Tips for creating community through retail

The magnetic energy behind small businesses is contagious.
During an industry panel at Indie Retail Fest, Faire’s head of brand marketing, Kelly Phillips, picked the brains behind three of Denver’s premier independent retail businesses-Wooly Wax Candles founder Rachel Woolcott, FERAL founder Jimmy Funkhouser, and Trunk Nouveau founder Stephanie Shearer-about the retailer community and its unique values and resilience.
These passionate business owners share their take on:
✨ How they stay motivated through the inevitable challenges of owning a business
✨ The vibrancy, meaning, and impact of small business communities
✨ How to tactically nurture community every day at your store
For more advice on how to grow your retail business and connect with your community, visit faire.com/blog