Running A Planner Business 101 : The Printing Timeline - How Long Does It Take?

PART ONE!
Welcome to part one of my three part series on running a planner business. Today we are talking all about timelines!
Video Summary: Careful planning and timing are crucial for profitability and success in the planner business, with a recommended timeline of 8 months for launching a new planner.
About me: I am Polly Payne, the CEO and founder of Horacio Printing. I have sold more than 45,000 Dream Planners around the world along with bible studies and journals. I now help other dreamers do the same, which is why I launched Print School.
Have a question? Comment below and let's chat!
YOUR NEXT STEP:
Apply For Print School: www.dreamprinting.co/Print-Sc...
Watch my free workshop: www.dreamprinting.co/Dream-Pr...
Check out my planner business :www.horacioprinting.com/
Subscribe so you don't miss part two and part three!
Part Two - Finding The Right Printer
Part Three - Design
TIMESTAMP SUMMARY:
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00:00 Plan printing timeline carefully for profitability and success in planner business.
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02:22 Plan ahead for shipping, design, and printing; if it's late November, it's too late for 2024 planner printing, but digital planner is an option, and the timeline for a successful 2025 planner will be discussed.
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04:06 Plan your printing timeline around your launch date, be flexible, and aim for your sales goals.
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06:00 Start planning and launching your planner business by October to ensure delivery by January 1, with a 9-month printing and launching process and access to the print school program for 2 years.
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09:16 Plan to have planners arrive at warehouse mid-September for October launch, order printing in advance to avoid rush shipping and allow for marketing during production.
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11:31 Start printing planners in June, order sample by April 14th, finalize design in April, with a 30-day sample arrival and time for tweaks, to have them in your warehouse by November 1st.
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14:52 Ideation and design process for planner creation can take up to two months, outsourcing designers can be beneficial, and creating a planner for recurring years can lead to increased profit.
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16:34 Starting a planner business takes about 8 months, with 1-2 months for ideation and design, 1 month for sample printing, and 3 months for main printing, so it's important to start early and stay motivated.
Optimizing Your Planner Business: Printing Timeline & Launch Timing

[@chelsea78344]

Hello! ❤️ Could you please do a video where you describe how you get a third party to ship your journals to your customers for you once the printer is finished with them?

[@horacioprinting249]

Sure!!

[@johnhipp604]

​can I ask you something

[@johnhipp604]

​polly

[@RestoringHopeWithEnna]

Hi Polly! If I plan on doing a pre-order campaign for example on Kickstarter, when will be the ideal time to start the campaign and printing for an October launch date? Or does it remain the same as the timeline mentioned in the video? Thanks for doing these videos!

[@horacioprinting249]

You are so welcome. I would do a summer kickstarter (early July)

[@RestoringHopeWithEnna]

Thank you!

[@horacioprinting249]

You are so welcome! @@RestoringHopeWithEnna

[@UnlistedLogos]

Do you have an estimate on how much it cost to get started if we’re starting from scratch? So like cost of designs, creating prototypes, etc. not including cost of making your first big order from the printer.

[@horacioprinting249]

My preferred designers cost anywhere between $900-$2500
Samples cost $150-300
In my Print School program
1) I pay for your sample
2) I teach design (to cut this cost... as well as give you my designers if you want to hire)

[@johnhipp604]

​is your name

[@UnlistedLogos]

@@johnhipp604 ?

[@JaniceCarter-ws7lu]

🍿😶

[@JoseFarias-be4zw]

Cool ad.

[@jimmybrownett5983]

🚶🚶🚶🚶🚶🚶🚶🚶🏃🏃🏃🚴🚴🚴🚴🚩

[@horacioprinting249]

Have a great day Jimmy!

[@Sweet_John]

Stop wasting your husband's money hahahahahaha