Google Ads Remarketing Tutorial (Step-by-Step FULL Guide)
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- čas přidán 25. 07. 2024
- FULL tutorial on Google Retargeting Ads on BOTH the Google display and search network. This is a complete step-by-step Google Ads Remarketing Tutorial for 2022.
🟩 Google Ads for Real Estate 2022 (Strategy) 👉 • Google Ads for Real Es...
🟩 Google Ads for Real Estate 2022 (Tutorial) 👉 • Google Ads for Realtor...
🟩 Google Ads for Real Estate 2022 (Retargeting) 👉 • Google Ads Remarketing...
0:00 Intro
1:20 Connecting accounts
2:45 Examples
7:13 Campaign setup
8:37 Budget and bidding
9:38 Targeting
13:17 Ads
18:29 Publishing
18:50 Duplicating Google Ads
19:52 Retargeting in the Search Network
23:17 Wrap up
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Everything is clear. Brief and clear. No water. Thank you)
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Clear and understandable, I wish there was more information like this.
A good lecture that will benefit all who have followed this excellent explanation.
Thanks for the video Eric, very detailed and super informative!
Thanks man!
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Glad it was helpful!
Thank you so much for this great tutorial! Any plans to do one on setting up campaigns for landing pages, not IDX-driven pages?
Thanks!
We'll see!
Eric if you copy/duplicate the City ad group from the Local Search you created into the Retargeting Search campaign how can you double-check that the Targeting setting for this campaign in the Retargeting - Search is set to Targeting? I created the Retargeting - Search campaign with Targeting as a setting, then copied the Local Search for City and pasted it into the Retargeting - Search so ads and keywords would copy over, will the targeting setting remain for the Campaign level. I can't go back to settings to see that setting once the Campaign is created.
The video is great, informative!
Thanks man!
Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.
Glad it was helpful!
Thanks for the video!)
You are welcome!
Thanks for your comment!
Alles ist klar. Kurz und klar. Kein Wasser. Danke)
Your welcome!
Gern geschehen
just watched this full series and I feel like i FINALLY get google ads. THANK YOU!
That's awesome!
Hey Eric,
I should follow your channel as mentioned previously HUGE fan of your videos.
I am curious, are you going to cover retargeting from an old-school perspective or as it applies to pMax campaigns?
Cheers,
Derek
Thanks!
Hi!) Can I have an advice? How much budget should I use per target account?
Top tutorial, what I see, thank you!
You're welcome!
Thank you for the presentation !
Glad it was helpful!
Hi eric, do we let google to "optimize" and let them target audience between our targeting? Is that a good idea?
You explain it very well!
Thanks man.
I would like to know from you, is it not entirely clear whether the CPC affects how many potential buyers will see my advertising or does it depend on the daily budget?
Thank you for creating the video - likes Unequivocally !!!!
🚀
Great Video Eric
Thanks!
Great video - love the simple explanation of this.
Can I have a copy of the PPC cheat sheet please - would love a look through if possible.
Here you go! agentlaunch.com/ppc-cheatsheet
Great video and strategy!
Thanks!
Great video @Eric Preston! Thanks for sharing it.
Q: Wouldn't the standard search campaign do its job to serve the "returning traffic"? And show your search ad again to the same person who looks for that term? Or your ads may show twice in the search result: 1 from retargeting and 1 from standard search?
Glad you liked it!
Hey, join our facebook group facebook.com/groups/2437073699753689
We have Q&A sessions ocassionally, I think you'll like them.
awesome content. you should make similar videos, for building for recommendations for different industries based on builds like headlines etc. with explanations.
Thanks for the idea!
hello, it is not entirely clear whether the CPC affects how many potential buyers will see my advertisement or does it depend on the daily budget?
Good video, thanks
Glad you liked it!
That's just awesome.
Thanks!
Thanks great advice keep going
Thanks!
This was great! Question: do you recommend display ads just for remarketing, or can you use them for both your original campaign and your remarketing campaign? Thanks!
Just retargeting… doesn’t general a strong CPL
I would like to know from you what cross-minus is, is it necessary at all?
Well done, thank you
Appreciate it
You putting this up for free is actually clutch - praise to you
Thanks!!
Also, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar
Hi Eric, in my experience Google Ads (like Facebook), may disapprove Images that have text overlays on Images for Display (but not all cases). In your examples I notice you are using an overlaid Logo with text that may be a problem. Have you found this a problem?
Google says... Avoid inserting text on top of an image. Bear in mind that, when assets are combined, your messaging may become repetitive if overlaid text is too similar to a headline.
Don’t overlay a logo on top of an image, as this can be repetitive in certain ad layouts. Images where the logo is integrated in the photograph are OK.
Should my budget for a retargeting search ad campaign be the same as the original search ad campaign?
Love your videos and used your "sign-up" campaign tutorial as my first just a few months ago. Is it too early to re-target? It looks like you have a custom goal set up at 18:31 on this video, but I can't do that because I need at least 1,000 active members in at least one network to help identify existing customers. What goal do I use then? Thank you.
Hey Nicole!
We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
To join:
1- Join our FB group -> facebook.com/groups/2437073699753689
2- Look for the post about the Q&A
3- Comment "Google Ads"
An invite will then be sent to you shortly"
Nice guide! is this primarily for USA markets? I am focused on luxury real estate in Spain and was wondering if I would need a different strategy for that? Thanks!
You would need to use landing pages, which we do a lot of. Problem with other markets is they have no IDX/MLS feeds.
Not my niche but this easily transferable. Thanks for the straightforward walkthrough.
Awesome!
Hi Eric! Thanks for the clear explanation. I've just configured the audience in Google Analytics. When I add the audience segment "All Visitors" and "All visitors (Google Analytics)" and it populates, it only shows 0. Will my retargeting/remarketing ad still show to visitors before I set up the audience configuration in Google Analytics, or only to visitors that visited only after I've set it up?
Guess what...
We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
To join:
Join our FB group -> facebook.com/groups/2437073699753689
Look for the post about the Q&A
Comment "Google Ads"
An invite will then be sent to you shortly!!!
It's beyond praise.
:)
Hi Eric, for some reason when setting up the GDN campaign and selecting the Audience Segment, I am not seeing the option to select All Visitors (Google Ads) - It does not even appear in the results. Do you have any idea why this might be?
Thanks for your video. Superb content. Can you please share your cheat sheet?
For sure agentlaunch.com/ppc-cheatsheet
Great tutorial, I'd like to get your google ads cheat sheet. Thank you!
Sure Ryan- agentlaunch.com/ppc-cheatsheet
Ryan, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar
Do you need to add any keywords in the Display retargeting ad?
Very helpful and informative video. Would love a copy of the cheat sheet you mentioned in the video.
Thanks Mike, sure, agentlaunch.com/ppc-cheatsheet
Mike, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar
What pagespeed score should I aim for?
Can you retarget, only people spend 15 secondes to the site via Google Tag manager trigger and scroll 90 % on your first page ?
How does the Targeting Solution compare?
Hey Eric. Does Agent Launch offer stripped down options, such as only coaching for google ads? Thanks.
Hey Ryan!
I suggest applying to work with us to learn more
agentlaunch.com/apply
Great video. But I was lost at the keywords. On the display campaign, you did not mention it. And on the search campaign, you kind emphasized it was important. And on the publish campaigns I can't find how to edit them. So if I cannot edit once I launch the campaign and it is kind of important, I do not want to mess it up. Any advice?
I know, it can be confusing.
I strongly suggest joining our Facebook group-> facebook.com/groups/2437073699753689
You will find great content there, and we have Q&A sessions occasionally.
Also, here's the cheatsheet, agentlaunch.com/ppc-cheatsheet
Thanks for the insight! We would love the Keyword cheat sheet
Here you go! agentlaunch.com/ppc-cheatsheet
Hey team, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar
Nice Video Eric!. Can you please share PPC Cheat Sheet? Thanks
Sure! agentlaunch.com/ppc-cheatsheet
sir i need your keyword guide as i watched your all google ads video and binge watching your whole channel :)
Wow, thanks
agentlaunch.com/ppc-cheatsheet
Eric, you said the Display remarketing campaign had a 5 dollar per day budget for a few hundred $ budget normal search campaign - would you therefore advise a similar budget for a Search remarketing campaign? cheers
Come tomorrow!
We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
To join:
Join our FB group -> facebook.com/groups/2437073699753689
Look for the post about the Q&A
Comment "Google Ads"
An invite will then be sent to you shortly
Hi Eric, I’m trying to create a remarketing campaign for app promotions using my website audience but I can’t find the option to target them within the app promotions goal. Is that something google allows? How do u suggest to do it
Hey, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar
Hi Jason, would like to review the Google ads cheat sheet. thanks
Hi Dustin, sure thing agentlaunch.com/ppc-cheatsheet.
So for remarketing search campaign, i see that you use traffic campaign, is ok if i choose leads as remarketing campaign instead of traffic?
Join us tomorrow.
We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
To join:
Join our FB group -> facebook.com/groups/2437073699753689
Look for the post about the Q&A
Comment "Google Ads"
An invite will then be sent to you shortly"
Hi! I was able to copy and paste my retargeting-search ad. I can't figure out how to get back in and change the audience from observation to targeting.
Danielle you should join us tomorrow.
We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
To join:
Join our FB group -> facebook.com/groups/2437073699753689
Look for the post about the Q&A
Comment "Google Ads"
An invite will then be sent to you shortly
I’d love that ppc cheat sheet!
You want it you have it: agentlaunch.com/ppc-cheatsheet
Very helpful and straightforward. Can you send the cheat sheet?
Thanks!!
Sure thing, agentlaunch.com/ppc-cheatsheet
I was watching this to build an ecommerce retargeting campaign, would I create a separate campaign for each product?
Hi there! It's more practical to have an Ad group for each product and organize campaigns by category. Nonetheless, the video content remains genuine, so its impact will also be influenced by the market you're targeting.
Do you coach so I can get these done and funneled into my kvcore
Yea you can apply to work with agent launch we do this for you
Can you create a retargeting-only campaign in a new Google Ads account without a search campaign running as well? Or do I need the data and audiences from existing campaigns to run a retargeting campaign?
You need the data, because otherwise, who are you going to retarget? Building the right audience can also take some time before you can start displaying ads. Search campaigns drive traffic to the website, and retargeting is done to those who have visited the website.
Thank you - I thought perhaps you could use existing organic traffic to a website without driving new traffic via a Search campaign. I know it would take a little bit of time, but was wondering if you can do it that way as well? Thank you Eric! @@ericbpreston
Can I get the cheat sheet? Thanks for the great content!
Thank you!
agentlaunch.com/ppc-cheatsheet
I left the location worldwide like you said and I got 9,000 clicks from Pakistan. I recommend just target the area you were targeting before or you could end up with an $1800 ad bill like me
Yout must have missed restricting the ad to your retargeting audience only. Unless you had 9000 visitors from pakistan previously, that wouldn't make sense.
hello eric very nice and detailed video, could you please send me the sheet?
Done!
agentlaunch.com/ppc-cheatsheet
Can this method work on e-commerce sites such as an online yoga program?
It can work for anything but I haven't worked in your niche.
Beyond competition.
👌
I started running search ads a few days ago so my "All visitors" size is less than 500, I'm assuming I need to wait until my audience is larger to run these retargeting campaigns? I'm a brand new realtor and brand new to google ads but I think my search ads are doing well so far after following your first video, I'm in the process of learning tons more. I've got 8/10-10/10 QS on my keywords with a $10%+ CTR and $0.53 Average CPC, just looking to take my campaign to the next level!
Good stuff, you're correct. Give the audiences time to populate!
@@ericbpreston May I ask how long you find it usually takes for these leads to be ready to take action? I've got them on a pretty tight email drip follow up system but at $100/day as a new agent I can't run the ads forever due to budget you know? However on this budget with my current KPI's I'll have nearly 100 leads every 2 or 3 weeks, so I'm hoping I'll find at least 1 of every 100 I find are going to be bottom of funnel and ready which would more than justify the budget, I just wasn't sure what that number looked like in your experience, if that's realistic or not to expect. Thanks!!
@@jflekjfe0902 If you nurture properly, 30% will close within 6 months, 70% will close after 6 months. We often see our clients in our new program get in the green in month 2 or 3, but we heavily utilize proper sales training and ISA's.
@@ericbpreston That's awesome to hear congrats man! Do you happen to work with clients who have a smaller budget like myself? Me being a brand new realtor full time and trying to squeeze in a budget for ads I don't see how I could afford your services up-front but I really want to learn more and go all-in on this lead gen method. Let me know if there's anything we could work out! Much appreciated, keep up the great content!
@@jflekjfe0902 sure man book a call with us and we’ll see!
i need that cheat sheet!
You need it, you have it: agentlaunch.com/10m-google-ads-pdf
Is the older the site better for seo than new one?
Typically older sites rank higher if they are kept fresh and up to date.
does this come in hindi?
But how to target them by the products they have viewed? Like when I am on a website and I see all the products that I have browsed or added to cart over and over again?
It's a little complicated. That type of Ad is called "Dynamic Retargeting" and it requires way more than was set up here.
@@omojiobasi290 any video or reference to it please?
hoy can I just target users who land into the check out page?
Technically yes, but if you're not spending thousands a day it's going to take a while to build up that audience to be able to target them individually.
looks different on my end and didn't give me an option of targetting.
Would appreciate a keyword-cheat sheet if you're still sharing that! Thanks!
Guess what?
I'm still sharing it!
agentlaunch.com/ppc-cheatsheet
Chrisine, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar
Hello! How do I create seo-friendly content?
Great question for tomorrow!
We have a Google Ads Q&A tomorrow (Wednesday June 21) at 10am PST / 1pm EST.
To join:
Join our FB group -> facebook.com/groups/2437073699753689
Look for the post about the Q&A
Comment "Google Ads"
An invite will then be sent to you shortly
How does Pixel-based retargeting work?
Check this out czcams.com/video/OmfvsGWnujw/video.html&lc=UgzFiAEwONwau2hXJe54AaABAg
Can you send me the cheat sheet? Great video!!!
Hi Sheri, sure, agentlaunch.com/ppc-cheatsheet
I'm starting a Flat Fee MLS company, thoughts on how I would do that with Google Adwords
What is the website provider?
@@ericbpreston I host on godaddy
Would love keyword tool.
Sure thing!
agentlaunch.com/ppc-cheatsheet
Hello how do I contact for consulting
Hi! Sure thing agentlaunch.com/apply
Have you seen instances of fraud using Search Retargeting? .. that could explain why Display Retargeting generally achieves lower CPAs
Can I please get the cheat sheet?
Yes, you can: agentlaunch.com/ppc-cheatsheet
Also, be sure to register for my live webinar this Thursday where we talk about our $1M+ webinar funnel, it’s going to be awesome! agentlaunch.com/webinar
Cheat sheet please
agentlaunch.com/ppc-cheatsheet
:)
keywords
agentlaunch.com/10m-google-ads-pdf
isn't similar users are the email list you created ? kind of the same as lookalike audience on facebook. this is a powerful tool i think
hello, is it possible to launch an advertisement on a page in the social network. networks? or will they block you for this?
We highly recommend your website
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thanks for the sub!
Clear and understandable, I wish there was more information like this.
Thanks Jason!
The video is great, informative!
Glad you liked it!
Thank you for creating the video - likes Unequivocally !!!!
Glad it helped!
A good lecture that will benefit all who have followed this excellent explanation.
Thank you!
Beyond competition.
🚀
Clear and understandable, I wish there was more information like this.
Glad you liked it
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Wow! Thanks!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thanks for the sub!
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Thanks for the sub!
Clear and understandable, I wish there was more information like this.
Thanks Malcolm!