iD Fresh Co-Founder PC Musthafa Takes You Inside The Largest Idli Dosa Batter Factory In The World
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- čas přidán 29. 03. 2021
- Every year, March 30th is celebrated as World Idli Day, a tradition that started six years ago. This World Idli Day, Moneycontrol takes you inside iD Fresh's new factory in Anekal, Karnataka. iD co-founder PC Musthafa, who started the company with his four cousins - Abdul Nazer, Shamsudeen TK, Jafar TK, and Noushad TA, says this is the biggest idli dosa batter, vada batter, and parotta plant in the world, the culmination of a dream for an entrepreneur who came from humble origins.
The plant has been set up at an investment of Rs 40 crore, is spread across 80,000 square feet, and employs over 2,000 people...At top capacity, it can produce 1.2 lakh kgs of idli dosa batter per day,3.5 lakh parottas, and 10,000 kgs of vada batter.
It's a long journey from where Musthafa first started in 2005, with a 50 square feet kitchen at an investment of Rs 50,000, selling 100 packets a day on a second-hand scooter. Moneycontrol's Chandra R Srikanth with this special report.
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Thanks to you
Just like muslims boycott non-muslim made to cripple non-muslims economically and force employing muslims - we non-muslims must boycott muslim made product like this!!!
He is the real trusted faithfull business man,, proud of him..
Let all good things happen to you... lucky you did not try your venture in kerala.. otherwise everything would have gone waste
I use their idli batter regularly. Excellent product indeed. Btw Mr Musthafa, though a keralite was sensible enough to choose a state other than Kerala to locate his facility. Had he started the business in Kerala we'd never have heard about himnir his brand thanks to the "investor friendly" environment in Kerala...😀
He already had a facility in kerela 😂
There r some worst forward messages on social media regarding iD batter.i m regular user n lover of this batter. After seeing this vdo.my doubt is clear. Thank u sir
So your one of the lazy person who can't even grind your batter.
It has some horrible things in the batter.we stopped buying
@@DZ-lw4po everthing for money the worst id team in coimbatore
Check 1000 times before you buy..
If you take care of health
@@RS-uv2ql never ever..have informed all our acqiaintances as well
@@DZ-lw4po inform asap
India wants new age entrepreneurs like him I hope he reaches USA market and compete against USA home brands
There is so much potential of growth in India we request to explore Delhi and NCR
Tell u ,they have already in demand in UAE also😇
Yes entrepreneurs of idly pengal briyani etc
@@vijayshankaran3725 well if you are seeing this way then Mc d , KFC, Starbucks are also just food itemsms
He is supplying more over countries
ID helped me a lot during lockdown period in Bangalore.
yesss
Fine.
Check again .. u dont go lockid
I am 82,been a parotta fan for the past 2o to 25 years.tried other brands but yours is the best
@@ThE-vp4op BFF m*
Such a clean and hygienic production place. This gives trust.
These people should be encouraged and awarded like padma bibhusan etc . Not some film actor or actress !
He is working only for Halal certified batter and parota for muslim customers. Pls research.
@@SeaSurfer_1 goddd
@@SeaSurfer_1 so what?
@@SeaSurfer_1 what?? bullshit 🙄
@@SeaSurfer_1 nonsense
Regular customer of u r products...nice man..keep going
Where I can get this product pl
HIndus Don't buy such products, it's halal certified foods, they mix dead animals bone powder to batter. It's genuine information please circulate as much as possible
@Uttista Bhaarata bjp
They are the worst team .. cal coimbatore id.. they will bring idly and dosa roasted from the home. Very bad
@@vsktraders1 dude it’s vegetation how will it have dead animal bones? You bjp Bhakt chutiyas are ruining our country
Regular customer of your product. Very useful and good quality
Tried idli dosa batter, vada and malabar parota... All are amazing!
Keep up !!!
As usual, some sick comments here because of the owner's name. How much have we regressed as a society? Why do we want to become a religion based society like Pakistan? Do we want to fall in the same pit as them?
Some people always will be there, ignore them.
The comments just depict the reality . And yes spitting on other people's food is certainly sick , even if it is the most important religious activity for the people of certain religion . If you wish to ignore the facts and eat other people's spit , be their guest . We have no such desire .
@@meghanb4683 Where did I say as you see it! I have just said just because of Muslim, you don't have negative opinion! better you get it.
@@starman9000 It's not as I see it ... It's there for everyone to see ! If you wish to be blind selectively , so be it ....
@@meghanb4683 "It is most important religious activity for the people of certain religion" I bows to yours shakha cow dung knowledge.
We regularly use ID's Idly dosa batter, Vada batter and Porotta. All these are really good - tasty, healthy, easy to use, time saving stuff. Good Luck, Team ID!
Will definitely try all the other products soon. We trust ID products.
Healthy😄😄😄
excellent this is how a food factory should look like wish all of you the very best from germany
Id parotta and egg gravy @ home... Super tastey and budget friendly for weekend plans... Happy to see such a good hygiene condition in the factory 💐💐
Senior citizens are very happy with this ID products
Secret of his business.. hi not take loan from bank. He was talked one interview.. its amazing
Why will he take loan..when he has illegal gold
@@rocksathish2673 Mr. Satish he didn't took loan because in Islam it is not permitted to deal with usury(Riba) Interest rates. We aren't allowed to consume the money coming from Interest or to deal with interest. Hope you got enlightened.
Young entrepreneur of India...we are proud of you.... mashallah...
Thank you for serving us good food..god bless you..we ❤️ ID👍
Where can I get this product
Regular user of their idli batter and paneer, both are great! Keep going!
Mustafa Sir is a hope for every Indian who dreams big..
be careful he may be using thook / spit based idli
Go away troll. This country won't be killed by you.
He is working only for Halal certified batter and parota for muslim customers. Pls research.
From zero to a company owner, thats great
@@SeaSurfer_1 whats wrong with u that means pure food .thats why he succeed .I am using his food items its really good
The quality and branding of their products are great .
Excellently built! I love the taste of it and I feel so happy that its naturally fermented.
#Trust ID.
Id parota and idli batter has been the biggest life saver for me
It really saved lot of time .. tasty dose idli ...I miss Bangalore
Id mustafa sir superb give nonprescription food superb, THANK YOU
One of the quality products with good branding. Giving jobs and hygienic food. Instead we focus on Unicorns billion dollar start-ups.
I love ID products.. as i am very bad in making these items ... tastes wonderful and easy to make
Probably because it has a special flavor !
@@meghanb4683 you mean gomoothra and cowdung...sorry mate i dont think id has those flavours check patanjali you will get..🤣🤣
@@eagleeye8149 did she mention anything like that?
Cowdung and cow urine is a natural medicine. Many benifits from it. But not having meat of all animals like most do ..
Wish you many more success in future. God bless you🎉
HIndus Don't buy such products, it's halal certified foods, they mix dead animals bone powder to batter. It's genuine information please circulate as much as possible
@@vsktraders1 source : trust me bro
Deserves. National Award
I would really suggest to tap the north indian market with little more of marketing. People there love dosa, idli and parota but most of them can't make it themselves so there is a higher scope for ID products.
North India has enough shantidoots spitting on rotis , now you want to sample South Indian flavor ? All the best to you dear friend
ID coffee dicition helps me during my fasting diet
Hats up to u Mustafaji, god bless u, keep rocking, Happy to see ur growth. Youngsters coming up big in their life with great achievements is appreciatable. 👏👏👏👏👏👏❤
HIndus Don't buy such products, it's halal certified foods, they mix dead animals bone powder to batter. It's genuine information please circulate as much as possible
@@vsktraders1 how u found tht, known to everyone's knowledge batter is mixture of rice and urdudhal and few fenugreekseeds. Why to spread wrong information abt ID products. Of all it is certified product.
All the chennai stores or super markets are selling the Idly/Dosa paste produced and marketed by ID Foods !!
Do you know they mix Cows Bones & Calf Rennet to make Volume of the Batter?
How many really knows that this company employs only Muslims and it is Halal certified ?
ID Fresh Food, a private limited company, was founded in 2005 by P.C Mustafa and his four cousins - Abdul Nazer, Shamsudeen TK, Jafar TK, and Noushad TA.
In 2014, ID Fresh foods raised Rs 35 crore in the first round of funding from Helion Venture Partners. It was the first venture capital deal in the country to adhere to strict Shariah Islamic Law as per the request of the management of ID Foods.
*EVERY SINGLE HINDU SHOULD REFRAIN FROM ID Batter & Products.............*
@@vsktraders1 where is the proof. Before certifying the product are tested. How this can happen. Omg
@@vsktraders1 ok sanghi this time sale will double after ur advertisement 😆😆
Id products are of really good quality .
Got to peep into the Id Factory. Worth it
Mustafa is a great human being too besides being a ingenious inventor & business person , wish you more success sir !
You made my day
I love the ID idli dosa batter I have been using it for years now 👍 Making Breakfast time has become so easy with id products
Great inspiration for budding entrepreneurs
Good sir👍🇮🇳
God bless you
My heartiest congratulations to Mustafa. May Allah bless him.
Excellent job . The batter is too good we need not wait for 2 days to eat Dosa. Very tasty. I wish you will make ID batter available in Delhi also. Good luck
You can order it online.
Id Parota is the best parota till date...we all love it..though South Indian.. I love to purchase batter from id...it is the best👌
Inspiring ..such a short time..he made it possible ...
Inspirations for Indians to dream big.
Congratulations for your succes, and wishing you and your team the very best in your feature Endavaurs.
I have used dose batter....the dose came out superb....
Great Brother, God Bless You
Awesome person
Hats off mone
Great Man build such an Awesome products,😍
W • H • A • T • S •A • S • P • P •
•M • E•
• + •1 • 6 • 8 • 1 • 7 •5 • 3 • 4 •2 •0• 0•
I • N • V • E• S • T••
•I• N •B • I• T• C• O• I• N N• O• W
Normally I will not buy dosa batter from outside due to hygienic issues. But after seeing this video I will be a regular customer for dosa batter.
Super ആണ്
Fantastic ...Mustafa..congratulations....what a focused working.....love you ...
ID dose tastes awesomely heaven.. I have neighbours asking me what a yummy dose aroma they get from my house 🏠 All thanks to you sir.
One of the best reliable product in our country…
I have tried, it's too good.
Really Nice!👌
Is ID coming up with IPO, wondering why moneycontrol doing video about ID😌
I feel the same
I will definitely would love to be a partner if that’s the case 👍🏻
Moneycontrol should make more videos like these.
HIndus Don't buy such products, it's halal certified foods, they mix dead animals bone powder to batter. It's genuine information please circulate as much as possible
@@vsktraders1 By creating anti muslim channel and commenting anti muslim propaganda/hatred in each comment section won't bring 40 crore well established factory for you. Open your mind
@@afrinfatima5019 I'm not creating anti muslim propaganda, just creating awareness among people not to buy Halal food
@@vsktraders1 Do you know the meaning of Halal ?
@@afrinfatima5019 I know more than you
Thank you for bringing this to our house time saving easy to prepare and very delicious 😋 just like that of restaurant
Keep it up 👌👏
It is great taste!!I love id cosas and idli!!Only request is make special batter with more dal
HIndus Don't buy such products, it's halal certified foods, they mix dead animals bone powder to batter. It's genuine information please circulate as much as possible
@@vsktraders1 thank you
@lakshmi vp this batter use any person. it's fake news of bjp people. bcz they think other religious people don't grow that is mentality. no issues for any one it's healthy, great quality tast you already know that
🇮🇳🇮🇳🇮🇳🌾🌹👍 WELL-DONE MUSTAFA.EXCELENT IDEA,SINCERE, EFFICIENT EFFORTS.GOOD LUCK-GOD BLESS YOU WITH ALL SUCCESS.
Super natural product...
Great going mustafa... May you prosper more and more
Good luck and best wishes to your future
Great job Sir
Even today we had your Malabar Porotta 😋
Inspirational 🙂
I tried parotta and it was delicious
Great 👍 Hats off Musthafa sir🎉
Fresh noodles will be an exciting addition to their already wonderful collection. Hope they bring it soon.
That village is Wayanad, Kerala 🔥🔥
Great job the product s are tasty , would you like to share how you start your business which is inspiring me .
Mr. Mustafa, what you are doing as a business is a great service to a lot of home makers. The dosa/idly batter is really very good.
A few miscrents are trying to tarnish your business by spreading a rumour that you are mixing some non vegetarian ingradients in dosa batter. A new variety of batter with added Vitamin K2 is suggested.
What proof do you have to say it’s false news?
@@SurajInd89 Those spreading the serious allegation are not supporting their allegation with any proof. Direct or indirect. Did they approach any Govt. agency(food analysis laboratory) and tried to prove their allegation. If yes, what was the result of such analysis?
Good work 🙏❤️👍
This is the world best idli dosa batter ..
Well done sir 👌
VERY GOOD VERY NICE YOUR BUSINESS
All d best Mustafa👍🙏
Fantastic to see the scale and hygiene
Excellent
Id will serve whole south india in future and india and outside india as well.
It should raise its next fund through ipo so local public like me get a piece of the next big company in india
Year 2003: when I was undergoing 3rd year full term internship at Vidya Dairy, Anand as an idea discussion, had mentioned that to attract south indian audience, we can concentrate on creating a process for ready to eat idli /dosa. The supervisor then was Mr Gokul (frustrated because despite being M.Tech was stuck in this small town of Anand) shot down my idea mentioning that it's not possible & feasible. As a student I can't tell you it was disappointing to see that all those discussions were theoretical. I remember seeing ID first time in Whitefield, Bangalore and was super happy ! And been following ID's journey!! It's heartening to see the way ID team has progressed 👍🌈. I wanted to reach out to Mr Gokul and tell him but then left it. Why bother someone who despite his education was not encouraging of application of those learnt theories and observations in Food Tech🙄🙄!!
i felt so sorry for you , its okay lets leave it try new idea this time now India is changed India start up eco system is changed . we have a lot of investors who can ready to invest in your idea , My best wishes for your next venture .
looking forward to your fresh noodles.You are just brilliant.
He is working only for Halal certified batter and parota for muslim customers. Pls research.
HIndus Don't buy such products, it's halal certified foods, they mix dead animals bone powder to batter. It's genuine information please circulate as much as possible
@@vsktraders1Dear bro, Please share the proof. How can we trust your words without any proof. Have you tested the batter in any approved laboratory to find any bone powder in batter. Just because he is a Muslim you should not spread hatred and false information. Sorry to say, looks like without any proof, You are spreading this wrong information either due to professional jealousy or due to religious enmity
Proud of India
Waiting for the noodles fed up with Maggi
Hygiene and good environment…keep it up
Very very nice
I like their coffee decoction
It’s very easy to make this batter at home , if you plan early .
Great.sucess
Every week I buy 2 packets of ID Batter..
What you will think..... You will become...... Gud luck, ID and Musthafa.....
I would say we totally stopped making Malabar Parrotta at home after Id Parrotta. Just heat and eat ..... You get awesome parrotta... Keep up the work and Good luck...👍
Very good going.
Waiting for fresh noodles
Superb