WooCommerce Track View Cart Event with Google Tag Manager & Facebook Pixel (Easy Tutorial)

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Struggling to track View Cart events in your WooCommerce store for Facebook Pixel retargeting? This beginner-friendly video walks you through the entire process, step-by-step. No coding required! We'll leverage Google Tag Manager (GTM) to seamlessly configure Facebook Pixel and capture valuable user behavior data.
This video covers:
- What Google Tag Manager is and why you need it
- Setting up Facebook Pixel configuration tag
- Configuring data layer events in WooCommerce
- Mapping data layer events to Facebook Pixel parameters
- Testing and verifying your setup
By the end, you'll be able to effectively track View Cart events and gain insights into your customers' shopping journeys.
Bonus:
- Learn best practices for data tracking
- Get tips for troubleshooting common issues
Ideal for:
- Small business owners with WooCommerce stores
- Digital marketers managing WooCommerce clients
- Freelancers offering e-commerce tracking solutions
Don't miss out! Watch the video now and start optimizing your WooCommerce retargeting campaigns.
Chapters
0:00 Introduction & Why Track View Cart Events?
1:30 Setting Up Google Tag Manager in WooCommerce
3:59 Configuring Facebook Pixel Tag
5:32 Enabling Data Layer Events in WooCommerce
7:02 Mapping Data Layer to Facebook Pixel Parameters
12:38 Creating Facebook Pixel View Cart Event Tag
16:33 Testing and Verifying Your Setup