Why McKinsey uses blue, and other color theory insights
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- čas přidán 23. 11. 2023
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One thing to add: paper culture is still prevalent especially in Asia.
So a coloring scheme, that’s distinguishable when printed with black & white or grayscale setting, is actually important.
My old manager used to nag me about how low saturation is indistinguishable in black & white, which somehow was one of our client’s preferred printer setting😅
Many firms use client’s slide template for deliverables and have some freedom with coloring so beware if you’re ever in that situation
Your content never ceases to impress! Each video you produce consistently offers professional insights that significantly contribute to my work. Keep up the excellent work!
Thank you!
0:45 create, organzie, and communicate more effectively.
1:35 hue, saturation, brightness
1:50 color wheel
2:00 dull and muted
2:20 adjust with slider here.
2:40 triadic color
2:45 split complementary
2:50 palettes generator
3:50 supportive details for gray color as neutrality
5:30 use your colors with intentions
6:00 diverging palette
Great content. I was so engrossed in it and didn’t realize it was about to end. Good job!
Wonderful! Had never thought about it that way. Thanks Paul.
Always a helpful video. Thanks for this!
Interesting presentation. Keep up the great work!
Great content always..thank you
My professor here in a renowned university told me to apply Gestalt principles whenever I create dashboards or even slides.
This was great!
Very relevant. Thanks
Hey @AnalystAcademy... Very informative video also please make a video on font style which type of font use when and font size as well. Thanks
Great Content!
Amazing Content!
Loved this!!!
Awesome! 👍👍💯💯🌟🌟
Great content. Just a little note, yellow on black is a more accessible contrast.
Great video! I highly recommend you guys to watch Acerola's videos on Color Theory next.
That sounds useful.
How do I select colours that will look good in either default or dark mode?
Very nice video ,
Great Content! What is the quick way to select a secondary color pallete which matches with organization color theme?
Check out color theory. Complementary colors are opposites on the color wheel. Using "split complementary" tones is often the correct answer for brand harmony!
Good video
I remember seeing a pamphlet for a 1970s Smith Corona typewriter which used pop out ribbon cartridges. The cartridges were available in different colors, and the pamphlets suggested that blue print on white paper was easier to read than black print, and that black print stood out more on yellow paper. I don’t know if any scientific basis existed for this claim, but I tend to use blue font in my email to this day.
great concept :)
helpful, but I would say it's better to be aligned with your audience. Client Meeting = look through client's previous work sample or company website to get a similar feel. Repetition is more powerful than you think it is, it's almost like brainwashing, if we tell ourselves it makes sense enough time it makes sense. What's intuitive to ourselves isn't necessarily true for the audience. For example, I mostly use green and red for expense and revenue, but a client could be using blue and red for decades may not feel the same way i do.
If color theory is so important, then how come radiation symbol is yellow, road signs are mostly black on yellow. Color theory is secondary to visibility when it comes to very important things?
Only in the US, rest of world it is mostly red / white / black / blue colors on traffic signs. Red for everything that is a warning or prohibitory and blue for everything which is mandatory.
Those are American colours. Most of the world uses different colours and standardised traffic signage. The USA is an anomaly when it comes to adoption of standard road signs, not just with colour but also with the dependency on text and shape. The tradition symbol as designed by UC Berkeley was originally magenta on blue with the blue replaced with yellow because it didn't fade as fast outdoors and then the magenta changed to black. The new ISO standard international radiation symbols are black on red.
we want c Arabic
What colors are UN, NATO and democrats. Just asking
Have you ever experienced confusion with colors? Let me share two examples related to the color RED:
1. I once collaborated with a Chinese client. While for many, red might have negative connotations, in Chinese culture, it is associated with positivity, wealth, and good luck. This cultural difference required me to adjust the design of my dashboard
2. Another instance was during an event hosted by the Ministry of Health, where they used RED to indicate an increase in health issues. It took me a while to understand why they chose RED for the upward trend when presenting health-related data using green and red arrows
Good points! Color connotations are culturally contextual, and different colors may have different meanings depending on the audience.