Why Sake is NOT popular in Japan (but is booming overseas)
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- čas přidán 14. 12. 2023
- In this one we visit the Nadagogo region of Hyogo and learn all about sake. Thanks to the Kobe Tourism Bureau for sponsoring this video!
Places visited:
- Hakutsuru Sake Brewery Museum bit.ly/hakutsuru
- Sawanotsuru Museum bit.ly/sawanotsuru2
- Kiku-Masamune Sake Brewery Museum bit.ly/kiku_masamune
- Kiku-Masamune Taru Sake Factory bit.ly/kiku_masamune_taru
- Sakura Masamune bit.ly/sakuramasamune
- Kobe's Official Travel Guide website: bit.ly/kobetravelguide2
- Tsunagu Japan :bit.ly/nadagogosake
Sources:
- Largest sake production areas in Japan region-case.com/rank-r3-produ...
- Sake production peaked in 1973: www.nta.go.jp/taxes/sake/shio...,
www.nta.go.jp/taxes/sake/kass..., and www.japansake.or.jp/sake/abou...
- Population growth in Japan www.stat.go.jp/english/data/n...
- Japanese alcohol exports hit record high in 2022 www.foods-ch.com/news/prt_198...
- Japanese alcohol exports 2014 to 222 www.nta.go.jp/taxes/sake/yush...
- How to taste sake www.kikumasamune.co.jp/toshok... and www.kikumasamune.co.jp/mondou...
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Took me a second to figure out that 70% polish, does not mean its 70% from poland
The more i hear about Japan the more "Why [traditional Japanese thing] is NOT so popular in Japan nowadays (but is booming overseas)" is true for so many things. I swear foreign countries like Japan more than Japan does.
A huge problem is that many people from the younger generations do not drink Sake anymore in Japan. I have a lot of Japanese friends aged between 20 and 40 in Japan and every time we hang out, everyone wants to drink beer or highball as a cooler option because it seems drinking Sake is no longer cool. My first job was in a Japanese upscale restaurant in 2013 and they used to import about 1000 bottles a year from Japan. Today they import about 10000 bottles and sell them beyond the restaurant. Everyone seems to be becoming Japanafied or whatever the term is like "cool Japan" which is leading to everyone consuming Japanese culture overseas. We are just cherry-picking all the cool parts about Japan.
In the end, the alcohol had different effects: the gentleman became more serious and silent and the lady more cheerful and talkative. ❤
I want to deeply thank you for making such detailed videos (if not documentaries). Your knowledge and way to present is sublime + you clearly love what you are doing! (Investigating, reporting, creating genuine content...) I am sure this is what the internet is meant for. Thanks for bringing peace and quality information from Japan into my life, it influences my music as well 🍀 Regards from Europe!
I wasn't a fan of sake initially when I visited Japan, but I learned that was because I ordered it at food places, and also I have only tried the cheapest one from a convenience store. Then I went to a sake-tasting place and it was totally different, actually tasted good. There's also a large sake selection at grocery stores, and even good-tasting sake (to me) was really cheap, like 900 - 1600 YEN for a 720 ml bottle.
Rice, water, koji mould AND yeast. It's amazing how many flavor profiles are being produced with such simple ingredients. Sake brewing is truly a refined art in Japan (with some science mixed in). I love incorporating tasting regional sakes on travels around Japan as they often match the local foods so well.
Here in America sake is sold at the high-end supermarkets I love sake! I love cherry wine as well. I bet I would love the plum sake because I do like a sweet alcohol.. I think by the end of the show the two of you were starting to feel the effects of the sake lol
I think being a sake taste tester can be really frustrating. And you can end up being really tired of the sake taste!
why he does these videos with his sister in law and not his wife?
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You two really held it together while tasting all of that Sake, I’m impressed.
First of all Greg, I’ve never seen you drink that much! I hope you were OK afterwards. 😆
The thing about buying sake in Canada is the lack of choice. Most liquor stores only carry the cheapest one. When you find a better one, the price is pretty high, which costs like a bottle of Scotch, and it might be smaller too. The lack of mid-range sake is annoying.
The cup is one of the most overlooked aspects of how sake tastes. I have a very large collection of sake cups that are in different shapes a materials. It is amazing the differences that each cup brings out in the sake. So far the vast majority of sake sampled has tasted best in Koito ware cups (takayama). I suspect that Bizen ware would also fair well so I plan to try to get some next time I am Okayama as currently I only have 1 cup shape in that pottery style.
You guys were lookin' pretty hammered by the end.
Hakutsuru must be a big international exporting brand. I recognize the pink Sayuri label from my local liquor store which is in the US midwest.
Japanese sake is really deep. If you enjoy alcohol, then I really recommend visiting some breweries. Most have tastings and it's worth exploring because everything is so different. Hakutsuru and Gekkeikan are the
Another great video. Very informative. Love how your sister in law is doing much more with you. You two make a great team on the videos
Lovely video as always, thanks Greg.