How Enterprise Became A $35 Billion Family-Owned Car Rental Empire

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  • čas přidán 18. 06. 2024
  • Chrissy Taylor’s grandfather founded the car rental giant. Her father built it into the industry’s dominant player. Now she’s driving the $35 billion firm into the future of mobility.
    Read the full story on Forbes: www.forbes.com/sites/mattduro...
    0:00 Introduction
    1:11 Chrissy Taylor On Following Her Father's Footsteps
    4:08 Innovation At Enterprise Cars And Growth Over The Years
    7:38 Chrissy Taylor's Pivot In COVID And How The Company Remained A Float
    9:22 How Enterprise Gives Back And Its Philanthropic Community
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Komentáře • 58

  • @munyumbamutwale2985
    @munyumbamutwale2985 Před 28 dny +52

    With all the hatred spewing around, I really like this woman and her energy. Thousands and even millions of kids have inherited companies and run them into the ground and she has kept the legacy alive. Kudos.

    • @MattBraun
      @MattBraun Před 27 dny +2

      and most of those turned the companies around and made them better. But not this one....she's determined to get things back to the "good ol' days" :D

    • @forward_ever_ever2595
      @forward_ever_ever2595 Před 27 dny +1

      ​@@MattBraunwhat u mean?

    • @DueceSpice
      @DueceSpice Před 26 dny

      AINT NO MILLIONS DUDE…YOU JUST BABBLING

    • @forward_ever_ever2595
      @forward_ever_ever2595 Před 26 dny +1

      @@DueceSpice forget the numerical, but idea is true...many inherit then future gens, like the Vanderbilts just run it into the ground weather it be a lack of discipline, poor work ethic and the root unreasonably lavish lifestyles

    • @DueceSpice
      @DueceSpice Před 25 dny

      @@forward_ever_ever2595 SHOW ME A POOR VANDERBILT?

  • @wm6746
    @wm6746 Před 28 dny +77

    “I started as an intern” ….she forgot to say..”Intern in my dad’s company”😂😂😂😂😂

    • @kcmark3
      @kcmark3 Před 28 dny +6

      *grandfather's. Her dad could say that though! ahah

    • @creativemindplay
      @creativemindplay Před 27 dny +11

      What's your point

    • @user-dq6kw1xh7q
      @user-dq6kw1xh7q Před 27 dny +10

      Yes, so she learnt from the bottom up to Manage her family business.

    • @forward_ever_ever2595
      @forward_ever_ever2595 Před 27 dny +5

      Well why should she have to say that. Its usually the starting point. Good for them. At least they didn't follow the norm where 1st gen works hard, sets the foundation, 2nd gen begins to lapse & 3rd squanders everything...like the Vanderbilt's

    • @abuzarrin9079
      @abuzarrin9079 Před 19 dny +7

      Only people with a broken mindset will say this. That's the whole point of a family business, passing down to your legacies.

  • @AwomKenneth
    @AwomKenneth Před 23 dny +4

    Leading a global company in tough times shows a lot of strength and tenacity

  • @DueceSpice
    @DueceSpice Před 26 dny +12

    GRANDFATHER BUILT THE COMPANY BUT FORBES PROPAGANDA IS SAYING SHE STARTED FROM THE BOTTOM??

    • @timmietz
      @timmietz Před 22 dny +1

      To be fair, if she was not good at her job, the company would’ve been bankrupt within three years after her taking over. it has happened many times to many multi generation companies.

  • @chan90s
    @chan90s Před 27 dny +13

    I am a forever customer of enterprise. Their employees are happy, friendly and love their job. I received a free 1 day rental extension after I had a nice chat with the team

  • @jutah
    @jutah Před 24 dny +4

    good for you forbes for keeping the comments as they are

    • @jutah
      @jutah Před 24 dny

      good straight forward story too for those interested in this space. would like to see one on hertz and avis too

  • @victoriawindsor8023
    @victoriawindsor8023 Před 26 dny +13

    "Enterprise Mobility" sounds like the name you would give to a company that sells Wheelchairs for Disabled People 🤣🤣🤣🤣

    • @benjaminlibertarianscorpio
      @benjaminlibertarianscorpio Před 7 dny +1

      they branched into car sales too as well as other markets

    • @victoriawindsor8023
      @victoriawindsor8023 Před 6 dny

      @@benjaminlibertarianscorpio The name sounds like a company that makes Mobility Scooters for disabled people

  • @MattBraun
    @MattBraun Před 27 dny +3

    seems like they're adding the length of each video since this one to how long customers should be waiting

  • @EcomCarl
    @EcomCarl Před 21 dnem

    Incredible to see the journey and commitment to adaptability and innovation! 🚀 Emphasizing teamwork and mission discipline truly shows their enduring success and strong leadership.

  • @maneeshahooja
    @maneeshahooja Před 18 dny

    Well done!

  • @damham5689
    @damham5689 Před 12 dny +1

    Because Jack was smart enough to only hire people smarter than he was. Even though he never went to college, he only hired college graduates.

  • @MattBraun
    @MattBraun Před 27 dny +6

    I definitely trust the cousin with the oversized shirt who can't make any eye contact....who's also reminding us that Hertz is also terrible.

    • @finnb.1845
      @finnb.1845 Před 27 dny

      It’s greggy

    • @finnb.1845
      @finnb.1845 Před 27 dny

      Can’t make a Tomelette without breaking some Greggs

  • @6ahmad91
    @6ahmad91 Před 4 dny

    I’ve been fascinated with the Enterprise business model since I started renting cars from them 12 years ago. I feel like they nailed down a perfect capital structure. And most impressively, the nature of the business where a heavily depreciating asset is their main expenditure, their process makes it profitable and their margins are unbelievable. (They don’t share financial info so it’s just an educated speculation)

  • @MattBraun
    @MattBraun Před 27 dny +8

    This is such a great story of luck, nepotism, and why a company's service can suck so bad without any care in the world.. BRAVO! 👏👏

  • @Xenon-4300
    @Xenon-4300 Před 27 dny +7

    Enterprise Mobility? Are they getting into the motorized wheelchair industry?

  • @algernon5776
    @algernon5776 Před 28 dny +4

    I guess Chrissy Taylor ignored Harrison Butker's advice to just stay home and have babies. Lol 😆 😂 🤣 😹 😆 😂

  • @leonardocuevas49
    @leonardocuevas49 Před 27 dny +1

    Loved the story! The “Senior Reporter” looked and sounded bored so it kind of threw off the video. Great story, bad reporter with low energy(at least in this video, can’t speak how he is OVERALL)

  • @ragdollspacearena
    @ragdollspacearena Před 28 dny +6

    for some reason I cannot stand that woman... uff hard watch. other than that nice video!

  • @EMC_CO86_0_Z
    @EMC_CO86_0_Z Před 28 dny +1

    💚

  • @karen.5705
    @karen.5705 Před 28 dny +1

  • @georgeg6036
    @georgeg6036 Před 28 dny +6

    The service is horrible with Enterprise. How are they still in business?

  • @Eddie100official
    @Eddie100official Před 28 dny +2

    By charging $300 for 2 days with a $7,000 car

    • @michael7054
      @michael7054 Před 27 dny +2

      If you don't have your own insurance

  • @MattBraun
    @MattBraun Před 27 dny +7

    Is this a Succession parody??

  • @autodex2000
    @autodex2000 Před 28 dny +12

    Started on third base and she thinks she hit a triple

  • @nickbezmaterny5567
    @nickbezmaterny5567 Před 24 dny +1

    Self made CEO lol

  • @angeltrumpjr1952
    @angeltrumpjr1952 Před 3 dny

    ❤️👀📲✅

  • @skrame01
    @skrame01 Před 28 dny +10

    For some reason I really hate this woman.

    • @vooteimer1234
      @vooteimer1234 Před 28 dny +9

      Because she acts like she was promoted without anyone considering she's part of the family that owns the company?

    • @AxeDesign920
      @AxeDesign920 Před 28 dny +1

      I hated Enterprise before I knew about her. Tried to charge me $200 when I returned a car because of a dent that I couldn't see or feel. Some low level employee said the light just didn't reflect right. 20 years ago - haven't rented from Enterprise since!

  • @TheSouthernMensch
    @TheSouthernMensch Před 24 dny

    By calling the cars in as stolen and making money from it.

  • @U..R..L
    @U..R..L Před 28 dny +9

    Free Palestine 🇵🇸

  • @MattBraun
    @MattBraun Před 27 dny +1

    @Forbes working with @ComedyCentral @TheDailyShow @JonStewart
    czcams.com/channels/wWhs_6x42TyRM4Wstoq8HA.html

  • @DreamAgainNetwork
    @DreamAgainNetwork Před 28 dny +1

    🫡💎📈