Easy Add To Cart Tracking in WooCommerce: DataLayer & GTM Guide

Blog Post: trackingacademy.com/blog/wooc...
Download the GTM Template: trackingacademy.com/blog/wooc...
Track Your WooCommerce "Add to Cart" Magic with Google Tag Manager & Facebook Pixel ✨
Tired of guessing how many people add items to your WooCommerce store? This guide will unveil the secrets of using Google Tag Manager (GTM) to track those crucial "Add to Cart" events and send them straight to Facebook Pixel!
Why is this so awesome? You ask Because with this data, you can create laser-targeted Facebook Ads that retarget website visitors who added something to their cart but didn't check out Translation: More sales for you!
This beginner-friendly guide is perfect for:
-️ WooCommerce store owners
-️ Marketing wizards using Facebook Ads
-️ Freelancers who want to be data layer detectives ️‍♀️
Here's what you'll discover:
-️ Why tracking "Add to Cart" events is a game-changer
-️ Setting up GTM on your WooCommerce site (it's easier than you think!) ️
-️ Configuring a Facebook Pixel tag to unlock the power of retargeting
-️ Utilizing the data layer to capture all the juicy details ️‍♀️
-️ Creating GTM tags to capture "Add to Cart" events and send them to Facebook Pixel like a boss!
Bonus! We'll break down complex topics into bite-sized pieces, so you don't need a coding degree to win. By the end of this guide, you'll be a "Add to Cart" tracking ninja and your Facebook Ads will be ROARING! Ready to supercharge your WooCommerce store with data-driven insights? Let's dive in!
Chapters:
00:00 Introduction
01:30 Configuring Google Tag Manager
06:00 Setting up Facebook Pixel Configuration Tag
10:25 Creating Data Layer for Event Parameters
14:45 Creating Tags in Google Tag Manager
19:30 Bonus: Importing Configured Container
21:01 Conclusion

[@sportsfever3413]

❤❤❤

[@TrackingAcademy]

Thanks..!

[@first-terry_sanitaryware1508]

I really like your analysis video. When will you share the configuration server tracking?

[@TrackingAcademy]

Sure. Thank you for the suggestion

[@first-terry_sanitaryware1508]

@@TrackingAcademy Waiting for your latest sharing.

[@TrackingAcademy]

Thank you

[@morshedulkabir4583]

I am just unable to enable data layer can you help? I tried all the setting you showed.

[@TrackingAcademy]

Hi, if you are using woocommerce, with native checkout, then GTM4WP Would work fine, Recheck the settings

[@carloshuatafigueroa1834]

And how to add paremeters conten id and content type in mi pixel with gtm

[@TrackingAcademy]

Hi, the process has been shown in the video and the blog post

[@carloshuatafigueroa1834]

​@@TrackingAcademy ok thanks, but I was referring to Tik Tok ADS, because the data layer does not show any parameters

[@TrackingAcademy]

Ou, for TikTok, refer to the TikTok Videos. czcams.com/play/PLVwTMO0eGB2t0Zj-VHg3oUa0c0OuHp7cS.html

[@carloshuatafigueroa1834]

@@TrackingAcademy Thanks. I was able to watch the video about purcharse event of Tik Tok, but Shopify disabled the ability to add scripts to other pages like the thank you page. Therefore, you will no longer be able to paste the Google Tag Manager code in that section. There is a new section enabled in Customer Events but GTM code is not supported in that HTML container.

[@TrackingAcademy]

Yes, you can try customer events, and the docs are mentioned here: shopify.dev/docs/api/pixels/customer-events#standard-events