Tren Digital-Born Brands di Beauty Category, Kisah MS GlOW - ANALISIS #6

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  • čas přidán 1. 07. 2024
  • Marketeers, seberapa mengenal kalian dengan brand MS Glow? Mungkin Anda setuju kalau brand ini menjadi salah satu yang 'gila' dan punya gebrakan yang cukup banyak, terutama dalam teknik pemasaran atau marketing Innovation yang mereka lakukan selama ini.
    Seperti apa marketing innovation yang dilakukan MS Glow? Dan bagaimana para pemain FMCG dan Beauty Industry Player seharusnya menjalankan strategi yang tepat? Iwan Setiawan, CEO Marketeers akan mengupas tuntas dalam program ANALISIS
    Chapters:
    0:00 Traditional Marketing Playbook in Beauty Industry
    3:10 The Rise of Born-Digital Brands
    6:28 The Generation GAP
    11:55 The CX Imperative
    15:28 The Digital Customer Journey
    20:05 Marketing Innovations by MS GLOW
    Temukan juga inspirasi lain seputar dunia pemasaran dan entrepreneurship di portal berita www.marketeers.com
    Dan follow akun media sosial Marketeers di:
    Instagram: @marketeers
    Twitter: @the_marketeers
    Facebook & LinkedIn: Marketeers
    #Analisis #Marketeers #MSGLOW

Komentáře • 17

  • @mirzaabdiikroma6541
    @mirzaabdiikroma6541 Před 5 měsíci +1

    Sangat bermanfaat sharingnya terutama bagi UMKM.. terimakasiih pak.. 🙏

  • @ninyomansudiani6294
    @ninyomansudiani6294 Před 3 měsíci

    Tlg bahas marketing utk supermarket retail dong 😊

  • @indrapurnama1285
    @indrapurnama1285 Před 2 lety

    ANALISIS SELALU DITUNGGU

    • @marketeers
      @marketeers  Před 11 měsíci

      Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
      Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
      Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
      From Vision to Reality
      DREAM, DESIGN, DO
      Monday, 18 September 2023
      @Ciputra Artpreneur Theater
      Jakarta
      10.00 AM- 5.00 PM
      Early Bird Ticket :
      🏷️Regular Rp 400K
      🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
      Buy Ticket :
      marketeershangout.com/
      ☎️ wa.me/6281111112803
      See you there 🥳

  • @miakartika2007
    @miakartika2007 Před 2 lety +1

    Thank you untuk insightnya mas iwan... selalu menarik kalau berbicara mengenai strategy sebuah brand..

    • @marketeers
      @marketeers  Před 11 měsíci

      Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
      Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
      Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
      From Vision to Reality
      DREAM, DESIGN, DO
      Monday, 18 September 2023
      @Ciputra Artpreneur Theater
      Jakarta
      10.00 AM- 5.00 PM
      Early Bird Ticket :
      🏷️Regular Rp 400K
      🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
      Buy Ticket :
      marketeershangout.com/
      ☎️ wa.me/6281111112803
      See you there 🥳

  • @derbychannel4066
    @derbychannel4066 Před 2 lety +1

    konten mahal ini, mkasih Pak ✅

    • @marketeers
      @marketeers  Před 11 měsíci

      Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
      Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
      Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
      From Vision to Reality
      DREAM, DESIGN, DO
      Monday, 18 September 2023
      @Ciputra Artpreneur Theater
      Jakarta
      10.00 AM- 5.00 PM
      Early Bird Ticket :
      🏷️Regular Rp 400K
      🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
      Buy Ticket :
      marketeershangout.com/
      ☎️ wa.me/6281111112803
      See you there 🥳

  • @hizgiondofesto5474
    @hizgiondofesto5474 Před 9 měsíci

    mau bertanya, apakah untuk brand yg barangnya berupa jasa yg perlu adanya "full contact", masih harus terpaku pada convensional marketing, atau bisa lebih mengandalkan digital marketing/content marketing?

  • @istanapengetahuan
    @istanapengetahuan Před 2 lety

    Keren

    • @marketeers
      @marketeers  Před 11 měsíci

      Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
      Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
      Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
      From Vision to Reality
      DREAM, DESIGN, DO
      Monday, 18 September 2023
      @Ciputra Artpreneur Theater
      Jakarta
      10.00 AM- 5.00 PM
      Early Bird Ticket :
      🏷️Regular Rp 400K
      🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
      Buy Ticket :
      marketeershangout.com/
      ☎️ wa.me/6281111112803
      See you there 🥳

  • @dewisarah6632
    @dewisarah6632 Před 2 lety

    Daging semua isinya mantaap

    • @marketeers
      @marketeers  Před 11 měsíci

      Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
      Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
      Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
      From Vision to Reality
      DREAM, DESIGN, DO
      Monday, 18 September 2023
      @Ciputra Artpreneur Theater
      Jakarta
      10.00 AM- 5.00 PM
      Early Bird Ticket :
      🏷️Regular Rp 400K
      🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
      Buy Ticket :
      marketeershangout.com/
      ☎️ wa.me/6281111112803
      See you there 🥳

  • @rini5075
    @rini5075 Před 2 lety +1

    Pak Iwan mau tanya, sy kurang paham di menit2 terakhir, kan dijelaskan bahwa MS Glow melakukan marketing innovation di hampir setiap tahapan Customer Journey 5A. Mulai dari Aware sampai Advocate. Nah sy kurang paham apa2 sj yg dilakukan di tahap A1, A2, A3, A4, A5 nya. Terimakasih, semoga berkenan menjawab🙏

    • @IwanSetiawan-up8jq
      @IwanSetiawan-up8jq Před 2 lety +2

      Pendekatan branding via influencers untuk tahap Aware-Appeal. Distribusi direct-to-consumer untuk Ask-Act. Women empowerment untuk tahap Advocate. Semoga membantu.

    • @rini5075
      @rini5075 Před 2 lety

      Oke pak, terimakasih.
      Terpahami

    • @marketeers
      @marketeers  Před 11 měsíci

      Another masterpiece from Iwan Setiawan, co-author world best selling books, which have been translated into 25+ languages, Marketing 3.0, Marketing 4.0, Marketing 5.0
      Curated Topics & Speakers, Engaging Session & Network wrapped in Theatrical Perfomance
      Marketeers Hangout 2023 : The 1st Theatrical Conference in Indonesia
      From Vision to Reality
      DREAM, DESIGN, DO
      Monday, 18 September 2023
      @Ciputra Artpreneur Theater
      Jakarta
      10.00 AM- 5.00 PM
      Early Bird Ticket :
      🏷️Regular Rp 400K
      🏷️VIP Rp 1.000K (VIP Seat, F&B, Access to speakers)
      Buy Ticket :
      marketeershangout.com/
      ☎️ wa.me/6281111112803
      See you there 🥳