouldn't have considered the relationships/obligations to folks like agents. But that makes total sense.
    I also think your empathy for the desire to be seen/valued is really neat. I think it's so often dismissed as mere narcissism. That's not to say we shouldn't examine it critically, and think about how to channel it into positive outcomes.
    But I think that the way we'll best be able to do that is from understanding the experiences of the people involved. Particularly those very strong emotional desires.

  • @JohnSmith-qm5xu
    @JohnSmith-qm5xu Před 3 měsíci +3

    This just in, Knuckles’s name is now tails.

  • @nadionmediagroup
    @nadionmediagroup Před 3 měsíci +3

    Larry David was in the middle of a press tour for the final season of CYE. For him, that might be it.

  • @ericeaton2386
    @ericeaton2386 Před 2 měsíci +1

    "The Halo guy and Sonic's friend *Tails*" is the most pointed trollbait I've ever witnessed.

  • @shadebug
    @shadebug Před 2 měsíci +1

    That’s the thing about being a Popstar. You never stop never stopping

  • @SweetChuckPi
    @SweetChuckPi Před 3 měsíci +6

    If I had $100 million... I'm not sure you could pay me to get out of bed....

    • @ea_naseer
      @ea_naseer Před 2 měsíci

      Yeah you never see Larry Page or any Silicon valley bro in a Superbowl ad but those guys really move the world.

  • @KumoKumiko
    @KumoKumiko Před 3 měsíci +3

    the absolute cascade of Actor Names in this video flipped some kind of switch in my head. there are too many. we need to delete some.

  • @DavidleViseur
    @DavidleViseur Před 3 měsíci

    There can be no end to my love and appreciation because, your insight and brilliance, fueled by passion, is even bigger!

  • @piratecheese13
    @piratecheese13 Před 3 měsíci +4

    12:21 Excuse me but 250 years ago was 1774. A lot of the famous people back then are now on money and have Broadway musicals.

  • @Yurt_enthusiast7
    @Yurt_enthusiast7 Před 3 měsíci +9

    A more important question is why do people watch ads?

    • @charleslegates9231
      @charleslegates9231 Před 2 měsíci +1

      Because they are inserted into content on all media platforms

    • @GamesFromSpace
      @GamesFromSpace Před 2 měsíci

      This was all a new world to me, I had never imagined any of those people doing commercials. It's weird.

  • @megan5867
    @megan5867 Před 3 měsíci

    This has legit been killing me! I always wondered why too. I think you answered that question for me.

  • @emmynoether9540
    @emmynoether9540 Před 3 měsíci +1

    1:48 So true, thank you Hank for spreading the message! ❤🐄🌳🌲

  • @CJ0611
    @CJ0611 Před 3 měsíci +5

    Aint know way he called Knuckles, "Sonic's friend Tails"

  • @ConnieTryon
    @ConnieTryon Před 3 měsíci

    🙌🏻 appreciate this season of Hank 🥰

  • @mint_quiche
    @mint_quiche Před 2 měsíci

    Thanks so much for thinking about this and telling us what you came up with, because this question has been haunting me since it occurred to me a few months ago, and I think you just cleanly answered it!

  • @melsyoutube
    @melsyoutube Před 2 měsíci +1

    bey’s commercial was so good. i predict they’ll have a partnership for the upcoming tour, and verizon customers get presale access.
    similar to what she did in 2013 with the O2 commercial - O2 network customers then received priority presale access to her tour.

  • @jamesking1118
    @jamesking1118 Před 3 měsíci +2

    My high school band teacher (and band room) was in the bellin health superbowl commercial! It is such a weird experience, "I hung out with that person!!" except "this person altered my life path significantly"

  • @jessicaflacksenburg7060
    @jessicaflacksenburg7060 Před 3 měsíci

    hank i’m so glad you were also thinking about this it’s been driving me crazy

  • @Ryousake
    @Ryousake Před 3 měsíci

    This feels like a rambling of a madman. I love it! I have these questions too!

  • @adem6371
    @adem6371 Před 2 měsíci

    Great video! I think there also some explanation of super rich people generally in this (which I often wonder about as a front liner- social worker- in the trenches of social inequity).

  • @Cosmo-Young
    @Cosmo-Young Před 3 měsíci +2

    * points at the character without one tail let alone a plural *
    Hank: “Sonics friend Tails”

  • @povertymidas
    @povertymidas Před 3 měsíci +1

    Quite the plausible conclusion, thanks Hank! At one point I recall my dad pointing out that if you saw a celebrity on a commercial you knew their career was dead, and at the time it was true. The medium has changed and with so much vying for attention I imagine it's beneficial to just stay in the public consciousness. If someone releases something new they're excited about - you'd prefer the fans thinking "oh sweet, more X" instead of "he's still doing things?", right?

  • @teen-at-heart
    @teen-at-heart Před 3 měsíci

    I always wondered about that…thanks for your theories and thoughts. I think, they mostly apply.

  • @randregL
    @randregL Před 3 měsíci +1

    The Hank Hair is giving off Rick Astley vibes--and I LOVE IT!

  • @thekopekemaster
    @thekopekemaster Před 2 měsíci +1

    Oh my goodness, I hadn't heard about Jeremy Renner's injuries. That IS horrifying. Incredible that he's on the mend so quickly. 30 broken bones!